Google Ads (Adwords) Report Template

Collect and aggregate all the metrics you and your client want to see. Connect all your client’s data sources and gather them in the same report. Explore your Google Ads report at the campaign or keyword level. Get and provide quick real-time and historical data access to key Google Ads metrics and KPIs.

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Use Whatagraph’s Pre-made Google Ads Report Template and Easily Report On Your PPC Campaigns

Track Campaign Performance and Automate PPC Reporting

Want to track a specific ad campaign and analyze how the audience is behaving on your client’s website? You can do that with our Google Ads report template. No matter your client’s needs and metrics they want to monitor - try Whatagraph. Build that perfect report for them and automate PPC reporting. Weekly, monthly or quarterly. Set up a report and automatically send it without lifting a finger again.

Monitor All Your Vital KPIs & Metrics

Impressions, conversions, clicks and CPC are the core of all Google Ads campaigns. Build a Google Ads report with Whatagraph and put these metrics at the center of your client report. Let them know how your initiatives are performing. Get accurate Google Ads data so your clients can see what’s working and what isn’t.

Create Insightful Google Ads Performance Reports

Notes, tables, charts. These and other Whatagraph features create insightful Google Ads performance reports and allow agencies to make better data-driven decisions. Explain, show and visualize your results. Use the goal widget to see you well you are reaching your client’s objectives. Try Whatagraph and engage your clients with easy-to-understand reports.

All reporting features your agency needs

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40+ data sources

Create a true cross-channel digital marketing dashboard in Whatagraph. Over 40 integrations supported for your marketing campaigns. Some marketing platforms supported include: Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads, Shopify, TikTok Ads, Twitter Ads, Ahrefs, SEMRush and many others.

Cross-channel reports

SEO, SEM, social media, performance marketing, email marketing - create a singular client report for all channels instead of one report for each.

Full report automation

Start from a report template, add your sources and you can create a report in under 10 minutes. You can automate the delivery too - and send reports automatically at your desired intervals.

White-label reports

Make your reports align with your agency branding and style. Customize each report with your agency logo, colors and branding and every detail you need to make your report truly your own.

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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

How do I create a Google Ads report?

You can generate a Google Ads report using the tool provided by Google. But even explaining it will take time. Here's what we'd like to offer you:

1. Create a Whatagraph account

Create an account in less than a minute by adding your information. No credit card is needed, and you can try it for free for 7 days!

2. Connect your tools

Now the easy, fun part. Connect the channels you need to create a report that would meet your and your client’s needs.

3. Customize the Google Ads report

Now that you’ve done the hardest part pull relevant metrics and customize the report. Change domains, logos and colours as needed.

What should be included in a Google ad report?

For Google Ads reporting, you must provide a cohesive summary of your campaign performance metrics. This means keyword performance metrics, conversion rates, ad spends, ROAS, and any experiments you may be running. But, you also need to drill down into specific data, so the client can see data at the campaign, ad group, ad, and keyword level.

What is a PPC report?

A PPC report is used to demonstrate the results of your PPC campaigns or analyze how effective certain keywords are on which you're bidding. You can do this by looking at an aggregated PPC report that contains Google Ads data and comparing it with other PPC channels.

By assessing these key metrics, you can gauge how effective one PPC channel like Google Ads is compared to other PPC channels you may use. You can also view how effective each PPC campaign has been thus far and see where to allocate your budget in the future.

How do I create an SEM report?

To make the SEM report creation process easier, you may wish to use a data aggregating tool like Whatagraph. Connect with popular analytics tools like Google Analytics, Google Ads, Facebook Ads, Ahrefs, and many others to provide you with a comprehensive overview of SEM performance.

Track analytics data in one place and manage campaign reports for all of your clients in one place. Just connect your data sources with Whatagraph and use our automated report builder to build a comprehensive SEM report in just a few minutes. You will save literally hours on monthly report building for your clients.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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Orsolya S., Online Marketing Manager

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