13 Best Swydo Alternatives to Add to Your Shortlist in 2024

The biggest complaint we heard about Swydo is that it’s very limited. Here are a few ways how:

❌ Limited integrations: Swydo only offers 34 native integrations, which doesn’t include common channels like Amazon Advertising, Google DV360, and Campaign Monitor. You can upload your own data via Google Sheets, but this creates more work and takes longer time to implement.

❌ No advanced data transformations: Apart from a basic “Custom metric” builder, you can’t blend data sources or create custom dimensions on Swydo. This can lead to messy reports with inconsistent data.

❌ Limited customization options: Users say Swydo is “aesthetically simple” with little control over how widgets look on reports. You can’t add icons to widgets, adjust the column widths, or change the currencies on widgets.

❌ No data transfers: Swydo is purely a reporting tool—you can't ship your data to data warehouses or business intelligence platforms.

❌ Unstable: A lot of the ex-Swydo users who came to Whatagraph say the platform is unstable with data connections breaking often.

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If you’ve outgrown Swydo, we’ve got your back.

In this article, we’ll take you through 13 best Swydo alternatives which come with more integrations, data transformations, and customization options.

13 Best Swydo Alternatives and Competitors in 2024

In a nutshell, here are the 13 best Swydo alternatives we’ll review in this article:

1. Whatagraph
2. Tableau
3. Geckoboard
4. Looker Studio
5. AgencyAnalytics
6. TapClicks
7. Databox
8. DashThis
9. Grow.com
10. Funnel.io
11. Supermetrics
12. Improvado
13. NinjaCat

Let’s dive into each of these tools.

1. Whatagraph

Most suitable for: Medium to large marketing agencies with 10+ employees

If you’re looking for a platform with more integrations, data transformations, and customization options, Whatagraph is for you.

Whatagraph is an all-in-one data platform that makes it easy to connect, organize, visualize, and share your data in one place.

In a nutshell, here’s how it works:

1. Connect to your data sources and channels in a few clicks. Your data will flow in automatically.
2. Organize and unify your data to be analysis-ready. Create data blends and make custom metrics and dimensions—without writing a single line of code.
3. Visualize your data using drag-and-drop widgets or ready-made templates. Create white-labeled reports with custom logos, domains, and color schemes.
4. Analyze your data by client, campaign, Account Manager, or more. Get a clear view of performance in one place, spot trends, and use these insights to lower costs and boost ROI for clients.
5. Share reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to BigQuery and Looker Studio through Whatagraph.

Plus, all our pricing plans come with a dedicated Customer Success Manager and live chat support. Our amazing Customer Support team responds to chats within 4 minutes.

But how does Whatagraph compare against Swydo exactly? Let’s take a look:

Swydo vs. Whatagraph: Head-to-Head Comparison

Our Product team did extensive research on how Whatagraph compares against Swydo and you can find the full breakdown here.

In a nutshell, here are six key ways Whatagraph outperforms Swydo:

1. Stable and reliable platform with more integrations

As of November 2024, Swydo offers 34 integrations, but these don’t include popular channels like:

• Google DV360
• Ahrefs
• Amazon Advertising
• Magneto
• Campaign Monitor

You can connect to these platforms via Google Sheets, but the set-up process can be challenging and you might need to hire a developer, like this user.

In contrast, Whatagraph offers 55 out-of-the-box integrations with both popular and niche platforms. These include:

• Analytics: Google Analytics 4, Matomo, Piwik Pro
• PPC: Google DV360, Amazon Advertising, Google Ads
• Social Media: Facebook, Instagram, LinkedIn
• SEO: Ahrefs, Semrush, Accuranker
• eCommerce: Shopify, Magneto, BigCommerce
• Email Marketing: Campaign Monitor, Klaviyo, Mailchimp

Explore all integrations here.

We’re also constantly adding new integrations—please reach out to us to see if we have one you need. You can also bring in your own data via Custom API, Google Sheets, or BigQuery.

But it’s not just about how many integrations there are, but also how stable they are.

Whatagraph’s integrations are fully-managed, meaning they’re more seamless, stable, and accurate. Our product team regularly maintains them so you don't have to.

In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform.

And thanks to a recent update to Google Kubernetes Engine, even reports with heavy widgets, tabs, and charts take less than 10 seconds to load on Whatagraph.

