Facebook Ads Report Template

Running Facebook Ads campaigns and want to keep an eye on CTR, CPC, or any other key metrics? Our Facebook Ads report template lets you combine multiple data sources and monitor each channel’s performance in one report! Connect your clients’ accounts and watch your Facebook Ads report auto-populate with the most recent data. Automate the way you share Facebook ad performance reports as scheduled emails.

    Facebook Ads Report Template for Marketers
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    Simplify reporting with a customizable Facebook Ads report template

    Don’t settle for standardized default report themes, slides, or spreadsheets. Create your own custom reports in minutes using this Facebook marketing report template. With Whatagraph, you can easily change the color, theme, and widgets to match your agency's brand. Create engaging campaign performance reports and show your clients you care.

    Save time with fully automated Facebook Ads reports

    Send automated Facebook advertising reports without pressing the ‘send’ button. Once you connect the Facebook Ads account to this template, select the sending frequency, decide on the time period and number of recipients, and automate the whole reporting process. Easily keep your team and clients updated on the most important Facebook Ads data, including CPM, number of received link clicks, ROAS, and website conversions.

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    Save Time With Our Fully Automated Facebook Ads Reporting Tool

    Create an engaging Facebook Ads report in minutes

    Whether you have a monthly meeting or a call with your client, create a comprehensive Facebook Ads report and answer all the questions that may come up. Present data that gives an overview of your ad campaign performance. Highlight ad impressions, relevance score, cost per result, and audience demographics. Whatagraph shows you all of these details in a single report. Easily change and adapt our Facebook Ads reporting template to your needs. Add and remove widgets, apply filters, and insert custom comments and annotations.

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    Create an engaging Facebook Ads report in minutes

    Report all Facebook Ad campaign KPIs & metrics in one place

    Get an in-depth view of your Facebook ad account performance and track ad set analytics. Use our Facebook Ad reporting template to see how each campaign is doing in terms of CPM, the number of received link clicks, ROAS, and ad spend. Use our organize feature to present your Facebook insights the way you want them. Develop better and more optimized online marketing strategies with aggregated data - from Facebook Ads and many other platforms.


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    Report all Facebook Ad campaign KPIs & metrics in one place

    All reporting features your agency needs

    45+ data sources to report

    Create a true cross-channel digital marketing report in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.

    Cross-channel reports

    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

    Full report automation

    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

    White-label reports

    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

    What is a Facebook Ads report template? 

    A Facebook Ads report template is a preset document that allows marketing agencies to quickly and accurately connect data from their clients’ Facebook Ads accounts, visualize the critical KPIs and metrics, and enable easy sharing. In the case of Whatagraph’s templates, apart from Facebook Ads accounts, you can enrich the report with data from any 45+ integrated sources and save any customization as a new user template. 

    Why should you use our Facebook Ads report template?

    Our Facebook Ads report template transforms the torrent of data from Facebook Ads Manager into clear visualizations and actionable information by displaying metrics that matter and highlighting your agency’s expertise. Metrics are updated automatically, so you will never waste another minute on manual reporting. Save time, impress clients, and deliver the digital marketing results they dream of.

    This way, your time is spent creating new campaigns and winning more business instead of exporting performance metrics from Facebook Ads Manager data into Excel or Google Data Studio to build reports manually.

    This Facebook ad campaign report template automatically tracks and reports on essential Facebook Ads data, including ads, ad sets, campaigns, and demographics data, in user-friendly reports designed to impress the end reader. You can easily present both top-level overviews and detailed insights into your client’s Facebook ad campaigns.

    What can our Facebook Ads report template tell you?

    Monthly overview

    At the very top, your clients get a summary of the most important metrics and events for the previous month — or any other period, for that matter — together with your expert insights and comments. This section includes a brief overview of the monthly KPI goals and the most important metrics, such as total spend, cost-per-click (CPC), and click-through rate (CTR). 

