Top 10 Marketing Reporting Tools for Agencies in 2024

What is a marketing reporting tool?

A marketing reporting tool is software designed to help marketers track, analyze, and report their marketing campaigns and actions. This software should be able to collect data from various marketing channels and provide insights into different aspects of campaigns.

However, not all marketing reporting tools have the same capabilities. The best ones can connect, visualize, and share data independently, while others need additional tools to complete the data integration or visualization functions.

In either case, modern marketing reporting tools support dashboard reporting in near real-time, marketing analytics, different visualizations, and automated sharing.

Marketing reports generated this way can be used to measure campaign performance, identify areas of improvement, make data-driven decisions, and boost revenue and growth.

Why do marketing agencies need reporting tools?

Developing, executing, and evaluating strategies for your agency clients requires huge volumes of data.

Moreover, the best marketing agencies usually have a large number of clients — sometimes hundreds at a time. This means handling different platforms, from Google Ads (AdWords) to HubSpot, and covering countless reports. All of that includes lots of data.

Handling data manually or with an inefficient marketing reporting tool can waste time and money.

In addition, not handling client data properly can damage the client-agency relationship, as agencies usually need to report their progress.

So essentially, marketing agencies need reporting tools for a couple of reasons:

• To handle huge volumes of data;
• To save time and money;
• To show the progress of their work to clients in an efficient and compelling way.

What features should a reporting tool have?

There is no all-in-one solution here. Each marketing reporting tool should have the most basic features for tracking marketing campaigns and sending accurate reports to clients. Here are some of the most important features top reporting software must have.

Automated reporting

By automated reporting, we mean pulling data automatically (instead of manually) into your report from data sources such as Google Search Console, Facebook Ads, LinkedIn, or any other marketing channels.

This means that you don’t have to copy and paste the data into your custom reports. As a result, the data is more accurate, and you save tons of time.

Usually, what you can expect from a proper reporting tool is a simple few-step automated reporting process:

Connect your data sources → open a blank page or a report → get your data.

Customization

By customization, we mean the ability to change the different elements within the report to make it look more customized for each client.

This could be many things, such as fonts, colors, themes, domains, and logos.

There is also white labeling, which is especially useful for marketing agency client reporting, as you can send reports that match your agency's branding.

Reporting could also be a new source of revenue for your agency, as you can charge for different kinds of reports on top of your standard services, such as search engine optimization.

Data visualization

By data visualization, we mean turning numbers and formulas into charts, tables, and graphs. In other words, showing key metrics from platforms such as social media in a way that your clients easily understand.

This is beneficial for two reasons:

1. If you send client reports, data visualization will turn boring reports into beautiful, easy-to-understand marketing performance reports. Your clients will appreciate your effort to explain in a simple manner how their investments are paying off.
2. Data visualization is a useful feature for you and your marketing team as well. Tables, charts, and graphs display much information on needed KPIs and metrics. By taking a quick look at a real-time dashboard, you can prevent errors and make data-driven decisions fast.

Scheduled reports

By scheduled reports, we mean the functionality that allows you to send automated reports at a specific time interval.

No matter how frequently your clients need them: weekly, monthly, quarterly, or yearly, a proper reporting tool should send reports automatically.

This feature allows you to keep your clients updated without working extra time or worrying about reporting schedules.

Top 10 marketing agency reporting tools

Which marketing tools excel in the features we described above? In what other ways can reporting tools optimize your work? Find the top reporting tools list below.

1. Whatagraph

Whatagraph is a marketing data platform specifically designed for marketing agencies and in-house marketers to connect, visualize, and share marketing data from scattered sources. It lets you create various marketing analytics reports, including SEO, PPC, web analytics, email marketing, call tracking, SEM, and e-commerce reports.

In essence, Whatagraph lets you show your amazing marketing efforts to your clients in a way that is fast, accurate, beautiful, and easy to understand.

However, what sets Whatagraph apart from other marketing reporting software is that it’s an all-in-one marketing data platform in which connecting, visualizing, and sharing functions take place under one roof. No need for third-party connectors or a separate visualization tool.

Whatagraph provides resources such as an all-things-marketing blog, where you can find tips and tricks on creating different types of reports, news flashes, industry news, case studies; and product updates.