Plus, according to data from the past 6 months, Whatagraph has an average uptime of 99.95%.

All of this means:

✅ Your reports load fast.

✅ There are very few data inconsistencies or system outages.

✅ Bugs get resolved faster without having to get a third-party company involved.

Our current users love how seamless, stable, and simple the data connection process is. Here’s what one of them said on G2.com:

2. Safe and secure

Unfortunately we couldn’t find that much information on what kind of security measures Swydo has and whether they're compliant with international regulations like GDPR.

They do have a security page that says:

At Whatagraph, data security is at the heart of everything we do. We are ISO 27001 certified and GDPR compliant.

At all times, you have control over the data Whatagraph has access to and the transactions that occur, and you can request us to delete all your personal data any time.

We've also built our systems from the ground up, adhering to the best practices in security and data protection:

1. Access to information resources is granted according to an individual’s role and the data classification. Each employee uses a unique password with a minimum of 8-10 symbols to log into their account, which is secured with 2-step verification. To ensure the highest level of data protection, passwords must be changed to a new one every 6 months.
2. We encrypt data using AES-256 encryption.
3. We obtain your data through third-party data integrations and create backup copies. These copies are retained for a specified period or until they are no longer relevant, after which they are deleted.
4. We offer Enterprise-SSO on all pricing plans.

Plus, all of our services run in the cloud. We do not host or run our own routers, load balancers, DNS servers, or physical servers.

Instead, we use Google Cloud Platform and Amazon Web Services to process your data. These organizations have excellent compliance and regulatory audits including SOC 1/2-3, PCI-DSS, and ISO27001.

3. Powerful (but easy) data organization

If you have 100s of scattered data across different sources, marketing campaigns, channels, and accounts, you need a way to organize them all into unified metrics and dimensions before you visualize the data.

This helps you get a clearer view of performance and keeps your reports neat, tidy, and easy to read.

On Swydo, the only thing you can do is create custom metrics, but even then it’s only limited to basic formulas like plus, minus, and multiplication. (Apologies for the slightly blurry picture—we took a screenshot of a video.)

But what if you wanted to standardize campaign names and group similar campaigns together?

Or analyze data by specific parameters like location or client business type?

Or blend data from completely different channels like Google Analytics and Facebook Ads?

That’s where Whatagraph comes in.

On Whatagraph, you can easily create custom data blends, widgets, and dimensions through simple workflows that only take seconds to set up. Let’s look at each in more detail.

• Data blends: Great for combining different sources together into one unified data source. Helps keep your reports neat and tidy.

• Custom dimensions: Great for unifying names of various cross-channel dimensions and grouping data points from various integrations.

• Custom metrics: Great for unifying names of similar metrics on different channels.

The best part is you can create all these natively inside of your report. You don’t need to waste time going back and forth from one workspace to another.

We also recently launched Performance Monitoring, which makes it even easier and faster to organize your scattered data and get actionable insights from it.

You can:

• Group 100s of scattered data sources into unified Source Groups in seconds
• Add custom tags to your data and filter it by client, business type, location, Account Manager, or whatever floats your boat
• Visualize and monitor your key metrics in one spot

Powerful and easy data organization on Whatagraph means:

✅ Your reports are easier to read, neat, and tidy.

✅ Your clients clearly see the value you’re delivering rather than being stuck interpreting data.

✅ You can analyze and compare performance any way you want, and use these insights to deliver better results for clients.

4. More customization options for reports

While Swydo’s reports are clean and sleek, they're not very customizable. For instance:

❌ You can’t add icons to widgets.

❌ You can’t add new rows anywhere on your report to add more metrics.

❌ You can’t change the orientation (horizontal vs. vertical) of your reports.

❌ You can’t adjust column widths on data tables.

In fact, this is what one user said:

In comparison, Whatagraph’s reports are highly dynamic and customizable.

You can create a report in three key ways:

1. Start from a blank page and use our drag-and-drop widgets to add metrics onto the dashboard.
2. Use one of our ready-made report templates or dashboard examples.
3. Use our Smart Builder to instantly create dashboards for your favorite marketing channels (e.g. Google Analytics 4, Google Ads).

