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#case-study

Digital marketing agency: the power of information over manual analytics

Let’s talk about the digital marketing tech stack. Productivity, management, scheduling and other tools have become indispensable in digital marketing. Whatagraph belongs to the analytics side of the stack. Since 89% of marketing professionals use an analytics platform, it’s an essential technological niche.

Indrė Jankutė-Carmaciu
uptick-marketing-case-study

Just how essential, though? UpTick Marketing - a digital marketing agency from Alabama - has some experience in this matter. Their case shows how well-managed marketing analytics can ease the manual labor burden and instead carve out precious time to work on client marketing strategies. 

Top 6 technologies used by marketing professionals, by eMarketer.

In brief: 

  • A digital marketing agency from Birmingham, Alabama, UpTick Marketing offers full-stack digital marketing services. 
  • With multiple marketing channels and hundreds of reports, UpTick Marketing would spend around 60 hours per month on just building reports.
  • With Whatagraph, UpTick Marketing could drastically reduce their reporting time to just 10-20 hours per week. 
  • The agency dedicated these hours to building compelling strategies to develop their clients’ businesses. 

In-depth: 

Starting off right 

A project well-planned has a higher chance of success. That much is certain. That is why UpTick Marketing took time to implement the platform correctly. Internal processes had to be reviewed. Steps that were meant for Whatagraph were no doubt numerous due to the scope of their analytics. 

“Took us quite a while to implement, but that was mainly because of internal issues, not because of the tool.” - Matt Spivak, Marketing Consultant.

After approximately two months, UpTick Marketing have become true power users of Whatagraph. From 60 hours per month, they were able to reduce the report-building workload to around 20 hours. 

That’s a whole 40-hour work week! 40 hours UpTick could now dedicate to building better digital marketing campaigns and bolder strategies. 

Cross-channel analytics

Tech stacks are getting bigger. The number of digital marketing channels is growing, and accounting for their metrics is getting more complex. An agency has to build a comprehensive, personalized report with many channels and do it for each and every client. Naturally, it takes a lot of time and tools.

How do you solve this problem? 

One of Whatagraph’s goals is to reduce this analytics tech stack by reducing the number of tools our clients have to use. Additionally, there’s a specific need to congregate all data from different channels into the same location. Fortunately, UpTick Marketing took advantage of the solutions Whatagraph offers.

“[Whatagraph] replaced our old reporting tool and some internal spreadsheets we were using.” - Matt Spivak, Marketing Consultant.

UpTick Marketing is currently using 13 different channels, all connected straight into Whatagraph. This allows them to build cross-channel reports that reflect metrics from every channel - individually or all-in-one report. 

Information is power

All decisions are based on information. How much information you acquire and how correct it is can decide the outcome of digital marketing campaigns. Dedicating time to gathering information and forming insights can elevate a digital marketing agency above others. 

Whatagraph is a platform designed for information. As mentioned above, it not only builds beautiful reports. Whatagraph aggregates the data, transforms it and displays it in comprehensive visuals. UpTick Marketing realized the importance of information gathering and prioritized it quickly. 

“I think our general knowledge and ability to quickly gather information has improved, which is fantastic.” - Matt Spivak, Marketing Consultant.

Remember those 40 hours per month UpTick Marketing saved with Whatagraph? They successfully dedicated those hours to more strategic planning, which requires a lot more information to be done well.

Full advantage

As a power user, UpTick Marketing has taken full advantage of Whatagraph as a platform. Their clients remarked on the delightful reports they deliver with Whatagraph. Their team now enjoys building reports too, which obviously hastens the process. Few things agencies want more: happy clients and a happy team! 

Published on Nov 22, 2021

Indrė Jankutė-Carmaciu

WRITTEN BY

Indrė Jankutė-Carmaciu

Indrė is a copywriter with an undulating passion for reading and finding gems of information. Indrė writes according to a simple motto: a picture is worth a thousand words, but somebody had to write that phrase down for us to read it.

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