Marketing analytics & reporting

Top 10 Marketing Reporting Tools for Agencies in 2023

Every marketing agency and the in-house marketer tracks data as a part of their job. However, it doesn’t always show valuable metrics or valuable insights and can be time and money-resourceful. Today, we discuss why marketing agencies need proper marketing reporting tools and what features they should have. We will also list the ten very best reporting tools with their pros, cons, and top features for digital marketing agencies.

Whatagraph marketing reporting tool
Dominyka Vaičiūnaitė

Sep 19 2022 6 min read

Cover image for 10 marketing agency reporting tools

Table of Contents

    What is a marketing reporting tool? 

    A marketing reporting tool is software designed to help marketers track, analyze, and report on their marketing campaigns and actions. This software should be able to collect data from various marketing channels and provide insights into different aspects of campaigns. 

    However, not all marketing reporting tools have the same capabilities. The best ones can connect, visualize, and share data on their own, while others need additional tools to complete the data integration or visualization functions. 

    In either case, modern marketing reporting tools support dashboard reporting in near real-time, marketing analytics, different visualizations, and automated sending.

    The marketing reports generated this way can be used to measure campaign performance, identify areas of improvement, make data-driven decisions, and boost revenue and growth. 

    40+ data

    Why do marketing agencies need reporting tools?

    Developing, executing, and evaluating strategies for your agency clients requires huge volumes of data. 

    Moreover, marketing agencies usually have a large number of clients — sometimes hundreds at a time. This means handling different platforms, from Google Ads (AdWords) to TikTok, and covering countless reports. All of that includes lots of data.

    Handling data manually or with an inefficient marketing reporting tool can waste time and money.

    Not only that, but not handling client data properly can damage the client-agency relationship, as agencies usually need to report their progress.  

    So essentially, marketing agencies need reporting tools for a couple of reasons:

    • To handle huge volumes of data;
    • To save time and money;
    • To show the progress of their work to clients in an efficient and compelling way.

    What features should a reporting tool have?

    There is no all-in-one solution here. Each reporting tool should have the most basic features for tracking marketing campaigns and sending accurate reports to clients. Here are some of the most important features your next reporting tool must have.

    Automated reporting

    By automated reporting, we mean pulling data automatically (instead of manually) into your report from data sources such as Google Search Console, Facebook Ads, LinkedIn, or any other marketing channels. 

    This means that you don’t have to copy and paste the data into your custom reports. As a result, the data is more accurate, and you save tons of time.

    Usually, what you can expect from a proper reporting tool is a simple few-step automated reporting process:

    Connect your data sources → open a blank page or a report → get your data.


    By customization, we mean functionality to change the different elements within the report to make it look more customized for each client.

    This could be many things, such as fonts, colors, themes, domains, and logos.

    There is also white labeling, which is especially useful for client reporting, as you can send reports that match your agency's branding. 

    Reporting could also be a new source of revenue for your agency, as you can charge for different kinds of reports on top of your standard services, such as SEO reporting.

    Data visualization

    By data visualization, we mean turning numbers and formulas into charts, tables, and graphs. In other words, showing key metrics from platforms such as social media in a way that your clients easily understand. 

    This is beneficial for two reasons:

    1. If you send client reports, data visualization will turn boring reports into beautiful, easy-to-understand data performance reports. Your clients will appreciate your effort to explain how their investments are paying off in a simple manner.
    2. Data visualization is a useful feature for you and your marketing team as well. Tables, charts, and graphs display much information on needed KPIs and metrics. By taking a quick look at a real-time dashboard, you can prevent any errors from occurring and make data-driven decisions fast. 

    Scheduled reports

    By scheduled reports, we mean the functionality that allows you to send automated reports at a specific time interval.

    No matter how frequently your clients need them: weekly, monthly, quarterly, or yearly, a proper reporting tool should send reports automatically.

    This feature allows you to keep your clients updated without working extra time or worrying about reporting schedules. 

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    Top 10 marketing agency reporting tools

    Which marketing tools excel in the features we described above? What else can a reporting tool offer to optimize your work? Find the list below:

    1. Whatagraph

    Whatagraph is a marketing reporting software specifically designed for marketing agencies and in-house marketers. It lets you create a wide variety of marketing analytics reports, including SEO, PPC, web analytics, email marketing, call tracking, SEM, and ecommerce reporting. 

    In essence, Whatagraph lets you show your amazing marketing efforts to your clients in a way that is fast, accurate, beautiful, and easy to understand.

    However, what sets Whatagraph apart from its competitors is that it’s an all-in-one data platform for connecting, visualizing, and sharing marketing data. 

