Free SEO Report Template

Visualize all your SEO metrics in one place and get actionable insights for growth; all in this SEO report template.

Combine SEO data with conversion insights to show the real impact of your SEO efforts.

SEO Report Template - An SEO report showing organic traffic, sessions, users and conversions.

Explore SEO Report Examples Created By Marketers

Find sample SEO report templates recreated from real reports built by marketers. See how marketers track performance, visualize key metrics, and share results with clients and managers.

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How To Use Whatagraph’s SEO Performance Report Template

What Should an SEO Analysis Report Template Contain?

The best SEO progress report template should be easy to read and help your team understand how your website is doing in search engines.

In Whatagraph’s sample SEO report template, we included four main tabs:

Performance Summary
Organic Visibility
Organic Traffic
Organic Conversions

Whatagraph’s website SEO report template is designed to not only give the full picture of your website performance to stakeholders but also to show the impact of SEO on the bottomline. It visualizes:

Organic search traffic
Keyword rankings
Conversion rates
Leads and conversions
Bounce rates

…and more.

Let’s look into each tab in detail.

1. Performance Summary Tab

The Summary tab gives an overview of what’s going on with your search engine optimization efforts to stakeholders without overwhelming them with the specifics.

It should include:

Date period you are reporting on
A summary list showing all the KPIs for that date period + a comparison with the previous month
Performance summary written with Whatagraph IQ based on your real SEO data – no need to write it yourself manually

SEO Report Template - Dashboard with key metrics: conversion rate, revenue, and SEO KPIs.

Single-value widgets showing the most important SEO KPIs like:
- Sessions
- Impressions
- Clicks
- Total users and new users
- Keyword rankings
- Conversions

SEO Report Template - Performance summary with metrics for traffic and visibility.

Recommendations: Short notes on what to fix, what to improve, and what to do next to help your SEO strategy.

SEO Report Template - Dashboard with conversion metrics, including rate, revenue, and transactions.

2. Organic Visibility Tab

Organic Visibility - Report showing metrics like impressions, clicks, CTR, and recommendations.

This tab shows how well your website appears in search engines.

It should include:

1. Visibility Summary

Organic Visibility - Dashboard showing impressions, clicks, distributions and conversion funnel charts.

Key metrics from Google Search Console (GSC) such as:

Impressions
Clicks
CTR
Average position

These help you see how often people see and click your website in Google.

2. Daily Impressions and Clicks

A simple line graph showing how these numbers change each day. This makes it easy to spot patterns.

3. Search Funnel

A chart that shows:

Impressions
Clicks
Click-through rate

This helps you see how well your pages turn views into clicks.

4. Keyword Tables (Branded and Non-Branded)

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SEO Report Template - Performance tables showing branded and non-branded keyword queries.

Tables that show:

Keywords
Impressions
Clicks
Month-over-month changes

This helps you understand which keywords bring traffic and which ones need more work.

3. Organic Traffic Tab

SEO Report Template - Image showing an organic traffic report with analysis and recommendations.

This tab explains where your traffic comes from and what users do on your site.

It should include:

1. Traffic Summary

Numbers that show:

Sessions
Users
New users
Conversions
Revenue

2. Sessions by Channel

SEO Report Template - Dashboard with channel and device session breakdowns and user metrics.

A chart that shows where your traffic comes from, such as:

Organic search
Direct
Social media
Email
Referral
Paid traffic

3. Sessions by Device

A breakdown of traffic from:

Desktop
Mobile
Tablet

4. Monthly Trends

Organic Traffic - Bar graphs showing monthly sessions trend and new users month on month.

Clear bar charts showing:

Monthly sessions
Monthly new users

These help you compare performance from month to month.

5. Landing Page Performance

SEO Report Template - A page performance report with data for page path, sessions, users, and engagement rate.

A table showing:

Top landing pages
Sessions
Users
Engagement

This helps you see which pages bring in the most valuable traffic.

4. Organic Conversions Tab

Organic Conversions - Report layout with performance summary, recommendations, and date period.

