Thank you for subscribing!

It's great to feel loved.

4 Ways To Improve Engagement Levels With Your Seasonal Social Strategy

With the Christmas season almost upon us, now is the time to start launching your seasonal social strategy. A concerted multi-platform approach to your social media campaign is crucial during this buying season.

However, without engagement, your social strategy will fall flat.

Engagement means your messages resonate with your followers. It means your audience is actively digesting your messages, rather than simply scrolling past them on their busy social feeds. In short, it means that your followers are actually listening to you.

Evidently, a social strategy that gets engagement is something worth striving for.

Read on for four ways to improve engagement levels with your seasonal social strategy, both for Christmas and beyond.

video  

Get Seasonal-Specific with Your Hashtag Strategy


Hashtags are the threads that tie all social content together. They get your content seen by the right people, increasing brand awareness and boosting social shares at the same time.

The best hashtag strategies are research-driven. An indiscriminate approach to hashtags just wastes time, resources, and valuable character length in your captions. Consequently,  research using tools like Hashtagify helps you find those hashtags that are both diverse and relevant, optimizing your ROI as a result.

This is especially important when it comes to seasonal events. Just as search queries change according to different events, so too do hashtags. These are perfect for capitalizing on and using to drive engagement with your own seasonal social content.

While you likely already have a bank of hashtags to use in your out-of-season posts, it’s worth creating a separate set specifically relevant to seasonal events.

Highlight key seasonal events in your marketing calendar at the start of the year and spend some time researching hashtags specific to that event. You can then quickly look back to these when you start preparing your seasonal social strategy later on in the year.

Social media performance

Bear in mind that seasonally trending hashtags might change closer to the time, so check your bank again as the event approaches to ensure you’re using the right ones for your target audiences.

video  

Get Creative with Seasonal Stories


During the seasonal period, customers face a barrage of marketing messages from countless brands. As businesses up the ante in their seasonal marketing, it becomes a struggle to get your brand noticed above the rest.

But an effective and underused way to circumvent this is through your Instagram Stories.

Driving engagement to your posts requires diligent hashtag research and perfect content creation that customers want to see. But when you update your Story, you get pushed to the front of the line.

Due to the way Stories work, fresh updates push yours to the front of your followers’ Stories feed. This lets you push your brand to your followers’ attention quickly.

Of course, a solid Story still requires a little creativity if you want it to land. Instagram Stickers, colorful fonts, and engaging Boomerangs keep followers locked into your Story, rather than simply skipping past.

During each seasonal period, ensure every Story ties back to the event in question, like the example from Walmart below.

 

Source Image: Instagram

 

For instance, an advent calendar-themed Story series for Christmas (featuring competitions, discounts, and cool content) is a creative and engaging idea that compels followers to check in daily.

 

influancer  

Embrace Influencers for a Seasonal Takeover


Influencers are a strong engagement tool that benefits brands all year round. But during seasonal periods, you can use influencers to drive more engagement by taking advantage of their relevant audience.

For instance, let’s say you want to drive engagement during Pride Month. By connecting with an LGBT+ influencer, you can increase engagement by tapping into an audience with a relevant overlap.

Of course, for more general seasonal events such as Christmas, this isn’t as simple — but it’s possible. Identify influencers with a relevant niche overlap and that your followers already engage with, just as you would for any other out-of-season influencer collaboration.

But during your seasonal strategy, give them full reins over your social channels. They can hold followers Q&As, discuss products they enjoy, or simply share the content they like (within your brand guidelines, of course).

This lets you ‘own’ a seasonal event, placing your brand right in the center of it and making it yours. Your social channels become a virtual hub for the seasonal event, urging customers to check-in and engage on a regular basis.

 

Become an Expert on Your Seasonal Event


Some seasonal events are ripe for highlighting your expertise and positioning yourself as a source of useful information for your followers.

During certain seasonal events, search queries for specific terms and queries shoot up.

Take Thanksgiving, for instance. Search engines often see an increase in queries such as “vegetarian Thanksgiving”, “NFL on Thanksgiving Day”, “things to be thankful for”, and so on. These queries offer an insight into your customers’ minds and provide inspiration for your own seasonal content strategy too.

Create content that addresses these questions and cascade them across social. This provides followers with useful information that they’re actively searching for online, positioning yourself as a knowledge hub for your chosen seasonal event.

Alternatively, use social to crowdsource responses to these questions to further drive up engagement.

 

Image Source: Facebook

 

 

Realtor.com used this humorously with their Thanksgiving-themed personality quiz, but this is just an example. You can take this further by encouraging your followers to provide in-depth responses to turn into further content.

For instance, you might create a questionnaire asking your followers what unique way they cook their Thanksgiving meal. This encourages responses and gives you a foundation for creating an entirely new piece of content in itself.

The tactics outlined are perfect for almost every seasonal event, not just for Christmas.

Start by conducting some solid seasonal hashtag research to make sure your content gets seen by the right people at the right time. Next, spend some crafting beautiful Stories that keep your followers locked into your Instagram.

Combine this with an influencer-led social takeover during the seasonal period, and you’ll have a strategy that will prove irresistible to your followers. Implement these strategies today and feel the benefits of increased engagement across all your social channels.

Mike Bennet
Written By Mike Bennet
tiktok-marketing-for-beginners-cover-1
TikTok Marketing for Beginners: 4 Ways to Get Brand Exposure
TikTok is an emerging social media platform that focuses on short-form video content. Rapidly gaining popularity with Gen-Z users, the app is now attracting various businesses as well. Let's take a look at four main ways you can start marketing on TikTok today!
whatagraph
How Much Do Credit Unions Spend per Year on Social Media?
Credit union social media budget and credit union social media spending tell a lot about the success of credit unions. Currently, there are over 46,000 credit unions and over 172 million members. Perhaps you’re wondering how much do credit unions spend per year on social media. Let’s find out.
whatagraph
Benefits of Social Media Portfolio
A portfolio showcases your talent to a potential client and employer. Therefore, having a social media portfolio is essential these days. A resume only tells what you can do, but a resume combined with a Portfolio show what you can do. Social media portfolio is a great way to show your experience and expertise in your field. It sets you apart from your competition.
If you use your google sheets to add important stuff on the go, you probably want your data to be safe and secured. However, as of now, Google Docs does not have password protection feature. Thereby your documents are only protected by your primary google account password.
Read more...
Mike Bennet
Dec 05, 2019 5 min read
According to a new BrightLocal report, businesses normally receive 59 website clicks, calls, or direct requests from users via their Google My Business (GMB) listing every month. This makes GMB one of the best and most efficient free online business tools.
Read more...
Wendy Gooseberry
Dec 04, 2019 12 min read
Facebook has its own policies regarding names which are not very strict. You can use your professional name, as well as your nickname, and you can also change your name if you want to change it for any reason.
Read more...
Krystyna Krajevskaja
Dec 04, 2019 4 min read