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What is a client dashboard and how to build it

Mar 18, 2021 4 min read

Client reporting is a crucial step in digital marketing. Agencies that have a good rapport with their clients receive more insightful feedback and have an easier time adapting marketing strategies based on informed client requests.

This process of reporting to clients can be realized effortlessly with client dashboards. This method allows for seamless and interactive communication with a client through visual data analytics. As data geeks, we are always advocating for business marketing reporting with real-time data. In this post, we will cover the most pressing questions about client dashboards:

  • What they are.
  • How to use them efficiently?
  • How to create custom dashboards?
  • How to customize existing templates and more?

What is a client dashboard?

To put it simply, a client dashboard is an easy-to-use management tool that allows clients to access and interact with marketing data. Dashboards also automate the process of building reports, as the data displayed is shown in real-time. Client dashboards consolidate many different data sources, save a lot of marketer time, and engage clients with their data.

How do I create a client dashboard?

Naturally, it's super easy to create a client dashboard with Whatagraph. If you need to get reporting fast, simply use one of our dashboard templates. Connect your social media, Google Analytics, and other accounts, and you're set. Our widgets will display a graphic representation of the client's marketing data immediately. All you will need to do is provide the client access.

client dashboard exampleIf you want to create custom dashboards for your clients, there are vital things to consider before setting up the dashboard in Whatagraph from scratch.

  1. Register with Whatagraph to start a free trial. It's the best way to test how your business benefits from upgraded analytics capabilities. Also, see how your clients react to interactive reporting. The trial is valid for seven days, so you will have ample time to try out different dashboards.
  2. Set the KPIs with your client. Marketing is measured by performance, and your clients will be thankful for seeing the situation in real-time.
  3. Pick the right design. Using client dashboards should be intuitive. The best way to achieve this is to create widgets with a graphic representation of the data. Displaying metrics like that will let your clients feel informed at a glance.
  4. Add essentials only. Consolidated client dashboards can get pretty long, which is why you have to pick carefully what you want your client to see. For example, a cross-channel marketing dashboard showcases the performance of all digital marketing channels, PPC and organic. In comparison, social media dashboard focuses on the performance of different social networks. Even visually, these dashboards can be overwhelming, so pick only the essential indicators.
  5. Provide client access. Unlike reports, client dashboards should be accessible to the user at all times. With Whatagraph, we can guarantee your data will always be up to date, as long as the accounts are connected. Dashboards can be linked for every client, embedded into an email, or be part of the features your landing page offers.
  6. Brand your reports. Whatagraph is a white-label analytics solution for marketing agencies and professionals. This means that using this tool with YOUR branding will make it look like your reporting is done with in-house software. It's essential to keep a professional image in front of your clients.

How are client dashboards different from client reports?

Client reports are usually done at a frequent time interval and sent directly to the client. It can be in a PDF or PPT format, sent every week or every month. A dashboard with client access is usually available 24/7 and provides an instant update on marketing efforts and performance. Marketing agencies tend to use both methods to save time and gain client trust.

How do you write a client report?

There a few essential steps in building custom client reports:

  1. Determine the essential KPIs that your clients rely on in their marketing efforts;
  2. Choose data sources that accurately reflect the KPIs. These can be social media or Google analytics, e-commerce platforms, direct marketing performance, and other essential data;
  3. Use attractive visual display options to highlight the most important information and clearly show your performance.

Once you have gone through step 1, steps 2 and 3 can be easily achieved with Whatagraph. We recommend selecting one of the free report templates that we have prepared on our platform to get started right away. All you will need to do is connect your data sources and start reporting to your clients instantly.


In the realm of marketing, client dashboards are here to stay. It's an interactive and engaging tool that agencies can use to communicate important information to the client. It's necessary to test the capabilities of many analytics tools and make the right decision.

You or your agency should look for the ease of use, range of features, and data sources, as helpful customer service. These are all the things that Whatapgraph does best. So we invite you and your agency to bring your analytics to the next level.

Whatagraph team
Written by Whatagraph team

The Whatagraph blog team produces high-quality content on all things marketing: industry updates, how-to guides, and case studies.

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