PPC Reporting Tool

Our PPC Reporting Tool helps agencies build easy-to-read performance reports. Automatically pull data from multiple platforms to measure ROAS, the number of clicks, impressions, and overall campaign costs. Browse the list of pre-made templates and build a report in minutes.

Use Whatagraph PPC Reporting Tool for Marketing Agencies
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Here's how using our PPC reporting tool helps

Automatically collect data from multiple channels at once

Generate top-level data insights in just a few clicks. Keep track of vital PPC KPIs and present them in a single report. Visualize the data based on your own preference with lists, tables, charts, images, and comments. Whatagraph PPC reporting software is a must-have marketing data aggregator for an agency. 

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Whatagraph PPC reporting tool for agencies.

Easily customize your PPC reports

Show your client you put extra effort into building their report. Upload their company logo, add a custom domain, and build custom color schemes. Create reports from scratch or use our pre-made templates. Include the vital SEO metrics and present them in a visually appealing, personalized format.

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Whatagraph PPC reporting tool for agencies.

Keep all your paid-channel KPIs under one roof

Keep KPIs from multiple channels in one place. Whatagraph PPC reporting software collects performance metrics from all channels automatically. Combine performance data from Google Ads, Facebook Ads, Pinterest Ads and any other PPC platform you use to see full channel performance data. Use Google Sheets and Public API integrations to include custom data from any source.

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Whatagraph PPC reporting tool for agencies.


All your questions answered. And if you can’t find it here, chat to our friendly team.

What is a PPC report?

A PPC report is used to showcase the results of a PPC campaign. This is done by aggregating key metrics from various PPC marketing platforms that you may use to help you and your clients assess the effectiveness of PPC campaigns. 


Analytics from all of your PPC platforms, such as Google Ads, Facebook Ads, Amazon Ads should be included in a single PPC report. This makes analysis of all channels much easier - this is called a cross-channel performance report.

What makes a good PPC report?

A good PPC report gives you a great overview of all PPC channels and their performance. This means that whether you choose to use Facebook Ads, Adwords, or other PPC platforms, performance metrics will be within your or your client's reach.

The things you should include in a comprehensive PPC report:

  • CPC metrics across all channels;
  • Keyword performance, for Google Ads or Bing Ads;
  • Best performing audience segments;
  • Ad spend and ROAS; 
  • Conversion rate and cost per conversion.

One thing to take note of is that you must understand what the objectives of your clients are. By understanding what the objectives are, you will be able to create custom reports with the right data sources that showcase KPIs that actually matter. 

If you are an agency with a variety of clients, you may wish to look into white label PPC reporting to have each custom report reflect your brand. 

Which is the best tool for reporting?

The best PPC reporting software - especially when it comes to comprehensive marketing reports - is Whatagraph. 

Whatagraph offers over 40 integrations with must-have marketing tools. Whether you're looking for specific PPC reporting tools or are looking for an all-inclusive tool that offers cross-platform reporting, Whatagraph covers all the bases. 

Use a PPC reporting template to aggregate social media marketing analytics, Google Adwords campaign metrics, and any other marketing tool you may use. All of the data is shown to you in real-time. Whatagraph makes the time-consuming report creation process really easy, no matter how many clients you report to.

What should be included in a Google ad report?

For Google Ads reporting - or for any PPC data you may track - you need to include metrics that turn the needle for your client. Don't overthink your client reports - focus on the PPC data that is driving REVENUE for your clients - that's the basis of campaign performance tracking.


  1. Track keywords that generate conversions;
  2. ROAS - how much revenue you generate in relation to your ad spend; 

Whether you're creating a Google Ad report or making a cross-channel client report, a great PPC report simplifies campaign management. Look for the right PPC reporting tools to help you manage PPC data and metrics in one place - Whatagraph can help you do just that

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media Planner Capterra logo for Whatagraph review

Capterra verified review by

Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

Capterra verified review by

Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital Director Capterra logo for Whatagraph review

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

Capterra verified review by

Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of Operations Capterra logo for Whatagraph review

Capterra verified review by

Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

Capterra verified review by

Orsolya S., Online Marketing Manager

Need more help with getting started?

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We can set up your report campaign for you!

If you need help with setting up Whatagraph - our team can create your campaign reports!

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Cross channel reporting template with Whatagraph