8 Best Cross-Channel Marketing Platforms for Agencies in 2025

But choosing the right cross-channel marketing platform can be tough.

With the increased availability of APIs, SDKs, and integration platforms, the number of cross-channel marketing platforms has increased.

How do you pick the best ones from the pool of options?

To help you, we’ve cut through the noise and listed the eight best cross-channel marketing platforms—backed by real user reviews.

8 Best Cross-channel Marketing Platforms in 2025

According to reviews (from real users) and our own research, the best cross-channel marketing platforms are:

1. Whatagraph
2. Agorapulse
3. SE Ranking
4. Airtable
5. HubSpot Marketing Hub
6. ActiveCampaign
7. Salesforce Marketing Cloud
8. Brevo
   

Looking for a quick summary of each tool? Check out our overview table below:

Below, you'll find a detailed review of each tool, along with its features, pros and cons, pricing, and reviews from real users.

1. Agorapulse – Best for Social Media Management

As Agorapulse explains in its blog post, the platform is ideal for cross-publishing content on multiple social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).

You can start by drafting posts (using Agorapulse’s content editor) and customizing them according to each platform's best practices. Then, the content can be scheduled and posted simultaneously.

Key features:

• Content planning and publishing
• AI writing assistant
• Inbox management
• ROI tracking and reporting
• Brand online presence listener

Agorapulse pros:

• An agency owner on G2 says bulk publishing with Agorapulse is easier than publishing natively
• The inbox management feature makes it easy to manage your social media conversations
• The reports provide insight into your demographics

Agorapulse cons:

• According to a Reddit user, Agorapulse’s team tried to upsell them to a more expensive plan, which made them look for alternatives

Agorapulse reviews from real users:

“Easy cross-channel publishing. The overall dashboard is really user friendly, it makes it easy to navigate between screens.” (Source)

“As an agency with multiple clients, each with their own social profiles, we appreciate the inbox layout and how we can easily monitor the status of notifications.” (Source)

Agorapulse pricing:

As of March 2025, Agorapulse offers four pricing plans:

• Standard: $99/month/user for 10 social profiles
• Professional: $149/month/user for 10 social profiles
• Advanced: $199/month/user for 10 social profiles
• Custom: Based on a custom quotation

2. Whatagraph - Best for Cross-channel Reporting & Marketing Intelligence

Whatagraph is a holistic marketing intelligence platform that makes it ridiculously easy to collect, monitor, report, and act on your marketing data—in one place.

You can:

1. Bring in your data from 55+ marketing channels through native, out-of-the-box connectors. No need to mess around with spreadsheets or APIs (unless you want to bring in custom data).
2. Organize your cross-channel data into clear, consistent formats. Standardize metrics and dimensions. Blend data from different sources together for a holistic view of marketing performance.
3. Create fully customizable marketing reports for clients or C-Suite. Add your own logos and images, set color schemes, and send reports on your own email domain.
4. Monitor KPIs and trends on an internal dashboard. Slice and dice data by client, campaign, location, Account Manager, or more.
5. Ask the AI chatbot anything about your marketing data, e.g. “How many clicks did we get on our retargeting campaign?”. Get AI to write performance summaries and add them directly to your reports (or edit them to your heart’s content).

Key features:

• Cross-channel marketing reporting and monitoring
• 50+ integrations with social, email, paid advertising, CRM, and other sources
• Automated report delivery to your or your client’s inbox
• Pre-made cross-channel report templates
• Data grouping and aggregation
• AI insights and chatbot
• Collaborative features

Whatagraph pros:

• Instantly create new cross-channel metrics
• Everyone on your team can use it easily
• Customers report that building new reports is effortless
• Whatagraph offers flexible data consolidation, which a G2 user liked
• Platform stability - 99.5% uptime over the past 6 months
• Fast live chat customer support that replies within 1 minute

Whatagraph cons:

• The pricing may be steep for small businesses, which a G2 user mentioned
• 55 integrations may not be enough for you

Whatagraph reviews from real users:

“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data.” (Source)

“Whatagraph is an extremely user-friendly reporting tool that helps us communicate the key aspects of our client's digital marketing in practically real-time.” (Source)

Whatagraph pricing:

Whatagraph offers three pricing plans that are based on your "source credits" and customization options.

Source credits can be used to connect data sources, send data from sources to warehouses, and blend cross-channel data.

You can reach out to us for custom pricing, designed just for you.

