What is a Facebook report template?
A Facebook report template is a preset document that allows marketing agencies to quickly and accurately connect data from their clients’ Facebook Page accounts, visualize the critical KPIs and metrics, and enable easy sharing. In the case of Whatagraph’s templates, apart from Facebook Page accounts, you can enrich the report with data from any 45+ integrated sources and save any customization as a new user template.
Why should you use a Facebook report template?
Manually building each client report takes a lot of time. For an agency that services tens of clients and their Facebook pages, reporting on all the important metrics for each campaign down to a single post takes costly work hours that should be spent on winning new business.
A report template, on the other hand, saves you time by connecting all the relevant data from each client’s Facebook page integration and presenting it in a single marketing report. The only thing that remains is for you to add your comments and recommendations for the next steps for each client and schedule an automated send-out.
Our Facebook report template is a scalable solution for marketing agencies and in-house teams. By making small adjustments, you can adapt the template to every client's needs — even linking more of them and editing them in bulk.
What can our Facebook report template tell you?
Monthly summary
This is the high-level section where you give your clients the big picture of what happened this month with their Facebook marketing campaign. It includes a brief overview of the monthly KPI goals and the most important metrics, such as followers and number of posts. Thanks to our media widget, you can showcase the top-performing post. Finally, you can use the text widget to offer insights, comments, and recommendations for your Facebook strategy in the coming months. This is a good place to upsell new services, such as running Facebook Ads campaigns to boost the client's overall social presence and reach.
Audience Insights
This section of our Facebook report template allows you to display the audience demographics of the people who reacted to your client’s pages. This includes their age, gender, location, and more. The audience section helps you demonstrate that you are reaching your clients’ target demographics on Facebook.
Content performance
The content performance section lets your clients quickly see what kind of engagement each Facebook post received from their followers. The media widgets display the post creative together with engagement metrics of your choice—how many people clicked on each post, how many times the post was shared, the number of reactions to comments, the number of times videos were played, and more. This allows you to show your clients what kinds of posts work so you can tell them you plan to release more posts of a similar composition in the future.
