Why should you use our Google Ads report template?
Our Google Ads performance report template transforms the torrent of data from your Google Ads campaigns into clear visualizations and actionable information by displaying metrics that matter and highlighting your agency’s expertise. Metrics are updated automatically, so you will never waste another minute on manual reporting. Save time, impress clients, and deliver the digital marketing results they dream of.
This way, your time is spent creating new campaigns and winning more business instead of exporting performance metrics from Google Ads into Excel or Google Data Studio to build reports manually.
This Google Ads report template automatically tracks and reports on essential Google Ads data, including ads, ad groups, campaigns, and demographics data, in user-friendly reports designed to impress the end reader. You can easily present both top-level overviews and detailed insights into your client’s Google ad campaigns.
What can our Google Ads report template tell you?
Monthly overview
At the very top, your clients get a summary of the most important metrics and events for the previous month — or any other period, for that matter — together with your expert insights and comments. This section includes a brief overview of the monthly KPI goals and the most important metrics, such as total spend, impressions, clicks, and conversion.
Campaign performance
A successful Google Ads strategy often involves running multiple ad campaigns simultaneously. The campaign performance section of the Google ad report template displays multiple campaigns you are running along with important performance metrics such as the impressions, clicks, average CPC, and conversions.
This way, you can identify which campaign resonates the most with your audience and use the information to optimize your future campaigns. If you want to display cross-channel insights, you can easily connect other data sources to this Google Ad tracking template and compare campaign performance from other social media.
Conversions
As a rule, only the best Google ads convert. The higher the number of conversions, the better your campaign is performing. Our Google Ads reporting template displays conversions in an easy-to-read funnel alongside the ROAS and cost-per-conversion widgets. This way, your clients clearly know how much each conversion costs. Add an ad spend widget, and you can easily make the case that spending more money on a campaign increases the total ROI of the campaign.
