WooCommerce Integration

Yes, WooCommerce integration is available in all pricing plans, along with 45+ more integrations.

No, you don’t need any other tool to visualize your WooCommerce data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate tool to visualize their WooCommerce data insights. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows for faster decision-making.

Whatagraph has a pre-built WooCommerce connector, so you don’t have to purchase and configure third-party data connectors. Adding a new WooCommerce source is simple:

1. Go to the Data Sources menu and locate WooCommerce among the channels.

2. Click +Add new in the Accounts column.

3. Enter the Shop URL (the string from your store admin URL), Consumer key, and Consumer secret (get it from your WooCommerce account settings) and click Add account.

​4. The new WooCommerce source will appear.

You have successfully created a connection to your WooCommerce API. Create a custom report or dashboard and add your WooCommerce account as a source.

When you connect data from your online store to Whatagraph, you can organize datasets to get more granular insights by regions, customer demographics, or loyalty programs. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

Tracking key metrics is essential for understanding the performance of your WooCommerce store and making informed decisions to optimize it. Here are some key metrics you should consider tracking:

Sales Revenue: Total sales revenue over time to gauge the overall health of your business.

Conversion Rate: The percentage of website visitors who make a purchase. This metric helps assess the effectiveness of your marketing efforts and user experience.

Average Order Value (AOV): The average amount customers spend per transaction. Increasing AOV can boost revenue without necessarily acquiring more customers.

Customer Lifetime Value (CLV): The total revenue a customer will generate throughout their relationship with your business. This metric helps prioritize customer retention efforts.

Customer Acquisition Cost (CAC): The average cost of acquiring a new customer. Comparing CAC to CLV helps ensure your marketing expenses are sustainable.

Shopping Cart Abandonment Rate: The percentage of users who add items to their cart but do not complete the purchase. Understanding why customers abandon their carts can help optimize checkout and reduce friction.

Website Traffic: The number of visitors to your website over time. Analyzing traffic sources and patterns can inform marketing strategies and identify areas for improvement.

Return on Investment (ROI): The effectiveness of your marketing campaigns by comparing the revenue generated to the cost of running the campaign.

Inventory Turnover Rate: How quickly inventory is sold and replaced within a specific time period. This metric helps manage inventory levels and avoid overstocking or stockouts.

Customer Retention Rate: The percentage of customers who make repeat purchases. A high retention rate indicates customer satisfaction and loyalty.

Product Performance: Sales data for individual products to identify top sellers, slow movers, and opportunities for optimization.

Abandoned Cart Recovery Rate: The percentage of abandoned carts recovered through follow-up emails or retargeting campaigns.

Regularly monitoring these key metrics allows you to gain valuable insights into your WooCommerce store's performance and make data-driven decisions to drive growth and profitability.