This tab shows the tangible results SEO brings to your business, taken from Google Analytics (GA4):

It should include:

1. Conversion Summary

SEO Report Template - Dashboard showing conversion metrics, revenue, and session data.

Key numbers such as:

Conversions
Transactions
Ecommerce purchases
Revenue

These numbers show how well your SEO efforts drive business results.

2. Conversion Trends

Organic Conversions - A SEO report template showing conversion graphs.

Charts showing:

Daily conversions
Monthly conversions
Revenue and transactions over time
Page Path Performance

A simple table showing which pages help lead to conversions and revenue.

3. Traffic Source Conversions

Tables showing:

Which channels or campaigns lead to conversions
How many conversions they bring
Revenue from each source

Connect All Your Data in One Place

Bring all your marketing and SEO data into one place with no-code, stable connectors that you don't need to babysit.

Google Analytics 4

Google Search Console

Google Sheets

Google My Business

Google Ads

Google Local Service Ads

Why Marketers Love Reporting on Whatagraph

Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.

Lars Maat

Co-Founder @ Maatwerk Online

Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer.

Kim Strickland

Digital Marketing Specialist @ Peak Seven

Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights.

Danielle Roberts

Director of Implementation & Support @ Rentable

Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.

Stef Oosterik

Quality Manager @ Dtch. Digitals

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Frequently Asked Questions

Have more questions? We answered them below.

What is an SEO report template?

An SEO report template is a ready-to-use report that helps you track, organize, and present key SEO performance from your SEO tools.

Instead of manually pulling data from different SEO tools, a good template lets you create a complete report in a matter of minutes.

No matter what type of SEO report you’re looking to create, the right SEO performance report sample should help you:

✅ Improve your client relationships by proving ROI

✅ Highlight key performance indicators like traffic, rankings, and conversions

✅ Combine SEO data with insights from other platforms

✅ Customize the layout to match each client’s goals and branding

✅ Share the reports with clients via email, PDF, or a link

How do I write an SEO report?

To write an SEO report, start by collecting data from tools like Google Analytics, Google Search Console, Ahrefs, or Semrush.

Then organize it into sections that show key metrics such as organic traffic, keyword rankings, CTR, bounce rate, and conversion rates.

A good SEO report template for clients should also include a short summary, simple graphs, landing page performance, and clear next steps.

Many teams use a pre-analysis SEO report template to check new websites before beginning any work. If you want a fast way to start, you can look at an SEO analysis report sample or use a ready-made SEO ranking report template.

What are the SEO metrics to include on an SEO report template?

Your SEO report should include the most important SEO KPIs, such as organic search traffic, keyword performance, average position, impressions, clicks, click-through rate, conversion rates, and website’s performance metrics like bounce rate.

You can also track your backlink profile, referring domains, SERP visibility, and technical SEO results. These key metrics help you understand your overall SEO strategy and show clients or your marketing team how your SEO efforts are improving over time.

What is a monthly SEO report?

A monthly SEO report is a simple performance report that shows how your website improved in search engines over the last 30 days.

It usually includes organic search data, keyword rankings, traffic trends, and updates on SEO campaigns.

A monthly SEO report sample often includes graphs, tables, and widgets that help visualize what changed from one month to the next. Agencies often use a white label monthly SEO report template so the report looks clean and professional for clients.

How do I create an effective SEO report template?

To create an effective template, start by listing all data sources you want to use, such as GA4, GSC, Ahrefs, or spreadsheets stored in Google Sheets.

Then divide into different sections like Performance Summary, Visibility, Traffic, and Conversions so the report stays easy to follow.
Include widgets, charts, and graphs that explain SEO data clearly and make it simple to optimize your SEO strategy.

The best SEO report template is one that saves time, keeps information organized, and helps streamline client reporting.

Many agencies begin with a basic SEO client report template and customize it to their business goals.

Where can I find a free SEO report template for my website?

You can find a free SEO report template in reporting tools like Whatagraph. Just start free, create an account, connect your sources, pick a template, and start visualizing your metrics. Or, you can also ask AI to create a full-on report for you with the exact charts and widgets you need.