Instagram Dashboard Template

Use this Instagram dashboard template to visualize your key Instagram metrics in one place with a few clicks. Whatagraph’s ready-to-use Instagram dashboard comes with the essential Instagram marketing metrics, while the data populates automatically with the latest values. Connect your client’s Instagram account for fast and accurate takeaways and present the campaign performance results according to your client’s needs. Share the Instagram analytics dashboard via live links for real-time on-demand view.

Free Instagram Dashboard Template for Agencies
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Pre-built Instagram analytics dashboard to monitor and share all your organic performance

Analyze all Instagram KPIs and metrics in one dashboard

Want to know how your Instagram account is performing? Try Whatagraph and analyze all Instagram ads campaign performance metrics in a single dashboard. Highlight your campaign results in our Instagram analytics dashboard to quickly identify the effectiveness of your social content. Use stunning data visualization to recognize key trends and customer behavior patterns. Get a quick grasp of your demographics. Learn who your target audience is, how many visitors reach you organically, what interests them, and what they click on your page.

Analyze all Instagram KPIs and metrics in premade Instagram Dashboard Template

Track Instagram engagement across multiple accounts

Whether you use Whatagraph for your business needs or inform your clients, our Instagram analytics dashboard has everything you need to share your Instagram performance results. Connect your or your client’s account and Instagram data is pulled automatically in your template — no need to code or set up the connector. Track your page and post engagement in the same place. Make decisions on content based on the actions of your audience. See the share of unique interactions with your page. Evaluate the effectiveness of your calls to action. Monitor multiple Instagram accounts or campaigns in one tab using the Overview feature.

Track Instagram engagement across multiple accounts with Instagram analytics dashboard

Build a custom Instagram analytics dashboard in minutes

Pick from over 70 Instagram metrics and create standalone Instagram analytics dashboards for clients or easily combine marketing data from different social media platforms and build cross-channel dashboards in Whatagraph. 

Save hours with cross-channel insights

Look at the metrics of your top-performing posts without logging into your Instagram Insights analytics. Learn what content drives your page and make quick improvements. Our actionable Instagram analytics dashboard template comes pre-loaded with drag-and-drop widgets that you are free to rearrange, remove, and add new ones. Choose a metric and dimension for every table, graph, and chart, and apply filters to present the data you need. Bring together metrics from other social media channels for quick and easy cross-channel insights and a complete view of your social marketing strategy. Save every dashboard or widget you create as a new template. Link multiple templates and edit them all in bulk.

Save hours with cross-channel insights

Automate how you share Instagram insights

Share a live link to your Instagram analytics dashboard that updates automatically instead of gathering and sending over marketing data whenever your clients request it. Another great feature - the dashboard is interactive. The viewers can change the date ranges, explore the data, and, if needed, secure it with a password. Quick insights into Instagram campaigns for faster decision-making.

Automate how you share Instagram insights

All dashboard features your agency needs

50+ data sources

Create a true cross-channel digital marketing dashboard in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

Cross-channel insights

Include data from different sources into the same widgets or dashboards with a few clicks. Provide a full picture of your campaigns’ success.

Live dashboards

Securely share interactive access to your dashboard at any time from anywhere.

White-label dashboards

Customize colors and logos in each dashboard to align it with your agency’s or clients’ branding and style.

Why do you need an Instagram analytics dashboard?

One of the biggest pain points for marketing agencies today is that they spend a lot of time collecting data and creating dashboards manually or using inadequate tools. Another problem is that native Instagram analytics produces an overwhelming volume of data. This data overload through Instagram Insights makes it hard for marketers to focus on problematic areas and spot opportunities for improvement. 

However, in our experience, having a lot of data is an advantage — if you have a powerful Instagram dashboard template that you can use to measure the performance of your social media strategy in specific areas. Our Instagram professional dashboard automatically updates with the latest real-time metrics from all connected sources. You don’t have to log in and out of multiple accounts. Share it with your clients, and they can always check their page performance without fuss, calls, or email requests.   

What can our Instagram dashboard tell you?

Impressions and reach

Reach on Instagram tells you how many unique visitors saw any type of content on your Instagram page. This is not to be confused with impressions, which also include multiple views from the same person. Analyzing total reach can reveal what sort of online presence your Instagram strategy is driving, and reach also includes the client’s brand awareness. The organic reach is based on hundreds of factors, but the most important ones used by Instagram include a user’s previous interaction with your page, the date of your posts, previous negative feedback, and the interaction of visitors with your content. This is why organic reach can identify poor or quality interactions with your page content. 

Instagram impressions and monthly summary in Instagram analytics dashboard

Audience insights

This section of our Instagram analytics dashboard template allows you to display the audience demographics of the people who reacted to your client’s page. This includes their age, gender, location, and more. The audience section helps you demonstrate that you are reaching your clients’ target audience on Instagram. Analyzing follower count over time can tell your clients if their Instagram audience is growing or not.

Instagram audience insights in Instagram analytics dashboard template

Post performance

Measure the effectiveness of your content through shares, reactions, comments, and clicks on images, posts, videos, and links. This IG dashboard template allows you to compare and analyze account performance over time and see the number of interactions the page generates monthly, weekly, or daily.  This information can tell you and your clients what content resonates with their target audience. If the visitors are not engaging with the page as expected, you need to adjust your content strategy to match their interests. 

Instagram post performance in Instagram metrics dashboard

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

What is an Instagram reporting dashboard?

