The Best Facebook Ads Report Template for Agencies | Whatagraph

The Best Facebook Ads Report Template for Agencies

Running Facebook ads campaigns and want to keep an eye on CTR or CPC? Then this template will meet your needs and provide more key metrics to track for your ad sets. Juggle multiple data sources and monitor Facebook Ads performance of multiple clients on one platform! Improve your Facebook reporting and save time by automating performance reports!

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Over 15,000 agencies and brands worldwide get their marketing performance analyzed with Whatagraph!

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Customize your Facebook ads performance report

Monitor campaign and ad set performance

Get an in-depth view of your ad account performance and track ad set analytics. Use our reporting tool and see how each individual campaign is doing in terms of CPM, number of received link clicks, ROAS and website conversions. Develop better and optimized online marketing strategies with aggregated data. View ALL of these essential metrics - of all your clients - in one place.
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Grab Facebook ads report template and automate it

You heard us right! You can send automated Facebook advertising reports without pressing the ‘send’ button. All you need to do is select sending frequency, decide on the time period you want to report, and the number of recipients. Easily keep your team and clients updated on the most important Facebook ads data and performance metrics.
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Keep all KPIs under one roof

With our multi-platform reporting feature, collect advertising data from channels like PPC, SEO, social media and Google Analytics. Gather all metrics and KPIs and get an understanding of how your Facebook advertising differs from other platforms. Compare & analyze with this report template and level up your digital marketing.
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This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

ashley

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Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

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Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyze data, to change the strategy, and also to create reports clients will understand.

thiago

G2.com verified review by

Thiago A, Digital Marketer

This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

ashley

G2.com verified review by

Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

kyle

G2.com verified review by

Kyle R, Digital Marketing Specialist

The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.

jasper

G2.com verified review by

Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyze data, to change the strategy, and also to create reports clients will understand.

thiago

G2.com verified review by

Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

liam

G2.com verified review by

Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

mich

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Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

daniel

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Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

andrea

G2.com verified review by

Andrea R, Marketing Executive

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

liam

G2.com verified review by

Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

mich

G2.com verified review by

Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

daniel

G2.com verified review by

Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

andrea

G2.com verified review by

Andrea R, Marketing Executive

This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

ashley

G2.com verified review by

Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

kyle

G2.com verified review by

Kyle R, Digital Marketing Specialist

The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.

jasper

G2.com verified review by

Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyze data, to change the strategy, and also to create reports clients will understand.

thiago

G2.com verified review by

Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

liam

G2.com verified review by

Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

mich

G2.com verified review by

Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

daniel

G2.com verified review by

Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

andrea

G2.com verified review by

Andrea R, Marketing Executive

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Cross-channel reporting & tracking KPIs across different marketing reporting tools has never been so simple. Combine data & metrics from all of your accounts to analyze all your marketing efforts with our marketing analytics tool.

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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

What is a Facebook Ads Report Template?
A Facebook ads report template is a pre-made document that collects and displays ads metrics and KPIs.
Whatagraph's Ads Reporting allows you to generate, modify, export, distribute, and schedule reports on your ad performance depending on your own set of parameters. Moreover, marketing agencies can acquire the data you need to run your campaigns and set up recurring emailed reports. 
What is the purpose of a Facebook ad report?
A Facebook ad report is used to gain access to Facebook data and track the success of your marketing campaigns.
Our  Facebook analytics report template allows you to follow and monitor the activities of your target audience, analyze their demographics, and create an eye-pleasing report with visuals. To obtain a whole picture of Facebook's advertising growth, you'll need all of this. 
Facebook reporting is an important component of running advertising since it allows you to understand what areas require more attention and where there are issues. 
What information should be included in a Facebook ad report?
1. Although your message depends on a variety of factors, here are a few universal tips: 
 2. Return on ad spend, or ROAS, refers to the overall money generated by your Facebook ad campaigns. This indicator will tell you not only how well your ad is performing, but also if your marketing efforts and investments are paying off. 
 3. The Reach number tells you how many different Facebook users saw your ad. This measure differs from impressions in that it does not collect numerous views from the same person. 
 4. The cost per action (CPA) is a measure that assesses the costs of each conversion. In other words, the cost per action is the price you spend for each Facebook user action. 
 5. CTR (Click-through-rate) is a metric that counts how many times your advertising has been clicked in relation to the number of impressions received. 
 6. CPM (The cost per mille) /1k impressions statistic determines how much money is paid for every 1.000 impressions. 
 7. When advertising video commercials, the average watch time is extremely essential. It will display the percentage of videos that have been watched. The smaller the percentage, the lower the overall quality of the video; 
 8. The cost per click is the average cost of each received click. CPC should be reduced as much as feasible, while Facebook ad content should be improved to enhance CTR. 
3 best Facebook ads report templates for digital agencies
Marketing report
A marketing report is a collection of data used to assess the success of a particular marketing campaign or activity. It's used to describe a company's marketing strategy, which includes research, promotional strategies, goals, and projected outcomes.
There are two types of marketing: sponsored (such as Facebook Ads) and organic (such as Twitter) (content marketing, for example). Facebook, Twitter, Instagram, Youtube, and LinkedIn are likely the most popular social networks you're using for campaigns, and you'll want to include all of them in your report.
Metrics and KPIs to track in marketing report:
1. Total spent on ads;
2. Cost per lead;
3. Cost per click;
4. CTR.
Facebook ads PPC report
Facebook adsPPC report dives deep into the PPC performance and provides important campaign data to stay on top of your efforts. Key metrics that this report monitors include:
1. Total reach;
2. Total impressions;
3. Avg. CPM;
4. Avg. CTR;
5. Avg. CPC;
6. Total spend.
Facebook ads 360º campaign overview
Facebook ads 360º campaign overview is a document that pulls and focuses on all marketing efforts put towards Facebook advertising.
This tool not only provides a comprehensive picture of your cross-platform efforts, but it also allows you to compare Facebook Ads performance to that of other marketing channels. T o get a complete picture of your PPC advertising, Whatagraph allows you to:
1. Examine the most effective ads and determine ways how to improve them;
2. Examine the effectiveness of your marketing across a variety of platforms.
3. Integrate different sources into your PPC ads.
All of the important KPIs and metrics may be found in one place: 
1. Click through rate; 
2. Return on advertising spend; 
3. Unique link clicks; 
4. Impressions; 
5. Return on advertising spend; 
6. Revenue. 

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