This video breaks it down in detail:

When it comes to adding metrics, you can do so in five different ways:

1. Build your own metrics and drag-and-drop them onto the dashboard
2. Drag-and-drop pre-made metrics onto the dashboard
3. Widget templates
4. Offline data
5. Use Smart Builder

For new users, we always recommend starting from pre-made widgets, which makes life easier and is much faster to build your report. You don’t need to write any codes or work with any spreadsheets—just drag and drop on your dashboard and that’s it.

But just because they're pre-made, doesn't mean they're not customizable. You can:

• Change the metric to something else
• Change or remove icons
• Rename the metric
• Apply custom formulas (e.g. data blends)
• Change date ranges

You can also easily change currency displays, add or hide footers, and customize the colors of each widget—right from your dashboard. No need to jump back and forth from one workspace to another.

If that’s not enough, you can create custom widgets and save them as “templates” to re-use them the next time. These widgets are also fully-responsive. You can resize them however you want—horizontally and vertically.

Want to make your widgets “pop” more? You can add any icons you’d like from our icon library:

Whatagraph also comes with thoughtful design features that make your user experience smooth as butter. You can:

✅ Link reports together and edit in bulk—instead of one by one

✅ Add different “tabs” to one report to show performance for each channel or campaign

✅ Change the size and position of your widgets any way you want

✅ Insert or delete rows anywhere on your report

✅ Change your report orientation as Portrait or Landscape

We covered a lot of customization options but these are just the tip of the iceberg of what you can do with Whatagraph. If you’d like to learn more, book a call with us and we’ll show you exactly how we can help.

4. Share your data and reports anyway you want

Swydo is purely a reporting tool, and you can’t ship your data to warehouses and other destinations. You can only share your report links, send automated emails, and download PDF reports.

On Whatagraph, you can do all that and more. To share your reports, you can either:

1. Set up automated emails to specific people at specific times, days, and cadence. Customize the email subject lines and copy.
2. Send instant live links to anyone.
3. Download PDFs or Excel spreadsheets.

You can also export specific widgets and charts as CSV or Excel.

But perhaps the most useful feature for marketers is our automated data transfers.

On Whatagraph, you can ship your data from any source to BigQuery or Looker Studio in a few clicks.

Previously, data transfers can be complicated, involving extra tools and codes to build data flows.

But with Whatagraph, all you need to do is pick metrics and dimensions you want to transfer, preview your future table, and start an automated transfer.

This reduces the time and workload of having to manually prepare data to send to destinations.

6. Straightforward pricing

Swydo’s pricing is based on the number of data sources, which can add up to a lot if you need 100s of sources. You also need to monitor them regularly to avoid overpaying for unused sources.

It’s also unclear whether the pricing includes must-have features like custom integrations, customer support, or dedicated Customer Success Manager.

In comparison, Whatagraph’s pricing is straightforward.

We offer three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities.

You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.

The best part is—ALL our pricing plans come with:

✅ 55+ fully-managed integrations

✅ Custom integrations via APIs, Google Sheets, and BigQuery

✅ Unlimited dashboards and reports

✅ A consistent data refresh rate of 30 mins

✅ Data transfer to BigQuery and Looker Studio

✅ Dedicated Customer Success Manager

✅ Fast customer support (our first response time is under 1 min) via live chat and email

Convinced Whatagraph is the right Swydo alternative for you? Book a call and tell us exactly how we can help.

Key Features

• 55+ native integrations
• Custom integrations through Custom API, Google Sheets, or BigQuery
• Versatile drag-and-drop widgets for reports and dashboards
• Custom metrics, dimensions, and data blends
• Currency conversions
• Library of pre-made dashboard and report templates
• Export to Excel and CSV
• Custom branding and white-label features
• Automated report sharing via email
• Links to live dashboards
• No-code data transfer to BigQuery and Looker Studio

Whatagraph Reviews from Real Users

“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.” (Source)

“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” (Source)

“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.” (Source)

Pros and Cons

Pros:

• All-in-one marketing performance monitoring and reporting solution
• Easy to use by anyone on your team
• Fast campaign performance and insights
• Stunning visual reports
• Makes results easy to interpret
• Excellent live chat customer support

Cons:

• No freemium plan
• Can be expensive for small agencies (under 10 employees) and freelancers

2. Tableau

Most suitable for: Data teams at large enterprises

If you’re ready to invest in an enterprise-level business intelligence solution, Tableau is a great choice.

For a powerful data analysis tool, Tableau is easy to use with a drag-and-drop interface and visual query builder. You can generate insights quickly and share them with stakeholders through reports.

