6 Best SEO Reporting Tools for Agencies: Features, Pros & Cons, Pricing (2025)

When I was Head of Content at an SEO agency, I hated having to put together reports.

Clients wanted weekly updates about which articles are ranking 1 to 3, how much traffic they’re bringing in, how many impressions they got, how many leads they’re getting, etc.

So, every Friday, I had to:

• copy data from three different platforms: Ahrefs, GSC, and Google Analytics
• paste it into a Slack message
• type out performance summaries manually

…and repeat this entire process for every client we had.

It was so time-consuming that my entire Friday was dedicated just to reporting.

If only I had an SEO reporting tool that would do all this automatically…then I could just send a single report link to the client.

If you’re anything like me, you want the same too.

In this article, I’ll help you find the best SEO reporting tool that automates reporting—and gives you back Fridays.

Based on SEO agencies I’ve talked to, and from my own experience, the best tool has these features:

✅ Comprehensive integrations: Google Analytics, Ahrefs, Semrush, SE Ranking—plug in and go.

✅ Customizable reports and dashboards: White-label branding so every client report looks polished.

✅ Automation capabilities: Auto-schedule and send reports—no more last-minute scrambles.

✅ Real-time data and AI-driven insights: Track SEO performance as it happens.

✅ User-friendly interface: SEO is complicated enough—your SEO reporting tool shouldn’t be.

Let’s look at the top contenders for 2025.

6 Best SEO Reporting Tools for Agencies in 2025

Here's a snapshot of our top 6 choices for SEO reporting software:

1. Whatagraph: Easy setup, strong automation, and perfect for multi-client reporting.
2. TapClicks: Data powerhouse with deep integrations, but can feel overwhelming.
3. Databox: Great for real-time dashboards, but limited sub-account management.
4. AgencyAnalytics: SEO-focused with white-label reports, though basic on data blending.
5. DashThis: Simple and intuitive, but lacks advanced customization.
6. Swydo: Best for PPC and SEO tracking, though not as flexible for broader analytics.

How do these tools measure up against the most-requested features? Let’s find out.

1. Whatagraph

Best for: Growing marketing agencies with 10+ employees.

I can practically hear your eyes rolling from here. “Of course they put their own tool first!”

Look, I get it. This is our blog, and Whatagraph is our product.

But no tool is perfect, including ours, and I'll tell you exactly where Whatagraph shines and where it occasionally stumbles.

Whatagraph is where your scattered marketing data comes to make sense. We pull everything into one place, standardize it, and transform it into SEO reports your clients will actually understand.

Here's the rundown:

• Connect: Link all your data sources in minutes, not days. Set it once, then it's hands-off.
• Organize: Blend data from different platforms without spreadsheet nightmares. Create custom metrics without coding.
• Visualize: Drag-and-drop your way to white-labeled reports or grab a template and customize it.
• Analyze: See performance by client, campaign, or team member. Our AI assistant cuts through the noise with quick insights in plain English.
• Share: Send reports however clients want them—live links, PDFs, automated emails. Need BigQuery or Looker Studio integration? Done.

Basically, on Whatagraph, you can get the full picture of your search engine optimization efforts:

• Detailed keyword rankings alongside insights into search volume.
• Website traffic analytics, including key metrics like click-through rates (CTR).
• Technical SEO site health checks.
• Comprehensive backlink analysis.
• Top-ranking pages and search terms.

But does Whatagraph solve your specific SEO reporting headaches? Let's break it down.

Feature #1: Comprehensive integrations

A great SEO report starts with accurate, up-to-date data. Because you can’t solve today’s problems using yesterday’s numbers.

Whatagraph connects directly to all the major SEO platforms you're already using—without relying on flaky third-party connectors that break every other week.

We've built native integrations that pull data reliably and refresh every 30 minutes, making sure your reports always show the latest metrics.

