Automated Google Analytics Reporting Tool for Digital Agencies

1. What kinds of hits does Google Analytics track?

To answer this question it is important to understand what is a hit in Analytics. Put simply, a hit in Google Analytics is any kind of interaction triggered by the user on your website that sends data to Google Analytics.

A hit goes beyond site visits and actually includes all the files included in your website. It is calculated that, on average, a single page will have about 15 hits, so if a user visited your website once and they viewed three different pages, this will result in, on average, 45 hits.

When it comes to the kinds of hits you can track in Google Analytics, there are seven different kinds:

1. Page view hit – every time a user views a page on a browser.
2. Screen view hit – every time a user views a screen or content within the app.
3. Event hit – every time a user clicks a link, plays a video, submits a form or downloads something from the web page.
4. Social interaction hit – it measures social interactions made on a website, such as sharing or liking a content through the social sharing buttons on a website.
5. E-commerce hit – measures interactions made on e-commerce websites.
6. Exception hit – it measures errors or crashes occurring on site.
7. User timing hits – it tracks time certains actions take to be completed.

2.What is an analytical report?

Analytical reporting is the type of reporting that is used to make business decisions. Analytical reporting, opposite to regular informational reporting, differs in a way that it also includes recommendations. Such reports offer the following benefits:

1. Bring a better understanding of essential business activities.
2. Enable users to view and process large amounts of data.
3. Rich data visualization used in analytical reporting, as opposed to one-dimensional tables, makes it much easier to interact with the data.
4. Identifying problematic areas becomes faster and more efficient.

3. What can you measure in Google Analytics?

There are various metrics and insights you can gather from Google Analytics. The core ones are tracking ROI and performance of your online marketing. You can also track more detailed website metrics like sessions, users, pageviews, referring domains, locations where the visitor came from, what actions he made on a website, how engaged he was and others.

Google Analytics provides a convenient way to set up, track, and analyze your data. However, the plain format might not be everyone’s cup of tea. If you’re looking for a more visual, dynamic way to present analytics data, you can use an automated reporting tool like Whatagraph.

With Whatagraph, you can display metrics provided by Google Analytics in a range of formats, from tables and lists to various types of charts. You can also blend Analytics data with any other marketing channel. For example, if you have any offline data stored in Google Sheets, you will be able to add those figures together using our Combined (multisource) data feature.