Google Display & Video 360 Integration

Connect your Google Display & Video 360 data and use Whatagraph’s advanced visualization to analyze and share the performance of your Google Display & Video 360 campaigns. A fully managed Google Display & Video 360 integration pulls data directly from your Google Display & Video 360 API to help you demonstrate how your agency is turning your clients’ programmatic advertising budget into conversions across display, video, TV, audio, and other channels. Blend your Google Display & Video 360 source data with performance metrics from other digital marketing platforms to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.

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Google Display & Video 360 API Integration

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Trusted by 1,000+ marketing agencies and brands around the world

Manage all your Google Display & Video 360 data with a direct connector to Google Display & Video 360 API

Connect

Connect to your sources with a stable, native integration that doesn't break. No extra connectors or set up needed.

Organize

Manage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.

Visualize

Ask AI to create stunning reports from your cross-channel data in seconds. Customize reports instantly from just a screenshot or a prompt.

Transfer to BigQuery

Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend your Google Display & Video 360 metrics with actionable insights from other digital marketing platforms

Quickly and securely combine demographics and conversion data from Google Display & Video 360 and other marketing tools. An out-of-the-box Google Display & Video 360 connector lets you link any Google Display & Video 360 source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data in the same workspace to instantly see which marketing campaigns generated the most leads. Display the revenue from custom client attribution or compare media planning and prospecting performance from multiple ad sets. Automate the way you report to your clients or stakeholders.

Google Display & Video 360 Report

PPC Overview Report

Google Display & Video 360 metrics available instantly in Whatagraph

All

Google Display & Video 360 Metrics

114

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% from Current IO Goal

Begin to Render Eligible Impressions

Begin to Render Impressions

Billable Impressions

Click Rate (CTR)

Clicks

Impressions

Provisional Impressions

Tracked Ads

Vendor Blocked Ads

Skips (Video)

Total Media Cost Viewable eCPM

Total Media Cost eCPM

Total Media Cost eCPC

Total Media Cost eCPA (PV)

Total Media Cost eCPA (PC)

Total Media Cost eCPA

Total Media Cost

Total Audio Media Cost eCPCL

Media Cost Viewable eCPM

Media Cost eCPM

Media Cost eCPC

Media Cost eCPA (PV)

Media Cost eCPA (PC)

Media Cost eCPA

Media Cost

Audio Media Cost eCPCL

Total Media Cost CPM

Total Media Cost Viewable CPM

Total Media Cost CPC

Third Quartile (Audio)

Stops (Audio)

Starts (Audio)

Pauses (Audio)

Midpoint (Audio)

First Quartile (Audio)

Completion Rate (Audio)

Complete Listens (Audio)

Companion Impressions (Audio)

Companion Clicks (Audio)

Audio Unmutes (Audio)

Audio Mutes (Audio)

Active View: Not Viewable Impressions

Active View: Not Measurable Impressions

Active View: Impressions Visible 10 Seconds

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Data blending

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Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

What other marketing data sources can I connect alongside Google Display & Video 360?

Apart from Google Display & Video 360 sources, you can connect other Google products like Google Ads, Google Analytics 4, Google Ad-Manager, Search Ads 360, other PPC platforms like Facebook Ads and Microsoft Ads, social media like LinkedIn and TikTok, search engine optimization tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaviyo.

If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

Do I need a separate report builder to visualize Google DV360 data?

No, you don’t need any other tool to visualize your DV360 data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

How to connect Google Display & Video 360 API to Whatagraph?

Whatagraph has a pre-built Google Display & Video 360 connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Google Display & Video 360 source is simple:

1. Go to the Data Sources menu and locate Google Display & Video 360 among the channels.

2. Click +Add new in the Accounts column.

3. Give your Google Display & Video 360 account a name and click Add account

4. From there, you’ll be redirected to Google to log in to your Google account

5. All done.

You have successfully created a new integration to your Google Display & Video 360 API, which allows you to use DV360 campaign data in your reports and dashboards.

When you connect Google DV360 data from your account to Whatagraph, you can organize your dynamic ad sets to get more granular insights into your advertising campaign management metrics. You can visualize data in various widgets and share the insights via automated email lists or live links for near real-time access.