Whatagraph integrates with:

• AccuRanker: Precision keyword rank tracking.
• Ahrefs: Backlink monitoring, domain authority, and competitor insights—key for your link building strategy.
• Google My Business: Essential for local SEO performance.
• Google Search Console: Real-time search visibility insights.
• SE Ranking: In-depth keyword and site audit data.
• Semrush: Competitive keyword analysis and traffic insights.
• SEOMonitor: SEO campaign tracking and forecasting.
• Google Analytics 4: Comprehensive traffic, behavior analytics, and insights into website performance.

Also, unlike tools on this list like DashThis, Whatagraph fully supports SE Ranking, giving agencies like yours access to deeper SEO data. We've partnered with SE Ranking on AI-powered content, case studies, and more—because we know that better data = better reports.

Feature #2: Customizable reports & dashboards

Whatagraph gives you complete control over how your data looks and feels. We're not talking about just changing a few colors—we mean genuinely flexible reporting that matches your agency's style and your clients' needs.

Our widget library goes far beyond basic charts. Choose from single-metric KPI cards, interactive donut charts, detailed pivot tables, comparison widgets, and dozens more visualization options.

Each can be tweaked to show exactly what matters for that specific client.

Whatagraph includes a comprehensive icon library that lets you add visual elements to any widget. Want to show a crown next to your top-performing keywords? Or a warning symbol next to metrics that need attention? Done—without needing to upload custom graphics.

Here’s how you can customize icons in two simple steps:

Step 1: Find the widget, click it, then click the three dots under "Metric" to change the icon.

Step 2: Hit "Change icon" and then either search for an icon or pick one from the categories:

Et voila!

Now, white-labeling is where we really shine. While most SEO reporting tools let you slap on a logo and call it a day, we let you create truly custom reports:

• Brand colors and fonts throughout reports.
• Custom email domains for report delivery (reports@youragency.com, not reports@whatagraph.com).
• Client logos and branding elements.
• Custom URLs for client access.

Create a fully branded experience, so reports feel like an extension of your agency—not a third-party tool.

Feature #3: Automation capabilities

Set your reports on autopilot with scheduled delivery that doesn't feel robotic. In just three quick steps:

1. Make it yours: Customize every element from colors and logos to header text and email copy. Host it on your own domain so clients never see "whatagraph.com" in their inbox.
2. Set your schedule: Choose exactly when reports arrive, whether that's Monday mornings for weekly reviews or month-end for executive summaries. Decide if you want a final review before sending or complete hands-off automation.
3. Add recipients: Simply enter client emails and you're done. They'll receive professional, consistent reports without you spending Sunday nights pulling data.

If our platform detects issues with your report, you have the option to review and rectify it before it's sent out to your clients on an automated schedule.

Beyond automated emails, Whatagraph gives you flexible ways to deliver insights based on what your clients actually want:

• Live links: Send interactive dashboards that update in real time as new data flows in. Perfect for clients who want to dig into the details.
• PDF exports: Generate polished, presentation-ready reports for clients who prefer traditional documents or need something for their board meetings.
• Excel downloads: Provide raw data access for the number-crunchers or when clients need to incorporate your data into their own analysis.

No matter how your clients prefer to consume their SEO insights, you've got them covered with detailed reports.

Feature #4: Proactive performance tracking and AI insights

For your internal team, our performance monitoring dashboard is the command center you've been missing. While your detailed client reports show the full SEO picture, this dashboard gives you a 10,000-foot view across all accounts.

Instead of jumping between different client reports or platforms, you get one consolidated overview that shows you:

• Which clients are hitting their targets (and which are falling behind).
• How campaigns compare across your entire portfolio.
• Which account managers are crushing it (and who might need support).

Everything is organized however your agency works. Group by client, campaign type, account manager, location—whatever makes sense for your team. The dashboard automatically highlights metrics that are hitting targets or approaching danger zones.

Studies show 65% of companies generate better SEO results with AI tools. Our AI features actually add value to your SEO efforts.

Most clients don't want to wade through 15 pages of SEO metrics. They want the highlights and what it means for their business. That's where our AI features come in clutch:

Our AI chatbot helps inform your SEO strategy by providing instant answers about your data. Just pick your data source (like Google Analytics or Search Console), select a timeframe, and ask away!

