Amazon Ads Integration

Combine the power of Whatagraph and your Amazon Ads data to analyze and share the performance of your Amazon Ads campaigns. A fully managed Amazon Ads integration pulls data directly from your Amazon Ads account to our stunning reports. Blend and organize data before visualization to present only the most impactful metrics. Automate report sharing and use the extra time more productively.

    Amazon Ads report in Whatagraph
    reports built monthly
    native integrations
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    Add your Amazon Ads source and start managing your data

    Native integration

    Ready-made connection. No additional set up or connectors needed. Just log in and get data connected to your reports and dashboards.


    Manage and transform your data without code or technical knowledge. Blend, unify, aggregate, and group data points with ease.


    Create stunning visualizations of your connected and prepared cross-channel data. Quickly turning it into full reports, or standalone graphs, charts, funnels, and tables.

    Transfer to BigQuery

    Move data from this source to your warehouse for safer storage and faster analytics. Setting up the automated data flow in Whatagraph is fast and intuitive.

    Pull your ads performance data directly using a no-code Amazon Ads connector

    Display the essential Amazon ad performance data in a way that is easy to understand. Visualize the critical Amazon attribution, audience targeting metrics, and different ad groups. Present the top-performing video ads using our media widgets and use the insights to optimize your marketing strategy.
    Amazon Ads Report
    Amazon E-commerce Overview
    Amazon Ads reporting

    Amazon Ads metrics available instantly in Whatagraph

    Amazon Ads Sponsored brands


    Amazon Ads Sponsored display


    Amazon Ads Sponsored products

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    Find a metric for you

    Explore marketing automation and custom report features

    Data blending

    Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

    Linked reports

    Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

    Overview reports

    Monitor your overall performance across regions or accounts and find new opportunities for growth.

    Custom branding

    Implement custom color themes and logos. Remove all mentions of Whatagraph and connect your custom domain.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What Amazon Ads metrics can I track with Whatagraph?

    When running Amazon Ads campaigns, it's crucial to monitor key metrics to assess the performance of your ads and optimize your strategy. Our Amazon Ads integration allows you to pull all the metrics available from Amazon Ads API, but here are essential Amazon Ads metrics you should pay attention to:


    Impressions: The total number of times your ad is displayed on Amazon.


    Click-Through Rate (CTR): The percentage of users who click on your ad after seeing it. Calculated as (Clicks / Impressions) * 100.


    Clicks: The total number of times users click on your ad.


    Conversion Rate: The percentage of users who complete a desired action (e.g., make a purchase) after clicking on your ad. Calculated as (Conversions / Clicks) * 100.


    Conversions: The total number of times users take the desired action, such as making a purchase.


    Cost-Per-Click (CPC): The average cost you pay for each click on your ad.


    Cost of Sale (COS) or Advertising Cost of Sale (ACoS): The ratio of advertising spend to sales. Calculated as (Ad Spend / Sales) * 100. A lower ACoS is generally more desirable.


    Return on Ad Spend (ROAS): The ratio of revenue generated to advertising spend. Calculated as (Sales / Ad Spend).


    Total Sales: The overall sales generated through your Amazon Ads campaigns.


    Attributed Sales: The sales directly attributed to your advertising efforts.


    Average Cost of Sale (ACoS) by SKU: ACoS calculated on a per-SKU basis to evaluate the performance of individual products.


    Regularly analyze these metrics to make informed decisions about your Amazon Ads strategy. Adjust your campaigns, bids, and keywords based on the performance data to optimize for your specific goals, whether it's maximizing sales, minimizing ACoS, or achieving other business objectives.

    What is the advantage of Whatagraph over native Amazon Ads reports?

    For one, pulling data from Amazon Ads natively is not as user-friendly. Since the Amazon Ads API is asynchronous, there are three calls you need to make to create a report: 1) Request a report, 2) Wait for the report to generate, 3) Download the report.


    A similar process is required to create reports in Amazon DSP (Demand Side Platform) as well.


    All in all, to make the report call, you need some coding and data knowledge, and the process can take up to 3 hours!


    Whatagraph can give you near real-time insights in just a few clicks.


    Once you connect your Amazon Ads account, you can instantly pull your data and populates already-loaded widgets.


    Also, you can just as effortlessly connect other data sources and get cross-channel insights. Apart from Amazon Ads connector, Whatagraph has fully managed integrations with 45 more social media, PPC, web analytics, e-commerce, email marketing apps, search engine optimization, and CRM platforms.


    The ability to organize the connected data and visualize it in the same environment, as well as automate sharing, makes Whatagraph a one-stop marketing data platform for agencies and in-house teams.

    Is Whatagraph easy to master?

    Yes, Whatagraph is easy to master because we built it to be user-friendly even for teams with no prior data and technical experience. Once you sign up for a free trial, you get a personalized onboarding call where your account managers show you how to connect data, organize it in the same platform, visualize, and finally automate the report sharing.

    Need more help with getting started?

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    What others think about Whatagraph

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

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    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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