Pros

Whatagraph has many features for digital agency reporting:

• 45+ most popular marketing integrations;
• Connect any source via a Custom API, Google BigQuery, or Google Sheets;
• Library of ready-to-be-used report templates;
• Live chat customer support you can use to get answers to your questions or receive tips & tricks on the best reporting practices;
• A dedicated account manager for each customer;
• Cross-channel reporting that allows you to compare the performance of each of your marketing platforms, see how your overall marketing strategy is performing, and which campaign needs a push;
• Report customization. Alter every bit of the report, including colors and themes. You can also rearrange widgets where needed or resize them;
• The Help Center with a convenient search button where you can type keywords of your question and get answers;

Cons

• Integrations are more appropriate for broader use cases, not for specialized niche agencies;
• If you need to track UTMs, Whatagraph does not support this function;
• There are no drill-down (filtering) options when sharing live dashboards.

Best features for agencies

• White-label feature that allows you to change a report’s branding and domain.
• Report automation to send reports on a chosen time period. With Whatagraph, you can review reports before sending them, add as many recipients as needed, and create your email style.
• Linked reports, where you link any number of reports to one template to edit them all at once.
• Report folders that allow you to organize all the reports you create in any way you want.
• Overview is one of the best and most beneficial features for any marketing agency that lets you track all your clients and their KPIs in one place. This means you can compare each client’s strategies, monitor them, and spot performance patterns.

Whatagraph pricing

Whatagraph offers three pricing plans that can be combined and altered to suit the needs of any customer.

Data transfers to Google BigQuery are available at flexible prices either as an add-on or standalone service.

Why don't you try Whatagraph for 7 days for free?

Book a personalized walkthrough to learn more about its features.

2. Metrics Watch

Metrics Watch is an email-based marketing agency reporting software designed to simplify client reporting. It lets you send professional marketing reports in the body of the email to eliminate the need for PDFs. This feature lets your client view their marketing data conveniently in their inbox.

It lets you combine data from multiple marketing channels (including Google Analytics 4, AdWords, Microsoft (Bing) Advertising, Facebook, Google Sheets, Mailchimp, and more) and visualize it using charts and graphs.

Pros

• Reports are displayed in the body of the email, removing the need for PDFs or links;
• Codeless drag-and-drop editor;
• Cross-channel reporting;
• Automated scheduling;
• Concierge service;
• White label features.

Cons

• Reports can only be sent by email, so they are not suitable for clients who need real-time data dashboards;
• Limited integrations, though most popular marketing channels are supported.

Best features for agencies

• White label options + concierge support with all plans.
• The preview feature allows you to add your personal insight before sending reports to clients.
• Automated marketing reports are sent directly to your client’s inbox.
• Create identical reports for multiple clients quickly using a simple CSV file or API.
• PPC markup to add commission to PPC reports.

Metrics Watch pricing

There are 4 flexible pricing tiers to cater to agencies of any size:

• Starter - $29/mo
• Pro - $50/mo
• Premium - $100/mo
• Enterprise - contact for a quote

3. Looker Studio

Along with Google Analytics 4, Google Ads, Google Sheets, and BigQuery, Google also provides a free cloud visual reporting tool called Google Data Studio (now Looker Studio) for digital marketing reporting. Using this cloud-based BI tool, marketers can transform sizable amounts of complex data from essential data sources and apps into aesthetically tailored reports and reporting dashboards.

Pros

• 600+ connectors;
• You can share reports with other Looker Studio users or create shareable links;
• Customizable dashboards;
• Interactive data visualizations;
• Filter tools.

Cons

• Only 20 of the 600 available connectors are actually free;
• Limited visualization options. You can only have a certain amount of charts on a single page;
• Doesn’t provide automated reporting;
• Slow performance issues;
• No support or onboarding;
• No automated real-time updates;
• No white-label feature.

As you can see, Looker Studio lacks many features of modern marketing reporting tools. Unless you’re a freelancer or startup with only a handful of Google-based channels to track, consider Whatagraph a worthy Looker Studio alternative.

Best features for agencies

• Around 40 marketing report templates as an easy way to create reports;
• Cross-channel reporting;
• Agencies using Google Workspace or Cloud Identity can automate the monitoring and migration of Looker Studio assets with the help of the Looker Studio API.

Looker Studio pricing

Looker Studio is free if you use the tool with the 20 available Google platforms. If you need to connect data outside of Google’s space, things can get expensive. Learn more about the tool pricing and what your monthly receipt could look like in this Looker Studio pricing analysis.

4. DashThis

DashThis is a digital marketing reporting tool that allows users to create visually appealing marketing dashboards and reports. They provide services and consulting for IT. They also help agencies and marketers by providing client reporting tools and marketing-related integrations.

Pros

• Cross-channel reporting;
• Has customer support;
• Provides a help center;
• No limit to the number of client accounts you can include in one report.

Cons

• DashThis doesn’t store data;
• No advanced business insights;
• No forecasting is available;
• Limited number of widgets per report.