Want to know "Which keywords dropped rankings last week?" or "What's driving the traffic increase?" Just type it in. The chatbot handles questions about any metric in your connected platforms.

Need something more specific? Just tell the chatbot exactly what you're looking for:

Our AI-generated summaries tackle that age-old content marketing problem: staring at a blank screen trying to explain what the data means.

These aren't generic "traffic went up" statements—they're contextual insights based on your actual data.

Here's how they work:

1. Add a text widget to your report (find it in the “Charts” drawer).
2. Click the AI button in the editor and choose what kind of summary you need.
3. Hit "Generate," review what the AI created, then "Insert."
4. Customize it if needed to add your agency's voice and expertise.
   

Feature #5: User-friendly interface

We've been in your shoes. We've wasted countless hours struggling with clunky reporting tools that over-promised and under-delivered.

We saw how much time agencies were wasting on reporting instead of actually optimizing campaigns.

So we built Whatagraph—the tool we wished existed—one that doesn't require a data science degree to use. One that makes the complex simple rather than the simple complex. A truly automated SEO reporting tool that’s actually fun to use.

First off, creating a report in Whatagraph doesn't require building widgets from scratch. Just drag and drop our ready-made widgets onto your canvas—whether you need simple metric displays, colorful charts, or multi-source tables.

Got blank page anxiety? Grab one of our 89+ templates instead—yes, including SEO report templates. Our pre-made templates and drag-and-drop interface make creating SEO reports a breeze. Save personalized reports as templates for future use.

Link multiple reports to one master.

Edit in bulk.

All the widgets are already placed and formatted—just connect your data sources and you're good to go!

The best part is that everything happens in one place. Say adios to jumping between screens to connect data sources, create blends, or build new widgets. It all happens right inside your report as you work. One screen, one focus, way less brain overload.

Data blending—usually the most painful part of reporting—becomes drag-and-drop easy.

But here's what really sets us apart: when something isn't clear, you get actual humans, not chatbots.

That little chat bubble at the bottom of your screen connects you to a real person who typically responds within 30 seconds during our working hours (we're online 18 hours a day, 5 days a week). Most issues get resolved within 4-24 hours, and for anything complex, we send daily progress updates so you're never left wondering.

Beyond the chat support, each account gets a dedicated Customer Success Manager who helps with everything from initial setup to advanced customizations. They'll personally walk you through the platform and are your direct line for bigger issues or feature requests.

Speaking of feature requests—we actually implement them. About 90% of user suggestions make it into the product (just ask Stef from Dtch. Digitals).

If something feels clunky or doesn't work how you need it to, tell us.

There's a good chance it'll be fixed in the next update.

Pros:

• Truly intuitive: Save hours of training time—your entire team can create reports from day one.
• All-in-one platform: Eliminate subscription costs for multiple tools by centralizing all your reporting.
• Rapid insights: Make smarter campaign decisions faster by spotting trends before competitors do.
• Client-retaining visuals: Keep clients longer with professional reports that clearly demonstrate your value.
• Problem-solving support: Resolve issues in minutes (not days) with our ~4-minute response live chat.
• Downtime-proof reliability: Never miss a client deadline because of system outages with our 99.95% uptime.

Cons:

• No free forever plan: We don't offer a freemium option.
• No budget-tier pricing: Smaller agencies and freelancers might find it a bit pricey.

Pricing

Whatagraph uses a straightforward "source credits" system—each credit lets you connect one data source, send data to a warehouse, or blend cross-channel metrics. Our three plans give you different amounts of credits along with increasingly powerful customization options.

Need something specific for your agency? Just shoot us a message for custom pricing that actually fits your workflow.

What do real users say about Whatagraph?

