What is a Twitter Ads report template?
A Twitter Ads report template is a preset document that allows marketing agencies to quickly and accurately connect data from their clients’ Twitter Ads accounts, visualize the critical KPIs and metrics, and enable easy sharing. In the case of Whatagraph’s templates, apart from Twitter Ads sources, you can enrich the report with data from any 50+ integrated sources and save any customization as a new user template.
Why should you use a Twitter advertising report template?
Building each client report from scratch takes a lot of time. For an agency that serves tens of clients and their ad campaigns, reporting on all the important metrics for each campaign down to a single retweet takes costly work hours that should be spent on winning new business.
A report template, on the other hand, saves you time by connecting all the relevant data from each client’s Twitter Ads account and presenting it in a single marketing report. The only thing that remains is for you to add your comments and recommendations for the next steps for each client and schedule an automated send-out.
Our Twitter advertising reporting tool is a scalable solution for marketing agencies and in-house teams. By making small adjustments, you can adapt the Twitter advertising report template to every client's needs — even linking more of them and editing them in bulk.
What can our Twitter Ads report template tell you?
Monthly summary
This is the high-level section where you give your clients the big picture of what happened this month with their Twitter Ads campaign. It includes a brief overview of the monthly KPI goals and the most important metrics, such as followers and number of new tweets. You can use the text widget to offer insights, comments, and recommendations for your Twitter advertising strategy in the coming months. This is a good place to upsell new services, such as expanding advertising on more channels to boost the client's overall social presence and reach.
Promoted tweets performance
The promoted content performance section lets your clients quickly see what kind of engagement each promoted tweet received from their followers. The table widget displays the metrics of your choice — engagement, URL clicks, follows, ad spend, or any of the 60+ metrics available. This allows you to show your clients what kind of content works so you can tell them you plan to promote more tweets of a similar composition in the future.
Conversion funnel insights
This section of our Twitter Ads report template provides valuable insights into the effectiveness and efficiency of your advertising campaigns. The conversion funnel graph shows the stages users go through, from seeing the ad to completing a conversion (e.g., impressions, URL clicks, site visits, sign-ups). It also shows you the conversion rates — the percentage of users moving from one stage to the next, helping to assess the effectiveness of each step in the funnel.
This information helps identify opportunities for optimizations, as you can clearly see which funnel stages require improvements to increase overall conversion rates. The CPM widget indicates the cost-effectiveness of your ad in reaching 1,000 users which can help you evaluate if your budget is being spent effectively to maximize impressions within your target demographics.