How to connect DV360 to Analytics 360?

Once you secure the required Analytics 360 permission, you can link your property to your DV account.

To send a linking request:

1. Sign in to your Analytics 360 account.

2. Click Admin, and navigate to the account and property you want to link.

3. Click Google Marketing Platform > Display & Video 360 Linking in the Property column, under Product linking.

4. Click + New DV360 Link.

5. Under Display & Video 360 advertisers, select Other advertisers.

6. Enter the Display & Video 360 advertiser ID and the email address of the Display & Video 360 partner administrator. Click Continue.

7. Click Send Link Request.

8. Track the progress of your request per the instructions below under Pending requests and Approved requests.

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Google Display and Video 360 Dashboard

Advertising Dashboard

Advertising Reporting Tool

What others think about Whatagraph

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Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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Orsolya S., Online Marketing Manager

Google Display & Video 360 Integration

Manage all your Google Display & Video 360 data with a direct connector to Google Display & Video 360 API

Blend your Google Display & Video 360 metrics with actionable insights from other digital marketing platforms

Google Display & Video 360 metrics available instantly in Whatagraph

All

Google Display & Video 360 Metrics

% from Current IO Goal

Begin to Render Eligible Impressions

Begin to Render Impressions

Billable Impressions

Click Rate (CTR)

Clicks

Impressions

Provisional Impressions

Tracked Ads

Vendor Blocked Ads

Skips (Video)

Total Media Cost Viewable eCPM

Total Media Cost eCPM

Total Media Cost eCPC

Total Media Cost eCPA (PV)

Total Media Cost eCPA (PC)

Total Media Cost eCPA

Total Media Cost

Total Audio Media Cost eCPCL

Media Cost Viewable eCPM

Media Cost eCPM

Media Cost eCPC

Media Cost eCPA (PV)

Media Cost eCPA (PC)

Media Cost eCPA

Media Cost

Audio Media Cost eCPCL

Total Media Cost CPM

Total Media Cost Viewable CPM

Total Media Cost CPC

Third Quartile (Audio)

Stops (Audio)

Starts (Audio)

Pauses (Audio)

Midpoint (Audio)

First Quartile (Audio)

Completion Rate (Audio)

Complete Listens (Audio)

Companion Impressions (Audio)

Companion Clicks (Audio)

Audio Unmutes (Audio)

Audio Mutes (Audio)

Active View: Not Viewable Impressions

Active View: Not Measurable Impressions

Active View: Impressions Visible 10 Seconds

Active View: Impressions Audible and Visible at Completion

Active View: Impression Distribution (Viewable)

Active View: Impression Distribution (Not Viewable)

Active View: Impression Distribution (Not Measurable)

Active View: Audible & Fully On-Screen for Half Of Duration (TrueView) Rate

Active View: Audible & Fully On-Screen for Half Of Duration (TrueView) Measurable Impressions

Active View: Audible & Fully On-Screen for Half Of Duration (TrueView) Impressions

Active View: Audible & Fully On-Screen for Half Of Duration (15 sec. cap) Rate

Active View: Audible & Fully On-Screen for Half Of Duration (15 sec. cap) Measurable Impressions

Active View: Audible & Fully On-Screen for Half Of Duration (15 sec. cap) Impressions

Active View: % Visible at Start

Active View: % Visible at Completion

Active View: % Visible 10 seconds

Active View: % Play Time Visible

Active View: % Play Time Audible and Visible

Active View: % Play Time Audible

Active View: % of Third Quartile Impressions Visible

Active View: % of Third Quartile Impressions Audible and Visible

Active View: % of Midpoint Impressions Visible

Active View: % of Midpoint Impressions Audible and Visible

Active View: % of First Quartile Impressions Visible

Active View: % of First Quartile Impressions Audible and Visible

Active View: % of Completed Impressions Visible

Active View: % of Completed Impressions Audible and Visible

Active View: % of Ad Played

Active View: % In Background

Active View: % Full-Screen

Active View: % Audible Impressions

Active View: % Audible and Visible at Completion