Stunning Facebook Ads Report Template for Clients

Running Facebook Ads campaigns for multiple clients?

Skip the spreadsheets and clunky Meta dashboards. Track performance, optimize faster, and create stunning, client-ready reports with Whatagraph’s Facebook Ads report template.

Get all your KPIs—CTR, CPC, ROAS, and more—in one place, and turn data into insights that drive results.

Facebook Ads Report Template for Marketers
Trusted by 1,000+ marketing agencies around the world
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How Whatagraph helps you report on Facebook Ads—faster and better

Get your Facebook Ads data in seconds

Connect to your Facebook ad accounts in a single click on Whatagraph.

 

No manual pulls, no setup headaches—just fresh, accurate campaign data flowing straight into your report.

 

The data also refreshes automatically every 30 minutes across all your reports, sources, and blends.

Whatagraph marketing reporting tool

Blend and organize your ads data in one place

Combine Facebook Ads with other paid channels or custom data from Google Sheets to get a holistic view of performance.

 

Need to report across multiple accounts, regions, or campaign types?

 

Group and filter your metrics however you need, and visualize them all in one dashboard.

Whatagraph marketing reporting tool

Customize every report for your clients

Start from our ready-made Facebook Ads reporting template or build your own with drag-and-drop widgets. 

 

Add client branding, custom color schemes, and campaign-specific notes. 

 

Your Facebook reports for clients will look like they were made just for them—because they were.

Create an engaging Facebook Ads report template in minutes

Turn Facebook Ads data into insights with AI

Don’t just show numbers on your Facebook Ads performance reports—explain what they mean.

 

Our AI helps you auto-generate performance summaries in 18 languages, highlight wins, and answer questions like “Which ad had the best ROI?” instantly. 

 

Edit these AI performance summaries however you want to fit your brand tone and voice.

Whatagraph marketing reporting tool

Automate report delivery and never miss a deadline

Schedule reports to go out daily, weekly, or monthly via email—no more last-minute scrambles. 

 

Share live links, export to PDF or CSV, or send the data to BigQuery. 

 

However you work, Whatagraph fits right in.

Save Time With Our Fully Automated Facebook Ads Reporting Tool

All reporting features your agency needs

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50+ sources to report
Create a true cross-channel digital marketing report in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.
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Cross-channel reports
Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.
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Full report automation
Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.
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White-label reports
Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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Orsolya S., Online Marketing Manager

Holistic Facebook Ads report template on one platform

Connect your Facebook Ads account and other marketing channels in a few clicks. The data flows directly to your reports and always matches the source platforms. No third-party connectors, no coding. 

What is a Facebook Ads report template?

A Facebook Ads report template is a preset document that allows marketing agencies to quickly and accurately connect data from their clients’ Facebook Ads accounts, visualize the critical KPIs and metrics, and enable easy sharing.

In the case of Whatagraph’s templates, apart from Facebook Ads accounts, you can enrich the report with data from any 55+ integrated sources and save any customization as a new user template.

Why should you use our Facebook Ads report template?

Our Facebook Ad reporting template transforms the torrent of data from Facebook Ads Manager into clear visualizations and actionable information by displaying metrics that matter and highlighting your agency’s expertise.

Metrics are updated automatically, so you will never waste another minute on manual reporting. Save time, impress clients, and deliver the digital marketing results they dream of.

This way, your time is spent creating new campaigns and winning more business instead of exporting performance metrics from Facebook Ads Manager data into Excel or Google Data Studio to build reports manually.

This Facebook ad campaign report template automatically tracks and reports on essential Facebook Ads data, including ads, ad sets, campaigns, and demographics data, in user-friendly reports designed to impress the end reader.

You can easily present both top-level overviews and detailed insights into your client’s Facebook ad campaigns.

What can our Facebook Ads report template tell you?

Monthly overview

At the very top, your clients get a summary of the most important metrics and events for the previous month — or any other period, for that matter — together with your expert insights and comments. This section includes a brief overview of the monthly KPI goals and the most important metrics, such as total spend, cost-per-click (CPC), and click-through rate (CTR).

