Agency Dashboard for All Your Marketing Data

Stop creating agency reports manually. The agency dashboard in Whatagraph pulls data directly from your clients’ accounts to give them an accurate real-time representation of your work. Your marketing agency can save 40+ hours per week by using Whatagraph instead of manual reports.

    Agency Dashboard for All Your Marketing Data
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
    Ogilvy logo
    n365 logo
    House dentsu logo
    upstick logo
    thrive logo
    Power digital logo
    havas logo
    mc cann logo

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

    Capterra verified review by

    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

    Capterra verified review by

    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

    Capterra verified review by

    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

    Capterra verified review by

    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

    Capterra verified review by

    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

    Capterra verified review by

    Orsolya S., Online Marketing Manager

    A powerful agency dashboard to keep all your marketing analytics under one roof

    Connect your sources in a few clicks

    More than 45 direct, no-code integrations with social, paid advertising, email, SEO, CRM, and other marketing sources to bring all your data to one place. Custom API, Google Sheets to BigQuery to connect any data in a few clicks and manage all the connected sources and channels in a single hub. 

    SVG image
    Connect your sources in a few clicks

    Visualize your data in minutes instead of hours

    Build your perfect agency dashboard without any training or background using graph, chart, and table widgets as building blocks. Pick your widgets and drag and drop them on the page to instantly create charts and tables. Create your custom widgets from the available elements. Add media widgets that pull social media posts or ad visuals and display them along the metrics of choice. Save anything you create as a template.

    SVG image
    Visualize your data in minutes instead of hours

    Create a cross-channel dashboard

    Add any marketing channel to your agency dashboard to easily get cross-channel insights. Blend data sources without any code and visualize data from several sources in one place using multi-source widgets. Compare the results from multiple paid ads or social media platforms or track the CTR, bounce rate, conversions, or other KPIs and learn which platforms perform the best.

    SVG image
    Create a cross-channel dashboard

    All agency dashboard features your agency needs

    Native integration
    Native integration
    Ready-made connection. No additional set up or connectors needed. Just log in and get data connected to your reports and dashboards.
    White-label dashboards
    White-label dashboards
    Customize colors and logos in each dashboard to align it with your agency’s or clients’ branding and style.
    Media widgets
    Media widgets
    Showcase ad creatives, social posts, and other custom visuals by adding a media widget to your report.
    Live dashboards
    Live dashboards
    Securely share interactive access to your dashboard at any time from anywhere.

    Organize and blend your data

    Display performance metrics from two or more different channels inside one table. Create a group of sources and aggregate related metrics. Create a custom formula with any metric in your dashboard. Change metrics names so your clients don’t get confused about what is what. Build new metrics that the source platform’s API doesn’t provide using simple calculations. Add agency markup for ad spend on individual platforms.

    SVG image
    Organize and blend your data

    Use Overview for cross-campaign reporting

    The Overview feature is a single source of truth to improve internal agency reporting when monitoring multiple marketing campaigns or accounts. Gather multiple data points from different locations, channels, or campaigns in one tab. Track targets and limits for multiple clients or optimize ongoing campaigns across different social media. 

    SVG image
    Use Overview for cross-campaign reporting

    Explore white-labeling & custom options

    Customize your marketing agency dashboard to match your or your client’s branding. Completely remove the Whatagraph name and logo from your dashboard and replace it with your agency’s name, logo, brand colors, and text style. Each Whatagraph dashboard is customizable to become a part of your overall client reporting experience. You can even host the dashboard on your custom domain.

    SVG image
    Explore white-labeling & custom options

    Share your dashboard with a live link

    Share the marketing agency dashboard via a live link so clients can always check the latest developments. A live link for on-demand access adds a layer of transparency to the client-agency relationship and saves time on both ends. Your clients don’t have to request a report each time they need to see the data. Now, they can directly check the results of your hard work whenever they want.

    SVG image
    Share your dashboard with a live link

    What is an agency dashboard?

    An agency dashboard is a marketing reporting tool that automatically pulls your clients’ campaign data from multiple sources and lets you visualize them in one dashboard. You can use a marketing agency dashboard to manage all your client’s campaign data in one place and share them with the clients with minimal manual work.

    Agency dashboard in Whatagraph

    How to choose the right agency dashboard for you

    We talk to agency reps all the time and we’ve seen it all. Agencies use Tableau, Looker Studio, and even Google Slides to share their data.

