AgencyAnalytics Pricing in 2025: The Truth About The Costs

Let’s start with a short recap. AgencyAnalytics is a reporting tool that helps marketers create automated reports with data from marketing platforms like Google Analytics, Instagram, Google Ads, and so on.

It offers three pricing plans, each based on the number of clients you create reports for.

But as I was doing my research, I found that many AgencyAnalytics users find the pricing plans expensive, and understanding what each plan includes can be tricky.

So, I created this article to help you understand AgencyAnalytics pricing better.

Here, you’ll find:

• Factors, structure, and breakdown of AgencyAnalytics pricing plans
• Concerns related to AgencyAnalytics' hidden costs and scalability
• AgencyAnalytics price compared to Whatagraph

AgencyAnalytics Pricing Explained (Structure & Factors)

The main thing to understand about AgencyAnalytics pricing is that it's based on the number of clients you create reports for.

The Freelancer plan lets you create reports for 5 clients, the Agency plan for 10 clients, and the Agency Pro plan for 15 clients.

If you exceed your plan’s client limit, there is an additional cost, which differs for each plan. These additional costs are:

• Freelancer Plan: $12/month for each new client
• Agency Plan: $18/month for each new client
• Agency Pro Plan: $24/month for each new client

Each plan also contains a set number of staff users, accounts per integration, and customized dashboards for clients.

For example, if you want to link a client's multiple Google Ads accounts to the platform, you’ll need to upgrade to the significantly more expensive Agency plan:

I quickly found that these plan limitations have been a common frustration for AgencyAnalytics users, who have been “forced to upgrade to higher tier plans.”

One Reddit user commented on this: “I have used AgencyAnalytics for several years now, but have stopped due to their new pricing model and caging features that I used before on lower-tier plans behind their new, much more expensive plans.”

Another G2 user calls the cost structure and plan options “tricky for small businesses,” which I believe refers to the feature limitations and steep price jumps between the plans.

These issues lead agencies to look for AgencyAnalytics alternatives, like Whatagraph.

Whatagraph’s all-in-one pricing doesn’t charge extra for users, clients, or integrations, which is why many prefer it over AgencyAnalytics.

AgencyAnalytics Pricing Breakdown

Now that you have a general understanding of AgencyAnalytics cost structure, I’ll go into more detail.

AgencyAnalytics has three pricing plans: Freelancer, Agency, and Agency Pro.

Each of the plans contains different features (and is priced differently). To help you understand them, I created an overview table below:

AgencyAnalytics Add-Ons Pricing

Besides the basic plans, AgencyAnalytics has three different add-ons that come with an extra cost.

The three add-ons are:

1. Rank Tracker ($50/month) - Monitor your mobile and desktop SEO rankings for your client campaigns.
2. Database connectors (Custom quotation) - Create custom reports by integrating your data warehouse.
3. Concierge Implementation (Custom quotation) - Get a turnkey solution customized to your and your clients' needs.

AgencyAnalytics doesn't share most of its add-on costs, however, I found a few Reddit threads discussing them.

One Reddit user commented, “If you want to use their MySQL integration, they charge $700/mo on top of the plan you want to purchase.”

I also found another G2 user saying, “The rank tracker could be more affordable to scale. 50 dollars for every 500 keywords can get pricey.”

It appears to me (and to many AgencyAnalytics users) that the add-ons drive up the cost significantly.

Hidden Costs & Scalability Concerns

AgencyAnalytics is generally transparent with its pricing, but it’s important to know the two cheaper plans (Freelancer and Agency) do not include:

❌ Data aggregation

❌ Metric insights

❌ Trend forecasting

❌ Enterprise API

❌ Priority support

❌ Bulk operations

❌ Dedicated success manager

❌ Monthly team training sessions

Most marketing agencies consider these as "must-haves,” and they’re forced to upgrade to the most expensive Agency Pro plan, which starts at $479/month.

In addition, the add-ons also drive up the cost.

Want to import data from your warehouse? That’s an extra cost.

Want a turnkey experience designed for your agency? That’s an extra cost.

The add-on costs are especially a drawback as alternatives, like Whatagraph, offer the same features as part of the basic plans.

Another key aspect that is overlooked? AgencyAnalytics’ feature limitations that often lead to inefficiency costs.

I’ve seen multiple reviews saying AgencyAnalytics APIs and integrations are unstable. The sources disconnect frequently, which leads to data delays, such as missing Monday’s data in Wednesday’s reports.

