Google Analytics Reporting Tool

Stay on top of your website performance with our Google Analytics reporting tool. Get all your KPIs in one place and transform them into actionable insights with Whatagraph. Easily visualize your website performance, content quality, audience data, and more.

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Effortlessly report, monitor and analyze your campaigns. Build your Google Analytics report in minutes.

Automatically collect Google Analytics performance data for all your KPIs

Connect your Google Analytics account to Whatagraph once and never worry about tracking your most important KPIs again. Our Google Analytics reporting software automatically pulls up-to-date website traffic, audience, acquisition, behavior, and conversions insights.

With plenty of pre-made widgets to choose from, building comprehensive performance reports has never been easier.

Get a 360º campaign overview with cross-channel reports

It’s all about omnichannel marketing these days. With Whatagraph, you can easily build cross-channel reports to deliver a thorough analysis of how a particular campaign has performed, or how the chosen marketing channel mix is working. Connect additional social media tools or paid advertising channels and take a deep-dive into marketing analytics.

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Keep clients in the loop with report automation and scheduling

Transparency is a surefire way to stronger and longer-lasting client-agency relationships. Using automated reporting software like Whatagraph ensures your clients are always up-to-date on their performance.

Set up a reporting cadence and format to fit your client needs: from scheduled PDF reports for short-term goal tracking to live report dashboards for strategic planning.

What makes Whatagraph stand out?

“Whatagraph is an easy to use drag-and-drop reporting tool that helped us automate our client reports. We've got huge time savings thanks to it. Furthermore, the styling options and customer support are great!“

Matthew Callahan, Founder & CEO

“The customization options allow us to do lots of different kinds of reports and we can integrate Google Ads and Facebook all into one client report, which is something hard to do generally. Saves me time so I can work on other things.”

Charles Douglas, Director of Social

“Great list of data sources to pull from, ability to drill down into the data, segmenting, sorting, etc. Whatagraph is a great reporting software without many similar alternatives. Plus, it has great customer service that has always been helpful.”

Guy Azouri, CEO

Frequently Asked Questions

What kinds of hits does Google Analytics track?

To answer this question it is important to understand what is a hit in Analytics. Put simply, a hit in Google Analytics is any kind of interaction triggered by the user on your website that sends data to Google Analytics.

A hit goes beyond site visits and actually includes all the files included in your website. It is calculated that, on average, a single page will have about 15 hits, so if a user visited your website once and they viewed three different pages, this will result in, on average, 45 hits.

When it comes to the kinds of hits you can track in Google Analytics, there are seven different kinds:

Page view hit – every time a user views a page on a browser.
Screen view hit – every time a user views a screen or content within the app.
Event hit – every time a user clicks a link, plays a video, submits a form, or downloads something from the web page.
Social interaction hit – it measures social interactions made on a website, such as sharing or liking content through the social sharing buttons on a website.
E-commerce hit – measures interactions made on e-commerce websites.
Exception hit – it measures errors or crashes occurring on site.
User timing hits – it tracks the time certain actions take to be completed.

What is an analytical report?

Analytical reporting is the type of reporting that is used to make business decisions. Analytical reporting, opposite to regular informational reporting, differs in a way that it also includes recommendations. Such reports offer the following benefits:

Bring a better understanding of essential business activities.
Enable users to view and process large amounts of data.
Rich data visualization used in analytical reporting, instead of one-dimensional tables, makes it much easier to interact with the data.
Identifying problematic areas becomes faster and more efficient.

What can you measure in Google Analytics?

There are various metrics and insights you can gather from Google Analytics. The core ones are tracking ROI and performance of your online marketing. You can also track more detailed website metrics like sessions, users, page views, referring domains, locations where the visitor came from, what actions he made on a website, how engaged he was, and others.

Google Analytics provides a convenient way to set up, track, and analyze your data. However, the plain format might not be everyone’s cup of tea. If you’re looking for a more visual, dynamic way to present analytics data, you can use an automated reporting tool like Whatagraph.

With Whatagraph, you can display metrics provided by Google Analytics in various formats, from tables and lists to various types of charts. You can also blend Analytics data with any other marketing channel. For example, if you have any offline data stored in Google Sheets, you will be able to add those figures together using our Combined (multisource) data feature.

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