    In other words, all three functions take place with one platform. No need for third-party connectors or a separate visualization tool.

    Digital marketing dashboard from Whatagraph

    Whatagraph provides resources such as an all-things-marketing blog, where you can find tips and tricks on creating different types of reports, news flashes, industry news, case studies; and product updates.


    Whatagraph has many features that benefit digital agencies:

    • 45+ the most popular marketing integrations;
    • Connect any source via a Custom API, Google BigQuery, or Google Sheets;
    • Library of ready-to-be-used report templates;
    • Live chat customer support you can use to get answers to your questions or receive tips & tricks on the best reporting practices;
    • A dedicated account manager for each customer;
    • Cross-channel reporting that allows you to compare the performance of each of your marketing platforms, see how your overall marketing strategy is performing, and which campaign needs a push;
    • Report customization. Alter every bit of the report, including colors and themes. You can also drag and drop widgets where needed and resize them;
    • Help center with a convenient search button where you can type keywords of your question and get answers;


    • Integrations are more appropriate for broader use cases, not for specialized niche agencies;
    • If you need to track UTMs, Whatagraph does not support this function;
    • There are no drill-down (filtering) options when sharing live dashboards.

    Best features for agencies

    • White-label is an extended customization that allows you to change the logo and the report's domain. 
    • Report automation to send reports on a chosen time period. With Whatagraph, you can review reports before sending them, add as many recipients as needed, and create your email style. 
    • Smart builder is a great addition for marketing agencies as it is a two-step report creation process. It’s truly a time saver, allowing you to create reports in no time while highlighting the most important KPIs. 
    • Overview is one of the best and most beneficial features for any marketing agency. Overview lets you track all your clients and their KPIs in one place. This means you can compare each client’s strategies, monitor them, and spot performance patterns. 


    Whatagraph offers three pricing tiers that can be combined and altered to suit the needs of any customer.

    Data transfers to Google BigQuery are available at flexible prices either as an add-on or standalone service.

    There are three current tiers: Professional, Premium, and Custom. An annual subscription to Whatagraph is available with a 30-day money-back guarantee.

    Why don't you try Whatagraph for 7 days for free? 

    Book a personalized walkthrough to learn more about its features or request a free trial today. 

    cross-channel reports

    2. Metrics Watch

    Metrics Watch is an email-based tool designed to simplify client reporting. It lets you send professional marketing reports in the body of the email to eliminate the need for PDFs. This feature allows your client to view their marketing data from the convenience of their inbox.

    It lets you combine data from multiple marketing channels (including Google Analytics, AdWords, Facebook, Google Sheets, and more) and visualize it using charts and graphs.


    • Reports are displayed in the body of the email, removing the need for PDFs or links;
    • Codeless drag-and-drop editor;
    • Cross-channel reporting;
    • Automated scheduling;
    • Concierge service;
    • White label features.


    • Reports can only be sent by email, so not suitable for clients who need real-time data dashboards;
    • Limited integrations, though most popular marketing channels are supported.

    Best features for agencies

    • White label options + concierge support with all plans.
    • The preview feature gives you the option to add your personal insight before sending reports to clients.
    • Automated marketing reports are sent directly to your client’s inbox.
    • Create identical reports for multiple clients quickly using a simple CSV file or via API.
    • PPC markup to add commission to PPC reports.


    There are 4 flexible pricing tiers to cater to agencies of any size.

    • Starter - $29/mo
    • Pro - $50/mo
    • Premium - $100/mo
    • Enterprise - contact for a quote 

    3. Looker Studio

    Along with Google Analytics, Google Ads, Google Sheets, and BigQuery, Google also provides a cloud platform called Google Data Studio (now Looker Studio) for digital marketing reporting. With the help of this cloud-based BI tool, marketers can transform sizable amounts of complex data from essential data sources and apps into aesthetically tailored reports and reporting dashboards.

    Looker Studio report example


    • 600+ connectors;
    • You can share reports with other Looker Studio users or create a shareable link;
    • Customizable dashboards;
    • Interactive data visualizations;
    • Filter tools.


    • Only 20 of the 600 available connectors are actually free;
    • Limited visualization options. You can only have a certain amount of charts on a single page;
    • Doesn’t provide automated reporting;
    • Slow performance issues;
    • No support or onboarding;
    • No automated real-time updates;
    • No white-label feature.

    Best features for agencies

    Looker Studio has some of the best features for agencies, such as:

    • Provides around 40 marketing report templates as an easy way to create reports;
    • Cross-channel reporting;
    • Agencies using Google Workspace or Cloud Identity can automate the monitoring and migration of Looker Studio assets with the help of the Looker Studio API.


