12 Best White Label Marketing Tools for Agencies in 2024

What are white label marketing tools?

White-label marketing tools are unbranded SaaS products from third-party providers that allow agencies to personalize their services and brand identity. These tools provide agencies with a cost-effective way to expand their customization capabilities without investing in costly custom-developed reporting, SEO, social media management, and other client-facing software.

Why should your agency use white label marketing tools?

The short answer is simple — white label tools help you create a branded experience for your client with little effort on your end, leading to:

• More consistent branding
• Scalable personalization
• Improved client experience

White label reporting software reduce the amount of time that agencies invest to collect, aggregate, and present marketing metrics to clients. This is especially true for marketing agencies with a growing client base, which need every report to look professional and consistent with agency standards.

However, the most commonly used reporting solutions like Looker Studio (ex-Google Data Studio), Google Sheets, and Google Analytics don’t leave a lot of white-labeling options.

5 benefits of using white label agency software

Here are five reasons agencies should consider using white label marketing automation and reporting software.

1. Brand identity

Once you’re through with initial client discovery meetings, you’re most likely to communicate with clients via client reports. By adding your brand identity to every dashboard and report you share, you reinforce your agency's presence and remind clients that it’s you who helps them grow their numbers.

2. Personalized client experience

It makes no difference if you have 5 or 55 clients. They all expect a personalized experience. You can make this happen by:

• Including your clients’ logo and brand colors.
• Creating visually appealing reports with annotations and personal comments that give more context to your agency’s results.
• Hosting a marketing dashboard on your own domain that clients can access at any time to promote transparency.
• Sending reports directly from your agency’s email address.

3. Agency scalability

When you save time on client reporting, your agency can spend more time on billable tasks. By having your agency report and dashboard templates include pre-set branding choices, you also save time from having to manually brand and update new dashboards and reports every time. White-label reports, on the other hand, are completely scalable, as all clients’ metrics update in real time. If you need a report, you can easily select the date range you need and send it as a report in seconds.

4. Direct integrations with third-party tools

To offer a truly personalizable and scalable reporting solution, agencies need a reposting platform that connects to as many marketing platforms as possible and in the easiest possible way. Whatagraph, for example, has direct pre-built integrations with platforms from Google Analytics 4, Piwik Pro, and Matomo to a range of other SEO, PPC, email marketing, and e-commerce tools, as well as CRM systems.

5. Stunning visualization

No matter how experienced in marketing matters, your clients need to be able to understand the data they are looking at. A list of numbers in a spreadsheet won’t take you far in the client relationship sector, so you need to make the insights as visual as possible.

White label your charts and graphs even with the colors of your choice for a more aesthetically pleasing experience. The two popular approaches are to adjust the chart field colors to either your agency’s or your clients’ schemes

Top 12 white label marketing platforms for agencies

So what are white label tools for agencies?

White label tools that will give agencies the best features and experience for the money are:

1. Whatagraph — white label marketing monitoring and reporting platform
2. Metrics Watch — white label marketing analytics tool
3. Active Campaign — white label email marketing tool
4. SE Ranking — white label SEO software
5. Mention — white label media monitoring tool
6. SocialPilot — white label social media management tool
7. Semrush — white label SEO platform
8. HubSpot — white label marketing automation platform
9. Vendasta — white label ecommerce platform
10. Landingi — white label page builder
11. OptinMonster — white label lead generation tool
12. PromoRepublic — white label social media manager

Let’s now review each of these tools in more detail.

1. Whatagraph - white label marketing monitoring and reporting platform

Whatagraph is an easy-to-use platform to monitor and report on your marketing performance. With Whatagraph, you can replace multiple slow and complex tools with one marketing analytics platform. Unlike many competitors, Whatagraph is easy to use and allows anyone in your team to monitor and analyze scattered cross-channel data using intuitive visualizations.

Instead of using different tools to collect, clean, and analyze data, Whatagraph integrates all your data into one fast and easy-to-use platform.

Results:

1. Data is easier to organize and analyze.
2. Teams can track their performance on internal dashboards and overviews.
3. You can automate the way you report to clients or stakeholders.