3. SE Ranking - Best for SEO & Cross-channel Search Optimization

SE Ranking is great for monitoring trends, keywords, and competitors from the leading search engines Google, Bing, and Yahoo.

With the SERP Tracker, you can get data on the top 100 search results for all search engines and queries. Each search engine's algorithm is different, and this data helps optimize each.

Key features:

• Google, Bing, & Yahoo keyword rank checker
• Cross-platform SEO management
• Competitor analysis
• Website audit and on-page analysis
• Social media management tool
• Google Analytics integration
• White-label reports

SE Ranking pros:

• SE Ranking is easier to understand than Ahrefs, according to a Capterra user
• After trying all the major SEO tools, a Reddit user mentioned getting the most value for money from SE Ranking

SE Ranking cons:

• A G2 user says SE Ranking’s learning curve is steep, and it takes time to develop an efficient workflow
• The add-ons can quickly add up in price

SE Ranking reviews from real users:

“SE Ranking provides all of the same tools some of the bigger providers have plus some extra great features.” (Source)

“There are a lot of features, and it takes some time to learn how to use them all. However, the academy courses are really helpful.” (Source)

SE Ranking pricing:

Pricing for SE Ranking is based on how many users, keywords, and usage are tracked.

As of March 2025, its three pricing plans are:

• Essential: $65/month, one user seat, and five projects
• Pro: $119/month, three user seats, and 30 projects
• Business: $259/month, five user seats, and unlimited projects

4. Airtable - Best for Project & Campaign Management

Airtable connects with popular tools, like Slack, Zapier, Google Analytics, and Salesforce, and helps users turn the data into structured reports and campaigns.

For example, you could pull data from three different platforms and create a feedback repository to track all user feedback from Airtable.

Key features:

• Customizable project and campaign tracking
• Pre-built templates for marketing workflows
• Multiple views (grid, calendar, Kanban, gallery)
• Third-party integrations (Slack, Zapier, Google Drive, etc.)
• Trigger-based automation

Airtable pros:

• Store and share data from third-party platforms
• Create feedback repositories, product roadmaps, OKR progress maps, etc.
• Incredibly versatile and powerful, according to a Reddit user

Airtable cons:

• Teams outgrow the free plan quickly
• The high level of customization comes with a time investment, a Reddit user says

Airtable reviews from real users:

“I like that the tool is simple to use and makes it easy to collaborate with team members.” (Source)

“The free version is a bit limited and the paid version quite big. I wish there were an in-between, lower cost option.” (Source)

Airtable pricing:

As of March 2025, Airtable offers four plans:

• Free: Free for individuals
• Team: $20/user/month, billed annually
• Business: $45/user/month, billed annually
• Enterprise Scale: Based on a custom quotation

5. HubSpot Marketing Hub - Best for Managing Cross-channel Marketing Campaigns

Hubspot Marketing Hub is a great tool for running cross-channel marketing campaigns. It captures all leads' touchpoints, such as emails opened, social media campaigns seen, and blog posts read.

With this data, you can improve your marketing strategy for better results.

Key features:

• Customer relationship management (CRM)
• Social media monitoring and publishing
• Lead tracking and nurturing
• Reporting & analytics
• Email outreach

HubSpot Marketing Hub pros:

• Combines data from multiple channels into a single dashboard
• Strong campaign automation
• Templates for email marketing

HubSpot Marketing Hub cons:

• The costs can add up for small businesses, according to a G2 user
• Many of the features are available as add-ons

HubSpot Marketing Hub reviews from real users:

“The social media module is a great idea, but it's not developed enough, so it can't yet replace a real social media scheduler tool.” (Source)

“The reason why I use Hubspot is because it's an all-in-one platform: CRM, email newsletter, sign-up forms, social media management, email automation, etc. If you use only one feature like CRM, probably not worth it.” (Source)

HubSpot Marketing Hub pricing:

As of March 2025, HubSpot Marketing Hub pricing is as follows:

• Free tools: Free for up to 2 users
• Marketing Hub Starter: $20/month/user
• Starter Customer Platform: $20/month/user
• Marketing Hub Professional: $880/month for three users

6. Salesforce Marketing Cloud - Best for Large Enterprise Cross-channel Marketing

In a nutshell, Salesforce Marketing Cloud is an all-in-one tool for managing marketing efforts across websites, SMS, email, mobile apps, and social media.

It is often compared to Hubspot Marketing Hub, but the key difference is that Salesforce targets enterprises with more complex needs. This is reflected in Salesforce’s more advanced features and pricing (which is steeper than Hubspot has).

