Shopify Integration

Upgrade how you manage your online store data insights with our fully managed Shopify integration and user-friendly reports your clients will love to explore. Connect your Shopify store metrics and leverage Whatagraph’s superior visualization to identify trends and influence data-driven decisions. Blend and organize your Shopify data to get insights faster. Combine Shopify metrics with data from your paid media or web analytics tools. Automate the way you report to your clients or stakeholders.

    Shopify Integration - No Code Connector
    reports built monthly
    native integrations
    pre-made widgets
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
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    Manage all your Shopify metrics via a direct connector to Shopify API

    Native integration
    Native integration
    Ready-made connection. No additional set up or connectors needed. Just log in and get data connected to your reports and dashboards.
    Manage and transform your data without code or technical knowledge. Blend, unify, aggregate, and group data points with ease.
    Create stunning visualizations of your connected and prepared cross-channel data. Quickly turning it into full reports, or standalone graphs, charts, funnels, and tables.
    Share and automate
    Share and automate
    Share a link to live report with interactive data and date range picking. Schedule report send out customizing emails and notifications to review.

    Blend your Shopify metrics with conversion data from other marketing platforms

    Quickly and securely combine your Shopify data with data from all your social media, email marketing, or PPC platforms. An out-of-the-box Shopify connector lets you link any Shopify source without coding and create a comprehensive analysis- or presentation-ready cross-channel display. Organize the connected data. Create a custom formula to visualize order data and customer information from multiple sales channels or select landing pages. Share the e-commerce insights with clients, move the data to a warehouse, or export it as spreadsheets.
    Shopify Report
    Shopify E-commerce Overview
    Shopify Report

    Check out related integrations:

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    Linked reports
    Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.
    Overview reports
    Overview reports
    Monitor your overall performance across regions or accounts and find new opportunities for growth.
    Data blending
    Data blending
    Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.
    Custom branding
    Custom branding
    Implement custom color themes and logos. Remove all mentions of Whatagraph and connect your custom domain.

    Everything you need to visualize and share Shopify insights

    Shopify Dashboard Card Icon

    Shopify Dashboard

    Managing e-commerce data can be challenging even when using a great platform like Shopify. Use our Shopify Dashboard to track vital e-commerce metrics and analyze performance in one place and in real time.
    See more
    Shopify Reporting Tool icon

    Shopify Reporting Tool

    Shopify is a phenomenal platform for anyone looking to build an ecommerce business. However, managing and growing your online store is no easy feat. Whatagraph is the go-to solution that simplifies the data tracking and analysis process.
    See more
    E-commerce Reporting Software icon

    E-commerce Reporting Software

    Create seamless e-commerce reports for your clients using accurate data from their e-commerce platforms. Connect each account and create stunning reports using data from Shopify, BigCommerce, and 45+ other integrations.
    See more


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What other marketing data sources can I connect with Whatagraph?

    Apart from Shopify sources, you can connect a range of popular marketing platforms like Google Analytics 4, social media like Facebook Page and Instagram, SEO tools like Ahrefs and Semrush, PPC like Google Ads and Amazon Advertising, CRMs like Salesforce and HubSpot, as well as email marketing and e-commerce platforms. If you can’t find the integration for your data source, you can connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

    Is Shopify app integration available in all pricing plans?

    Yes, Shopify integration is available in all pricing plans, along with 45+ more integrations.

    Do I need a separate tool to visualize Shopify data?

    No, you don’t need any other tool to visualize your Shopify data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data. This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate tool to visualize their Shopify data insights.

    How to connect Shopify API to Whatagraph?

    Whatagraph has a pre-built Shopify connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Shopify source is simple:


    1. Go to the Data Sources menu and locate Shopify among the channels.


    2. Click +Add new in the Accounts column.


    3. Enter the Store URL (the string from your store admin URL), and the Access Token (get it from your Shopify account settings) and click Add account.


    ​4. The new Shopify source will appear.


    You have successfully created a connection to your Shopify API. Create a custom report or dashboard and add your Shopify account as a source.


    When you connect Shopify storefront data to Whatagraph, you can organize datasets to get more granular insights by regions, customer demographics, or loyalty programs. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

    What Shopify metrics can I track with Whatagraph?

    Whatagraph allows you to track all metrics coming from your Shopify reporting API, however, the ones you should monitor regularly include Shopify Orders, Shopify Product Listings, New Customers, Abandoned Cart Rate, Abandoned Checkout Rate, Order Fulfillment Rate, Average Order Value, Sales by Channel, New vs. Returning Customers.

    Can I change the currency on dashboards from USD to EUR?

    Yes, you can change the currency on dashboards from the default USD to any of the world’s currencies.

    Shopify metrics available instantly in Whatagraph

    Shopify Sales Over Time


    Shopify Abandoned Checkouts


    Shopify Payments


    Shopify Taxes

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    Find a metric for you

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    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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