If these shortcomings prevent your agency from scaling its offer, consider Whatagraph as a DashThis alternative. Whatagraph offers an in-app data transfer to data warehouse, and there’s no limit of widgets you can use in a report.

Best features for agencies

• 34 integrations;
• CSV file import system;
• Unlimited data sources;
• Pre-made report templates;
• Automated sharing via email, through a link or PDF file;
• White-label reports.

DashThis pricing

DashThis offers four pricing options:

• Individual - $39/mo for 3 dashboards;
• Professional - $119/mo for 10 dashboards;
• Business - $229/mo - for 25 dashboards;
• Standard - $349/mo for 50 to 1500+ dashboards.

Call us biased, but with Whatagraph, you get unlimited dashboards even with the basic pricing plan.

5. AgencyAnalytics

With AgencyAnalytics, you can pull the marketing data you need, create reports, and use the tool to manage your team and their work. You can collaborate with your team, monitor their work progress, and streamline workflows.

Pros

• Can work as a keyword research tool;
• 350+ templates;
• Real-time reporting;
• Third-party integrations;
• Allows you to review and track online product reviews;
• Provides a help center;
• Has customer support.

Cons

• Custom calculations are available on higher-paying plans only;
• Can’t create custom metrics;
• No spreadsheet data export;
• No data warehouse support;
• Charts and visuals are not customizable.

If you want to create custom metrics from available data, customize visuals with different metrics and dimensions, or want the ability to export data in spreadsheets or a data warehouse, consider trying Whatagraph as an Agency Analytics alternative.

Best features for agencies

• Customizable dashboards and reports;
• White-label feature;
• Cross-channel reporting;
• 70+ integrations;
• Automated reporting and report delivery in your desired time intervals.

AgencyAnalytics pricing

AgencyAnalytics offers three pricing options:

• Freelancer - $12/mo/client campaign (*minimal purchase is 5 client campaigns) for 1 dashboard per campaign;
• Agency - $18/mo/client campaign (*minimal purchase is 10 client campaigns = $180/mo);
• Enterprise - Custom.

6. Klipfolio

Klipfolio is an online marketing reporting software for marketing agencies providing a user-friendly UI, data visualization, and data documentation features.

This reporting solution provides flexibility and the ability to make better marketing decisions by offering goal widgets and notifications whenever you hit your targets.

You can create pixel-perfect real-time data visualizations and share tailored dashboards and reports. Get your team on the same page using advanced customization, formulas, and functions to transform and streamline your data.

Pros

• 32 chart types;
• Allows you to connect dashboards to TVs for meetings;
• Data blending and filtering;
• Customer support;
• Integration APIs;
• Offers a help center.

Cons

• Depending on your pricing plan, you’ll receive different data refresh times. It might take an hour to get real-time data. By that time, it’s hardly real-time anymore;
• Getting cross-channel insights takes effort;
• Dashboards are limited;
• The white-label option is available on more expensive plans only.

If effortless cross-channel data reporting is a non-negotiable feature, consider Whatagraph a worthy Klipfolio alternative.

Best features for agencies

• Integrates with 300+ data sources;
• Provides 32 chart types;
• Report customization;
• Automated reporting;
• Provides data warehouse.

Klipfolio pricing

Klipfolio offers three plans:

• Free - $0/mo - no dashboard customization, 2 users, 20 metrics;
• Standard - $250/mo - 10 users, and unlimited metrics;
• Custom - starts at $800/mo.

However, the pricing page is not very informative. To get the full picture of what each plan includes, you should contact their sales team.

7. Databox

Databox is a data reporting and visualization tool that provides collaboration functionalities, an all-things-business analytics blog, case studies, and metrics-related podcasts.

Databox features training courses, live chat, API documentation, and affiliate programs.

Its main tools consist of:

• Goal tracking;
• KPI alerts;
• Desktop, Mobile & TV view;
• KPI scorecards.

Pros

• Client reporting;
• Report customization;
• Allows to calculate data within the report;
• Guided onboarding;
• 3,000+ third-party integrations.

Cons

• Limited report customization;
• White-labeling is available only on the business plan;
• There is a limit to how many data sources you can connect at once;
• No data export to spreadsheets or CSV;
• No data transfer;
• Databox will store your data depending on the plan you buy.

If you’re a marketing agency, Databox leaves many options to wish for. As a viable Databox alternative, Whatagraph offers code-free data transfers to BigQuery, bulk report edits, custom folder structure, and data export as Excel or CSV files.

Best features for agencies

• White-labeling;
• Insight notifications;
• Looped dashboards;
• Cross-channel reporting;
• 200+ dashboard examples;
• Automated reporting.

