Use this free LinkedIn Analytics report template to keep essential KPIs in a single place and get an in-depth analysis of your profile performance.
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Use this pre-made LinkedIn performance report and get a general overview of your profile. Automatically pull your performance data and turn it into a visual presentation.
Find out what type of content your audience enjoys the most and see how people react to your posts. View the number of received reactions, shares, and comments.
Measure how your follower base is growing over a selected period of time. Find out what are the best days of the week to post.
Get a visual representation of the conversion data at each step of your funnel. See the percentage of people that became your customers after following your page or liking your post.
On LinkedIn, clicks are the number of times your company name, content, or logo have been clicked.
CTR, short for a click-through rate, is the number of clicks your page received divided by impressions.
On LinkedIn, a 2% engagement rate is considered acceptable, while anything above 2% indicates that you’re performing well.
Reach is the total number of people who have seen your post. Impressions refer to the number of times your ad or content has been displayed on a screen. Now, which metric you choose to pay more attention to mainly depends on your goals.
For example, you should track impressions if you’re worried about spamming people with too many ads. To avoid the scenario, try increasing your reach.
Meanwhile, reach helps determine if there’s something wrong going on with your ads. For instance, if you reached a large number of people but received little-to-no conversions, review the framing or the content.
So, these metrics go side-by-side: track both reach and impressions to see how successful your campaign was.