Google Analytics Pricing & Features

Google Analytics is a platform owned by Google that tracks, records and breaks down the key metrics of your website. Through Google Analytics, you can determine your website traffic, visitors’ location, interest, behavior, age and how they are interacting with your website.

Feb 20 2020 2 min read

Table of Contents

    Google Analytics Pricing Structure

    Google Analytics works on the hybrid model meaning it offers the freemium service as well as paid service. The great news is that small business owners can use this service for free without paying any amount or monthly charge. But if you want more advanced features that there are some recurring fees that you will have to pay. 

    40 data sources

    Unlike the free version, the price difference in paid and free one is quite high. Google Analytics 360, also known as Google Analytics premium will cost you the amount of $150,000 per year. This is the huge price difference because those features are worth considering.

    The good news is that for small and medium-sized businesses it’s free and it offers a variety of features that can be enough for any small and medium-sized business to successfully run their marketing campaigns. For large companies that need extra reporting options and capabilities, they can take the premium version and justify its high price.

    Free vs Paid Versions

    As there is a major difference in prices this is obvious that premium version comes with some additional features but that doesn’t mean your business needs that additional features.

    So before signing up, it’s important that you understand your business needs and very well analyze the cost, capabilities, and difference in both versions.

    Google Analytics Standard Version

    The free version is very suitable for small and medium-sized businesses and offers a variety of features that can very well help the business to grow.

    Some of the features Google Analytics free version offers are:

    • Real-Time Data
    • Custom Reporting option 
    • Advanced Segmentation
    • Flow Visualization
    • Social Reporting
    • Conversion Reporting
    • App Tracking and Mobile Device 
    • Video Performance Measurement
    • Multi-Channel Reporting
    • Integration with Search Console, AdSense, Adwords, and DoubleClick Ad Exchange
    • Data tracking and exporting 

    As it’s free so it has some limitations as compared to the premium version. Some of the limitations are:

    • Data volume capacity of hitting up to 10 million hits per month
    • Max 50,000 Data rows
    • 5 Slots custom variable
    • Limitation of only 20 custom dimensions and metrics
    • 24+ Hours data freshness capacity

    For small companies, low capacity may never be an issue but for large companies with large data hitting the maximum capacity is very easy. So the standard version is a very good choice for small and mid-sized companies. However, large companies with large data will have to benefit from the Google Analytics premium version.

    Google Analytics 360

    Let’s have a look at some of the additional features Google Analytics 360 allows:

    1. Higher Quality Data:
      With the premium version, your data capacity extends from 10 million hits per month to 500 million hits per month. You also get a guarantee of 98% data freshness and 99.9% data accuracy. In simple words, you get better data accuracy and high volumes.
    2. Advanced Analytics:
      The premium version offers data-driven capabilities, Attribution modeling, and integration with double click manager and data running through Google big query. As a marketer, you can get very valuable information for your business to understand your target audience and target them properly.

    Along with these features, you also receive specialized customer support, a dedicated account manager to help you implement the service and train your staff to get the most out of the Google Analytics premium version.

    40+ data

    Published on Feb 20 2020



    Former data analyst and the head of Whatagraph blog team. A loving owner of two huskies, too.

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