AppsFlyer Integration

Connecting AppsFlyer to Whatagraph takes just a few minutes. You don’t need any coding skills or developer support.

Simply open Whatagraph, choose AppsFlyer from the list of native integrations, and log into your AppsFlyer account. 

Once connected, you can select the specific app you want to report on. Your campaign and attribution data—like installs, in-app events, and ad revenue—will automatically start flowing into Whatagraph.

From there, you can use pre-built widgets and templates to create custom Appsflyer dashboards and reports, or blend AppsFlyer data with metrics from other channels like Meta, TikTok, and Google Ads.
 

AppsFlyer collects data that helps you understand how users discover, install, and engage with your mobile app. This includes:

Attribution data, like the source of the install (e.g. ad network, campaign, keyword)

Install events, including first opens and re-engagements

In-app events, such as purchases, sign-ups, or level completions

Device and user data, including anonymized device IDs and app version

Uninstall tracking

Retention and revenue metrics

Ad revenue data if you're monetizing with in-app ads

All of this data is captured through the AppsFlyer SDK.

The metrics you choose will depend on your goals and audience, but these are the most important ones to include in your AppsFlyer reports—especially when you're reporting on mobile campaign performance.

Conversions

Count: The total number of tracked conversion events. It gives you a high-level view of how many key actions your users are completing.

Re-attributions: Tracks users who reinstalled or reopened the app from a new campaign. Useful for measuring the impact of retargeting efforts.

Reengagements: Shows how many dormant users returned after engaging with a campaign. Helps evaluate your win-back strategies.

Event Value: Represents the total value assigned to conversion events. Useful for gauging the quality of user actions, not just quantity.

Event Revenue: Revenue generated directly from tracked events, like purchases or subscriptions. Essential for calculating ROI.

Event Revenue (USD): Same as Event Revenue but standardized in U.S. dollars, making it easier to compare across regions and clients.

General

Installs: Total number of app installs attributed to your marketing efforts. A key measure of campaign reach and effectiveness.

Impressions: How often your ads were shown. Helps gauge visibility and top-of-funnel performance.

Clicks: The number of ad clicks that led to app store visits. Useful for evaluating ad engagement and creative performance.

Sessions: Tracks how often users open and use your app. Gives you insight into user engagement post-install.

Loyal Users: Users who meet a retention or usage threshold. This metric helps you focus on quality users, not just volume.

Return on Investment (ROI): Shows how much revenue your campaigns generated compared to what you spent. It’s the most direct measure of profitability.

Average Revenue per User (ARPU): Revenue divided by total users. Helps assess user value and app monetization performance.

Total Revenue: All tracked revenue from the app. Useful for big-picture performance reporting.

Total Cost: Total campaign spend across channels. Needed to calculate ROI and budget efficiency.
 

To integrate AppsFlyer with your mobile app, you'll need to install the AppsFlyer SDK and configure key settings in your AppsFlyer account. Here's how to do it:

1. Create your app in AppsFlyer
Log in to your AppsFlyer account and register your app by entering the app ID and selecting the platform—iOS or Android. You can link directly to the App Store or Google Play listing.

2. Install the AppsFlyer SDK
Add the iOS SDK, Android SDK, or a cross-platform SDK like React Native to your app. AppsFlyer provides a detailed integration guide to walk you through this step.

3. Set your dev key
Use the dev key provided in your AppsFlyer account to authenticate and initialize the SDK inside your app.

4. Define in-app events
Set up custom event names and event parameters to track key actions such as in-app purchases, sign-ups, or subscription starts. This data is critical for understanding user behavior after the install event.

5. Enable media sources and postbacks
Configure your media sources (e.g. Meta, TikTok, Google Ads) in the AppsFlyer dashboard. Set up postbacks to ensure that your ad partners receive real-time conversion data.

6. Test your setup
Use the SDK’s debug mode and testing tools to make sure your identifier data and events are being tracked properly. You can also check uninstall tracking, user consent compliance, and more.

Once the integration is complete, AppsFlyer will start collecting data across your iOS apps, Android apps, and even CTV campaigns, giving you full visibility into user acquisition, engagement, and revenue.