    A good dashboard for agency reporting should be easy to learn, cost-efficient, and able to scale with your agency.

    To help you choose the right marketing agency dashboard, we created a cheat sheet of points you should consider:

    1. Easy integrations

    The more connectors the better right? Well, not always. The best scenario is that you can connect to sources you need with minimal hassle and forget about them. You should always go for a dashboard with native or fully managed integrations, as you can set them up in a few clicks and have a stable and reliable data connection. Third-party connectors, on the other hand, are known to break off or provide inconsistent performance, refresh, and speed, depending on the vendor.

    2. High-level KPIs and granular data

    Most dashboard software will show you the main marketing KPIs and call it a day. What you need is a dashboard that lets you dive deep into the details of your marketing campaigns. If you run ads for your clients, you’ll want to report on their effectiveness.

    Whatagraph dashboards allow you to report the ad results and the ad creative in one media widget. Make sure to choose a dashboard that can show granular data down to the ad level and let you report on headlines, CTAs, and ad copies that create value for your clients.

    Whatagraph dashboards have another useful feature called Tabs, which allows you to group and separate widgets within one dashboard. Tabs can make your dashboard more organized and easier to present on any display or device.

    3. White-labeling options

    If you tried to build a custom dashboard in Looker Studio or make PowerPoint slides more engaging, you know how much time and effort it takes. And the result is never fully satisfying. The reason is simple - not all dashboards are created with agency reporting in mind.

    Your agency dashboard should impress your clients and provide a consistent and familiar user experience every time. Look for a dashboard that lets you fully imprint your agency branding and messaging. One that you can share on a custom domain that looks like yours. You can even sell your clients a white-label agency dashboard as an extra service.

    Build an agency dashboard and impress your clients with your A+ reporting

    You don’t need superior design or project management skills to create an amazing dashboard. In Whatagraph, it takes 5 minutes to connect your data sources and create a dashboard that looks great and shows your clients all the data they need to make an informed decision.

    Check out other Whatagraph dashboards

    Performance dashboard card icon

    Performance Dashboard

    Developing targeted strategies and trying to maximize ROI for your clients? Dive deep into vital metrics, KPIs, and data analytics with our Performance Dashboard and gauge the effectiveness of your clients' initiatives.
    See more
    White-Label dashboard card icon

    White-label Dashboard

    Build a White-label Dashboard for your agency and customize it for each client. In just minutes, add a custom domain, branding, and colors to any dashboard you create. Remove Whatagraph’s logo and submit each dashboard as your own.
    See more
    Advertising dashboard card icon

    Advertising Dashboard

    Easily connect and aggregate data from multiple advertising sources with our Advertising Dashboard. See all of your advertising performance in a single place, complete with ad spend and the ROAS generated.
    See more


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    Why is a client dashboard important in marketing?

    Because it’s an effortless way to show the most important marketing metrics to agency clients or stakeholders in one place. Going through different tools and sheets is time-consuming and unproductive. A marketing dashboard, on the other hand, shows a complete picture of the work you did for each individual client.

    How do I create a digital marketing dashboard?

    All you have to do is sign up for Whatagraph - it takes 5 minutes and you don’t need a credit card. Once you have an account, you can choose a marketing dashboard template and have your first dashboard ready within minutes. Alternatively, you can use our smart builder to create a dashboard from scratch.

    What should a marketing dashboard look like?

    It depends on your client’s needs and the metrics you need to report on. In Whatagraph, we have great templates you can use off-the-shelf or modify to your specific needs.

    What sources can I connect to a marketing agency dashboard?

    You can connect any marketing data source you have. We have 45+ direct no-code integrations for popular marketing platforms such as Google Analytics 4, social media like Facebook and LinkedIn, PPC like Google Ads and TikTok Ads, SEO tools like Google Search Console, Ahrefs and Semrush, email marketing, e-commerce, and CRM platforms. Outside of these integrations, you can connect data from any marketing SaaS using Google Sheets, BigQuery, or Custom API.

    Need more help with getting started?

    An image of the Whatagraph dashboard, with a custom reporting template

    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

    Ready for insights?

    It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

    • Free for 7 days
    • No credit card required
    • Live chat support
    • Cancel anytime
    Start Reporting For Free

    No credit card required

    Cross channel reporting template with Whatagraph