Marketing analytics & reporting

Top 11 Social Media Analytics Tools

The media has given us a world to live, we have to learn the ethics and morals that guide this institution for us to survive within its environs. The social media analytics tool will help you understand how your post or your content is reached to the larger population.

Krystyna Krajevskaja author
Krystyna Krajevskaja

Feb 04 2020 5 min read

Top Social Media Analytics Tools

Table of Contents

  • 1. Whatagraph
  • 2. MetricsWatch
  • 3. Buzzsumo
  • 4. Google Analytics
  • 5. Social Status
  • 6. Buffer Analyze
  • 7. Sprout Social
  • 8. The Hootsuite
  • 9. Awario
  • 10. Tapinfluence
  • 11. Snaplytics
  • Bonus Tools:
  • Brandwatch
  • Contentstudio
  • Rebrandly
  • FAQ:
  • What Are the Best Social Media Analytics Tools?
  • What Are Social Media Analytics Tools?
  • What Are Social Media Success Tracking Tools?

These tools are set aside to help you have a view of the behavior of your post or content. These social media analytics tools will give you the data knowledge you need. You all know that social media has the ability to help your brand grow by generating lots of views via impressions and engagements (getting more people to see your content).

These tools will help you monitor your progress over time. It is very pertinent that you as a brand owner or media influencer, be inclined on when to post in order for you to gain engagements and impressions.

Generally, social media analytics tools in addition to marketing analytics tools are designed to help you record how your business or brand is seen by all, also, it can help its user to save every result – accountably.

1. Whatagraph

Whatagraph is having the ability to bring together its users' analytics from all kinds of sources, reproducing it into a visual social media report template and presenting it – for review. With the help of Whatagraph, users are provided with all the necessary data information.

social media report template

It works perfectly with the google analytics and your social media to give you the ever-accurate data report. Whatagraph is one of the best social media reporting tool with a very unique and easy to use dashboard. You can easily move from one place to the other – switch accounts without any stress.

Lastly, Whatagraph gives its users a visual report which is less data consuming than data table.

Why don't you try Whatagraph for 7 days for free?

Book a personalized walkthrough to learn more about its features or request a free trial today.

2. MetricsWatch

Metrics Watch tool

Metrics Watch makes tracking your social media analytics a breeze with automated marketing reports directly to your inbox.

What’s cool about this tool is that it does so without the need for PDF attachments or third-party links - instead, your data is displayed in the email body, making it easy to integrate social analytics reporting into busy schedules.

It has various types of charts and graphs to bring your data to life as well as a codeless drag-and-drop editor to help you build professional marketing reports fast.

3. Buzzsumo

Buzzsumo is one of the best social media analytics tools. It will help you in breaking down all content analysis, giving you a full report of how your web-content is performing across your social media platforms. The good thing about Buzzsumo is that it gives you an account of how many shares your blog has gotten on twitter or Facebook.

It also provides users with how many persons share their content – allowing you to know which of the content is having the best performance.

4. Google Analytics

Literally, google analytics is not designed as a social media tool, surprisingly it can give you a report on your social return on investment and perfectly help users trace any social campaign and any website traffic. This analytics tool can help you track those who through social media to your website. Also giving you its strong breakdown analysis.

5. Social Status

Social Status is a dedicated social media analytics and reporting tool for all the main social media channels including ads analytics, competitor analytics and influencer analytics. Reports can be white labelled and completely customized in a range of popular formats making it perfect for agencies and large brands who need to present boardroom-ready reports to stakeholders.

6. Buffer Analyze

The Buffer is designed for online brands that are about to make a decision about their social media performance giving them an accurate result. It can help users analyze their Instagram post, also, it gives recommendations on when its users should post.

7. Sprout Social

Sprout social

This social media analytics tool helps users with detail analysis that are very necessary for their web content. The Sprout social allows users to know the performance of contents around the tapestry of social media. The good news about this tool is that it gives group reports, it is capable of helping you simplify your performance and their task too.

8. The Hootsuite

This social media analytics tool is having several abilities, this includes; media management, publishing, listening, and a very overwhelming analytics tool. It also provides the user with the knowledge of which post is more engaging and also will strongly help you widen your reach to your audience. This tool is one of the best because of the very comprehensive knowledge it gives users.

9. Awario

Awario social media analytics toolThis social media analytics tool is the best you can use to monitor your brand mentions and any of your conversations within the tentacles of the web. You should be informed that this tool also provides users with the best speed to reply mentions, comments, and posts. Awario also helps in analyzing all keywords and languages related to the industry at hand.

10. Tapinfluence

I introduce to you the best tool that will help you monitor social media campaigns. The TapInfluence will help you mark great influencer metrics in black and white in order for you to have the knowledge of the potential relationship. This tool also provides you with the general knowledge of the behavior of the campaign against the industry benchmark.

11. Snaplytics

This tool is mainly designed for Instagram posts and Snapchat. This platform is built in such a way that it uses metrics open, strong completion rate, giving all brands the detail information of the engagement of their post or content.

Bonus Tools:


The tool is helping its users to take data from all social media. It specialized in social listening. Helping brand achieve their dream is the aim of this tool. Lastly, this tool gives its users with competitive analysis.


ContentStudio is a social media management platform that allows you to manage, schedule, and analyze your social media channels. It lets you upload or schedule material on all major social media platforms, including Facebook, Twitter, Linked In, Pinterest, Tumblr, and Instagram. ContentStudio’s users don’t need any third-party analytical tool for insights as they can enjoy all the insights features including competitive analytics and analytics reports. Compared to other social media tools, ContentStudio stands best in social media analytics. You can analyze each social platform's engagement, audience type, activity time, and more to build a better social media strategy for your brand.


Rebrandly is a link management platform makes it possible in creating short branded links as they are known to increase trust between your brand and your audience as well as engagement and click-through-rate. Some of the more interesting features for social media marketing that Rebrandly offer marketers include: UTM builder, editable destination URL, powerful analytics.


What Are the Best Social Media Analytics Tools?

The best social media analytics tools are the ones we have organized in this write-up, which discussed their functions, analysis, and how they give data and reports. Our list will help you monitor your growth, performance of your contents and reactions across all platforms.

What Are Social Media Analytics Tools?

Though, we have explained this in some other section of this article. Generally, social media analytics tools help users to understand the behavior of their contents or help monitors progress.

What Are Social Media Success Tracking Tools?

Social media success tracking are tools that created to help you track the social media accounts of your contemporaries or your competitors and will help in comparing their growth with yours. So, every report given by this social media tracker will make you easily identify the best of your content.

Published on Feb 04 2020

Krystyna Krajevskaja author


Krystyna Krajevskaja

Krystyna believes optimizing the way you report data is the key to a good marketing strategy. A seasoned social media manager with experience in B2B companies, she loves to identify and share new business opportunities.