1. “Your reporting tool should work for you. This one does! Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients.” (Source)
2. “Apart from all the valuable things the tool has in itself, throughout the years we've chatted with their support for minor issues multiple times, and they were very quick to fix everything of even make improvements based on our feedback. Stellar group of people, these.” (Source)
3. “Both we and our clients use this reporting tool daily, and we are extremely satisfied. The best and most flexible reporting tool I have come across.” (Source)

2. TapClicks

Best for: Large agencies and enterprises managing multiple clients with complex marketing operations.

TapClicks is a comprehensive marketing operations platform built for agencies, media companies, brands, and enterprises. It combines workflow management, analytics, and automated reporting in one integrated solution, making it particularly valuable for organizations managing multiple stakeholders or campaigns.

While they do offer customization options, they’re pretty bare-bones compared to a comprehensive white-labeling reporting platform like Whatagraph.

Key features

• Extensive integration library: Over 150 native API integrations with leading marketing platforms, plus ImportWizard functionality that can pull data from virtually any source.
• Workflow management: Streamlines client orders and campaign operations from start to finish.
• Consolidated reporting: Combines data from multiple platforms into unified dashboards and reports.
• Automated scheduling: Set-and-forget report delivery to clients.
• Data visualization: Various chart types and display options for clearer data presentation.

The interface feels a touch outdated—I felt like I was transported back to the 1990s with the boxy blue buttons and small black text.

Plus, the color contrast isn’t the most friendly for visually impaired users.

Pros:

• Data consolidation: Pulls everything into one place, eliminating platform-hopping.
• Time savings: Automates what would otherwise be manual data gathering.
• Professional presentation: Creates polished, client-ready reports.
• Responsive support: The team actively helps solve integration challenges.
• Real-time updates: Provides current data rather than outdated snapshots.

Cons:

• Steep learning curve: Requires investment of time to master due to extensive features.
• Integration gaps: Some users report issues with specific platforms (like Pinterest).
• Occasional glitches: Some display configuration options can be buggy.
• Campaign reporting limitations: Multi-channel campaign-based reporting can be challenging.
• Feature complexity: Some users find certain features overwhelming.

Pricing

TapClicks offers various packages starting at $99 per month for their TapDataLite package. For more comprehensive packages and custom solutions, you'll need to contact their sales team.

What do real users say about TapClicks?

Even though users praise the platform for its data visualization, some report that you'll depend on their professional services team for updates and new connections—not great when you need real-time data that goes stale faster than milk in summer.

3. Databox

Best for: Teams that need real-time dashboards for quick snapshots.

Databox is a business analytics and reporting platform designed to consolidate marketing data into interactive dashboards.

Databox promises real-time dashboards, but from our research, agencies often find themselves spending 15-30 hours a month just trying to make the reports work. Instead of simplifying reporting, Databox adds extra steps, forcing teams to create separate slide decks with screenshots and custom graphs just to get the level of customization they need.

You kind of feel like you’re trapped in a Microsoft Presentation window instead of building a report in a truly intuitive SEO reporting platform like Whatagraph.

Key features

• Pre-built dashboard templates: Offers ready-to-use marketing metric views.
• Custom text widgets: Embed metrics directly into text for detailed reporting.
• Marketing tool integrations: Connects with a variety of platforms.
• Slide-deck style reporting: Limited format options with a pageless beta in development.

Pros:

• Multiple integrations: Connects with major marketing platforms.
• Embedded metric support: Allows data-driven text widgets.
• Pre-made templates: Simplifies initial dashboard setup.

Cons:

• Rigid dashboards: Limited customization forces external workarounds.
• Cumbersome reporting process: Requires additional slide deck creation for complete reports.
• Lack of interactivity: Difficult for non-marketers to interpret data.
• Stability issues: Prone to delays and performance bugs.
• Filtering limitations: Cannot apply global filters across all clients.
• Steep learning curve: Complicated setup, even for experienced users.

Pricing: Databox offers a Free Forever plan for individuals and small teams, a Starter plan ($47/month) for startups and small businesses, a Professional plan ($159/month) for mid-sized businesses, a Growth plan ($319/month) for high-growth companies, and a Premium plan ($799/month) for enterprise-level security and unlimited usage.

