Free LinkedIn Reporting Template

Skip the spreadsheets and clunky LinkedIn dashboards.

Connect your LinkedIn account automatically, visualize key metrics, and get actionable insights in seconds with this LinkedIn report template.

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LinkedIn Reporting Template - Dashboard showing follower analytics with charts and graphs.

How to Use Whatagraph’s LinkedIn Report Template

Create Custom LinkedIn Reports in Seconds

With Whatagraph IQ, just tell us what you need, and we'll build a stunning LinkedIn report for you. No templates or manual setup needed.

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What To Include in a LinkedIn Analytics Report Template?

Based on stunning LinkedIn reports we’ve seen created by marketers, here’s what your LinkedIn analytics report should include:

1. Performance Summary

Linkedin Reporting Template - A digital dashboard showing performance metrics for a LinkedIn account. Start your LinkedIn report with a snapshot of overall results.

Include:

Date period: define your reporting range (for example, “October 6 to November 4”).
Performance summary: total followers, new followers, impressions, clicks, likes, comments, and shares.
Goals widget: visualize progress toward follower, impression, and engagement targets.
Summary and recommendations text widgets: powered by Whatagraph IQ.

With Whatagraph IQ, you don’t have to write performance summaries manually. It automatically analyzes your LinkedIn data on your report and generates insights.

IQ content types include Summary, Wins, Issues, Recommendations, or Custom prompts, available in 18 languages. There are no hallucinations nor data breaches since the data stays in Whatagraph and not transferred to an external tool like ChatGPT.

2. Followers Breakdown

Linkedin Reporting Template - Dashboard with follower stats, graphs, and charts.

This section highlights audience growth trends and demographics.

Include:

Total followers, new followers, and post count.
New followers over time: a line chart showing audience growth.
Pie charts breaking down followers by country, region, industry, and job function

This helps you understand where your followers come from, which industries engage most, and which job functions drive visibility. It’s essential for digital marketing teams that want to optimize their LinkedIn marketing strategy and focus on high-value segments.

3. Impressions & Clicks Breakdown

Linkedin Reporting Template - Dashboard with impressions, clicks, and page views charts.

Next, analyze post performance and visibility across your LinkedIn page.

Include:

Total impressions, total clicks, and all page views.
Impressions, clicks, and views over time to monitor visibility trends.
Impressions vs. clicks over time graph to calculate click-through rate and conversion rates.
A Top Industry by Page Views table (you can also break this down by country, region, or job function) to identify your most engaged audience segments.

Linkedin Reporting Template - Two tables showing page views by industry and job function.

Each row can show key performance metrics such as impressions, clicks, followers, or reactions, helping you optimize your ad spend and target your lead generation efforts effectively.

4. Engagement Breakdown

Linkedin Reporting Template - Dashboard featuring charts, graphs, and metrics displaying engagement breakdown.

This section measures how your audience interacts with your LinkedIn content.

Include:

Total engagement and engagement rate.
Likes, comments, and shares.
Social engagement over time: track how engagement changes throughout the reporting period.
Total reactions: breakdown by reaction type (Like, Empathy, Praise, Maybe, Interest, Appreciation).
Reactions over time: visualize which posts or days drive the most reactions.

Add a carousel chart showing your top-performing LinkedIn posts, with key metrics like impressions, clicks, and reactions. This helps your marketing team quickly identify which content performs best.

Finish the section with a table of LinkedIn posts by date, displaying impressions, clicks, engagement, and engagement rate. This view makes it easy to evaluate content performance over time and find trends that can inform your next campaign.

Linkedin Reporting Template - Six LinkedIn post previews showing metrics like impressions, clicks, and engagement rates.

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Why Marketers Love Reporting on Whatagraph

Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.

Lars Maat

Co-Founder @ Maatwerk Online

Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer.

Kim Strickland

Digital Marketing Specialist @ Peak Seven

Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights.

Danielle Roberts

Director of Implementation & Support @ Rentable

Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio.

Stef Oosterik

Quality Manager @ Dtch. Digitals

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Frequently Asked Questions

Have more questions? We answered them below.

What is a social media report?

A social media report is a summary of your performance across social platforms, like LinkedIn, Facebook, and Instagram, over a selected period.

It includes metrics such as reach, engagement rate, audience growth, and conversions, helping you evaluate what’s working in your social media strategy.

With Whatagraph, you can automatically create social media reports by connecting your data sources and tracking all platforms in one visual report template. No spreadsheets or manual exports.

What is a LinkedIn report template?

A LinkedIn report template is a ready-made layout that visualizes your LinkedIn analytics, including follower growth, engagement rate, impressions, clicks, and top-performing posts.

It’s designed to save time for marketers and agencies by automatically pulling LinkedIn data into one structured analytics report.

In Whatagraph, you can use the LinkedIn analytics report template to track LinkedIn Page performance, LinkedIn Ads, or company updates in real time, and even share results as white-label reports with your clients.

How to make a LinkedIn report?

Making a LinkedIn report in Whatagraph only takes minutes:

Start free and create an account.
Choose the LinkedIn analytics report template free version.
Connect your LinkedIn account as a data source.
Customize widgets to track your KPIs: followers, impressions, engagement, clicks, and more.
Share your report link or automate reports to send on specific dates and frequencies.

That’s it: your LinkedIn analytics report will automatically update with new data, showing your performance over time.

What metrics should be included in a LinkedIn analytics report?

A strong LinkedIn analytics report should include the metrics that reflect both audience growth and content performance.

Here’s what to track:

Followers: total followers, new followers, and growth rate.
Impressions & Clicks: visibility and engagement on posts.
Engagement metrics: likes, comments, shares, and engagement rate.
Demographics: followers by country, region, industry, and job function.
Post performance: impressions, clicks, and reactions by post.

These key metrics give you a full view of your LinkedIn page performance, helping you identify which posts and audiences drive the most meaningful engagement.