Facebook Ads report template monthly summary
Thanks to our media widget, you can showcase the top-performing ad creative.

Finally, you can use the text widget to offer insights, comments, and recommendations for your Facebook advertising strategy in the coming months. This is where you can explain any significant campaign events in plain English so your clients know the major changes.

Ads performance

A successful Facebook Ads campaign often involves running multiple ads simultaneously.

The ads performance section of the Facebook campaign report template displays the creatives of the ads you are running along with important performance metrics such as the number of clicks on each ad, CTR, frequency, reach, and the total amount spent on that ad.

Facebook Ads report template ad performance

This section of a Facebook Ads audit template shows your clients which Facebook ad performs best so you can base your future ads on a similar creative and message. If you want to display cross-channel insights, you can easily connect other data sources to this template and compare ad performance from other social media.

Conversions

As a rule, only the best Facebook ads convert. The higher the number of conversions, the better your campaign is performing.

Our Facebook marketing report template displays conversions in an easy-to-read funnel alongside the conversion rate and cost-per-conversion widgets.

This way, your clients clearly know how much each conversion costs. Add an ad spend widget, and you can easily make the case that spending more money on a campaign increases the total ROI of the campaign.

Facebook Ads report template conversions
Demographics

The audience insight section of our Facebook reporting template contains valuable information you can use to optimize campaign performance.

This data is a window into the audience structure — gender, age, and location, giving you the means to tailor your strategy more effectively and deliver winning results to your clients. This extra layer of information completes the picture of your campaign outcomes and plays a big role in the reach and impact of your paid media marketing efforts.

Facebook Ads report template demographics

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

How do I create a report for Facebook ads?

The easiest way to create a report for Facebook ads is to use Whatagraph’s Facebook Ads report template. This template comes pre-loaded with useful visuals such as graphs and table widgets, and the only thing you need to do is connect your Facebook Ads account as a source. You can change and customize the existing template and save each version as your own.

How do I automate Facebook Ads reporting?

You can automate Facebook Ads reporting with a few clicks if you use our report template. When you connect your Facebook Ads account, the widgets come to life with new data. You are free to rearrange the order of widgets, add new or remove existing ones, organize data, apply filters, change metrics and dimensions, and more. 

 

Once you’re happy with your report, click Automate report from the Actions menu, and you’ll get a pop-up window where you can enter the recipients, time of sending, frequency, and other automation details. When you automate the report, the recipients will receive a report with the latest data every time at the same time without missing a deadline.

How do I write a Facebook ad report?

You can create a Facebook ad report from a blank page or use our Facebook Ads report template and adapt it to your or your client's reporting needs.

 

If you’re going from scratch, start by organizing your report in sections like

 

1. Summary Overview

 

Here, you should include the reporting period, the monthly KPI goals widget, high-level metrics like total spend, CPC, and CTR, the top-performing post, and the most important insights for the reporting period.

 

2. Audience Section

 

In this section, you should present the audience distribution by gender, age, geography, and audience-related metrics such as page views and frequency — the average number of times each person saw your ads.

 

3. Ad Creatives Performance

 

Include your top-performing ad creatives via Whatagraph’s media widget, which displays key performance metrics such as link clicks, CTR, frequency, reach, and the total amount spent on that ad. 

 

4. Conclusions and Next Steps

 

In this report section, you should share your thoughts on Facebook Ads performance and suggest the next steps according to your marketing strategy.

With slight adjustments, you can use this layout for any Facebook reports for clients.

What other marketing channels can I connect with Whatagraph?

Apart from Facebook Ads, you can connect all popular PPCs like LinkedIn Ads and Google Ads, social media such as LinkedIn and Instagram, e-commerce platforms like Shopify and WooCommerce, SEO tools like Ahrefs, Semrush, and Google Search Console, email marketing tools like Klaviyo and Mailchimp, Google Analytics 4, and CRMs like HubSpot and Salesforce.

 

If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.