Google Analytics Integration

Connect your Google Analytics data to Whatagraph to analyze and share the performance of your Google Analytics campaigns. A fully managed Google Analytics integration pulls data directly from your Google Analytics account to stunning custom reports. Effortlessly analyze web page views, average time on site, and other user behavior data points. Blend and organize Google Analytics metrics before visualization to present only the most impactful data points. Share insights from your marketing data automatically as scheduled emails or live links.

    Google Analytics Integration - No Code Connector
    45+
    native integrations
    58K+
    reports built monthly
    2000+
    pre-made widgets

    Manage all your Google Analytics metrics via a direct connection to Google Analytics API

    Native integration
    Native integration
    Ready-made connection. No additional set up or connectors needed. Just log in and get data connected to your reports and dashboards.
    Organize
    Organize
    Manage and transform your data without code or technical knowledge. Blend, unify, aggregate, and group data points with ease.
    Visualize
    Visualize
    Create stunning visualizations of your connected and prepared cross-channel data. Quickly turning it into full reports, or standalone graphs, charts, funnels, and tables.
    Share and automate
    Share and automate
    Share a link to live report with interactive data and date range picking. Schedule report send out customizing emails and notifications to review.

    Blend Google Analytics data with marketing insights from other platforms

    Effortlessly combine your Universal Analytics data with insights from your SEO, PPC, e-commerce, or social media platforms. An out-of-the-box Google Analytics connector lets you link any GA source and create a multi-source dashboard ready for analysis or sharing. Add more sources to evaluate the cross-channel attribution of each touchpoint in your marketing funnel. Organize the connected data. Visualize it in Whatagraph. Share it with clients, move it to a data warehouse, or export it to a BI solution.
    Web traffic report
    Cross-channel overview
    Google Analytics Dashboard
    Ecommerce monitoring report

    Everything you need to visualize and share Google insights

    Google Analytics Dashboard Card Icon

    Google Analytics 4 Dashboard

    Present your clients with a custom Google Analytics 4 dashboard that pulls real-time data from their GA4 accounts. Track key web analytics metrics and transform them into actionable client-ready GA4 dashboards.
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    Google Analytics 4 Reporting Tool icon

    Google Analytics 4 Reporting Tool

    Report on essential Google Analytics 4 metrics for a 360-degree view. Connect, organize, visualize, and share Google Analytics 4 data with your clients in a few clicks. Engaging GA4 reports only a few clicks away.
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    Google My Business Reporting Tool icon

    Google My Business Reporting Tool

    Capture valuable search traffic with the Google My Business report from Whatagraph. Find out how many customers directly searched for your business, and how many total views and actions you receive monthly.
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    Google Ads Reporting Tool icon

    Google Ads Reporting Tool

    Powerful Google Ads reporting tool for digital marketing agencies. Design your Google Ads reports according to your clients’ needs. Get access to accurate PPC metrics like CPC, click-through rate, conversion rate, impressions, and more.
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    Google Analytics 4 Reporting Tool icon

    Google Analytics Reporting Tool

    Stay on top of your website performance with our Google Analytics reporting tool. Get all your KPIs in one place and transform them into actionable insights. Create your own GA report in minutes, without complex spreadsheets and graphs.
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    Google Search Ads 360 Reporting Tool icon

    Google Search Ads 360 Reporting Tool

    Whatagraph helps agencies create awesome visual Google Search Ads 360 reports in mere minutes. Drag and drop pre-made widgets to visualize Google Search Ads 360 performance across different campaigns, ad groups, keywords, and ads.
    See more
    Google Sheets Reporting Tool icon

    Google Sheets Reporting Tool

    Spreadsheets play a huge role in many agencies. Yet, it’s not an efficient tool to deal with huge volumes of data. Visualize your data with our Google Sheets reporting tool. No more manual data entry - Whatagraph does the heavy lifting!
    See more
    Google Analytics PDF Reporting Tool icon

    Google Analytics PDF Reporting Tool

    Whether you use the tool for just Google Analytics or cross-channel reporting, sometimes the most convenient way to keep the stakeholders informed is by sending a weekly or monthly PFD report they can download, print, or share.
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    Explore marketing automation and custom report features

    Linked reports
    Linked reports
    Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.
    Overview reports
    Overview reports
    Monitor your overall performance across regions or accounts and find new opportunities for growth.
    Custom branding
    Custom branding
    Implement custom color themes and logos. Remove all mentions of Whatagraph and connect your custom domain.
    Data blending
    Data blending
    Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

