CallRail Integration

Connect your CallRail data and use Whatagraph’s advanced visualization to analyze and share the performance of your call-tracking campaigns. A fully managed CallRail integration pulls data directly from your CallRail API to help you demonstrate how your marketing efforts are turning phone calls into leads. Blend your CallRail source data with other digital campaign performance metrics to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.

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Trusted by 1,000+ marketing agencies and brands around the world

Manage all your CallRail data with a direct connector to CallRail API

Connect

Connect to your sources with a stable, native integration that doesn't break. No extra connectors or set up needed.

Organize

Manage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.

Visualize

Ask AI to create stunning reports from your cross-channel data in seconds. Customize reports instantly from just a screenshot or a prompt.

Transfer to BigQuery

Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend your CallRail metrics with actionable insights from other digital marketing platforms

Quickly and securely combine demographics and conversion data from CallRail and SMS or email marketing tools. An out-of-the-box CallRail connector lets you link any CallRail source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your call data KPIs, such as caller name, source, data, and phone number, to see which marketing campaigns generated the most leads. Display the revenue from custom client attribution or demonstrate the exact PPC campaign, search keyword, or landing page that resulted in each individual phone call. Automate the way you report to your clients or stakeholders.

CallRail Report

CallRail metrics available instantly in Whatagraph

All

CallRail Calls

CallRail Form Submissions

CallRail Conversations

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Total calls

Total calls answered

Total voicemails

Total calls missed

First calls

Inbound calls

Outbound calls

Desktop calls

Mobile calls

Good lead calls

Not a lead calls

Not scored calls

Previously marked as good lead calls

Total value

Average call time

Total calls duration time

Recording duration

Form submissions

Form submissions with lead associated

First form submissions

Form submissions with good lead status

Form submissions with not a lead status

Form submissions with not scored lead status

Form submissions with previously marked good lead

Conversations

Active text messages

Archived text messages

Previously marked good lead text messages

Check out related integrations:

Salesforce

HubSpot

CallTrackingMetrics

Explore marketing automation and custom report features

Linked reports

Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Custom branding

Add any logos, color themes, and link reports to your own domain name.

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

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Pick a template and start reporting

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Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

What other marketing data sources can I connect alongside CallRail?

Apart from CallRail sources, you can connect Call Tracking Metrics, Google Analytics 4, PPC platforms like Google Ads, Google Ad-Manager, Display & Video 360, and Facebook Ads, social media like LinkedIn and TikTok, search engine optimization tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaviyo.

If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

Do I need a separate report builder to visualize CallRail data?

No, you don’t need any other tool to visualize your CallRail data. Whatagraph is an all-in-one marketing data platform that connects, organizes, visualizes, and shares all your data.

This makes Whatagraph a better choice than other data platforms that provide only the functionality to connect CallRail sources, so users need to use a separate reporting platform to visualize their data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

How to connect CallRail API to Whatagraph?

Whatagraph has a pre-built CallRail connector, so you don’t have to purchase and configure third-party data connectors. Adding a new CallRail source is simple:

1. Go to the Data Sources menu and locate CallRail among the channels.

2. Click +Add new in the Accounts column.

3. Enter the Access name and API key to connect your CallRail account a name enter the click Add account.

4. All done.

You have successfully created a new integration to your CallRailAPI, which allows you to use CallRail data in your reports and dashboards.

When you connect CallRail data from your account to Whatagraph, you can organize your pool of tracking numbers to get more granular insights into your lead generation metrics. You can visualize data in various widgets and share the insights via automated email lists or live links for near real-time access.

Effortlessly create reports and dashboards

CallRail Analytics Reporting Tool

Call Monitoring Reporting Tool

Call Center Dashboard

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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