Tableau also offers robust analytics capabilities, including support for advanced calculations, statistical functions, and predictive modeling.

You can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.

What’s more Tableau boasts quite a large and active user community called “Tableau Community Forums” with a wealth of resources, forums, and online training materials to help you learn the platform and troubleshoot issues.

You can also purchase “Success Plans” that come with personalized training and support.

However, Tableau is (a lot) pricier than Swydo as it’s a tool made for enterprises.

Key Features

• 90+ integrations
• Custom metrics and dimensions
• Data blending
• Drag-and-drop dashboard interface
• AI-powered insights

Tableau Reviews from Real Users

“Tableau allows me to create my own structured data from a lot of unstructured data.” (Source)

Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” (Source)

“Tableau can be costly, particularly for startups.” (Source)

Pros and Cons

Pros:

• Powerful data analytics and visualization
• Easy to use and implement
• Seamless data integrations

Cons:

• Can be expensive if you need advanced features
• Takes a lot of time to load for large datasets
• All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau

Tableau Pricing

As of October 2024, Tableau offers three pricing plans:

• Viewer: $35/user/month, billed annually
• Explorer: $70/user/month, billed annually
• Creator: $115/user/month, billed annually

3. Geckoboard

Most suitable for: Medium to large businesses in the Customer Service, Sales, and eCommerce sectors

Geckoboard is an easy to use dashboard software mostly targeting Customer Service, Sales, and eCommerce businesses.

With it, you can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the C-Suite.

Once your data is connected, you can create three main types of dashboards:

1. A blank dashboard
2. TV dashboards for internal presentations
3. Mobile dashboards
4. Snapshots and reports

Then, you can send snapshots of these dashboards via Slack and email to stakeholders on a regular basis. With Swydo, you can only send emails.

However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports.

Key Features

• 90+ integrations with Customer Service, Sales, Finance, and eCommerce channels
• Drag-and-drop dashboard builder
• KPI notifications
• Slack integration
• Automated email reports
• TV dashboards
• Mobile-friendly dashboards
• Dashboard examples for businesses

Geckoboard Reviews from Real Users

“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” (Source)

“Connecting the dashboard with the Tv works like a charm.” (Source)

“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” (Source)

Pros and Cons

Pros:

• Easy to use and set up
• A wide variety of integrations
• Great customer service

Cons:

• Can be pricey if you want to add more dashboards
• Limited customization options for dashboards
• No advanced calculations, blends, and custom metrics and dimensions supported

Geckoboard Pricing

Geckoboard’s pricing is based on the number of dashboards. But unlike DashThis (which includes unlimited users), Geckoboard has limitations on the number of users.

As of October 2024, Geckoboard offers three pricing plans:

• Essential: $149/month for 5 dashboards, 3 users, 1 TV share, and core data sources
• Pro: $199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources
• Scale: $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and dedicated Support rep

4. Looker Studio (a.k.a. Google Data Studio)

Most suitable for: Freelancers and boutique agencies

Only need integrations with Google platforms? Looker Studio would be the right reporting tool for you.

Looker Studio is a (sort of) free client reporting tool that comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker.

Once your data sources are connected, you can use Looker’s drag-and-drop report editor to ad:

• Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables
• Filters and date range controls
• Links and clickable images
• Custom text and images
• Custom styles and color themes

You can then invite teams or clients to view or edit your reports, or send them links in scheduled emails.

Compared to Swydo, you’ll be able to connect to 1000+ platforms via third-party integrations on Looker Studio.

However, fair warning that these third-party integrations can cause issues like slow load times and data breakages.

Key Features

• 21 native connectors (free)
• 1000+ “partner” connectors (paid)
• Drag-and-drop report builder
• Data blends
• Custom images and text
• Custom styles and color schemes
• Mobile app

Looker Studio Reviews from Real Users

“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” (Source)

“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” (Source)

“Looker studio needs more report downloading options such as Word and PDF.” (Source)

Pros and Cons

Pros:

• Free (to an extent)
• A huge range of data visualization formats and options
• Easy to use for basic reports

Cons:

• Slow loading
• Connection breakages and inaccurate data
• Limited report sharing options (no Word, Sheets, or PDFs)

Looker Studio Pricing

Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms.

5. AgencyAnalytics

Most suitable for: SEO and content marketing agencies

AgencyAnalytics is a very close Swydo alternative, but for SEO and content marketing agencies.

