Google Ads (Adwords) Report Template

An engaging Google Ads report template for digital marketing agencies and in-house teams. Present your Google Ads metrics according to your client’s needs. Connect your client’s Google Ads account for fast and accurate takeaways and the data populates automatically with the latest values every time. Easily measure your Instagram performance or compare the performance against other paid media channels. Keep your clients in the loop via scheduled emails or live links for real-time on-demand view.

Google Ads (Adwords) Report Template for Marketers
You are in good company with 1,000+ marketing agencies and in-house teams worldwide
Ogilvy logo
n365 logo
House dentsu logo
upstick logo
thrive logo
Power digital logo
havas logo
mc cann logo

All-in-one AdWords report template with time-saving features

Get accurate Google Ads performance data in minutes

Struggling to keep all the Google Ads metrics in view? Want to track a specific ad campaign and analyze how the audience reacts? Try Whatagraph’s pre-made Google Ads report template and create a comprehensive and engaging presentation to answer all the client’s questions. Our Google AdWords report template comes ready with the most commonly used KPIs and metrics for paid ads client reporting. Rearrange the report to your needs or add more visualization widgets from the gallery. Organize data by the specific reporting needs. Unify metric names, group countries in tiers, or blend PPC metrics with data from other channels.

SVG image
Get accurate Google Ads performance data in minutes

Monitor all advertising analytics data in one place

There is no need to log into multiple advertising accounts and stitch the in-app analytics data into spreadsheets. With a single Google Ads reporting template, you can analyze your client’s entire advertising or even entire digital marketing performance. Combine Google Ads Ads data with key metrics from your social media, display, and programmatic ad channels for quick and easy cross-channel insights and a complete view of your marketing efforts.


SVG image
Monitor all advertising analytics data in one place

Automate the way you share Google Ads insights

Connect your Google Ads account to our template, and data flows right in. Customize the template to your client’s needs and automate the report sharing as scheduled emails. Never miss a deadline again because of data collection issues. Set up automated weekly or monthly send out, and the report gets sent to your clients on the same day every time.

SVG image
Automate the way you share Google Ads insights

All reporting features your agency needs

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

50+ sources to report

Create a true cross-channel digital marketing report in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

Why should you use our Google Ads report template?

Our Google Ads performance report template transforms the torrent of data from your Google Ads campaigns into clear visualizations and actionable information by displaying metrics that matter and highlighting your agency’s expertise. Metrics are updated automatically, so you will never waste another minute on manual reporting. Save time, impress clients, and deliver the digital marketing results they dream of.

This way, your time is spent creating new campaigns and winning more business instead of exporting performance metrics from Google Ads into Excel or Google Data Studio to build reports manually.

This Google Ads report template automatically tracks and reports on essential Google Ads data, including ads, ad groups, campaigns, and demographics data, in user-friendly reports designed to impress the end reader. You can easily present both top-level overviews and detailed insights into your client’s Google ad campaigns.

What can our Google Ads report template tell you?

Monthly overview

At the very top, your clients get a summary of the most important metrics and events for the previous month — or any other period, for that matter — together with your expert insights and comments. This section includes a brief overview of the monthly KPI goals and the most important metrics, such as total spend, impressions, clicks, and conversion. 

Google Ads monthly summary

Campaign performance

A successful Google Ads strategy often involves running multiple ad campaigns simultaneously. The campaign performance section of the Google ad report template displays multiple campaigns you are running along with important performance metrics such as the impressions, clicks, average CPC, and conversions. 

This way, you can identify which campaign resonates the most with your audience and use the information to optimize your future campaigns. If you want to display cross-channel insights, you can easily connect other data sources to this Google Ad tracking template and compare campaign performance from other social media.

Google Ads campaign performance


As a rule, only the best Google ads convert. The higher the number of conversions, the better your campaign is performing. Our Google Ads reporting template displays conversions in an easy-to-read funnel alongside the ROAS and cost-per-conversion widgets. This way, your clients clearly know how much each conversion costs. Add an ad spend widget, and you can easily make the case that spending more money on a campaign increases the total ROI of the campaign.