    Looker Studio seems to be free. 

    However, as already mentioned, it is free as long as you use the tool with the 20 available platforms offered by Google. 

    Learn more about their pricing and what your monthly receipt could look like in this Looker Studio pricing analysis. 

    We also covered Looker Studio in our review blog and researched the difference between their free vs. paid connectors and their top 10 ones. 

    4. DashThis

    A reporting tool called DashThis allows users to create visually appealing marketing dashboards and reports. They provide services and consulting for IT. They also help agencies and marketers by providing client reporting tools and marketing-related integrations.


    • Cross-channel reporting;
    • Has customer support;
    • Provides a help center;
    • No limit to the number of client accounts you can include in one report.


    • DashThis doesn’t store data;
    • No advanced business insights;
    • No forecasting is available;
    • Limited number of widgets per report. 

    Best features for agencies

    • 34 integrations;
    • CSV file import system;
    • Unlimited data sources;
    • Pre-made report templates;
    • Automated sharing via email, through a link or PDF file;
    • White-label reports.


    DashThis offers four pricing options:

    • Individual - $39/mo;
    • Professional - $129/mo;
    • Business - $249/mo;
    • Standard - $399/mo.

    5. AgencyAnalytics

    With AgencyAnalytics, not only can you pull the marketing data you need and create reports, but you can also use the tool to manage your team and their work. This means you can collaborate with your team, monitor their work progress, and streamline workflows. 

    Agency Analytics report example


    • Can work as a keyword research tool;
    • 350+ templates;
    • Real-time reporting;
    • Third-party integrations;
    • Allows you to review and track online product reviews;
    • Provides a help center;
    • Has customer support.


    • Custom calculations are available on higher-paying plans only;
    • Can’t create custom metrics;
    • Charts and visuals are not customizable.

    Best features for agencies

    • Customizable dashboards and reports;
    • White-label feature;
    • Cross-channel reporting;
    • 70+ integrations;
    • Automated reporting and report delivery in your desired time intervals


    AgencyAnalytics offers three pricing options:

    • Freelancer - $12/mo;
    • Agency - $18/mo;
    • Enterprise- Custom.

    6. Klipfolio

    The fifth on the marketing agency reporting tool list is Klipfolio.

    Klipfolio is a solution for marketing agencies providing a user-friendly UI, data visualization, and data documentation features.

    Klipfolio provides flexibility and the ability to make better marketing decisions by offering goal widgets and notifications whenever you hit your targets.

    You can create pixel-perfect real-time data visualizations and share effective tailored dashboards and reports. Get your team on the same page using advanced customization, formulas, and functions to transform and streamline your data.


    • 32 chart types;
    • Allows you to connect dashboards to TVs for meetings;
    • Data blending and filtering;
    • Customer support;
    • Integration APIs;
    • Offers a help center. 


    • Depending on your pricing plan, you’ll receive different data refresh times. It might take an hour to get real-time data. By that time, it’s hardly real-time anymore;
    • Dashboards are limited;
    • The white-label option is available on more expensive plans only.

    Best features for agencies

    • Integrates with 300+ data sources;
    • Provides 32 chart types;
    • Report customization;
    • Automated reporting;
    • Provides data and metric warehouse. 


    Klipfolio offers three plans:

    • Grow $99/mo;
    • Team $199/mo;
    • Team+ $399/mo

    7. Databox

    Databox is a data reporting and visualization tool that provides collaboration functionalities, an all-things-business analytics blog, case studies, and metrics-related podcasts.

    Databox also provides training courses, live chat, API documentation, and affiliate programs. 

    Its main tools consist of:

    • Goal tracking;
    • KPI alerts;
    • Desktop, Mobile & TV view;
    • KPI scorecards.

    Databox report example


    • Client reporting;
    • Report customization;
    • Allows to calculate data within the report;
    • Guided onboarding;
    • 3,000+ third-party integrations.


    • Limited report customization;
    • The business plan is necessary for white-labeling.
    • There is a limit to how many data sources you can connect at once;
    • Depending on the plan you get, Databox will store your data accordingly.

    Best features for agencies

    • White-labeling;
    • Insight notifications;
    • Looped dashboards;
    • Cross-channel reporting;
    • 200+ dashboard examples;
    • Automated reporting.


    For agencies, Databox offers special plans, so you’d need to reach out to find out the exact fees. 

    8. NinjaCat

    NinjaCat is a modern marketing data reporting tool that creates visual reports by aggregating cross-channel data.