You can connect to 80+ data sources, including major SEO platforms like Ahrefs, Backlink Monitor, and Semrush, as well as social channels like Facebook, Instagram, and LinkedIn.

It comes with a suite of SEO tools like Rank Tracker, Site Auditor, and Backlink Manager, making it easy to monitor and report on your SEO performance. You can track rankings daily, monitor backlinks, and keep up with the competition. These are not available on Swydo.

AgencyAnalytics also offers more robust customization options for reports and you can quickly create one thanks to their wide library of templates.

You can also manage clients and staff on the platform through granular user access and permissions.

However, users say the platform can be unstable with sources disconnecting frequently due to “service bandwidth” issues. AgencyAnalytics also doesn’t come with advanced data calculations and their dashboards are rigid and limited.

Key Features

• 80+ integrations
• Ready-made report templates
• White-labeling
• Client and staff management
• SEO tools
• AI insights

AgencyAnalytics Reviews from Real Users

“AgencyAnalytics helps me create quick, automated, and clean reports for our clients which saves me a ton of time.” (Source)

“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” (Source)

“I would like the capability of merging data from different platforms in graphs and metrics (e.g. using data from Google Ads with GA4) in the same section. I also don't like that some platforms aren't yet available (e.g. Reddit).” (Source)

Pros and Cons

Pros:

• Easy to set up and use
• A wide library of ready-made report templates
• Cost-effective

Cons:

• Buggy
• Lack of advanced data calculations and organization features
• Limited integrations

AgencyAnalytics Pricing

As of October 2024, AgencyAnalytics offers three plans:

• Freelancer: $79/month for 5 client campaigns
• Agency: $179/month for 10 client campaigns
• Custom: For established agencies with 50+ clients

6. TapClicks

Most suitable for: Medium to large companies with PPC and SEO campaigns

TapClicks is a unique digital marketing platform in the sense that it’s eight different products bundled into one. Here’s a breakdown of each of them:

1. TapData: Extract, transform, and load your data from one platform to another. Create data blends and complex transformations to format your data how you need it.
2. TapReports: Visualize, optimize, and share your data with clients in customizable dashboards and automated reports.
3. TapAnalytics: Discover trends and opportunities from your data.
4. TapInsights: Get AI-powered insights and recommendations to optimize your campaigns.
5. TapOrders: Automate orders and enter client objectives and goals at the point of sale. Connect a CRM, import files and create online forms for any product. Best for eCommerce businesses.
6. TapWorkflow: Automatically route tasks based on your business processes and streamline your fulfillment workflow. Best for project managers.
7. Raven by TapClicks: Perform site audits, rank tracking, link-building, and keyword research with in-depth insights and analysis. Best for SEO managers.
8. Competitive Intelligence: Get local SEM data intelligence to create better proposals and to win more clients.

You can already see that TapClicks offers a lot more features than Swydo.

But the platform itself is not ideal. Based on online reviews, their connections break constantly, the data on reports is inaccurate, and the platform is difficult to use (even with 6 months of support from a CSM).

Key Features

• Wide variety of integrations (their website doesn’t say exactly how many)
• Advanced data calculations
• Data Exporter to load data into data warehouses, databases, and data visualization tools
• Interactive dashboards
• AI-powered insights
• Report automation

TapClicks Reviews from Real Users

“What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard.” (Source)

“I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like.” (Source)

“After months of calls and time invested, we still had inaccuracies in the data.” (Source)

Pros and Cons

Pros:

• Powerful data analytics
• Customizable and interactive dashboards
• Responsive customer support

Cons:

• Steep learning curve
• Data inaccuracies
• Connection issues and lags

TapClicks Pricing

TapClicks’ pricing can be confusing as you’ll need to build your own packages.

You start by choosing your data package:

1. TapDataLite: $99/month for 64 connectors
2. TapData+: $349/month for 250+ connectors
3. TapData Max: $649/month for 250+ connectors and API access

Then, you choose your data destination:

1. TapReports: $199/month
2. TapAnalytics: $899/month
3. TapInsights: $1399/month
4. Third-party destinations: Custom pricing

All packages come with 10 clients and unlimited users.

Based on these pricing plans, the total cost of TapClicks can come down to 1000s of dollars a month if you want a complete data stack.