In fact, “Integration issues” is the main con for AgencyAnalytics on G2:

Here is one of the reviews talking about that:

Another G2 user said that the integrations are occasionally broken, which causes them to miss on valuable customer data:

Many users also wish that the reports were more customizable. Users say that:

❌ You can’t blend data from different channels into a single dashboard view

❌ Edits must be made manually across dashboards — there are no shared templates

❌ You can’t move a group of widgets from one section to another

❌ You can’t change the orientation of your reports

❌ You can't edit reports in bulk

❌ You can’t add icons to widgets

What’s more, one G2 user said, “AgencyAnalytics becomes a bit slow when multiple users are using it.”

Arguably, all of these factors prevent users from scaling efficiently while keeping costs low.

In comparison, Whatagraph’s flat pricing includes highly customizable reports, fully managed integrations, faster refreshers, and unlimited users.

Which AgencyAnalytics Plan Is Best for You?

The question now is, which AgencyAnalytics plan is the best for you? Or are there more cost-effective options?

As far as AgencyAnalytics, here’s what I suggest:

• Freelancer plan - Starts from $79/month: Best for solo consultants or small agencies getting started with automated reporting.
• Agency plan - Starts from $239/month: Best for growing teams that need white-label reporting.
• Agency Pro - Starts from $479/month: Best for teams with advanced reporting needs and a high client volume.

If you only need simple data visualization, AgencyAnalytics pricing plans might be a good fit.

If you’re looking for deeper data organization and advanced filtering, AgencyAnalytics is probably not the right tool.

AgencyAnalytics is solely a visualization tool and lacks data exports, i.e., you cannot export your data to business intelligence tools and data warehouses.

With these features missing, I’d argue that the pricing plans actually cost a lot.

If you want a user-friendly and intuitive tool with powerful data organization, a dedicated Customer success manager, and full customization, choose Whatagraph.

AgencyAnalytics vs. Whatagraph: Pricing Comparison

AgencyAnalytics plans high price tag and limited functionality force marketing agencies to look for alternatives, like Whatagraph.

If you’re one of those agencies, you’re probably curious why to choose Whatagraph.

Instead of offering tier-based pricing, Whatagraph’s transparent, all-in-one pricing is based on the amount of source credits.

You can use source credits to connect data sources, send data to warehouses, and blend cross-channel data together.

Whatagraph doesn’t charge extra for new users, clients, or integrations. All of our plans include:

✅ 55+ fully managed integrations

✅ Live chat customer support with 1-minute response time

✅ 30-minute data refreshes

✅ Unlimited white-label reports and real-time dashboards

✅ A library of report templates and pre-made dashboards

✅ Integrations via APIs, Google Sheets, and BigQuery

✅ A dedicated customer success manager to assist with onboarding, training, and data migration

✅ Powerful drag-and-drop report builder

✅ Data transfer to Looker Studio and BigQuery

✅ AI insights

For more differences between AgencyAnalytics and Whatagraph, I created a small overview table below:

These are just a few of the reasons marketing agencies choose Whatagraph as an AgencyAnalytics alternative.

Final Verdict: Is AgencyAnalytics Worth It?

Still not sure whether AgencyAnalytics pricing plans are worth it?

I believe AgencyAnalytics can be worth it for small-scale data visualization. However, its expensive pricing, data inconsistencies, lack of customization, and limited integrations make it difficult to use for agencies that want to scale efficiently.

Whatagraph directly solves these problems with innovative key features, such as:

✅ Fully-managed integrations: Whatagraph’s data integrations are fully managed, which means they’re reliable and there are no data delays.

✅ Data organization features: You can combine data from 100s of data sources and create data blends. Create custom metrics using data from multiple sources.

✅ Highly customizable reports: Easily select from ready-made marketing report templates, link reports together, edit them in bulk, select from multiple widgets, etc.

✅ Data sharing: To share your reports, you can set up automated emails to specific people, send instant live links, or download PDFs or Excel spreadsheets.

✅ Data transfer: You can transfer your data to Looker Studio and BigQuery through Whatagraph.

✅ AI insights: To create reports efficiently, you can ask AI to write summaries of your marketing performance or choose from pre-written questions. Edit and add the responses directly to your marketing reports.

These reporting features make Whatagraph the best choice for fast-growing agencies, teams managing multiple clients, and specialists looking for insights rather than tech hurdles.

If you’re convinced that Whatagraph is the right alternative for you, book a call with our team, and we can discuss how we can help you.