    Pick a template and start reporting

    View All Templates

    No credit card required

    Google Analytics 4 Report Template
    Google Analytics 4 Report Template
    Use our Google Analytics 4 Report Template to build intuitive and detailed GA4 reports for your clients. Aggregate traffic, demographics, time on site, and other conversion funnel data.
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    Google My Business Report Template
    Google My Business Report Template
    An easy way for agencies to report on the success of their Google My Business campaigns to their clients and show how their business fares in Google and Google Maps searches.
    View template
    Google Ads Report Template
    Google Ads Report Template
    Keep your essential Google Ads KPIs and performance metrics in one place and get an in-depth analysis of your ads and ad campaigns.
    View template
    Google My Business Dashboard Template
    Google My Business Dashboard Template
    Google My Business dashboard template quickly aggregates all GMB insights for your listing - discovery searches, local search results, photo, and map views, and much more into one simple dashboard.
    View template
    Google Search Console Dashboard Template
    Google Search Console Dashboard Template
    Create a Google Search Console dashboard with Whatagraph and find out how Google currently sees your client’s website. Get valuable real-time insights into traffic, customer behavior, and top landing pages.
    View template
    Google Analytics Dashboard Template
    Google Analytics Dashboard Template
    Get real-time data and your clients’ most important metrics & KPIs displayed on one Google Analytics dashboard. In less than 5 minutes get an overview of your client's most recent data with Whatagraph. Easily highlight customer behaviour trends using pie charts, line graphs and tables. Impress your clients with professional and easy to understand Google dashboards.
    View template
    Google Analytics Report Template
    Google Analytics Report Template
    Use this Google Analytics report template to get an in-depth performance overview of your website and view essential KPIs in one place.
    View template

    FAQs

    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What data is available from Google Analytics?

    You can use Whatagraph to visualize any of the fields available in the Google Analytics API, including any custom fields defined for the property.

    Is Google Analytics integration available in all pricing plans?

    Yes, All 45+ integrations, including Google Analytics Ads, are available in all pricing plans. If you can’t find the integration for your data source, you can connect it via a Custom API or by exporting it to Google Sheets docs or BigQuery data warehouse and adding it as a source. 

     

    If you export the Google Analytics data to BigQuery before the analysis, you can avoid running out of the standard quota of 50.000 API calls/month.

    Do I need Looker Studio to visualize Google Analytics data?

    No, you don’t need Looker Studio (Google Data Studio) or any other tool to visualize your Google Analytics data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data. This makes Whatagraph a better choice than other data platforms that provide only the connection, requiring users to use a separate visualization tool.

    How to connect Google Analytics data to Whatagraph?

    Whatagraph has a pre-built Google Analytics connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Google Analytics source is simple:

     

    1. Go to the Data Sources menu and locate Google Analytics among the channels.

     

    2. Click Connect an account.

     

    3. From there, you’ll be redirected to log in to your Google Analytics account.

     

    4. Once forwarded to Google, choose to trust Whatagraph to access your account.

     

    ​5. The new Google Analytics source will appear.

     

    You have successfully created a connection to your Google Analytics API. Create a custom report or dashboard and add your Google Analytics account as a source.

     

    When you connect GA data to Whatagraph, you can organize datasets to get more granular insights by device, campaign ID, date, etc. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

    Can I export data from Google Analytics reports?

    Yes, you can export data from whole reports or individual widgets as Excel spreadsheets or CSV files. This way, you can easily move it to Tableau, Power BI, or other data destinations for further analysis.

    What other marketing data sources can I connect with Whatagraph?

    You can connect a variety of popular marketing platforms like Google Analytics 4, social media like Facebook Page, Pinterest, and Twitter, paid ads like Google Ads, Microsoft Advertising, Amazon Ads, CRMs like Salesforce and HubSpot, as well as SEO, email marketing, and e-commerce platforms.

    What is the difference between data connectors and fully managed Whatagraph integrations?

    A data connector is a piece of software, typically built by a third party, to connect two different platforms.

     

    On the other hand, Whatagraph’s integration directly connects to Google Analytics Data API with no third-party software in the middle. As a result, the data flow is more stable and secure, and the connection performance doesn’t depend on the policies of third-party vendors.

    Google Analytics metrics available instantly in Whatagraph

    Google Analytics User

    9

    Google Analytics Session

    7

    Google Analytics Page Tracking

    10

    Google Analytics Site Speed

    19

    Google Analytics Internal Search

    15

    Google Analytics Ecommerce

    44
    SVG image

    Find a metric for you

    What others think about Whatagraph

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

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    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

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    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

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    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

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    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

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    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

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    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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    Orsolya S., Online Marketing Manager