Every marketing agency and the in-house marketer does basic data tracking as a part of their job. However, it does not show valuable metrics or valuable insights and can be time and money resourceful. Today, we discuss why marketing agencies need proper marketing reporting tools and what features they should have. We will also list the eight very best reporting tools with their pros, cons and top features for digital marketing agencies.
Sep 16, 2022 ● 6 min read
Developing, executing and evaluating strategies for your agency clients requires huge volumes of data.
Moreover, marketing agencies usually have a large number of clients - sometimes hundreds at a time. This means handling different platforms, from AdWords to Tiktok, and covering countless reports. All of that translates to lots of data.
Handling data manually or with a poor marketing reporting tool can waste time and money.
Not only that, but not handling client data properly can cause a bad client-agency relationship as agencies usually need to report their progress.
So essentially, marketing agencies need reporting tools for a couple of reasons:
There is no all-in-one solution here. Each reporting tool should have the most basic features for tracking marketing campaigns and sending accurate reports to clients. Here are some of the most important features your next reporting tool must have.
By automated reporting, we mean automatically (instead of manually) pulling data into your report from data sources such as Google Search Console, Facebook, LinkedIn or any other marketing channels.
This means that you don’t have to copy and paste the data into your custom reports. As a result, the data is more accurate and you save tons of time.
Usually, what you can expect from a proper reporting tool is a simple few-step automated reporting process:
Connect your data sources → open a blank page or a report → get your data.
By customization, we mean functionality to change the different elements within the report to make it look more customized for each client.
This could be many things such as fonts, colours, theme, domain, and logos.
There is also white-labelling, which is especially useful with client reporting as you can send reports that match your agency's branding.
It could also be a new source of revenue for your agency, as you can charge for reports on top of your standard services such as SEO reporting.
By data visualization, we mean turning numbers and formulas into charts, tables and graphs. In other words, showing key metrics from platforms such as social media in a way that your clients easily understand.
This is beneficial for two reasons:
By scheduled reports, we mean the functionality that allows you to send automated reports at a specific time interval.
No matter how frequently your clients need them: weekly, monthly, quarterly, or yearly, a proper reporting tool should allow you to send these reports.
This feature will allow you to keep your clients updated without working extra time or worrying about those monthly reports.
Which marketing tools for reporting have these features, and what else can a reporting tool offer to optimize your work? Find the list below:
Whatagraph is a marketing reporting software specifically designed for marketing agencies and in-house marketers. It lets you create a wide variety of marketing analytics reports, including SEO, PPC, Web analytics, email marketing, call tracking, SEM, and ecommerce reporting.
Whatagraph provides resources such as all things marketing blog, where you can find tips and tricks on creating different types of reports; newsflashes; industry news; case studies; and product updates.
In essence, Whatagraph lets you show your amazing marketing efforts to your clients in a way that is fast, accurate, beautiful and easy to understand.
Pros
There are many features in Whatagraph that digital agencies will like. These include:
Cons
Best features for agencies
Pricing
Whatagraph offers three pricing tiers that can be combined and altered to suit the needs of any customer. Pricing starts at $199 per month.
There are three current tiers: Professional, Premium, and Custom. An annual subscription to Whatagraph is available with a 30-day money-back guarantee.
Metrics Watch is an email-based tool designed to simplify client reporting. It lets you send professional marketing reports that are displayed in the body of the email to eliminate the need for PDFs, allowing your client to view their marketing data from the convenience of their inbox.
It lets you combine data from multiple marketing channels (including Google Analytics, Adwords, Facebook, Google Sheets, and more) and visualize it using charts and graphs.
Pros
Cons
Best features for agencies
Pricing
There are 4 flexible pricing tiers to cater to agencies of any size.
Metrics Watch offers a free 14-day trial (no credit card required).
Along with Google Analytics, Google Ads, Excel, Google Sheets, and BigQuery, Google also provides a cloud platform called Google Data Studio for digital marketing reporting. With the help of this cloud-based BI tool, marketers can transform sizable amounts of complex data from essential data sources and apps into aesthetically tailored reports and reporting dashboards.
Pros
Cons
Best features for agencies
Google Data Studio has some of the best features for agencies, such as:
Pricing
Google Data Studio seems to be free.
However, as already mentioned, it is free as long as you use the tool with the 20 available platforms offered by Google.
Learn more about their pricing and what your monthly receipt could look like in this Google Data Studio pricing analysis.
We also covered Google Data Studio in our review blog and researched the difference between their free vs paid connectors and their top 10 ones.
A reporting tool called DashThis allows users to automate the creation of visually appealing marketing dashboards and reports. They provide services and consulting for IT. They also help agencies and marketers by providing client reporting tools and marketing-related integrations.
