The Only 11 Marketing Agency Tools You Need in 2025

You don't need hundreds of tools for your agency; you just need the right ten (or eleven, in this case).

To help you find the right ones, we asked other agency leaders like yourself what tools they’re using to scale up and save time in 2025.

Below, you’ll find the tools they swear by, how they’re using them, and how much budget you should set aside for each of them.

The ONLY 11 marketing agency tools you need in 2025

In a nutshell, these are the best marketing agency tools according to agency leaders:

1. Airtable
2. Notion
3. Whatagraph
4. Statusbrew
5. SE Ranking
6. Canva
7. Midjourney
8. Fathom
9. Claude
10. Perplexity
11. Gong

Don’t want to read the entire review? Here is a quick overview of each tool:

Want more tool recommendations + AI prompts and agents + strategies to implement them successfully at your agency? Grab a copy of our AI Playbook for Agencies here.

1. Airtable: Best for project & workflow management

Airtable is a low-code tool for organizing, managing, and collaborating on data. As Airtable mentions in their blog article, digital marketing agencies mainly use it for:

1. Project and campaign planning - Track tasks, resource allocations, workflows, and more.

2. Site building and development - Create an organizational chart to help clients understand the components of their upcoming website or landing page.

3. Event planning - Integrate event information from third-party tools and access it from a unified location in Airtable.

4. Content production - Oversee editorial calendars and easily show documents to clients.

Key features:

• Customizable templates and forms
• Automation and integrations
• User access control
• Team collaboration
• Airtable API

Airtable reviews from other agency owners:

“Airtable has been fascinating for our agency.

Our Head of Operations has implemented it to aggregate data from our project management tool and gather the important information that we need to see, like utilization rates, and how that is allocated to specific clients and profitability.”

Robin Emiliani, Founder and CEO at Catalyst Marketing

Airtable pros:

• Comes with many templates
• Multiple views (Kanban, Gantt, etc.)
• Unlike Excel, you can store files in a cell
• Streamline operations and project management
• Unlike alternatives like Trello or Asana, Airtable is fully customizable

Airtable cons:

• Comes with a learning curve
• Teams quickly outgrow the free plan

Airtable pricing:

Airtable’s pricing is based on the number of users and the monthly usage.

As of 2025, Airtable offers four plans:

• Free: Free for individuals
• Team: $20/user/month, billed annually
• Business: $45/user/month, billed annually
• Enterprise Scale: Based on a custom quotation

2. Notion: Best for knowledge base & task management

If you’re looking to sync up your projects, knowledge base articles, client management, and other resources on one platform, Notion is a great choice.

Agencies like Raw Studio use Notion to have a centralized team space where each client and project has its own folder. Clients can easily access project files on the pages they have been granted access to.

Key features:

• Project, wiki, docs, & calendar management
• Team collaboration tools
• Ready-to-use templates
• User-based role access
• Client portal
• AI assistant

Notion reviews from other agency owners"

“By centralising all project tasks, client communications, and resources into Notion, we’re saving our team hours every week that used to be spent juggling multiple tools.”

Daniel Radovich, Managing Director at Raw Studio

Notion pros:

• Keep clients informed without constant back-and-forth
• Centralize project tasks, resources, and communication
• A fair free plan available

Notion cons:

• No offline mode is available
• Lack of a native form builder
• Mobile app UI lacks functionality

Notion pricing:

Notion’s pricing is based on the number of users.

As of March 2025, Notion offers four pricing plans:

• Free: Free for individual users, with up to 10 guests allowed
• Plus: $12/user/month for individual power users
• Business: $18/user/month for small businesses & agencies
• Enterprise: Based on a custom quotation

3. Whatagraph: Best for marketing reporting and insights

Whatagraph lets you collect, analyze, and report all your marketing data in one place, whether it's PPC, social media, email marketing, or website performance.

Agencies like Peak Seven use it to save 63 hours per month on reporting.