    It has data management, campaign monitoring, and call-tracking capabilities. It also helps to integrate all your important marketing KPIs into one place. Use it to track your budget, collect data from 150+ sources, and create your custom calculations. 


    • Enterprise-level scalability and security;
    • Cross-channel reporting;
    • Dashboards allowing interactive data sharing;
    • Customer support;
    • API integration;
    • Export to PDF/PPT formats.


    • Limited data manipulation capabilities;
    • There is no undo button;
    • Provided templates are images and not available to use;
    • It might take 10-15 minutes for the report to load;
    • Customers complain about the tool being quite laggy on G2.

    Best features for agencies

    • White-labeling;
    • Report and dashboard automation;
    • Custom notifications;
    • Automated reporting templates;
    • Dedicated account manager.


    NinjaCat has not provided pricing information for its product. You need to contact them to get a personalized pricing package. 

    9. is an all-in-one social media management solution for businesses of all sizes as well as agencies. Easy to use and scalable, it enables teams to manage and automate their social media activities and workflows through a single dashboard. offers five core modules, including 

    1. Publish for planning and scheduling social content, 
    2. Engage for engagement and building relationships with audiences, 
    3. Listen for tracking brand mentions and brand health, 
    4. Analytics for analyzing both paid and organic performance and 
    5. Competitor Analysis for overseeing and benchmarking competitors’ performance and strategy. report example

    Currently helping manage over 12,000 social media accounts across the globe, is an emerging and preferred choice among social media marketers.


    • Multi-profile management—Twitter, Facebook, YouTube, Instagram, TikTok, and
    • Social CRM tool
    • Great customer support
    • Secure and flexible APIs for different social media workflows
    • Multilevel user roles
    • Mobile app for iOS and Android
    • Exportable and scheduled reports


    • Doesn’t support Pinterest
    • No internal content management features
    • No white-label reports

    Best features for agencies

    • Offers a visual content calendar and helps create approval workflows to keep
      your team on the same page.
    • Provides a unified inbox to oversee and manage conversation logs and owners.
    • Delivers team performance reports based on KPIs.
    • Offers data-driven insights with unlimited custom reports to shape your strategy.
    • Enables access to competitor’s historical data, including performance metrics,
      content strategy, and ad campaigns.
    • Helps monitor web and social conversations with access to sentiment analysis for managing brand health.
    • Offers unique functionalities, including TikTok analytics and managing Instagram
      direct messages.

    Pricing offers flexible pricing plans with a 14-day free trial period and a cancel-anytime option.

    • Pro at $99/month (single user)
    • Business at $199/month (unlimited users)
    • Enterprise at custom contract (unlimited users)

    10. Megalytic

    Megalytic is a customer detailing and dashboard tool used by sophisticated marketing offices and website hosting businesses. Megalytic automates the repetitive work of monthly announcements. Customers receive convenient and useful reports from you that enhance your reputation.


    • Report customization;
    • Help center;
    • Data filters;
    • Image embedding;
    • Goal tracking widget;


    • Limited number of reports you can create and data sources you can connect;
    • Only the Premium and Enterprise plans allow client reporting;
    • No API integration;
    • Limited customization capabilities;
    • Limited widget customization capabilities. 

    Best features for agencies

    • White-labeling;
    • Automated data updates;
    • Automated reporting;
    • Custom metrics creation;
    • Report and dashboard templates;
    • Cross-channel reporting. 


    Megalytic offers four pricing options:

    • Basic - $39.99/mo;
    • Standard - $99.99/mo;
    • Premium - $199.99/mo;
    • Enterprise - $399.99/mo.

    Bottom Line

    There are many modern, powerful, and professional reporting tools specifically designed for marketing agencies. However, as you can tell from this list, they all have their own strengths and weaknesses. Evaluate your needs and the features that benefit your team and clients. 

    Before you go, we’d like to offer you a 7-day free trial of Whatagraph. Sign up and get access to the best features for your marketing agency, such as report automation, 45+ integrations, unlimited report creation, and a pre-made template gallery. 

    Start reporting with Whatagraph and amaze your clients with the most beautiful, easy-to-understand, detailed marketing reports. 

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    Published on Sep 19 2022

    Whatagraph marketing reporting tool


    Dominyka Vaičiūnaitė

    Dominyka is a copywriter at Whatagraph with a background in product marketing and customer success. Her degree in Mass Communications/Media Studies helps her to use simple words to explain complex ideas. In addition to adding value to our landing pages, you can find her name behind numerous product releases, in-app notifications, and guides in our help center.