Google Ads conversions

Powerful Google Ads insights with Whatagraph

Pick from over 220 Google Ads metrics for your custom Google AdWords reporting template or or easily combine data from different integrations and build cross-channel reports in Whatagraph.



All your questions answered. And if you can’t find it here, chat to our friendly team.

What is a Google Ads report template

A Google Ads report template is a preset document that allows marketing agencies to quickly and accurately connect data from their clients’ Google Ads accounts, visualize the critical KPIs and metrics, and enable easy sharing. In the case of Whatagraph’s templates, apart from Google Ads, you can enrich the report with data from any 50+ integrated sources and save any customization as a new user template.

How do I create a report from Google Ads?

You can create custom tables and charts directly in your Google Ads account. To create a report from Google Ads you need to:


- Sign in to your Google Ads account

- Click Campaigns, and then Insights & reports.

- Click Report editor.

- Click Custom and choose the type of chart you’d like to create: TableLineColumnBarScatter, or Pie.

How do I automate Google Ads reports?

To automate Google Ads reports, you need to sign in to Google Ad Manager and navigate to the Editors and scheduling section. In the Schedule section, select Daily, Weekly, or Monthly to determine how frequently results will be generated from your report.


However, this way of Google Ads report automation is only good if your report stays in-house. For marketing agencies or large enterprises that require the marketing team to report results to stakeholders, you need a more advanced report automation solution.


Whatagraph automates not just report generation, but also report sending to a list of selected email addresses.

How to create a Google AdWords report?

The easiest way to create a Google AdWords report is to use a template from Whatagraph.


Step 1: Log in to Whatagraph

Step 2: In Data Sources section, Connect your Google Ads account

Step 3: Move to the Report section and click New Report and then Create from template.

Step 4: Give a custom name to your Google AdWords report. Add more widgets if needed. Add comments on the data and suggestions for next steps.

Step 5: Automate sending via scheduled emails or share a live link to your report

What performance metrics to include in an AdWords reporting template?

Creating a comprehensive Google Ads dashboard involves including various metrics that provide insights into the performance of your ad campaigns. The most important metrics can be broadly categorized into several areas, including:


Overall performance: Impressions, Clicks, Click-Through Rate (CTR), Average Position

Cost analysis: Cost, Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), Cost Per Acquisition (CPA), Cost Per Conversion

Conversion tracking: conversions, Conversion Rate, Conversion Value, Return on Ad Spend (ROAS):

Audience engagement: Bounce Rate, Average Session Duration, Pages Per Session

Quality and relevance: Quality Score, Ad Relevance, Landing Page Experience

What other marketing channels can I connect with Whatagraph?

Apart from Google Ads, you can connect all popular PPCs like LinkedIn Ads, Facebook Ads, and X Ads, programmatic advertising tools like AdRoll and Trade Desk, social media such as LinkedIn, Instagram, and TikTok, e-commerce platforms like Shopify and WooCommerce, SEO tools like Ahrefs, Semrush, and Google Search Console, email marketing tools like Klaviyo and Mailchimp, web analytics platforms like Google Analytics 4 and Matomo, and CRMs like HubSpot and Salesforce.


If you can’t find the integration for your marketing data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media Planner Capterra logo for Whatagraph review

Capterra verified review by

Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

Capterra verified review by

Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital Director Capterra logo for Whatagraph review

Capterra verified review by

Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

Capterra verified review by

John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

Capterra verified review by

Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of Operations Capterra logo for Whatagraph review

Capterra verified review by

Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

Capterra verified review by

Orsolya S., Online Marketing Manager

Ready for insights?

It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

  • Free for 7 days
  • No credit card required
  • Live chat support
  • Cancel anytime
Start Reporting For Free

No credit card required

Cross channel reporting template with Whatagraph