An Instagram reporting dashboard is a tool that tracks and displays key metrics like follower growth, engagement rates, and post performance. It helps you monitor the performance of your or your client’s Instagram account and make data-driven decisions to improve your strategy.

 

Tracking your metrics on an Instagram dashboard tells you:

 

- How many unique visitors have viewed your Instagram content?

 

- What content type receives the most engagement?

 

- The number of followers who interact with your content

 

And many more insights that help you optimize your or your client’s Instagram profile. Setting up an Instagram dashboard allows you to segment your data to understand how your audience interacts with your content. 

Why do you need a dashboard for Instagram?

An Instagram dashboard is a visual display tool that show the metrics and KPIs from your Instagram Business account. This dashboard can help you answer questions such as: How many new followers do I get every month? How many unique accounts have viewed my Instagram posts?

How do you make a dashboard on Instagram?

To make a dashboard on Instagram, first you need to have a professional (creator or business) account. To access the professional dashboard, go to your Instagram profile and click View professional dashboard on the top. Here, you can find sections to:

 

- Track your performance: View key insights on the people you've reached in the last 30 days.

 

- Grow your business: Learn where to access and discover new creator and business tools, such as subscriptions, branded content, badges, ads, quick replies, orders and more.

 

- Stay informed: Find tips, tricks, guidance and inspiration from the @creators and @instagramforbusiness teams. Track your performance: View key Insights on the people you've reached in the last 30 days.

 

This way of analyzing Instagram data is good for freelancers and startups with a handful of campaigns. However, if you want to organize your data, include campaign results from other social media platforms, or scale up to monitoring hundreds of accounts in a month, you need to create a custom Instagram analytics dashboard in Whatagraph that allows you visualize multi-channel data while saving you time and automating most of the process.

How do I monitor my Instagram ads?

To access your Instagram ad insights, go to your Instagram profile and click Promotions > Manage > Past promotions.

 

Click View insights for each individual post, video, and reel. Here, you can analyze interactions, ad, plays, and accounts reached and engaged. 

 

Unfortunately, this feature is only available in the mobile app, which makes it difficult to scale and share insights.

 

Instead of this manual and painstaking method, you can use Whatagraph to automatically pull data from Instagram and create an intuitive and flexible Instagram ads dashboard that you can easily customize for every client and share with a link.

What key metrics should I monitor on Instagram?

When managing an Instagram Business account, it's crucial to monitor a range of key metrics to gauge performance, understand audience engagement, and refine your marketing strategy. Here are the key metrics you should focus on:

 

Engagement

- Likes: The total number of likes on your posts. Indicates how well your content resonates with your audience.

- Comments: The number of comments on your posts. Reflects the level of interaction and engagement from your followers.

- Shares: The number of times your posts are shared. Shows how much your content is valued and spread by your audience.

- Saves: The number of times users save your posts. Indicates content that users find valuable enough to revisit.

Engagement rate: Ratio of user interactions with your Instagram posts relative and the number of impressions they receive.

 

Reach and Impressions

- Reach: The total number of unique accounts that have seen your posts. Measures how far your content is spreading.

- Impressions: The total number of times your posts have been viewed over a time period. Can indicate the effectiveness of your content in attracting repeated views.

 

Audience Growth

- Follower Growth: The number of new followers gained over a specific period. Helps you understand your account's growth rate.

- Follower Demographics: Insights into the age, gender, location, and interests of your Instagram followers. Helps tailor your content to your audience.

 

Content Performance

- Top Performing Posts: Identify which posts have the highest engagement, reach, and impressions. Helps determine what type of content works best.

- Post Frequency: The number of posts published within a specific period. Helps in understanding how post frequency affects engagement.

 

Story Metrics

- Story Views: The total number of views for your stories. Indicates the reach of your short-term content.

- Story Engagement: Interactions on stories, such as replies and swipe-ups. Shows how engaging your stories are.

- Story Completion Rate: The percentage of viewers who watch your entire story sequence. Indicates the effectiveness of your story content.

 

Profile Activity

- Profile Visits: The number of times users visit your profile. Shows the level of interest in your account.

- Website Clicks: The number of clicks on the link in your profile bio. Measures the effectiveness of driving traffic to your website.

- Call-to-Action Clicks: Clicks on contact buttons (e.g., email, call). Indicates how often followers are taking action based on your profile information.

 

Instagram Ad Performance (if applicable)

- Ad Spend and ROI: The total spend on Instagram ads and the return on investment. Measures the cost-effectiveness of your ad campaigns.

- Ad Engagement: Metrics such as click-through rate (CTR), conversions, and overall engagement from ads. Indicates the success of your advertising efforts.

 

Hashtag Performance

- Hashtag Reach: The performance of hashtags used in your posts. Helps in identifying the most effective hashtags for increasing reach.

- Top Hashtags: The hashtags that generate the most engagement. Aids in optimizing hashtag strategy.

By regularly monitoring these key metrics, you can gain valuable insights into your Instagram Business account's performance, refine your content strategy, and drive better engagement and growth.

What other marketing channels can I connect with Whatagraph?

Apart from Instagram, you can connect all popular social media such as LinkedIn, Facebook, and TikTok, PPCs like Facebook Ads and Google Ads, e-commerce platforms like Shopify and WooCommerce, SEO tools like Ahrefs and Semrush, email marketing tools like Klaviyo and Mailchimp, Google Analytics 4, and CRMs like HubSpot and Salesforce.

 

If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

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We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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