What do real users say about Databox?

Many users appreciate Databox’s multiple integrations and easy-to-use templates, but some agencies struggle with stability issues and unreliable metrics.

One recent review highlights long-standing technical problems, stating, “After two years of trying, we were never able to fully launch Databox with our clients because there was always another issue.”

The reviewer described frequent template failures, broken metrics, and a slow support response—with some issues taking months to resolve.

If reliability and seamless client reporting are top priorities, you may want to explore alternative solutions.

Side note: Whatagraph offers a rock-solid 99.95% uptime guarantee. And in case systems do go down, the platform sends automated alerts to our Product Managers instantly. Yep, even at midnight.

4. AgencyAnalytics

Best for: Agencies that need white-labeled reporting with basic customization.

AgencyAnalytics is an SEO and marketing reporting tool designed for agencies that need fully white-labeled client reports. While it offers customization for branding, it lacks the automation and real-time insights that many agencies require for accurate SEO reporting.

Key features

• Pre-built integrations: Connects with Google Analytics, Facebook Ads, and other marketing tools.
• Automated reporting: Allows scheduling reports for recurring delivery.
• Dashboard customization via API: Supports programmatic dashboard creation but lacks ongoing maintenance automation.
• White-label reporting: Fully customizable branding options for client-facing reports.

While designing reports is fairly easy, you quickly hit a ceiling with what you can do.

There aren’t many diverse options for different widgets to visualize your data, and the report stretches on a single page instead of a multi-window experience like Whatagraph.

You have to keep scrolling up and down to add widgets. The experience is more ebook than report.

Pros:

• API-supported dashboard creation: Enables programmatic dashboard setup, useful for scaling agencies.
• Multiple integrations: Connects with key digital marketing tools, including Google Analytics, Facebook Ads, and more.
• Responsive change request system: Works with agencies to address specific needs.

Cons:

• No master templates: Changes must be made one widget or dashboard at a time.
• Slow data updates: Reports take 2-3 days to pull through, making real-time tracking difficult.
• Lack of report automation: Scheduled reports remain static and require manual updates.
• Limited data access: Some platforms, like Meta, provide only partial data.
• Support frustrations: Feature requests often go unresolved, leaving agencies stuck with workarounds.

Pricing

AgencyAnalytics offers three pricing tiers—Freelancer ($59/month) for small agencies, Agency ($179/month) for growing teams, and Agency Pro ($349/month) for larger agencies needing advanced analytics—but the per-client pricing model can add up quickly for agencies managing multiple clients.

What do real users say about AgencyAnalytics?

Users appreciate that AgencyAnalytics provides clear, customizable reports that look professional, making it easier for clients to understand campaign performance.

But the platform has limitations in features and flexibility, which frustrates some users. While the change request system is responsive, feature gaps—such as the inability to display more than two decimal places for key financial metrics like CPV—can be a drawback for an SEO agency that needs more precise data tracking.

5. DashThis

Best for: Marketing teams looking for a straightforward reporting solution with multiple integrations.

DashThis is a marketing and SEO reporting platform that aims to simplify data consolidation across various channels. It's got potential, but like many tools, it comes with a few quirks that might catch you by surprise.

I do like that DashThis has more colorful widgets than the alternatives on the list (Whatagraph though, is still far ahead, I believe).

But, like TapClicks traps you in a slide deck, DashThis makes the insights section feel like Microsoft Word—not the most modern experience.

Agencies using DashThis often mention spending extra time customizing reports. For design-focused teams, the dashboard customization can feel a bit limiting. Active Campaign users might need to do some manual data exports, which adds a few extra steps to the reporting process.

Key features

• Extensive integrations: Connects with over 50 marketing platforms.
• Dashboard templates: Pre-built layouts to kickstart your SEO reporting.
• Monthly reporting: Consistent, scheduled report generation.
• PDF exports: Easy sharing options for clients.

