Easy, No-Code Adobe Analytics Integration

This is ridiculously easy if you’re using Whatagraph’s Adobe Analytics integration. Here's how to do it step by step:

Step 1: Connect Adobe Analytics to Whatagraph

Start by selecting Adobe Analytics from Whatagraph’s list of native integrations. You’ll be prompted to log in and authenticate your account using OAuth. Make sure your permissions and product profile settings are correctly configured within the Adobe Experience Cloud before proceeding.

Whatagraph supports 55+ native integrations, and our data connectors Adobe Analytics setup makes it incredibly easy to unify your attribution, content, and conversion tracking—without dev support or custom code.

Step 2: Blend data with third-party platforms

After selecting your data source, you can combine your Adobe Analytics metrics with metrics from other platforms like Google Ads, Facebook, HubSpot, or Shopify. 

Previously you’d have to create these custom blends, metrics, and dimensions manually. But with Whatagraph, you can just ask us to create them for you and we’ll get it done in seconds. No manual work or head-scratching required. 

Whatagraph makes it easy to merge these data sets into one unified view, giving you a complete picture of the customer journey.

Step 3: Create your Adobe Analytics report instantly 

Once you’re ready to create a report, you can just prompt Whatagraph to generate an Adobe Analytics report with the exact metrics, structure, and format you want. 

Just wait a few seconds and you’ll get a fully-fleshed out Adobe Analytics report—all done for you. Adjust the widgets and reports any way you want, like adding drop-down filters, charts, or pivot tables. You can do this either manually or by asking AI. 

The data on your reports also refresh in near real-time (every 30-minutes) automatically so you never have to worry about late or inaccurate data.

Whether you're visualizing funnel performance, content views, or custom events, Whatagraph pulls the right metrics using the Adobe Analytics reporting API, so your data is always complete and up to date.

Step 4: Brand your reports

Want to make your reports your own? No need to figure out complicated settings or color themes.

With Whatagraph, you can just upload an image of your brandbook or type in a prompt and we’ll apply the exact colors and fonts to your report. 

You still have full-control—you can fine-tune the fonts, HEX codes, colors, and even choose which icons you want to apply to your reports. 

AEM, or Adobe Experience Manager, is a content management solution designed to build, deliver, and personalize web experiences across channels. 

Adobe Analytics, by contrast, is focused on data collection, measurement, and analysis—helping teams understand user behavior across web pages, apps, and digital touchpoints. 

While AEM manages the content side of things, Adobe Analytics provides insight into how users interact with that content. 

Together, they form a core part of the Adobe Experience Platform, allowing you to measure and optimize performance in real time. Integration between the two requires configuring Adobe Launch, setting permissions, and aligning on shared use cases.

The most important metrics in an Adobe Analytics report depend on your business goals, but you’ll generally want to surface KPIs like bounce rate, time on site, exit pages, conversion events, and marketing channel performance. 

If you’re tracking campaign attribution, eVars help you capture custom values like campaign names, devices, or referrers. 

For teams working across multiple regions or brands, organizing your report suite structure is essential to standardize data and ensure consistency.