There are various metrics and insights you can gather from Google Analytics. The core ones are tracking
ROI and performance of your online marketing. You can also track more detailed website metrics like sessions, users, page views, referring domains, locations where the visitor came from, what actions he made on a website, how engaged he was, and others.
Google Analytics provides a convenient way to set up, track, and analyze your data. However, the plain format might not be everyone’s cup of tea. If you’re looking for a more visual,
dynamic way to present analytics data, you can use an automated reporting tool like Whatagraph.
With Whatagraph, you can display metrics provided by Google Analytics in various formats, from tables and lists to various types of charts. You can also blend Analytics data with any other marketing channel. For example, if you have any offline data stored in Google Sheets, you will be able to add those figures together using our Combined (multisource) data feature.