PPC Dashboard Template

Modern PPC dashboard for marketing agencies. Track your clients’ performance metrics, build white-label dashboards, and automate them within a single platform - Whatagraph. Access real-time data and aggregate your PPC campaign results into one interactive dashboard.

    Whatagraph PPC Dashboard for Marketing Agencies
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
    Ogilvy logo
    n365 logo
    House dentsu logo
    upstick logo
    thrive logo
    Power digital logo
    havas logo
    mc cann logo

    What Is a PPC Dashboard?

    A PPC dashboard is a document that marketing agencies use to present their PPC campaigns in real-time. It allows clients to learn about the effectiveness of the agency’s marketing initiatives, so they can make educated decisions about what works and what doesn’t.

    A Comprehensive All-in-One PPC Dashboard to Monitor All Your paid media KPIs

    Easily Track Paid Campaign Results in a Single PPC Dashboard

    Integrate all your paid channels’ results into one PPC dashboard. Curious to know how your Facebook, Bing, or Google Ads are performing? Connect all of these platforms to Whatagraph, and in less than 5 minutes, show all of your paid campaign results in one dashboard. 

    SVG image
    Tracking paid campaign results on a PPC dashboard.

    Create an Insightful PPC Dashboard Using Our Pre-made Templates

    You can start from a blank page to create a PPC dashboard, but what if you don’t have time? Our extensive pre-made PPC dashboard library has everything you might need. Try Whatagraph, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

    SVG image
    Tracking paid campaign results on a PPC dashboard.

    White-Labeling & Customization In Our PPC Reporting Tool

    Our dashboards are created with utmost care and expertise. But even that can be altered. Whatagraph’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients with a personalized PPC dashboard and appear as the professional that you are.

    SVG image
    Tracking paid campaign results on a PPC dashboard.

    All reporting features your agency needs

    45+ data sources

    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.

    Cross-channel reports

    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

    Full report automation

    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

    White-label reports

    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What is the purpose of a PPC dashboard?

    The goal of a PPC dashboard is twofold. First, it informs marketing agencies of the results the ad campaigns generate. It gives them a live overview of the current stage and progress achieved by bidding on certain keywords. Second, it shows agency clients how their PPC campaigns are performing in real-time.

    How do I monitor PPC campaigns?
    To monitor PPC campaigns, you need a tool to do that. Shameless promo - try Whatagraph! In less than 5 minutes, you can start monitoring the PPC campaigns you created and optimize according to the results. All you need to do is follow these 3 steps:

    1. Create an account 

    No credit card is needed, and you can try it for free for 7 days! 

    2. Connect your tools 

    Connect the tools your client is already using to Whatagraph. 

    3. Use our pre-made PPC dashboard

    You do have an option here. You can start from a blank page or utilize our PPC dashboard template. 
    What are the top PPC dashboard metrics?
    • Impressions;
    • Average position;
    • Return on Ad Spend (ROAS);
    • The average cost per visit.

    What are the best PPC KPIs to track?
    It depends on the goals you agreed to achieve with your client. Here's a list of the most common ones to keep in mind:

    • Cost Per Click (CPC);
    • Conversion Rate (CVR); 
    • Average Click-Through Rate (CTR); 
    • Number of Clicks;
    • Cost Per Acquisition (CPA);
    • Google Quality Score. 

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

    Capterra verified review by

    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

    Capterra verified review by

    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

    Capterra verified review by

    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

    Capterra verified review by

    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

    Capterra verified review by

    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

    Capterra verified review by

    Orsolya S., Online Marketing Manager

    Need more help with getting started?

    An image of the Whatagraph dashboard, with a custom reporting template

    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

    Ready for insights?

    It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

    • Free for 7 days
    • No credit card required
    • Live chat support
    • Cancel anytime
    Start Reporting For Free

    No credit card required

    Cross channel reporting template with Whatagraph