Google My Business Report Template for Agencies

An easy way for agencies to report on the success of their Google My Business campaigns to their clients. Whatagraph’s Google My Business report template has all the data points you need to show your clients the work you do to grow their Google Business Profile and how their business fares in Google and Google Maps searches.

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What is a Google My Business report template?

A Google My Business report template is a document marketing agencies use to share the progress of their clients’ local search performance, Google My Business listings, and related Google ranking data. The report contains all the data clients need to see their performance, plan future campaigns, and make decisions about their Google Business Profile. 

All-in-one Google My Business report template for your clients

Monitor all your vital GMB metrics & KPIs

The GMB report template from Whatagraph has all the data a local business could need from an agency: local SEO performance, ratings and reviews, visitor activity on their websites, customer actions like phone calls, phone number requests, map views, direction requests, and more. Once you connect your client’s GMB account to Whatagraph, the template populates automatically with Google My Business data.

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Essential KPIs and Metrics for GMB report templates

Track your business profile performance on search & view insights

Our Google My Business template has all the data for clients who want a bird’s eye view of their local search performance. It comes pre-built with the key metrics on their local Google search results and performance, but that’s only the beginning. Use custom formulas to create new metrics, blend data, and effortlessly bring data from other marketing channels to your GMB report template. Change the metric and dimension for every widget in the template and apply different filters.

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Custom metrics for GMB report template

Enjoy our white-label options & automate Google My Business reporting

Perhaps you want a different look and feel for your Google My Business report. With Whatagraph, you can change all the design elements of this template to make it truly your own - colors, logos, and even the domain of the report link. Group edit even hundreds of templates at once instead of one by one. Automate the delivery by assigning a time interval in Whatagraph - daily, weekly, or monthly - so clients can receive their reports automatically.

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Customize your Google My Business report template

How to Get Started with Whatagraph?

1. Sign up for your free account

All it takes is a few bits of information and you’re ready to create reports in under 10 minutes. No credit card info is needed!

2. Connect your data sources

Add the data sources you want to use in your clients’ marketing reports. We have 45+ available to choose from.

3. Choose a report template

Select a template that best shows the work you do for your clients. With a few clicks, your template becomes a fully finished client report!


All your questions answered. And if you can’t find it here, chat to our friendly team.

How do I create a Google Business report with Whatagraph?

Easy! All you need to do is sign up for a Whatagraph account - there’s a free trial available! Then connect your client’s Google My Business account to Whatagraph. You can then use our GMB template or create your own template from scratch!

Can I add other marketing data sources to my GMB report template?

You can add data from other marketing sources to your GMB report template thanks to the flexibility of Whatagraph reports. If you want to cross-report insights from other marketing platforms, just connect their accounts and drop the visualizations you need.


Whatagraph has native integrations with more than 45 digital marketing platforms, including Google Analytics 4, PPC platforms like Google Ads and Facebook Ads, social media like LinkedIn and Twitter, SEO reporting tools like Ahrefs and Google Search Console, as well as the popular e-commerce, email marketing, and CRM tools.


In addition, you can connect any source via a custom API or by exporting data first to Google Sheets and Google BigQuery.

What GMB metrics can I track with Whatagraph?

With Whatagraph, you can track all the Google My Business insights you can find in your account. This includes:

- Branded search (for your business name)


- Average rating


- Calls


- Directions


- Website clicks


- Total views 


- Photo views


- And much more

Why should I choose Whatagraph over Looker Studio for GMB reports?

When it comes to GMB reports, Whatagraph has several advantages over Looker Studio (ex-Google Data Studio). 


1. The biggest one is that Looker Studio doesn’t have a native connector for Google My Business. You must either configure the GMB API and write LookML models or purchase a third-party connector from one of Looker Studio's partners.


With Whatagraph, you won’t have such troubles thanks to a pre-built GMB integration. Just add the account as a source, and your data is connected.  


2. Looker Studio templates have a fixed layout. You can’t rearrange the widgets or change the metrics, dimensions, or visualization type. It is what it is. 


On the other hand, you can change almost every part of a Whatgraph Google My Business template. Move or remove existing widgets and add new ones, resizing them where needed. Edit the metrics and dimensions for every widget in the report, apply filters, and add headings to organize the report into sections.


3. Whatagraph has a linked template functionality to link many marketing reports and edit them all at once.


4. Whatagraph has live chat customer support, whereas, with Looker Studio, the only help you can get is from Google’s help sections and tutorials.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media Planner Capterra logo for Whatagraph review

Capterra verified review by

Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

Capterra verified review by

Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital Director Capterra logo for Whatagraph review

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

Capterra verified review by

John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

Capterra verified review by

Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of Operations Capterra logo for Whatagraph review

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

Capterra verified review by

Orsolya S., Online Marketing Manager

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