Facebook Report Template

Easily measure your Facebook Page performance with our Facebook report template in one place with a few clicks. A ready-made Facebook KPI template built with agency reporting in mind lets you monitor all the visits your client gets on their Facebook page, as well as customer behaviors and activity. The data populates automatically with the latest values every time you run the report. Automate report sharing through scheduled emails or live links for real-time on-demand view.

    Facebook Report Template for Marketers
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    All-in-one Facebook Page report template with time-saving features

    Share all Facebook Page KPIs and metrics in one report

    No need to log into multiple Facebook accounts. Analyze your client’s social media performance with a single Facebook analytics report template. Create stunning performance reports with all the key metrics showing how your agency contributes to the client’s business growth. Highlight your marketing efforts and get in-depth details about each post. Discover how your content performs, the audience demographics that engage with it, and the patterns of follower growth.

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    Share all Facebook Page KPIs and metrics in one report

    Create a Facebook performance report in minutes

    Whether you have a monthly meeting or a call with your client, grab a Facebook insights report template and create a comprehensive and engaging presentation to answer all the questions that may arise. Organize data by the specific reporting needs. Unify metric names, group countries in tiers, or blend Facebook metrics with data from other channels. Highlight post engagements. Introduce your client to the audience that follows their company and help them understand what drives new followers.

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    Create a Facebook performance report in minutes

    Automate the way you share Facebook reports

    Connect your Facebook account to our template, and data flows right in. Customize the template to your client’s needs and automate the report sharing as scheduled emails. Never miss a deadline again because of data collection issues. Set up automated weekly or monthly reporting, and the Facebook performance report gets sent to your clients on the same day every time.

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    Automate the way you share Facebook reports

    All reporting features your agency needs

    45+ data sources

    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.

    Cross-channel reports

    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

    Full report automation

    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

    White-label reports

    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

    Powerful Facebook Page reporting with Whatagraph

    Choose from 90+ metrics to easily report on your Facebook Page performance. Combine metrics from multiple integrations and create cross-channel reports.

    What is a Facebook report template?

    A Facebook report template is a preset document that allows marketing agencies to quickly and accurately connect data from their clients’ Facebook Page accounts, visualize the critical KPIs and metrics, and enable easy sharing. In the case of Whatagraph’s templates, apart from Facebook Page accounts, you can enrich the report with data from any 45+ integrated sources and save any customization as a new user template. 

    Why should you use a Facebook report template?

    Manually building each client report takes a lot of time. For an agency that services tens of clients and their Facebook pages, reporting on all the important metrics for each campaign down to a single post takes costly work hours that should be spent on winning new business. 

    A report template, on the other hand, saves you time by connecting all the relevant data from each client’s Facebook page integration and presenting it in a single marketing report. The only thing that remains is for you to add your comments and recommendations for the next steps for each client and schedule an automated send-out. 

    Our Facebook report template is a scalable solution for marketing agencies and in-house teams. By making small adjustments, you can adapt the template to every client's needs — even linking more of them and editing them in bulk.  

    What can our Facebook report template tell you?

    Monthly summary

    This is the high-level section where you give your clients the big picture of what happened this month with their Facebook marketing campaign. It includes a brief overview of the monthly KPI goals and the most important metrics, such as followers and number of posts. Thanks to our media widget, you can showcase the top-performing post. Finally, you can use the text widget to offer insights, comments, and recommendations for your Facebook strategy in the coming months. This is a good place to upsell new services, such as running Facebook Ads campaigns to boost the client's overall social presence and reach. 

    facebook report monthly overview

    Audience Insights

    This section of our Facebook report template allows you to display the audience demographics of the people who reacted to your client’s pages. This includes their age, gender, location, and more. The audience section helps you demonstrate that you are reaching your clients’ target demographics on Facebook. 

    facebook page report audience

    Content performance

    The content performance section lets your clients quickly see what kind of engagement each Facebook post received from their followers. The media widgets display the post creative together with engagement metrics of your choice—how many people clicked on each post, how many times the post was shared, the number of reactions to comments, the number of times videos were played, and more. This allows you to show your clients what kinds of posts work so you can tell them you plan to release more posts of a similar composition in the future.

    facebook page report top content


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    How to create a Facebook Page report template?

    The easiest way to create a Facebook Page report template is to use Whatagraph. Once you sign in for a free trial, you can start from scratch by picking a blank report or using the existing Facebook report template and modifying it to your needs. In both cases, you can rearrange, remove, or add new widgets, edit the dimensions and metrics you want to see, and apply data organization rules. When you are done, click Actions and Save as a Team Template.

    How do I create a Facebook Analytics report?

    You can create a Facebook Analytics report from a blank page or use our Facebook analytics report template and adjust it to your or your client's reporting needs.


    If you’re going from scratch, start by organizing your report in sections like


    1. Page Overview


    Here, you should include the reporting period, the monthly KPI goals widget, high-level metrics like followers and posts, the top-performing post, and the most important insights for the reporting period.


    2. Audience Insights


    In this section, you should present the audience distribution by gender, age, geography, and audience-related metrics such as page views and reach.


    3. Content Performance


    Include your top-performing content via Whatagraph’s media widget and the top post-performance. You can also include a graph with organic vs. paid impressions.


    4. Conclusions and Next Steps


    In this report section, you should share your thoughts on Facebook Page performance and suggest the next steps according to your marketing strategy.


    You can use this layout with slight adjustments for any social media report you create.


    Can you get analytics from Facebook?

    Yes, you can get some basic social media analytics from Facebook by accessing the Insights menu by clicking on your profile photo in the top right.


    The Insights provides information about your Page performance, such as demographics and behavior data. This data is only accessible for the last two years, while demographics data is available only when there’s data for 100 or more people. Keep in mind that Community Pages don’t have Insights.


    This might be sufficient for freelancers or self-employed entrepreneurs. However, for any agency or in-house reporting at scale, you should connect your Facebook analytics data to Whatagraph and use a Facebook metrics report template and its time-saving features to organize your data into stunning reports that send out automatically.

    What KPIs and performance metrics should a Facebook report include?

    A Facebook report should include campaign objectives and goals, impressions, clicks, engagement rate, click-through rate (CTR), conversions, and conversion rate.

    What other marketing channels can I connect with Whatagraph?

    Apart from Facebook, you can connect all popular social media such as LinkedIn, Instagram, and TikTok, PPCs like LinkedIn Ads and Google Ads, e-commerce platforms like Shopify and WooCommerce, SEO tools like Ahrefs and Semrush, email marketing tools like Klaviyo and Mailchimp, Google Analytics 4, and CRMs like HubSpot and Salesforce.


    If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

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    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

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    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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