7. Databox

Most suitable for: Boutique agencies and small businesses

Databox is a data reporting and analytics platform for growing businesses.

You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel. Then, you can visualize this data directly on Databox using pre-built metrics and templates.

A unique feature that Databox offers that Swydo doesn’t is the Benchmark Groups. You can browse industry benchmarks to gauge whether you’re doing well, better than others, or falling behind.

Databox also sends alerts through Slack, email, or app updates when performance trends up or down on your tracked metrics. On Swydo, this is only possible through emails.

However, Databox users say the platform is clunky and difficult to use.

Databox’s reports are also not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients. On Whatagraph, you can edit them in one-go, saving you massive time.

Key Features

• 100+ integrations
• Native visualization dashboards and reports
• Dashboard and report templates
• Slack, email, or in-app alerts
• KPI benchmark groups

Databox Reviews from Real Users

“Databox makes it simple to interact with data in ways you never thought possible.” (Source)

“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.” (Source)

"After 2 years I left. Templates always break, individual metrics always break, lack of good support." (Source)

Pros and Cons

Pros:

• Easy to use
• Wide variety of integrations
• Interactive data

Cons:

• Slow customer support
• Bugs and lag issues
• Broken metrics and templates

Databox Pricing

Databox offers five different pricing plans as of October 2024:

• Free: Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available.
• Starter: $341/month for 50 data sources, 5 users, and unlimited dashboards.
• Professional: $451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.
• Growth: $681/month for 50 data sources, and unlimited users and dashboards.
• Premium: $999/month for 100 data sources, and unlimited users and dashboards.

White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.

8. DashThis

Most suitable for: Small businesses and freelancers

DashThis is very similar to Swydo as it also offers 34 integrations with marketing platforms.

If you don’t see a built-in integration you need, you can also upload your own data using a nifty CSV file or a Google Sheet. In comparison, Swydo only offers Google Sheet integration.

Once your data is connected, you can visualize it using three key dashboards:

1. Periodic dashboards: These are dashboards based on specific time periods and cadence, like daily, weekly, monthly, semi-annually, and annually.
2. Campaign dashboards: These dashboards are used to isolate and highlight a specific campaign for a custom date range.
3. Rolling dashboards: These dashboards show trends of metrics for three different date ranges.

These dashboards are also pre-made, meaning you can quickly get started.

On the more pricier plans, you’ll get a dedicated product specialist assigned to you who will help you set up your dashboards.

However, DashThis is more suitable as a reporting tool rather than a data analytics platform. There are very few options to customize or organize your data on DashThis.

You can only “merge” widgets together in DashThis; you can’t blend data sources to the full extent or create advanced metrics and dimensions. On Whatagraph, you can easily organize your data any way you’d like using simple workflows.

Key Features

• 30+ integrations
• Custom data upload via CSV file or Google sheets
• Visualization dashboards
• Automatic data refreshes
• Upload client or band logos
• Create custom widgets, domains, color schemes, and email addresses
• Library of report templates
• Report sharing via email, URL, or PDF

DashThis Reviews from Real Users

“DashThis is super user friendly. I am someone who doesn't know too much about Data Dashboards, but this platform was super easy to use.” (Source)

“There are some limitations to what you can bring in and they don't yet offer custom calculations.” (Source)

“It is a little annoying to move things around in a dashboard. You have to move each individual widget to a new section rather than moving an entire section in a dashboard.” (Source)

Pros and Cons

Pros:

• Easy to use and set up
• Many templates and dashboard examples available
• Relatively inexpensive

Cons:

• Limited data organization and customization features
• Limited data integrations
• Basic-looking reports

DashThis Pricing

As of October 2024, DashThis offers four pricing plans:

• Individual: $49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labeling features, personalized onboarding, or priority support.
• Professional: $149/mo or $127/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.
• Business: $289/mo or $246/mo, paid yearly. Includes 25 dashboards, white-labeling, personalized onboarding, and priority support.
• Standard: $449/mo or $382/mo, paid yearly. Includes 50 dashboards, white-labeling, personalized onboarding, and priority support.

9. Grow.com

Most suitable for: Data analysts at medium to large enterprises

While Swydo is merely a reporting tool, Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform.

You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software.

Then, you can prepare and cleanse your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.

Plus, Grow stores your data automatically on its platform so you don’t need to ship it to a third-party data warehouse.

