Google Ads (formerly Adwords) Dashboard for Agencies

Use our intuitive Google Ads dashboard to analyze your clients’ ad performance at the campaign or keyword level. Whatagraph’s Google Ads dashboard allows you to give clients quick real-time data access to key Google Ads metrics and KPIs

    Google Ads Dashboard
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
    Ogilvy logo
    n365 logo
    House dentsu logo
    upstick logo
    thrive logo
    Power digital logo
    havas logo
    mc cann logo

    All-in-One Google Ads Dashboard to Monitor Your PPC Campaigns

    Create an Insightful Google Ads Dashboard and Monitor Your Campaign Performance

    Impressions, conversions, clicks and CPC (cost per click) are the core of all Google Ads campaigns. Build a Google Ads dashboard with Whatagraph and put these metrics at the centre of your client report. Let them know how your initiatives are performing. Get accurate and live Google Ads data so your clients can see what’s working and what isn’t.

    Google KPIs Dashboard Template

    Easily Track Paid Media Performance in a Single Google Ads Dashboard

    Want to monitor a specific ad campaign and analyze how the audience is behaving on your client’s website? You can do that with our Google Ads dashboard template. CTR, conversions, CPC… No matter your client’s needs and metrics they want to monitor - you can use Whatagraph to show your results. 

    Google Reporting Dashboard Template

    Use Custom Branding Options for Google Ads Reporting

    Not satisfied with the dashboard colours or overall dashboard theme? No worries! You have the flexibility to completely remove the Whatagraph name and colours. You can even change the domain so your dashboards look like they are hosted on your website. Build that perfect dashboard and automate it. Weekly, monthly or quarterly. Set up a dashboard and automatically send it without lifting a finger again.

    Automated Google Report Dashboard with Whatagraph

    Paid Media Dashboard Examples

    View All Templates

    No credit card required

    PPC Dashboard
    Modern PPC dashboard for marketing agencies. Track your clients’ performance metrics, build white-label dashboards, and automate them within a single platform - Whatagraph. Access real-time data and aggregate your PPC campaign results into one interactive dashboard.
    View template
    Amazon Ads
    Running an eCommerce business and deciding to run Amazon ads on the pay-per-click model? Then you need a tool to track their performance! Whatagraph’s Amazon advertising report template will monitor your advertising cost of sales (ACOS) and allow you to optimize them according to the results. Generate more sales by utilizing this Amazon Ads dashboard tool.
    View template
    Advertising Dashboard
    Whatagraph’s advertising dashboard is built for digital marketing agencies and in-house marketing teams. Easily connect and aggregate data from multiple advertising sources with Whatagraph. See all of your advertising performance in a single place, complete with ad spend and the ROAS generated.
    View template
    Microsoft Advertising (Bing Ads) Dashboard
    The only Microsoft Advertising (formerly Bing Ads) dashboard you’ll ever need. Whether you use just Bing ads or a combination of multiple PPC platforms, you can show all your campaign data in one dashboard. Include your conversions, conversion rate, CPC, and other Bing ads campaign data in one place.
    View template

    All reporting features your agency needs

    An icon symbolising the capabilities and features of Whatagraph
    40+ data sources
    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 40 integrations supported for your marketing campaigns. Some marketing platforms supported include: Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads, Shopify, TikTok Ads, Twitter Ads, Ahrefs, SEMRush and many others.
    An icon symbolising the capabilities and features of Whatagraph
    Cross-channel reports
    SEO, SEM, social media, performance marketing, email marketing - create a singular client report for all channels instead of one report for each.
    An icon symbolising the capabilities and features of Whatagraph
    Full report automation
    Start from a report template, add your sources and you can create a report in under 10 minutes. You can automate the delivery too - and send reports automatically at your desired intervals.
    An icon symbolising the capabilities and features of Whatagraph
    White-label reports
    Make your reports align with your agency branding and style. Customize each report with your agency logo, colors and branding and every detail you need to make your report truly your own.
    Start 7-day Free Trial

    No credit card required


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What metrics to include in a Google Ads dashboard?
    To properly monitor Google Ads, you must include metrics that are related to your goals and KPIs. This means monitoring keyword performance metrics such as conversion rates, ad spends, ROAS, and any experiments you may be running.
    How do I create a Google Ads dashboard using Whatagraph?
    1. Create a Whatagraph account 

    Create a Whatagraph account in less than a minute by adding your information. No credit card is needed, and you can try it for free for 7 days!

    2. Connect your clients’ accounts 

    Now the easy, fun part. Connect your clients’ Google Ads account (and any other platform you want to add to your dashboard) and you’re good to go.

    3. Customize the Google Ads dashboard

    The data will get automatically populated from your clients’ accounts, so now you can change the way it is displayed. Choose custom dashboard widgets, colors, fonts and designs and make the dashboard unique for your agency.

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

    Capterra verified review by

    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

    Capterra verified review by

    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

    Capterra verified review by

    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

    Capterra verified review by

    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

    Capterra verified review by

    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

    Capterra verified review by

    Orsolya S., Online Marketing Manager

    Need more help with getting started?

    An image of the Whatagraph dashboard, with a custom reporting template

    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

    Ready for insights?

    It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

    • Free for 7 days
    • No credit card required
    • Live chat support
    • Cancel anytime
    Start Reporting For Free

    No credit card required

    An image of the Whatagraph dashboard, with a custom reporting template