As a result, marketing analytics processes become more efficient, and everyone — from clients to teammates — can finally understand marketing data and focus on strategy and execution with hours saved.

Using Whatagraph, you can create marketing reports and dashboards that match your client’s branding - they won’t see Whatagraph mentioned anywhere in the dashboard. Instead, you can show them your agency’s name, logo, brand colors, and text style.

Every dashboard you send can look like a part of your agency’s website. This means your clients will immediately recognize your dashboard as a part of your brand. You can create a global theme for your agency or create multiple themes on the dashboard and even widget level.

Configure each dashboard by choosing from saved color templates. Use the built-in color selector to add your agency’s exact hex color codes for primary chart fields, positive, negative, accent fill, and many others.

Provide a seamless user experience by hosting client dashboards on your agency’s domain. Replace the whatagraph.com domain with your agency name. This way, instead of seeing app.whatagraph.com, your clients will see dashboards.youragency.com/

Key features:

• Native integrations to popular marketing sources
• Connect any data source using Custom API, Google Sheets, or BigQuery
• Organize connected data without coding
• Drag-and-drop visualization builder
• Cross-channel insights
• Overview (monitors the performance of all your clients or campaigns)
• Library of pre-made dashboard and report templates
• Edit multiple reports in bulk
• Save anything as a template
• Custom branding and white-label features
• Automated report sharing
• No-code data transfers to BigQuery data warehouse

Pros:

• All-in-one marketing analytics solution
• Easy to use by anyone on your team
• Engaging visual reports
• Fast campaign performance and insights
• Results easy to interpret
• Excellent live chat customer support

Cons:

• No freemium plan
• Just one data warehouse destination (BigQuery) is available so far

Pricing

Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities. You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.

Book a demo to learn more about how Whatagraph can improve your marketing analytics and reporting while offering your clients a personalized experience.

Whatagraph ratings and reviews

• G2: 4.5 · ‎267 reviews
• Capterra: 4.4 · ‎83 reviews

2. Metrics Watch - white label marketing analytics tool

Metrics Watch is an email-based digital marketing analytics tool for marketers and agencies. It allows marketers to send daily, weekly, or monthly reports directly inside the email body so clients can conveniently view their marketing performance data in their inbox. This white-label marketing software allows your team members to combine data from multiple marketing channels and visualize it using charts and graphs.

Thanks to its user-friendly interface and comprehensive white-label reporting tools, Metrics Watch is a solid runner-up for personalizing digital marketing services.

You can pick colors and brand reports with your logo then send them out straight from your chosen email. By choosing email delivery with no strings attached, Metrics Watch elegantly avoids somewhat annoying PDFs, links, and web-based reports. This allows users to access their latest data on any device from anywhere, with no UX lost.

Key features:

• Pre-made report templates
• Drag-and-drop visualization builder
• Automated report delivery
• White-label reports
• Real-time alerts

Pros:

• Easy to set up
• Convenient report sharing in email body
• Automated reporting process
• Good support

Cons:

• Need help from customer support to set custom metrics
• Limited design options
• No blended metrics
• No data transfer option

Pricing

Four pricing plans based on the number of configured reports. Free migration service from competing software is available for all plans.

Metrics Watch ratings and reviews

• G2: 4.5 · ‎2 reviews
• Capterra: 4.3 · ‎3 reviews

3. ActiveCampaign - white label email marketing tool

Active Campaign is a marketing automation tool for email marketing, CRM, digital marketing, and messaging. Digital agencies use it as a lead generation platform for qualifying leads and engaging them with marketing automation and white label features.

This white-label email marketing tool offers white-label services such as custom domains, HTML/CSS rebranding, custom button colors, borders, font colors, font sizes, etc. You can also remove all references and links to the ActiveCampaign brand and add your own brand insignia instead.

Key features:

• Automated email campaigns with goal features
• Wide range of automation features
• Access to 250+ pre-built automation “recipes”

Pros:

• Predictive email scheduling
• SMS marketing campaigns
• CRM feature
• Upfront pricing without setup fees

Cons:

• Difficult integration with non-standard apps
• No phone support for Lite or Plus plans
• Lacks landing page creation
• Limited hours of support

Pricing

ActiveCampaign offers four pricing plans based on the number of users, contacts, and segmentation options.

