PPC Dashboard for Marketing Agencies

Modern PPC dashboard for marketing agencies. Track your clients’ performance metrics, build white-label dashboards, and automate them within a single platform - Whatagraph. Access real-time data and aggregate your PPC campaign results into one interactive dashboard.

    PPC Dashboard
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
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    What Is a PPC Dashboard?

    A PPC dashboard is a document that marketing agencies use to present their PPC campaigns in real-time. It allows clients to learn about the effectiveness of the agency’s marketing initiatives, so they can make educated decisions about what works and what doesn’t.

    A Comprehensive All-in-One PPC Dashboard to Monitor All Your paid media KPIs

    Easily Track Paid Campaign Results in a Single PPC Dashboard

    Integrate all your paid channels’ results into one PPC dashboard. Curious to know how your Facebook, Bing, or Google Ads are performing? Connect all of these platforms to Whatagraph, and in less than 5 minutes, show all of your paid campaign results in one dashboard. 

    Tracking paid campaign results on a PPC dashboard.

    Create an Insightful PPC Dashboard Using Our Pre-made Templates

    You can start from a blank page to create a PPC dashboard, but what if you don’t have time? Our extensive pre-made PPC dashboard library has everything you might need. Try Whatagraph, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

    Tracking paid campaign results on a PPC dashboard.

    White-Labeling & Customization In Our PPC Reporting Tool

    Our dashboards are created with utmost care and expertise. But even that can be altered. Whatagraph’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients with a personalized PPC dashboard and appear as the professional that you are.

    Tracking paid campaign results on a PPC dashboard.

    PPC Dashboard Examples

    View all dashboard examples

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    Tik Tok Ads
    Running TikTok paid ads and want to find out how they are performing and progressing?. Whatagraph’s reports and dashboards measure ad spend, analyze TikTok ad performance, and pull data about your target audience. Use our data analytics solutions to skyrocket conversions and optimize ad groups for your clients.
    View template
    Google Ads
    Use our intuitive Google Ads dashboard to analyze your clients’ ad performance at the campaign or keyword level. Whatagraph’s Google Ads dashboard allows you to give clients quick real-time data access to key Google Ads metrics and KPIs.
    View template
    Facebook Ads
    One dashboard to track all your Facebook advertising campaigns. Connect your client’s channels and get an overview of your ad campaigns, their results and live metrics. Optimize, analyze and automate your Facebook ads dashboard with Whatagraph. Monitor click-activity, budget and engagement with an easy-to-use dashboard.
    View template
    Linkedin Ads
    Here is a free-to-use report template for LinkedIn Ads performance tracking in a single interface.
    View template

    All reporting features your agency needs

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    40+ data sources
    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 40 integrations supported for your marketing campaigns. Some marketing platforms supported include: Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads, Shopify, TikTok Ads, Twitter Ads, Ahrefs, SEMRush and many others.
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    Cross-channel reports
    SEO, SEM, social media, performance marketing, email marketing - create a singular client report for all channels instead of one report for each.
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    Full report automation
    Start from a report template, add your sources and you can create a report in under 10 minutes. You can automate the delivery too - and send reports automatically at your desired intervals.
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    White-label reports
    Make your reports align with your agency branding and style. Customize each report with your agency logo, colors and branding and every detail you need to make your report truly your own.
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    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What is the purpose of a PPC dashboard?

    The goal of a PPC dashboard is twofold. First, it informs marketing agencies of the results the ad campaigns generate. It gives them a live overview of the current stage and progress achieved by bidding on certain keywords. Second, it shows agency clients how their PPC campaigns are performing in real-time.

    How do I monitor PPC campaigns?
    To monitor PPC campaigns, you need a tool to do that. Shameless promo - try Whatagraph! In less than 5 minutes, you can start monitoring the PPC campaigns you created and optimize according to the results. All you need to do is follow these 3 steps:

    1. Create an account 

    No credit card is needed, and you can try it for free for 7 days! 

    2. Connect your tools 

    Connect the tools your client is already using to Whatagraph. 

    3. Use our pre-made PPC dashboard

    You do have an option here. You can start from a blank page or utilize our PPC dashboard template. 
    What are the top PPC dashboard metrics?
    • Impressions;
    • Average position;
    • Return on Ad Spend (ROAS);
    • The average cost per visit.

    What are the best PPC KPIs to track?
    It depends on the goals you agreed to achieve with your client. Here's a list of the most common ones to keep in mind:

    • Cost Per Click (CPC);
    • Conversion Rate (CVR); 
    • Average Click-Through Rate (CTR); 
    • Number of Clicks;
    • Cost Per Acquisition (CPA);
    • Google Quality Score. 

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

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    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

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    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

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    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

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    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

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    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

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    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

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    Orsolya S., Online Marketing Manager

    Need more help with getting started?

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    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

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    An image of the Whatagraph dashboard, with a custom reporting template