Pros
Cons
Best features for agencies
Pricing
DashThis offers four pricing options:
Another great example of a modern and powerful client reporting tool - AgencyAnalytics.
With AgencyAnalytics, not only can you pull the marketing data you need and create beautiful reports, but you can also use the tool to manage your team and their work. This means you can collaborate with your team, monitor their work progress and streamline workflows.
Pros
Cons
Best features for agencies
Pricing
AgencyAnalytics offers three pricing options:
The fifth on the marketing agency reporting tool list is Klipfolio.
Klipfolio is a solution for marketing agencies providing a user-friendly UI, data visualization, and data documentation features.
Klipfolio provides flexibility and the ability to make better marketing decisions by offering goals widgets and notifications whenever you hit your targets.
You can create pixel-perfect real-time data visualizations with Klips and share effective tailored dashboards and reports. Get your team on the same page using advanced customization, formulas, and functions to transform and streamline your data.
Pros
Cons
Best features for agencies
Pricing
Klipfolio offers three plans:
Next, we have Databox.
Databox is a data reporting and visualization tool providing collaboration functionalities, all things business analytics blog, case studies and metrics-related podcasts.
Databox also provides training courses, live chat, API documentation and affiliate programs.
Its main tools consist of:
Pros
Cons
Best features for agencies
Pricing
For agencies, Databox offers special plans, so you’d need to reach out to find out the exact fees.
NinjaCat is a modern marketing data reporting tool that creates visual reports by aggregating cross-channel data.
It has data management, campaign monitoring, and call tracking capabilities. It also helps to integrate all your key and most important marketing KPIs into one place, track your budget, collect data from 150+ sources and create your custom calculations.
Pros
Cons
Best features for agencies
Pricing
NinjaCat has not provided pricing information for its product. You need to contact them to get a personalized pricing package.
Sociality.io is an all-in-one social media management solution for businesses of all sizes as
well as agencies. Easy to use and scalable, it enables teams to manage and automate their
social media activities and workflows through a single dashboard.
Sociality.io offers five core modules including Publish for planning and scheduling social
content, Engage for engagement and building relationships with audiences, Listen for
tracking brand mentions and brand health, Analytics for analyzing both paid and organic
performance and Competitor Analysis for overseeing and benchmarking competitors’
performance and strategy.
Currently, helping manage over 12,000 social media accounts across the globe, Sociality.io
is an emerging and preferred choice among digital marketers.
Pros
- Multi-profile management—Twitter, Facebook, Youtube, Instagram, TikTok, and
LinkedIn.
- Social CRM tool
- Custom pricing plans
- Best in class customer support
- Secure and flexible APIs for different social media workflows
- Multilevel user roles
- Mobile app for iOS and Android
- Exportable and scheduled reports
Cons
- Doesn’t support Pinterest
- No internal content management features
- No white-label reports
Best features for agencies
- Offers a visual content calendar and helps create approval workflows to keep
your team on the same page.
- Provides a unified inbox to oversee and manage conversation logs and owners.
- Delivers team performance reports based on KPIs.
- Offers data-driven insights with unlimited custom reports to shape your strategy.
- Enables access to competitor’s historical data including performance metrics,
content strategy and ad campaigns.
- Helps monitor web and social conversations with access to sentiment analysis for
managing brand health.
- Offers unique functionalities including TikTok analytics and managing Instagram
direct messages.
Pricing
Sociality.io offers flexible pricing plans with a 14-day free trial period and a cancel-anytime
option.
- Pro at $99/month (single user)
- Business at $199/month (unlimited users)
- Enterprise at custom contract (unlimited users)
Last but not least on the list, we have Megalytic.
Megalytic is a customer detailing and dashboard tool used by sophisticated marketing offices and website hosting businesses. Megalytic automates the dull, repetitive work of monthly announcements. Customers receive convenient and useful reports from you that enhance your reputation.
Pros
Cons
Best features for agencies
Pricing
Megalytic offers four pricing options:
There are many modern, powerful and professional reporting tools specifically designed for marketing agencies on the market. However, as you can tell from the provided list, they all have their own strengths and weaknesses. Evaluate your needs and the features that would benefit your team and clients.
Before you go, we’d like to offer you a 7-day free trial of Whatagraph. If you sign up today, you’ll get access to the best features for your marketing agency, such as report automation, 40+ integrations, unlimited report creation and a pre-made template gallery.
Start reporting with Whatagraph and amaze your clients with the most beautiful, easy-to-understand, interactive live reports.
Published on Sep 16, 2022
WRITTEN BY
Dominyka VaičiūnaitėDominyka is a copywriter who uses simple words to explain tough ideas. Her content is inspired by the good old brand “For Dummies.” Anyone can read and learn all things marketing with her.
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