ActiveCampaign ratings and reviews

• G2: 4.5 · ‎13,231 reviews
• Capterra: 4.6 · 2,439 reviews

4. SE Ranking - white label SEO software

SE Ranking is an all-in-one search engine optimization platform that comes with website auditing, competitor analysis, a position checker, and a backlink checker. Packed with advanced features, SE Ranking is useful both for agencies and in-house teams that need real-time insights on their SEO and PPC efforts, social media, and website performance via personalized dashboards.

Thanks to its friendly design and lots of resources, SE Ranking fits easily into your daily workflow. For example, you can use your own domain name as a link to the SEO tool, customize the logo, interface, color scheme, etc.

Plus, there are no additional fees for SE Ranking’s white label options - they are available in all pricing plans.

Key features:

• Intuitive multi-campaign SEO reports with automation features
• Keyword research tool
• AI-powered content research tool

Pros:

• Detailed SEO statistics and historical data
• Versatile set of tools
• Useful content marketing tool
• Custom reporting features

Cons:

• Steep learning curve
• Agency-pack add on not available on all plans
• AI writing functionality has word limits

Pricing

SE Ranking has three pricing plans differentiated by the number of managers' seats and projects, as well as the access to advanced features like on-page SERP analysis, historical data, and API.

SE Ranking ratings and reviews

• G2: 4.8 · ‎1,321 reviews
• Capterra: 4.7 · 2284 reviews

5. Mention - white label media monitoring tool

Mention is a social media marketing management tool that helps marketing agencies manage multiple social media accounts. It features social listening and social publishing options that allow marketers to collect brand insights through media monitoring. This white labeling software includes real-time monitoring that lets you see what is being said about your clients’ businesses online — on social media, forums, news sites, and blogs.

Thanks to its white label options, you can customize your automated email reports with your client’s logo.

Key features:

• Web & social listening
• Social media scheduling
• Social measurement
• Sentiment scoring
• Influencer identification
• Social reporting

Pros:

• Daily summaries of what’s happening across social media
• Influencer tracking
• Boolean searches and negative keywords
• Both free and paid plans

Cons:

• Tends not to catch all the mentions
• Difficult to monitor generic company names
• Steep pricing plans

Pricing

Mention has four pricing plans based primarily on the number of users, mentions, and alerts. However, users often object that the pricing plans could be reworked to better match different user segments.

Ratings and reviews:

G2: 4.3 · ‎439 reviews

Capterra: 4.7 · ‎289 reviews

6. SocialPilot - white label social media management tool

SocialPilot is a social media management tool that agencies use to report social media analytics to their clients across a range of platforms. SocialPilot is a go-to project management white label solution for many social media agencies as it allows them to quickly generate posts using native AI, collaborate with both team members and clients, plus you can plan up to 500 posts at once.

You can aggregate the results of your analytics in white label PDF reports that can include both high-level page metrics or more detailed post insights.

Key features:

• Supports many social media accounts
• Native AI for easy post generation
• Bulk actions
• Client management

Pros:

• User-friendly interface
• Multi-account management
• Drafts approval workflow

Cons:

• Incomplete Instagram analytics
• Delayed notifications for failed posts

Pricing

SocialPilot comes with four pricing plans that are differentiated based on the number of users and social media accounts, as well as advanced features like Client Approval and Content Library. White-label options are, however, reserved only for the top-tier plan called Agency+.

Ratings and reviews:

• G2: 4.5 · ‎786 review
• Capterra: 4.4 · ‎365 reviews

7. Semrush - white label SEO platform

Semrush is one of the most popular SEO agency software on the market with a range of features, from keyword research to competitive analysis to backlink analysis to website auditing. This white label SEO tool allows you to create personalized reports with data from clients’ Google Search Console, Google Business Profile, Google Analytics, and other integrations. A feature that stands out is the Semrush white label content writing service, which delivers anonymous writing for your agency.