Here's what you can do with Whatagraph:

1. Connect to 55+ marketing channels through stable, pre-built integrations. All your data will flow in automatically onto Whatagraph. No need for third-party connectors.
2. Organize and unify your data to prepare it for analysis. Create custom metrics, dimensions, and data blends without writing a single line of code.
3. Visualize your data using drag-and-drop widgets or ready-made templates. Create white-labeled reports with custom logos, domains, and colour schemes.
4. Share reports as live links, PDFs, Excel spreadsheets, or automated emails.
5. Ask your personal AI chatbot anything about your marketing performance. It gives you accurate answers in seconds. You can also ask AI to write out performance summaries and add them to your reports. (But don’t worry, you’ll be able to fully edit them to still maintain that human touch.)

Plus, Whatagraph is built to be easy on the brain. Anyone on your team—whether that’s an intern or an Account Manager—can start analyzing data and building reports right away.

Key features:

• Drag-and-drop widgets for reports and dashboards
• Report templates and a library of pre-made dashboards
• Automated report sharing via email
• Export to Excel and CSV
• Links to live dashboards
• Eye-catching visual reports
• 55+ native integrations
• AI insights and chatbot

Whatagraph reviews from other agency owners:

“Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer.

Whatagraph is now our Bible—both for our clients and internal teams.”

Kim Strickland, Digital Marketing Specialist at Peak Seven

Whatagraph pros:

• Easy to use for anyone in your team
• Stable platform—99.95% uptime according to data from the last 6 months
• Cross-channel marketing reporting and monitoring
• Shows accurate data on your reports
• Consistent 30-min data refresh rate for every data source, blend, and channel
• Linked templates that allow you to edit similar reports in one go, instead of one by one
• Pre-made widgets and metrics (no need to create from scratch)
• Fast campaign performance and insights through AI
• Live chat customer support that responds within 30 seconds and resolves issues within 1 hour (on average)
• Personalized onboarding

Whatagraph cons:

• No freemium plan
• Small agencies (under 10 employees) and freelancers may find it expensive
• 55 integrations might not be enough for you

Whatagraph pricing:

Whatagraph has three pricing plans based on the amount of "source credits" you have and customization options.

You can use source credits to connect sources, send data from sources to warehouses, and blend cross-channel data.

You can reach out to us for custom pricing, designed just for you.

4. Statusbrew: Best for social media management

Statusbrew is a social media management tool agencies can use to create, schedule, and manage content for multiple clients.

Many users like the unified inbox, which stores all organic/paid social interactions in one location. It helps moderate comments through filters like “Ad comments,” “Brand mentions,” and “Negative comments.”

Key features:

• Schedule posts, Reels, shorts, stories, TikToks, etc
• Campaign performance and social media reports
• Internal/external notes and approvals
• Built-in calendar
• Bulk scheduling

Statusbrew reviews from other agency owners:

“Statusbrew gives us the ability to manage our engagement across multiple social media platforms efficiently.

With our diverse range of languages, including English, French, German, and Spanish, this tool helps divide and handle the interactions within each market effectively.”

Vladimir Trofimov, Community Manager at Vivid

Statusbrew pros:

• Access all client workspaces from a unified dashboard
• More affordable option than most competitors
• Bundled pricing that is suited for agencies
• Quick reply templates for comment replies
• Schedule social media posts

Statusbrew cons:

• Fewer app integrations as alternatives like Hootsuite and Sprout Social offer
• Steep learning curve and few resources available

Statusbrew pricing:

As of March 2025, Statusbrew offers one plan designed for agencies, which costs $49/month/client.

It comes with unlimited spaces, reports, calendars, and more.

5. SE Ranking: Best for SEO planning, analytics, and tracking

If you need a tool to manage all things SEO and content marketing, SE Ranking is a good choice.

SE Ranking allows agencies to build their ideal bundle of features. Don’t need content & local marketing, or social media features? You can leave them out and save money.

With the Agency Pack add-on, users can share real-time performance reports with clients and generate more leads by adding an On-Page checker widget to their website.

Key features:

• Content editor (AI writer, plagiarism checker, etc)
• Analyze Facebook & Google Ads with the SMM tool
• Competitive and keyword research
• Backlink checker and monitoring
• On-page checker and optimization
• SERP analyzer
• SEO tools

SE Ranking reviews from other agency owners:

“We use SE Ranking to build winning SEO strategies for our clients. Their suite of tools allows for robust market research, competitive analysis, and website audits—all of which serve to inform our SEO campaign roadmaps.”

