LinkedIn Analytics Report Sample | Whatagraph

LinkedIn Analytics
Report Template

Use this free LinkedIn Analytics report template to keep essential KPIs in a single place and get an in-depth analysis of your profile performance.

Sign up for a 7-day trial and get the LinkedIn Analytics report template and other Whatagraph features for free.


Build a performance report in minutes

Use this pre-made LinkedIn performance report and get a general overview of your profile. Automatically pull your performance data and turn it into a visual presentation.

See your performance overview

Find out what type of content your audience enjoys the most and see how people react to your posts. View the number of received reactions, shares, and comments.


Track your follower growth

Measure how your follower base is growing over a selected period of time. Find out what are the best days of the week to post.


View the entire engagement funnel

Get a visual representation of the conversion data at each step of your funnel. See the percentage of people that became your customers after following your page or liking your post.


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Frequently Asked Questions

What do clicks mean on LinkedIn?

On LinkedIn, clicks are the number of times your company name, content, or logo have been clicked.

What is a click-through rate on LinkedIn?

CTR, short for a click-through rate, is the number of clicks your page received divided by impressions.

What is a good impression rate on LinkedIn?

On LinkedIn, a 2% engagement rate is considered acceptable, while anything above 2% indicates that you’re performing well.

What’s more important: reach or impressions?

Reach is the total number of people who have seen your post. Impressions refer to the number of times your ad or content has been displayed on a screen. Now, which metric you choose to pay more attention to mainly depends on your goals.

For example, you should track impressions if you’re worried about spamming people with too many ads. To avoid the scenario, try increasing your reach.

Meanwhile, reach helps determine if there’s something wrong going on with your ads. For instance, if you reached a large number of people but received little-to-no conversions, review the framing or the content.

So, these metrics go side-by-side: track both reach and impressions to see how successful your campaign was.