Key features:

• Keyword analysis
• Backlink management
• SERP ranking trackingAbout SERP ranking tracking
• Site audit

Pros:

• Local SEO capabilities
• Comprehensive site audits
• Competitive insights across industries

Cons:

• Traffic estimates are often overly optimistic
• Many tabs may confuse new users
• No SEO writing assistant

Pricing

Semrush offers three pricing plans that differ mostly in the number of projects, tracked keywords, and the number of results per report.

Ratings and reviews:

• G2: 4.5 · ‎2,101 reviews
• Capterra: 4.7 · ‎2,232 reviews

8. HubSpot - white label marketing automation platform

HubSpot is a marketing automation software that relies on workflows and bot builders to create automated campaigns for clients. This white label digital marketing platform also includes automated email marketing services, SMS marketing, and in-product marketing features. HubSpot’s white label marketing automation helps agencies set up personalized chatbots, email triggers, social media workflows, and more.

Key features:

• Customer data management
• Opportunity management
• Interaction tracking
• Billing and invoicing management
• Reporting
• Forecasting

Pros:

• Real-time data analytics
• Time-saving features
• Quick filters and views
• Personalized email campaigns

Cons:

• Price too high for startups
• Reporting can be challenging
• No log for changes

Pricing

HubSpot has an elaborate pricing scheme based on the product category, number of users, marketing contacts, and added features.

Ratings and reviews:

• G2: 4.4 · ‎11,012 reviews
• Capterra: 4.5 · ‎4,161 reviews

9. Vendasta - white label ecommerce platform

Vendasta is an end-to-end marketing platform that offers CRM, billing software and e-commerce products that agencies can resell to medium and small businesses. Part of its toolkit includes a business app that creates white-labeled client dashboards. Apart from the customer communication hub, appointment booking, and automated reporting, Vendasta offers native advertising, social media management, website creation, and even blog writing.

Key features:

• Third-party integrations
• Unlimited users
• SMS customer messaging

Pros:

• Very competitive pricing
• Focus on local businesses
• Constant stream of new features
• 250+ marketing apps

Cons:

• Big learning curve
• Business app not downloadable
• Email & automation functions lag behind some competitors

Pricing

Vendasta offers four pricing plans based on the number of team member seats and Snapshot reports per month. Higher pricing tiers include the Multi-Location Business App and volume discounts.

Ratings and reviews:

• G2: 4.5 · ‎323 reviews
• Capterra: 4.5 · ‎158 reviews

10. Landingi - white label page builder

Landingi is a landing page builder tool for digital agencies. This tool caters to agencies that serve multiple clients and want to keep things personalized and organized. Their white-label plan includes unlimited landing pages, leads, and visitors, as well as 40 active sub-accounts under your own brand. Agencies can also host the Landingi solutions on their own domain using their own or clients’ branding. Other custom options include setting up your own login page, 404 error page, and branded emails.

Key features:

• Landing page builder
• Ready-made templates
• A/B testing
• Forms
• Customer support
• Integrations

Pros:

• A variety of templates
• Drag-and-drop editor
• Export landing pages directly to WordPress
• Responsive support team

Cons:

• Analytics need work
• Bugs when generating copy with AI
• Reports take time to export
• Lack of folders for landing pages

Pricing

Landingi has three pricing plans that vary by the number of digital assets built per month, amount of traffic, and the number of custom domains. For annual subscription, there’s a two-month’s grace period.

Ratings and reviews:

• G2: 4.5 · ‎305 reviews
• Capterra: 4.8 · ‎179 reviews

11. OptinMonster - white label lead generation tool

OptinMonster is a lead generation tool designed to help marketing agencies, businesses, and bloggers build conversion campaigns using website tools such as popups, floating bars, slide-ins and inline forms. Optimized for hands-on engagement and conversions, this white label online marketing solution has everything your team needs to keep visitors engaged on your client’s website, such as geolocation targeting, Lightbox popups, gamified wheels, page level targeting, and exit intent detection.