    Facebook Ads report template monthly summary
    Thanks to our media widget, you can showcase the top-performing ad creative. Finally, you can use the text widget to offer insights, comments, and recommendations for your Facebook advertising strategy in the coming months. This is where you can explain any significant campaign events in plain English so your clients know the major changes.   

    Ads performance

    A successful Facebook Ads campaign often involves running multiple ads simultaneously. The ads performance section of the Facebook campaign report template displays the creatives of the ads you are running along with important performance metrics such as the number of clicks on each ad, CTR, frequency, reach, and the total amount spent on that ad. 

    Facebook Ads report template ad performance

    This section of a Facebook Ads audit template shows your clients which Facebook ad performs best so you can base your future ads on a similar creative and message. If you want to display cross-channel insights, you can easily connect other data sources to this template and compare ad performance from other social media.


    As a rule, only the best Facebook ads convert. The higher the number of conversions, the better your campaign is performing. Our Facebook reporting template displays conversions in an easy-to-read funnel alongside the conversion rate and cost-per-conversion widgets. This way, your clients clearly know how much each conversion costs. Add an ad spend widget, and you can easily make the case that spending more money on a campaign increases the total ROI of the campaign.

    Facebook Ads report template conversions

    The audience insight section of our Facebook Ads report template contains valuable information you can use to optimize campaign performance. This data is a window into the audience structure — gender, age, and location, giving you the means to tailor your strategy more effectively and deliver winning results to your clients. This extra layer of information completes the picture of your campaign outcomes and plays a big role in the reach and impact of your paid media marketing efforts.

    Facebook Ads report template demographics

    Powerful Facebook Ads reporting with Whatagraph

    Choose from 300+ metrics to easily report on your Facebook Ads performance. Combine metrics from multiple integrations and create cross-channel reports.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    How do I create a report for Facebook ads?

    The easiest way to create a report for Facebook ads is to use Whatagraph’s Facebook Ads report template. This template comes pre-loaded with useful visuals such as graphs and table widgets, and the only thing you need to do is connect your Facebook Ads account as a source. You can change and customize the existing template and save each version as your own.

    How do I automate Facebook Ads reporting?

    You can automate Facebook Ads reporting with a few clicks if you use our report template. When you connect your Facebook Ads account, the widgets come to life with new data. You are free to rearrange the order of widgets, add new or remove existing ones, organize data, apply filters, change metrics and dimensions, and more. 


    Once you’re happy with your report, click Automate report from the Actions menu, and you’ll get a pop-up window where you can enter the recipients, time of sending, frequency, and other automation details. When you automate the report, the recipients will receive a report with the latest data every time at the same time without missing a deadline.

    How do I write a Facebook ad report?

    You can create a Facebook ad report from a blank page or use our Facebook Ads report template and adapt it to your or your client's reporting needs.


    If you’re going from scratch, start by organizing your report in sections like


    1. Summary Overview


    Here, you should include the reporting period, the monthly KPI goals widget, high-level metrics like total spend, CPC, and CTR, the top-performing post, and the most important insights for the reporting period.


    2. Audience Section


    In this section, you should present the audience distribution by gender, age, geography, and audience-related metrics such as page views and frequency — the average number of times each person saw your ads.


    3. Ad Creatives Performance


    Include your top-performing ad creatives via Whatagraph’s media widget, which displays key performance metrics such as link clicks, CTR, frequency, reach, and the total amount spent on that ad. 


    4. Conclusions and Next Steps


    In this report section, you should share your thoughts on Facebook Ads performance and suggest the next steps according to your marketing strategy.

    With slight adjustments, you can use this layout for any Facebook reports for clients.

    What other marketing channels can I connect with Whatagraph?

    Apart from Facebook Ads, you can connect all popular PPCs like LinkedIn Ads and Google Ads, social media such as LinkedIn, Instagram, and Twitter, e-commerce platforms like Shopify and WooCommerce, SEO tools like Ahrefs, Semrush, and Google Search Console, email marketing tools like Klaviyo and Mailchimp, Google Analytics 4, and CRMs like HubSpot and Salesforce.


    If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

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