Data consolidation and reporting are critical aspects of any data-driven decision-making. Apart from the flexibility, number of connectors, and ease of use, the pricing plan is also an important consideration when choosing a data reporting tool.
Let’s see what Supermetrics can cost you and what you get for the price.
Mar 06 2023 ● 5 min read
Supermetrics is a data integration and reporting tool that allows users to consolidate data from multiple sources and load them to a destination such as a spreadsheet, data warehouse or data lake.
Using Supermetrics, your team can connect marketing data from more than 100 platforms with multiple reporting, analytics, and business intelligence tools.
Data sources that Supermetrics supports include
Supermetrics automates both data extraction and modification, which down the road helps teams create accurate reports without having to ingest data from each source manually.
However, we must mention here that Supermetrics doesn’t have a native reporting function.
To visualize your data, you need to use another data reporting tool, such as Looker Studio (formerly known as Google Data Studio).
This is an important consideration from both the logistical and financial points.
Using two tools not only elevates the learning curve but also increases the costs as you need to figure in the pricing plan for both data transfer (Supermetrics) and reporting (Looker) components.
Supermetrics offers a total of 15 pricing plans that you can choose from to meet your workflow.
The pricing is based on data destinations or where you want to load your consolidated data.
So, for example, if you want to visualize your data through Looker Studio, that’s one price, and if you want to analyze the tables in Google Sheets, you need to pay for that functionality, too.
This includes
There’s a good and a bad side to this pricing model.
— Starts from €39/monthsources
This price seems attractive enough, right? But once you click the See the price button, you see that this plan is called Single connector and gives you what you pay for 1 data source, 1 user, and max 10 accounts per data source.
So if you want additional marketing platforms as sources, teamwork ability, and the ability to add more clients’ accounts, you need to scale up.
You can choose one of the following packages:
price | sources | users | accounts | ||
Single connector | €39/month | 1 | 1 | 10 | |
| Essential | €99/month | 9 | 1 | 10 | 1 extra data source at €29/month |
| Core | €199/month | 24 | 1 | 10 | up to 2 extra data sources at €29/month each |
| Super | €499/month | 65 | 3 | 10 | |
| Enterprise | custom | 90 | custom | custom |
— Starts from €99/month
The poster price is what you get for the Essential package, which includes 11 essential data sources, 1 user, and 10 accounts per data service. This is clearly not enough for any kind of business analysis and insights.
As with Looker Studio, if you run a small business or handle client accounts, you need to reach deeper into your pocket.
The available plans are:
price | sources | users | accounts | ||
| Essential | €99/month | 11 | 1 | 10 | up to 1 extra data source at €29/month |
| Core | €199/month | 26 | 1 | 10 | up to 2 extra data sources at €29/month each |
| Super | €499/month | 67 | 3 | 10 | |
| Enterprise | custom | 92 | custom | custom |
— Starts from €99/month
Excel is still the go-to analytics spreadsheet for most teams, and 99 euros a month is a reasonable sum to pay for data integration. However, for this price, you get 7 essential data sources, which is okay for most startups, but only one user and 10 accounts per data source.
Definitely not enough for a marketing agency.
Available Supermetrics plans for Microsoft Excel integration are:
price | sources | users | accounts | ||
| Essential | €99/month | 7 | 1 | 10 | up to 1 extra data source at €29/month |
| Core | €199/month | 22 | 1 | 10 | up to 2 extra data source at €29/month each |
| Super | €499/month | 62 | 3 | 10 | |
| Enterprise | custom | 87 | custom | custom |
— Starts from €19/month
And it pretty much ends there. For this price, you can load data from 6 sources from the Paid media category:
You get 10 accounts per data source and daily automated refreshes.
The pricing plan for other destinations including Google Cloud Storage, Amazon S3, Google BigQuery is quote-based — you need to contact Supermetrics sales to find out.
Supermetrics claim that you get fixed-fee pricing, so there are no surprise fees or surges in price due to added usage.
However, in many Supermetrics reviews, customers complain that they at one point charged 3-4 times more than they signed up for, with no added benefits.
Another problem was when some of these users tried to cancel their subscriptions, they didn’t hear from customer support for weeks or even months while the auto-pay kept charging them monthly fees.
When it comes to reporting, Supermetrics is handicapped by not having a native visualization function, which can increase your costs. Let’s explore the two most popular Supermetrics data visualization tools — Looker Studio and Tableau.
Although Looker Studio is free to use, if you use Supermetrics to load the sources for reporting, you still need to go through one of the pricing plans for Looker.
For example, if you want to load data to BigQuery and visualize it in Looker Studio, you need to pay for both destinations.
Tableau is another analytics and reporting tool that integrates with Supermetrics. However, to connect your data, create, and publish dashboards, you need a top-shelf Tableau Creator account.
For the price of €70/month, you get Tableau Desktop, Tableau Prep Builder, and 1 Creator License for Tableau Cloud.
For example, if you want to visualize your data consolidated with the Supermetrics Google Sheets integration, you’d have to pay the minimum of
And you’re still limited to one user for both Supermetrics and Tableau, 22 sources, and 10 accounts.
With Whatagraph plans, you definitely get more capability for your money:
Whatagraph’s basic package also includes a 30-minute kick-off session with our product specialist to help you get started.
Supermetrics has a pricing plan that is based on destinations. However, just a few of those prices are displayed on the pricing page — for the rest, you need to request a quote.
As you add users or sources, the pricing can increase exponentially, and you start asking yourself what you are actually paying for, as multiple user reviews prove.
Another significant disadvantage is the lack of native reporting features. For most users, this means paying for both the data transfer and data visualization solution.
If you want a data transfer and reporting tool that has fully-transparent pricing, we suggest upgrading from Supermetrics to Whatagraph.
Even with the basic pricing plan, Whatagraph allows multiple users, 25 data sources, pre-made templates, and a 30-minute kick-off session to help you set everything up.
Visit our pricing page and find out which Whatagraph plan could help you automate your business.
Published on Mar 06 2023
WRITTEN BY
Nikola GemesNikola is a content marketer at Whatagraph with extensive writing experience in SaaS and tech niches. With a background in content management apps and composable architectures, it's his job to educate readers about the latest developments in the world of marketing data, data warehousing, headless architectures, and federated content platforms.
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