Google Ads (Adwords) Dashboard Template

Discover your best-performing ads and see which campaigns bring the most ROI with our Google Ads dashboard template. One dashboard to display and share all your Google ads data. Connect your or your client’s channels and get an overview of their ad performance, results, and live metrics. Track the number of engagements your Google Ads campaigns receive daily to ensure you are hitting your goals and improving over time. Monitor click activity, budget, and engagement through stunning visualizations. Share a live link to an AdWord dashboard that updates automatically.

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A stunning Google Ads dashboard to easily track your client’s campaign performance

Save time creating Google AdWord dashboards

Pick our Google Ads dashboard template and evaluate each ad or ad group performance by clicks, relevance, reach, engagement, and other metrics. Once you connect your Google Ads account, the dashboard populates with the latest data. Use the data to immediately determine if the ads are engaging your target audience. Adjust advertising efforts based on real-time data. Quickly adapt the dashboard for another client’s needs and save it as your own team template. Link multiple dashboards and edit them in bulk.

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Save time creating Google AdWord dashboards

Monitor all your Google Ads metrics and paid social media KPIs in one place

Want to know how your Google Ads account is performing? Get accurate and live Google Ads data so your clients can see what’s working and what isn’t. Highlight your campaign results in a customizable Google Ads dashboard to quickly identify ad effectiveness. Combine Google Ads data with metrics from other social media channels for quick and easy cross-channel insights and a complete view of your social marketing strategy. Unify names of ad sets or group countries in tiers. Gauge real-time performance data to recognize key trends and customer behavior patterns.

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Monitor all your Google Ads metrics and paid social media KPIs in one place

Automate Google Ads insights with 24/7 live dashboards

Share a live link to a Google Ads dashboard that updates automatically instead of gathering and sending over data whenever your clients request it. The viewers can change the date ranges, explore the data, and, if needed, secure it with a password. Quick insights into Google advertising campaigns for faster decision-making.

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Automate Google Ads insights with 24/7 live dashboards

All dashboard features your agency needs

50+ data sources

Create a true cross-channel digital marketing dashboard in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

Cross-channel insights

Include data from different sources into the same widgets or dashboards with a few clicks. Provide a full picture of your campaigns’ success.

Live dashboards

Securely share interactive access to your dashboard at any time from anywhere.

White-label dashboards

Customize colors and logos in each dashboard to align it with your agency’s or clients’ branding and style.

What can this Google AdWords dashboard template tell you?

With this Google Ads dashboard template, you can easily identify your best-performing ads and discover which campaigns have the highest return on investment (ROI). Don’t waste your time on manual number crunching — connect your Google Ads account and find out:

Which campaigns receive the most impressions 

What are the top-performing ad copies? Which has a lower cost per click? Using these insights, you can make timely adjustments to underperforming campaigns.  

Are your ad campaigns meeting your budget 

Monitoring the ad spend can ensure that you easily keep every campaign within budget by monitoring the amount you’ve spent over any given time period. You can also compare the amount you’re spending to previous periods to measure your growth and efficiency. 

Google Ads Dashboar summary

How many clicks do your ads receive

Knowing the total number of ad clicks your campaigns receive over a given time period allows you to easily single out the content that resonates best with your audience.

How are your ad campaigns trending daily 

Monthly social media data is important for any business; however, this template allows you to track the number of engagements your Google advertising campaigns receive daily. This informs you that you’re on track to meeting your goals and improving over time.

What are your most cost-efficient ad campaigns

Your custom dashboard for tracking Google ads performance can help you quickly identify which ad campaigns drive results at a lower cost. Use this information to reallocate your budget to your most cost-efficient ad campaigns. 
Google Ads Performance by Campaign

How often people see your ads in their news feed

Gauge the overall impressions of your ad campaigns and compare the results to previous periods. Measure whether your reach is improving with time and what you can do to improve it. 

Build a custom Google Ads dashboard in minutes

Pick from over 220 Google Ads metrics and create standalone Google Ads campaign dashboards or easily combine data from different integrations and build cross-channel dashboards in Whatagraph. 

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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

What is the Google Ads dashboard for agencies?

A Google Ads dashboard for agencies is a digital marketing tool that allows marketing agencies to stay on top of key metrics for their clients' Google Ads campaigns. It also allows agencies to present the value of all their hard work and keep clients informed about how their paid search campaigns are performing on Google.

What is Google Ads dashboard?

A Google Ads dashboard is a centralized display where you can track and measure all the most important metrics related to your Google Ads account. You can create these dashboards using external tools like Google Analytics or Whatagraph which pulls in AdWords data and lets you build a dashboard your way

 

Through a native connector and user-friendly widgets, Whatagraph’s Google Ads dashboards let you accurately share key metrics and KPIs with clients or stakeholders, which helps to make data-driven decisions fast.

How to create a Google Ads dashboard?

To create a new Google Ads dashboard, you need to:

 

1. Log into your Google Ads account and click the Campaigns icon.

 

2. Click the Insights and reports drop down in the section menu.

 

3. Click Dashboards. 

 

4. Click the + button to create a new dashboard. To select an existing dashboard, click on a dashboard from the list, and then click Edit on the next page.

 

This way of tracking Google Ads is good for freelancers and startups with a handful of campaigns. However, if you want to organize your data, use different data visualization options, include campaign results from other PPC platforms, or scale up to tracking hundreds of accounts in a month, you need a Google Ads dashboard template from Whatagraph that speeds up the process with multiple automation and time-saving features.

What performance metrics to include in a Google AdWords dashboard?

Creating a comprehensive Google Ads dashboard involves including a variety of metrics that provide insights into the performance of your ad campaigns. These metrics can be broadly categorized into several areas, including:

 

Overall performance: Impressions, Clicks, Click-Through Rate (CTR), Average Position

 

Cost analysis: Cost, Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), Cost Per Acquisition (CPA), Cost Per Conversion

 

Conversion tracking: conversions, Conversion Rate, Conversion Value, Return on Ad Spend (ROAS)

 

Audience engagement: Bounce Rate, Average Session Duration, Pages Per Session

 

Quality and relevance: Quality Score, Ad Relevance, Landing Page Experience

What other marketing channels can I connect with Whatagraph?

Apart from Google Ads, you can connect all popular PPCs like LinkedIn Ads, Microsoft (Bing) Advertising, and X Ads, programmatic advertising tools like AdRoll and Trade Desk, social media such as LinkedIn, Instagram, and TikTok, e-commerce platforms like Shopify and WooCommerce, SEO tools like Ahrefs, Semrush, and Google My Business, email marketing tools like Klaviyo and Mailchimp, web analytics platforms like Google Analytics 4 and Matomo, and CRMs like HubSpot and Salesforce.

 

If you can’t find the integration for your marketing data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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Orsolya S., Online Marketing Manager

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