You can create three types of dashboards on Grow:

• Dynamic dashboards which display data based on who is logged into the account.
• Dashboard Blueprints which are pre-built, single data source dashboards
• Custom & Sandbox dashboards which shows blended data sources and metrics

These dashboards also come with powerful filtering options based on date, number, or categorical logic.

You can then share them through emails, shareable URLs, Slack, TV-mode, or tables of raw and transformed data.

The platform uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable.

The key advantage of Grow over Swydo is their 24/7 customer support via live chat. Swydo’s customer support is available 24/5. US-based customers can also call their hotline to get quick answers.

However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.

Key Features

• 75 native integrations
• Built-in data storage
• SQL or non-SQL based data transformations
• Customizable dashboards
• Advanced data analytics and predictive modeling
• Real-time data updates

Grow Reviews from Real Users

“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” (Source)

“The interface could be better and overall user experience creates lag sometimes.” (Source)

“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” (Source)

Pros and Cons

Pros:

• Inuitive, easy to use interface
• 24/7 customer support
• No-code data pipelines, storage, and visualizations

Cons:

• Occasional lags
• Expensive
• Slow performance when dealing with large volumes of data

Grow Pricing

Grow doesn’t share their pricing publicly.

10. Funnel.io

Most suitable for: Enterprises with dedicated data scientist teams

If you’re looking for a data pipeline tool, Funnel is a great choice. It pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.

Funnel boasts over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more.

If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you.

Funnel does offer a basic visualization dashboard to visualize your key metrics, but there aren’t a lot of customization or white-labeling options available (the company admits that it’s not a “Tableau or Looker Studio killer” yet).

One powerful feature of Funnel is their Marketing Measurement. This lets you find channels and campaigns that drive results easily so you can optimize your media mix with more confidence.

With it, you’ll get AI recommendations on where to increase and decrease spend based on marginal CPA and ROAS to increase budget efficiency. You can also create “what-if” scenarios with just a few clicks to investigate the impact of budget changes for any channel.

However, Funnel is difficult to use and much more expensive than Swydo.

Key Features

• 500+ integrations
• Custom integrations or Google Sheets data import
• Custom dimensions, metrics, and currency conversions
• “Data Explorer” dashboard for data scientists
• Basic visualization dashboards to view key metrics
• Export to data destinations

Funnel Reviews from Real Users

“Funnel does the work of several people, we now couldn't run our business without it.” (Source)

“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” (Source)

“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” (Source)

Pros and Cons

Pros:

• A wide range of connections with all major marketing platforms
• Low-code data organization interface
• Fast and helpful customer support team

Cons:

• Initial steep learning curve
• Occasional bugs in connectors
• Basic native visualization widgets

Pricing

Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations.

It offers three distinct pricing plans: Starter, Business, and Enterprise.

• Starter: $1.2 / flexpoint per month. This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.
• Business: $1.5 / flexpoint per month. Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.
• Enterprise: $2.0 / flexpoint per month. The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.

But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.

11. Supermetrics

Most suitable for: Enterprises with dedicated data scientist teams

Similar to Funnel, Supermetrics is a data moving tool that pulls together marketing data from over 150 platforms, like Google Analytics and Facebook Ads, into data warehouses and BI tools like Big Query and Looker Studio.

With automated normalization, Supermetrics reduces data redundancies and inconsistencies, making sure your data is clean. Supermetrics also offer “Custom Fields” which let you define how your data appears, whether you’re enriching existing metrics or creating new ones.

You can also combine data from various marketing platforms to get a unified view of your performance.

However, the drawback is that you’ll need to have a dedicated data scientist or a technical background yourself to use data mapping and transformations.

In contrast, on Whatagraph, you can blend data, create custom metrics and dimensions, and organize your scattered data, in seconds using simple workflows.

But while Funnel has a basic dashboard for internal data review, Supermetrics depends entirely on BI tools like Looker Studio to visualize your data.

While this may be convenient for marketers who’re already used to working with Google’s reporting tool, it brings all the limitations of Looker Studio, which become evident when you try to scale the volume of data and number of sources.

The data organization features in Supermetrics are pretty basic and reserved for the highest plan only. Marketing teams that use this platform need IT expertise or data analysts to execute data mapping and transformation.

