Visualize any data in Whatagraph using Custom API, Google Sheets, or BigQuery

When your data source is not yet in the list of native integrations. Multiple ways to connect it to Whatagraph, visualize and share the data.

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Visualize any data in Whatagraph using Custom API, Google Sheets, or BigQuery

Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!

Connect any data source via the Custom API, Google Sheets, or a data warehouse

Easily bring in data from rare, niche, or any other source on par with native integrations

For marketers who work with custom metrics specific to a client or a niche tool on top of typical marketing sources.

Whatagraph provides an option to connect that source directly via the Custom API. Or pull data from intermediaries like Google Sheets or Google BigQuery.

A screenshot of the Whatagraph application showing various integrations and data connections

Custom API

Connection with any platform or tool that requires some coding skills, but pulls data directly.

Google Sheets integration

Import any data structured in a spreadsheet to your reports and dashboards.

BigQuery integration

Connect the data warehouse to get any data set stored there in for visualization.

See how it works with your source

Direct connection with the Custom API

Public API provides the same reporting and monitoring functionality as native integrations. You'll need a developer to establish a direct connection with your source of choice if it has a public or private API too.

A screenshot of the Whatagraph application showing various analytics and integrations in a presentation

Google Sheets integration

Visualize data that is structured in a spreadsheet. Use Whatagraph to pull data that you organized and customized on the Google Sheets' side into reports and widgets for visualization.

Google BigQuery integration

Cloud data warehouses like BigQuery allow users to upload and store huge datasets and work with it much quicker. Pull and visualize data from Google BigQuery similar to Google Sheets.

You can also use Whatagraph to transfer your marketing data to Google BigQuery

Transfer data to BigQuery

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What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.