Connor Wilkins, CMO at Direction.com

SE Ranking pros:

• Broad feature set, meaning you don’t need other SEO or content marketing tools
• The base plans are more affordable than competitors, like Semrush or Ahrefs have
• A wide range of integrations, such as Google Analytics
• The reports are highly customizable

SE Ranking cons:

• With all the add-ons, the pricing can get expensive quickly
• The Agency Pack is only available with annual subscriptions

SE Ranking pricing:

SE Ranking’s pricing is based on the amount of users, usage, and keywords tracked.

Its four pricing plans are:

• Essential: $65/month, one user seat, and five projects
• Pro: $119/month, three user seats, and 30 projects
• Business: $259/month, five user seats, and unlimited projects

6. Canva: Best for creating branded designs

Canva makes it easy for teams at agencies to create and collaborate on designs.

With it, you can set up client profiles and modify brand styles. You can use the client profiles to create designs and presentations quickly and enable clients to make minor adjustments on their own.

Marketing agencies that don’t need to create overly detailed designs prefer the simplicity of Canva over more advanced tools like Adobe Photoshop.

Key features:

• Drag-and-drop editor
• 1M+ templates to use
• 3M+ stock photos and videos
• Team management and permissions
• Brand templates and kits

Canva reviews from other agency owners

“It used to take three to four platforms, but now I can throw materials into Canva and pump out a presentation in a couple of hours.”

Essi Airisniemi, General Manager at Obvious Brand Partners

Canva pros:

• The collaboration features are superior to competitors like Adobe
• Canva offers over 400k+ templates
• Many built-in AI graphic design tools
• User-friendly and intuitive interface

Canva cons:

• Limited advanced design features
• Limited font customization

Canva pricing:

Canva’s pricing is based on the amount of users using the platform.

The three pricing plans for individuals and teams are:

• Canva Free: Free for one person with unlimited designs
• Canva Pro: $15/month/user with unlimited premium content
• Canva Teams: $10/month/user, with minimum of three users

7. Midjourney: Best for generating AI images

Whether it’s for ad promos, websites, or social media campaigns, marketing agencies are constantly challenged to produce visually appealing images.

Midjourney helps solve this through its AI-powered text-to-image tool. For example, if your client requires a city landscape image for an ad campaign, Midjourney helps generate it.

Agencies use Midjourney together with other design tools so they can further customize the images.

Key features:

• Text-to-image generation
• Customization and creative control
• Sharing and collaboration
• Different artistic styles

Midjourney reviews from other agency owners

"We'll tell Midjourney to generate a 3D scene we can place designs into, from a hand holding a mobile phone to Brutalist architecture we'd like to place a car in. When the client has the product but not the scene, generative AI works wonders."

Dan Sherratt, VP of Creative and Innovation at Poppins

MidJourney pros:

• The images are accurate and high-quality
• Create unlimited images with the Standard plan and above
• Discord-based user-friendly interface

MidJourney cons:

• No free trial available
• Customer support is limited
• Prompting skills required for good results

MidJourney pricing:

As of March 2025, Midjourney offers four pricing plans:

• Basic Plan: $10/month
• Standard Plan: $30/month
• Pro Plan: $60/month
• Mega Plan: $120/month

8. Fathom: Best for automated meeting notes & CRM sync

If you still write your meeting notes manually, try out Fathom.

Fathom automatically transcribes and summarises your meetings so you can fully focus on your calls with clients.

After the call, you can select parts of the meeting (or the entire meeting) and drag and drop them into your Slack channel.

Key features:

• Automatic transcription and summarization
• Ask Fathom AI assistant
• Clip & meeting sharing
• Automatic action points
• Access control

Fathom reviews from other agency owners

“We love Fathom for client meetings—it captures the conversations and automatically generates actionable to-do lists, making sure nothing falls through the cracks.”

Ameet Khabra, CEO & Founder at Hop Skip Media

Fathom pros:

• Customer relationship management (CRM) integrations for easy meeting summary syncs
• Improve client relationships through a better knowledge
• Fathom supports 28 languages
• Custom branding options
• Advanced security features
• A fair free plan

Fathom cons:

• No offline capability
• The AI notetaker can be inaccurate at times—for example, it would misspell people’s and software’s names according to this G2.com review

Fathom pricing:

Fathom pricing is based on the number of users.

