PPC Reporting Tool for Marketing Agencies
Our PPC Reporting Tool helps agencies build easy-to-read performance reports. Automatically pull data from multiple platforms to measure ROAS, the number of clicks, impressions, and overall campaign costs. Browse the list of pre-made templates and build a report in minutes.
Here's how using our PPC reporting tool helps
Automatically collect data from multiple channels at once
Easily customize your PPC reports
Keep all your paid-channel KPIs under one roof
All your questions answered. And if you can’t find it here, chat to our friendly team.
What is a PPC report?
What makes a good PPC report?
The things you should include in a comprehensive PPC report:
- CPC metrics across all channels;
- Keyword performance, for Google Ads or Bing Ads;
- Best performing audience segments;
- Ad spend and ROAS;
- Conversion rate and cost per conversion.
One thing to take note of is that you must understand what the objectives of your clients are. By understanding what the objectives are, you will be able to create custom reports with the right data sources that showcase KPIs that actually matter.
If you are an agency with a variety of clients, you may wish to look into white label PPC reporting to have each custom report reflect your brand.
Which is the best tool for reporting?
Whatagraph offers over 40 integrations with must-have marketing tools. Whether you're looking for specific PPC reporting tools or are looking for an all-inclusive tool that offers cross-platform reporting, Whatagraph covers all the bases.
Use a PPC reporting template to aggregate social media marketing analytics, Google Adwords campaign metrics, and any other marketing tool you may use. All of the data is shown to you in real-time. Whatagraph makes the time-consuming report creation process really easy, no matter how many clients you report to.
What should be included in a Google ad report?
- Track keywords that generate conversions;
- ROAS - how much revenue you generate in relation to your ad spend;
Whether you're creating a Google Ad report or making a cross-channel client report, a great PPC report simplifies campaign management. Look for the right PPC reporting tools to help you manage PPC data and metrics in one place - Whatagraph can help you do just that
It’s good to be loved! Our clients are not shy about expressing it.
I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.
Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.
The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.
We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!
We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.
The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.
Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.
Need more help with getting started?
We can set up your report campaign for you!
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