Matomo Integration

Connect your Matomo (former Piwik) data to Whatagraph to analyze and share your web analytics results. A fully managed Matomo integration pulls data directly from your Matomo account to stunning custom dashboards to help you better understand your audience. Effortlessly analyze web page views, average time on site, and other user behavior data points. Organize Matomo metrics before visualization to present only the most impactful data points. Share insights from your marketing data automatically as scheduled emails or live links.

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Trusted by 1,000+ marketing agencies and brands around the world

Manage all your Matomo data with a direct connector to Matomo API

Connect

Connect to your sources with a stable, native integration that doesn't break. No extra connectors or set up needed.

Organize

Manage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.

Visualize

Ask AI to create stunning reports from your cross-channel data in seconds. Customize reports instantly from just a screenshot or a prompt.

Transfer to BigQuery

Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend your Matomo analytics data with actionable insights from other digital marketing platforms

Quickly and securely combine impressions, clicks, hits, plays, and other essential engagement metrics from Matomo and other marketing tools to evaluate the cross-channel attribution of each touchpoint in your marketing funnel. An out-of-the-box Matomo connector lets you link any Matomo source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which marketing campaigns generated the most leads. Create custom dimensions, unify names, and group related data points. Visualize your data in Whatagraph. Share it with clients, move it to a data warehouse, or export it to a BI solution.

Matomo Report

Matomo E-Commerce Overview

Matomo metrics available instantly in Whatagraph

All

Matomo Actions > Page URLs

Matomo Goals > Insights

Matomo Goals > Item Names

Matomo Media Analytics > Audio Resources

Matomo Media Analytics > Video Resources

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Bounces

Entry Actions

Entry Visits

Exit Visits

Hits

Visits

Revenue

Conversions

New visit conversions

Returning visit conversions

Visits converted

New visit revenue

Returning visit revenue

Quantity

Orders

Plays

Unique visitor plays

Impressions

Unique visitor impressions

Finishes

Fullscreen plays

Unique visitors

Actions

Users

Bounce count

Check out related integrations:

Google Analytics 4

Google Search Console

BigQuery

Piwik Pro

Explore marketing automation and custom report features

Linked reports

Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Custom branding

Add any logos, color themes, and link reports to your own domain name.

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

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Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

What other marketing data sources can I connect alongside Matomo?

Apart from Matomo sources, you can connect other web analytics platforms like Google Analytics 4, social media like LinkedIn and TikTok, PPC like Facebook Ads, Search Ads 360, and Microsoft Ads, SEO tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaviyo.

If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

Do I need a separate tool to visualize Matomo data?

No, you don’t need any other tool to visualize your Matomo data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

How to connect Matomo reporting API to Whatagraph?

Whatagraph has a pre-built Matomo connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Matomo source is simple:

1. Go to the Data Sources menu and locate Matomo among the channels.

2. Click +Add new in the Accounts column.

3. Give your Matomo account a name enter the API key and API URL.

4. Click Add account. All done.

You have successfully created a new integration to your Matomo API, which allows you to use Matomo data in your reports and dashboards.

Connecting the Matomo platform to Whatagraph allows you to organize your data to get a holistic view of your marketing efforts or visualize your data in specific ways. You can visualize data in various widgets and share the insights via automated email lists or live links for near real-time access.

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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Orsolya S., Online Marketing Manager