As of March 2025, the two pricing plans for teams are:

• Standard: $19/month/user
• Pro: $29/month/user

9. Claude: Best for marketing strategy & content generation

Claude is an AI assistant for brainstorming, content generation, and research. If you’re unsure if your hypothesis is true or if you need help with new ideas or perspectives, simply ask Claude.

Claude’s Team plan allows to ingest 200k tokens (500 pages of text), which is ideal for processing long documents or discussing complex topics (e.g., product roadmapping or financial forecasting).

Key features:

• Writing and idea-generation assistant
• Long-form content generation
• 200K context window
• iOS app available
• Claude 3 model family

Claude reviews from other agency owners

"I use Claude 20 times a day for just about anything I’m doing. It’s great for discerning what's the BS and what are some good nuggets of information—whether it’s for SEO, content strategy, or competitive intelligence.

I also use it to evaluate my hypotheses. If I have a hypothesis about the client's strategy or what Catalyst should do as an agency, I put it into Claude to see what I might be missing."

Robin Emiliani, Founder and CEO at Catalyst Marketing

Claude pros:

• Access to a knowledgeable AI tutor 24/7
• Quickly share the best chats with team members
• Streamline content creation

Claude cons:

• Unlike ChatGPT, Claude doesn’t have access to search engine information
• Potential for inaccuracies

Claude pricing:

Claude offers four different pricing plans, which are the following:

• Free: Free for individuals
• Pro: $20/month for individual users
• Team: $30/month/user
• Enterprise: Based on a custom quotation

10. Perplexity: Best for research, competitive analysis & proposal writing

Perplexity is a free AI search engine that serves as a research assistant, answering queries based on sources.

Unlike Claude (and most other chatbots), Perplexity can access the open internet, meaning it can pull information from Reddit, competitor websites, and other indexed sources.

This makes it ideal for competition analysis, market research, and other “internet-based tasks”.

Key features:

• AI-powered search
• Real-time data retrieval
• Citations & sources
• Contextual understanding
• Summarization

Perplexity reviews from other agency owners

“We’ve responded to quite a few RFPs in the past 9 years of business, so we built a system where we loaded this information into Perplexity.

It then draws on this information and creates a new response in literally a tenth of the time. This helps us respond to more RFPs in a shorter period of time.”

Robin Emiliani, Founder and CEO at Catalyst Marketing

Perplexity pros:

• Free to use with no character limits or other restrictions
• Access real-time information quickly
• Summarize long texts into short answers
• Answers are backed by source citations

Perplexity cons:

• Since it has access to the open internet, it might pull information from unreliable sources
• A Reddit user says Perplexity’s writing style can feel robotic at times

Perplexity pricing:

• Standard: Free to use with unlimited quick searches
• Professional: $20/month/user with 300+ Pro searches
• Enterprise: Based on a custom quotation

11. Gong: Best for sales intelligence & conversation analytics

Gong helps agencies who want to close more deals with AI-powered sales insights.

After recording and transcribing your meetings, Gong correlates the conversations' content into actionable insights. With these insights, you can identify which behaviours lead to closed-win opportunities and reinforce them.

Key features:

• Call recording and transcription
• Call and email campaign analysis
• Advanced analytics
• Team activity overview
• Deal course correction
• Deal and pipeline management

Gong reviews from other agency owners

“We use Gong for meeting recording, transcription, and summaries. It has been a huge help and unlock for us in assuring we are plugged into calls, and present.”

Ryan Anderson, President at Markiserv

Gong pros:

• Wide integrations with sales and CRM, such as Hubspot
• Helps to remove repetitive tasks, such as taking call notes
• Comes with conversation analytics tools
• Improved lead generation
• Offers actionable insights
• Scalable solution

Gong cons:

• According to a Reddit user, calls can take up to 60 minutes to become available after recording
• Steep learning curve
• High cost

Gong pricing:

Gong’s pricing is based on a custom quotation.

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Want more tool recommendations + strategies to implement AI successfully at your agency (straight from other agency leaders)? Download the AI Playbook for Agencies here.