Key features:

• Email studio (Email sending)
• SMS studio (SMS sending and monitoring)
• Automation studio (Marketing automation)
• Web studio (Create landing pages, etc.)
• Social studio (Social media management)
• Advertising (Align online advertising with your CRM data)

Salesforce Marketing Cloud pros:

• The advanced automation and multi-channel customer engagement capabilities make it ideal for enterprises, as stated by a Reddit user
• Salesforce invests heavily in AI-powered features, which benefit users
• The all-in-one marketing feature set is ideal for connecting with new customers
• The features are highly customizable

Salesforce Marketing Cloud cons:

• The customizable features come with a learning curve
• The high price is a barrier to entry for smaller companies, a G2 user says

Salesforce Marketing Cloud reviews from real users:

“UI and quality of life suck. Not intuitive at all. But it is still the best in the business. It's so customizable if you know what you are doing.” (Source)

“The platform is packed with features, but that also means a steep learning curve and a complex setup process.” (Source)

Salesforce Marketing Cloud pricing:

Salesforce Marketing Cloud offers mainly three pricing plans:

• Starter Suite: $25/month/user for email marketing
• Marketing Cloud Growth Edition $1,500/month/user for multi-channel journeys
• Marketing Cloud Advanced: $3,250/month/user for strong marketing automation with AI

7. ActiveCampaign - Best for Automated Customer Journeys

With ActiveCampaign’s built-in data collection tools and its 900+ integrations, you can track your customers’ actions and create more personalized marketing campaigns.

With customer interactions, such as visiting a website or signing up for an email list, you can trigger automated omnichannel campaigns.

Key features:

• Drag-and-drop email editor
• Audience management
• Customer segmentation
• Marketing automation
• SMS & Email marketing
• Content creation
• CRM

ActiveCampaign pros:

• Extensive third-party integrations, which a Capterra user liked
• The available data helps improve messaging for your marketing campaigns
• Free account migration
• Thorough reporting

ActiveCampaign cons:

• According to a long-time customer of ActiveCampaign, Kit (a competitor) has a more responsive customer support team
• Due to it’s advanced features, getting comfortable with ActiveCampaign can take a long time

ActiveCampaign reviews from real users:

“ActiveCampaign goes beyond basic email marketing. It's a powerful automation platform that helps us nurture leads, build customer relationships, and drive sales.” (Source)

“It's powerful but may be not fit for everyone. Its limited landing page builder is the feature I liked least” (Source)

ActiveCampaign pricing:

ActiveCampaign pricing is based on the amount of contacts you manage.

It offers four pricing plans:

• Starter: From $15/month for 1000 contacts
• Plus: From $49/month for 1000 contacts
• Pro: From $79/month for 1000 contacts
• Enterprise: From $145/month for 1000 contacts

8. Brevo - Best for SMS, Email & WhatsApp Marketing

Brevo is an all-in-one email, WhatsApp marketing, SMS, sales, and CRM solution. With it, you can sync customer data from third-party tools, APIs, or FTP, which can then be used to create data-driven marketing campaigns.

Compared to ActiveCampaign (covered above), Brevo is more aimed towards small businesses with more simple features and affordable pricing.

Key features:

• Marketing automation for email and SMS
• Sales pipeline management
• AI assistant for email
• Segmentation and personalization
• Multichannel campaigns
• A/B testing and campaign performance reports

Brevo pros:

• Unlike ActiveCampaign, Brevo charges per-emails sent, which many G2 users appreciate
• A fair free plan with the ability to send 300 emails per day, which is beneficial for small business owners
• Brevo’s loyalty program tool helps create loyal customers

Brevo cons:

• Setting up advanced automations comes with a learning curve, as reported by customers
• Users on Reddit report poor customer service

Brevo reviews from real users:

“Before, I struggled with finding an email service that could handle my growing list without breaking the bank or getting overly complicated. But Brevo hit the sweet spot for me.” (Source)

“Brevo is quite good. I've been using it for years now. I like the fact they are continually improving and adding features.” (Source)

Brevo pricing:

Brevo offers different pricing plans for their marketing, conversations, sales, and customer data platforms.

The pricing plans for the marketing platform are:

• Free: $0/month for 300 emails/day
• Starter: $9/month for 5,000 emails/month
• Business: $18/month for 5,000 emails/month
• Enterprise: Based on a custom quotation