Key Features:

• 150+ integrations
• Data transfers to business intelligence tools, spreadsheets, and data warehouses
• Native data storage layer called “Supermetrics Storage”
• Automated normalization, custom fields, data blending, and data enrichment rules
• Ad budget tracking
• Real-time and retroactive reporting
• User, role, and access management

Supermetrics Reviews from Real Users

“Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels.” (Source)

“I find the steeper learning curve associated with Supermetrics to be a bit challenging. “ (Source)

“Loading time for large amounts of data can take some time. I feel like that is more of a Looker issue than a Supermetrics issue mostly.” (Source)

Pros and Cons

Pros:

• Simple and easy to use
• Automated no-code data transfers
• Easy historical data retrieval
• Great for extracting data to BI or ML platforms

Cons:

• Loading data to multiple destinations is not available with a single pricing plan
• Adding more data sources requires buying more connectors
• Looker Studio connector can get slow when connected to multiple ad accounts

Supermetrics Pricing

Supermetrics offers pricing plans based on the final destination and the number of data sources you want to connect. However, for most plans, you must contact their sales to get quotes.

12. Improvado

Most suitable for: Data teams and marketing teams at large companies

Improvado is an end-to-end data pipeline platform that gathers data from marketing platforms, MarTech tools, and CRMs, transforms this data, and ships it to various destinations.

You can integrate with over 500 channels and harmonize and clean your data into an unified dataset.

You can then push this cleaned data to visualization tools, data warehouses, and spreadsheets. You can also keep your data in a fully-managed storage.

Similar to Supermetrics and other ETL tools, you’ll still need to move your data from Improvado to a third-party tool like Looker Studio to visualize it.

However, Improvado does offer pre-built dashboards that you can use right away with your visualization tool of your choice. This means you won’t need to spend too much time creating dashboards and reports.

But it can take months to implement Improvado and you’ll need to have strong coding skills to build dashboards. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses.

Improvado Reviews from Real Users

“There are a lot of ETL tools and a growing amount of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart.” (Source)

“The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms.” (Source)

“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” (Source)

Key Features

• 500+ integrations
• Fully-managed data storage
• Unlimited data destinations
• Pre-built dashboards
• AI-driven data transformations
• Marketing attribution
• AI-powered campaign governance
• AI-insights

Pros and Cons

Pros:

• Powerful data analytics
• AI-powered insights
• Helpful customer support

Cons:

• Can be expensive for small businesses and agencies
• Long implementation time
• Steep learning curve

Pricing

Improvado doesn’t share their pricing publicly but based on online reviews and blog articles, the total cost can be anywhere between $2,000-$5,000 per month.

13. NinjaCat

Most suitable for: Marketing agencies and brands with dedicated data scientists

NinjaCat is an end-to-end platform for connecting to your data sources, cleaning the data, visualizing it, and shipping it to destinations.

You can integrate with 100+ pre-built connectors, ranking from CRM, search advertising, web analytics, and project management tools.

You can then simplify and harmonize your data with no-code transformations and custom calculations. There’s also the option to store your data in a managed warehouse. Or, you can ship your data to external storage destinations like Snowflake, BigQuery, or Amazon S3, or business intelligence destinations like Tableau and Looker Studio.

When it comes to creating reports, you can start from a blank template (that looks like a “canvas”) and add and adjust metric widgets as needed.

Graphic designers will be familiar with this layout as it looks a lot like a popular design tool—Figma. However, if you’re a marketer without a design background, this can be quite confusing and overwhelming.

In fact, NinjaCat users say they wish it was easier to create reports:

Key Features

• 100+ pre-built connectors
• No-code transformations and calculations
• Data transfer to BI tools and data warehouses
• Easy ad spend and campaign performance monitoring
• White-label options
• White-glove setup and service

NinjaCat Reviews from Real Users

“I love how it pulls in our data across several different platforms into one cohesive report.” (Source)

“The support the NinjaCat provides is exceptional.” (Source)

“I found a lot of the functionality on Ninjacat to be really clunky, unfortunately things take a LONG time to process if you're adding more than one filter to a table.” (Source)

Pros:

• Automated client reporting
• One platform for integration and visualization
• Multiple choice of destinations
• Custom branded reports

Cons:

• Separate workspaces to organize and visualize data
• Complex visualization builder
• Performance issues with reports
• No autosave in case of a crash

Pricing

NinjaCat doesn’t offer fixed pricing plans, and no information is available on its website.