What is a Facebook dashboard template?
A Facebook dashboard template is a dynamic display that allows marketing agencies to quickly and accurately connect data from their clients’ Facebook Page accounts, visualize the critical KPIs and metrics, and enable easy sharing via live links. In the case of Whatagraph’s templates, apart from Facebook Page accounts, you can enrich the dashboard with data from any 45+ integrated sources and save any customization as a new user template.
Why do you need a Facebook dashboard?
One of the biggest pain points for marketing agencies today is that they spend a lot of time collecting data and creating dashboards manually or using inadequate tools. Another problem is that native Facebook analytics produces an overwhelming volume of data. This data overload through Facebook Insights makes it hard for marketers to focus on problematic areas and spot opportunities for improvement.
However, in our experience, having a lot of data is an advantage — if you have a powerful Facebook dashboard template that you can use to measure the performance of your social media strategy in specific areas. Our Facebook dashboard automatically updates with the latest real-time metrics from all connected sources. You don’t have to log in and out of multiple accounts. Share it with your clients, and they can always check their page performance without fuss, calls, or email requests.
What can our Facebook dashboard tell you?
Impressions and reach
Reach on Facebook tells you how many unique visitors saw any type of content on your Facebook page. This is not to be confused with impressions, which also include multiple views from the same person. Analyzing total reach can reveal what sort of online presence your strategy is driving, and reach also includes the client’s brand awareness. The organic reach is based on hundreds of factors, but the most important ones used by Facebook include a user’s previous interaction with your page, the date of your posts, previous negative feedback, and the interaction of visitors with your content. This is why organic reach can identify poor or quality interactions with your page content.
Post engagement
Measure the effectiveness of your content through shares, reactions, comments, and clicks on images, posts, videos, and links. This Facebook dashboard template allows you to compare and analyze engagement over time and see the number of interactions the page generates monthly, weekly, or daily. This information can tell you and your clients what content resonates with their target audience. If the visitors are not engaging with the page as expected, you need to adjust your content strategy to match their interests.
Video views
By analyzing the Facebook video metrics in this dashboard, you can see what videos on your client’s page get the most views and how long each video was watched. You can also see how many people have watched videos longer than 3, 10, or 30 seconds, which tells you which videos are most interesting to your target audience.