Databox pricing

For agencies, Databox offers special plans, so you’d need to reach out to find out the exact fees.

8. NinjaCat

NinjaCat is a modern marketing data reporting tool that creates visual reports by aggregating cross-channel data.

It has data management, campaign monitoring, and call-tracking capabilities. It also helps to integrate all your important marketing KPIs into one place. Use it to track your budget, collect data from 150+ sources, and create custom calculations.

Pros

• Enterprise-level scalability and security;
• Cross-channel reporting;
• Dashboards allowing interactive data sharing;
• Customer support;
• API integration;
• Export to PDF/PPT formats.

Cons

• Limited data manipulation capabilities;
• There is no undo button;
• No linked templates edit;
• No live dashboard sharing;
• It might take 10-15 minutes for the report to load;
• Customers complain about the tool being quite laggy on G2.

Best features for agencies

• White-labeling;
• Custom notifications;
• Automated reporting templates;
• Dedicated account manager.

NinjaCat pricing

NinjaCat has not provided pricing information for its product. You need to contact them to get a personalized pricing package. However, we did some research and found that, on average, Ninjacat costs agencies from $999 to $2,500 a month. If that’s above your budget, consider Whatagraph a more affordable Ninjacat alternative, and you’ll never pay for a feature you don’t need.

9. Sociality.io

Sociality.io is an all-in-one social media management solution for businesses and agencies of all sizes. Easy to use and scalable, it enables teams to manage and automate their social media activities and workflows through a single dashboard.

Sociality.io offers five core modules, including

1. Publish for planning and scheduling social content;
2. Engage for engagement and building relationships with audiences;
3. Listen for tracking brand mentions and brand health;
4. Analytics for analyzing both paid and organic performance; and
5. Competitor Analysis for overseeing and benchmarking competitors’ performance and strategy.

Currently helping manage over 12,000 social media accounts across the globe, Sociality.io is an emerging and preferred choice among social media marketers.

Pros

• Multi-profile management—Twitter, Facebook, YouTube, Instagram, TikTok, and
  LinkedIn.
• Social CRM tool
• Great customer support
• Secure and flexible APIs for different social media workflows
• Multilevel user roles
• Mobile app for iOS and Android
• Exportable and scheduled reports

Cons

• Doesn’t support Pinterest
• No internal content management features
• No white-label reports

Best features for agencies

• Offers a visual content calendar and helps create approval workflows to keep
  your team on the same page.
• Provides a unified inbox to oversee and manage conversation logs and owners.
• Creates team performance reports based on KPIs.
• Offers data-driven insights with unlimited custom reports to shape your strategy.
• Enables access to competitor’s historical data, including performance metrics,
  content strategy, and ad campaigns.
• Helps monitor web and social conversations with access to sentiment analysis for managing brand health.
• Offers unique functionalities, including TikTok analytics and managing Instagram
  direct messages.

Sociality.io pricing
Sociality.io offers flexible pricing plans with a 14-day free trial period and a cancel-anytime option.

• Pro at $99/month (single user)
• Business at $199/month (unlimited users)
• Enterprise at custom contract (unlimited users)

10. Megalytic

Megalytic is a customer detailing and dashboard tool used by sophisticated marketing offices and website hosting businesses. A part of the TapClicks ecosystem, Megalytic eliminates the repetitive work of monthly announcements by allowing users to create automated marketing agency reports.

Pros

• Report customization;
• Help center;
• Data filters;
• Image embedding;
• Goal tracking widget;

Cons

• Limited number of reports you can create and data sources you can connect;
• Only the Premium and Enterprise plans allow client reporting;
• No API integration;
• Limited customization capabilities;
• Limited widget customization capabilities.

Best features for agencies

• White-labeling;
• Automated data updates;
• Automated reporting;
• Custom metrics creation;
• Report and dashboard templates;
• Cross-channel reporting.

Pricing

Megalytic offers four pricing options:

• Basic - $39.99/mo — 10 reports and 10 connections;
• Standard - $99.99/mo — 30 reports and 50 connections;
• Premium - $199.99/mo — 50 reports and 100 connections;
• Enterprise - $399.99/mo — 100 reports and 200 connections.

Bottom line

There are many modern, powerful, and professional marketing analytics and reporting tools specifically designed for agencies. However, as you can tell from this list, they all have their own strengths and weaknesses, which means you should evaluate your needs and the features that benefit your clients.

Before you go, we’d like to offer you a 7-day free trial of Whatagraph. Sign up and get access to the best features for your marketing agency, such as effortless cross-channel insights, linked reports, white-label options, automated sharing, and, above all, beautiful marketing reports.