Pros:

• Broad platform connections: Pulls data from multiple marketing channels.
• Affordable pricing: Budget-friendly for smaller to mid-sized teams.
• Consistent reporting: Reliable scheduled report generation.
• User-friendly basics: Quick to get started for most marketing teams.

Cons:

• Limited customization: Some flexibility challenges for design-focused teams.
• Partial automation: Requires some manual data handling.
• Basic insight generation: Lacks advanced AI-driven analytics.
• Reporting depth: May not satisfy teams that need ultra-granular insights like those needed for advanced keyword research and competitor analysis.
• Dashboard interactivity: Currently limited in client-facing features.

Pricing

$5,000 annually for 50 dashboards ($100 per dashboard), which can get expensive quickly and lacks flexibility for scaling, especially for agencies with fluctuating client numbers.

What do real users say about DashThis?

Most users appreciate DashThis for its ability to consolidate key performance indicators from multiple sources into a single view.

But serious professionals like data scientist Carmen M. quickly run into limitations. Users report missing basic functionality like the ability to drag charts to focus on specific time periods or hover over comparison lines to view precise numbers.

These seemingly small limitations can significantly impact in-depth SEO audits, making it challenging to drill down into the nuanced performance metrics that matter most.

6. Swydo

Best for: Small to medium businesses with fewer than 50 data sources.

Swydo is a reporting platform that promises to simplify marketing data consolidation. But for agencies managing multiple locations or complex reporting requirements, it quickly becomes a reporting roadblock.

Imagine trying to track 200 Google My Business locations and hitting a hard stop at 50 sources per report. That's the Swydo reality for growing agencies.

Instead of saving time, you'll find yourself creating multiple reports, manually re-adding properties, and wrestling with a workflow that feels stuck in the past.

Key features

• Multi-platform integrations: Connects with major marketing platforms like Google Analytics, Google Ads, Facebook Ads, and social media channels.
• Reporting templates: Pre-built dashboard layouts for quick report generation, with basic customization options.
• Multiple report creation: Ability to generate separate reports for different clients or campaigns
• Data source tracking: Limited management of data sources, capped at 50 sources per report.
• Scheduling capabilities: Automated report sending and scheduling features.
• Basic visualization: Standard chart and graph representations of marketing data.

Pros:

• Broad platform connections: Integrates with over 30 marketing and analytics platforms.
• Flexible report generation: Can create multiple separate reports for different clients.
• Automated reporting: Reduces manual work with scheduled report generation.
• User-friendly interface: Relatively easy to navigate for beginners in marketing reporting.

Cons:

• Severe source limitations: Hard cap of 50 sources per report, forcing manual workarounds for larger clients.
• Manual workflow: Requires significant time-consuming data re-entry for multi-location clients.
• No advanced data blending: Cannot easily combine or cross-reference complex data sets.
• Limited scalability: Struggles with agencies managing large, multi-location clients.
• Performance issues: Slowdowns and lag when managing multiple data sources.

Swydo's reporting falls short on basic data management.

Exporting to spreadsheets or warehouses isn't possible, and the widget setup is clunky. You’ll need to configure widgets in a hidden sidebar before seeing the final layout, with no drag-and-drop grid functionality.

Even widget resizing remains in beta, making dashboard creation a frustrating experience.

Where Swydo falls short, Whatagraph excels.

Pricing

Swydo kicks off at a modest $49/month, offering a surprisingly generous base package. You get unlimited clients, reports, dashboards, and users right out of the gate, along with 10 free data sources. But here's the catch: add just a few more data sources, and your bill skyrockets.

What do real users say about Swydo?

On one hand, the platform offers a clean, professional approach to reporting that many find visually appealing. Users appreciate the ability to create comprehensive reports with a polished look that impresses clients.

But the platform's limitations quickly become apparent for more advanced users like Clesea S. Despite a five-star rating, a significant pain point is the manual reporting process, especially for Google Ads asset performance.

Users find themselves forced to manually import screenshots and spreadsheets for key performance insights—a time-consuming workaround that defeats the purpose of an automated, comprehensive SEO reporting tool.