However, OptinMonster doesn't offer white label services, but does provide white label tools. For example, users can customize the dashboard with their own branding, add their logo, colors, and textual content.

Key features:

• Multiple types of popups
• Drag-and-drop popup builder + templates
• Detailed targeting and trigger rules
• Dedicated e-commerce features

Pros:

• Large number of pre-designed campaigns
• Many options for display rules
• Responsive support team

Cons:

• Needs more integrations built
• Mobile design need work
• No end date/time to automatically shut them down

Pricing

OptinMonster offers four pricing plans based on the number of pageviews and site used, as well as advanced features and integrations. Removing the OptinMonster badge and custom domain are only available in the two upper-end tiers.

Ratings and reviews:

• G2: 4.4 · ‎93 reviews
• Capterra: 4.2 · ‎75 reviews

12. PromoRepublic - white label social media manager

PromoRepublic is a social media management software for agency teams with a large client base who need a third-party platform to manage their clients’ social media marketing efforts, but want to deliver a branded experience. Using the platform’s white-label options, you can brand your social media manager with your logo, colors, and custom domain. White label sales materials and pre-made templates are also available.

Key features:

• Clean dashboard interface
• Post scheduling
• Social media calendar
• Social media inbox
• Intuitive creative editor

Pros:

• All-in-one white label interface
• Content library

Cons:

• You may not find all social media integrations
• Focus on templates rather than custom content

Pricing

PromoRepublic offers three pricing tiers based on the number of users, social media accounts, and advanced options like content approval workflows, social listening, and local SEO insights.

Ratings and reviews:

• G2: 4.5 · ‎160 reviews
• Capterra: 4.6 · ‎148 reviews

How we choose the best white label marketing tools

We created this list of white label software examples based on these criteria

• Ease of use: We prioritized the tools that are intuitive to use with minimum training and data or analytics expertise.
• Value for money: Each has features and capabilities that make it worth the investment.
• Extensive features: We listed tools that do more than just client reporting to reduce your tech stack.
• Integrations: It’s essential to choose a white label reporting tool that easily integrates with a majority of marketing platforms and ensures a stable connection.
• Able to scale: Agencies need marketing tools that are able to grow as their business and client base increases

What to look for in white label software

Before you choose the right white label tool for your agency, make sure it has the following features:

Customization options

• To add your agency’s or your clients’ logo, plus different logos for different reports
• The ability to use custom brand colors throughout the platform, including on client-facing dashboards and reports
• The option to choose where to add your custom colors (including charts, graphs, titles, and text)
• Multiple accounts that can be white-labeled for different agency brands or divisions
• The ability to create different white label profiles for each client
• Custom email domains
• Custom dashboard domains
• Custom report domains

Native integrations

• Direct, in-house built connectors to popular marketing systems
• Data extraction from various sources
• Easy way to add more data sources to reports or blends
• API access for custom integrations

Pricing and support

• Transparent pricing structure
• Scalability to accommodate your agency’s growth
• Responsive live chat support

FAQ

What is white label automation?

White label automation in marketing is a software or tool that automates repetitive tasks and streamlines their processes while allowing agencies or businesses to brand the software solution as their own. It increases their visibility in the market and reinforces their brand identity.

What is a white label in marketing?

White label marketing products are sold by agencies with their own branding and logo but the products themselves are originally developed and sold by a third party. White labeling occurs when the purchaser of a service requests that its own branding is used instead of the manufacturer’s or retailer’s one.

Conclusion

If you work in a digital marketing agency or own one, you know the importance of personalization. Every client is different, and every digital marketing campaign, marketing strategy, content creation, and every goal requires a different approach.

White label marketing tools allow you to tailor each new client’s experience without spending much time on expensive custom solutions that are challenging to scale.

A white label solution that will make the most impact is the one that allows you to create personalized reports on all your marketing efforts — in this case Whatagraph.

With direct integrations to over 50 social media, SEO, PPC, email marketing, and web analytics platforms, it enables your team to quickly create report and dashboard templates for different clients and automate their sharing.

Sign up for a free trial today and experience Whatagraph’s white label capabilities in first hand.