Campaign Manager 360 Integration
Connect your Campaign Manager 360 data and use Whatagraph’s advanced visualization to analyze and share the performance of your Campaign Manager 360 campaigns. A fully managed Campaign Manager 360 integration pulls data directly from your Campaign Manager 360 API to help you demonstrate how your agency is turning your clients’ programmatic advertising budget into conversions. Blend your Campaign Manager 360 source data with other digital campaign performance metrics to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.
Manage all your Campaign Manager 360 data with a direct connector to Campaign Manager 360 API
Blend your Campaign Manager 360 metrics with actionable insights from other digital marketing platforms
Campaign Manager 360 metrics available instantly in Whatagraph
All
Campaign Manager 360 Standard
260Campaign Manager 360 Floodlight
113Campaign Manager 360 Reach
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Booked impressions
Booked activities
Booked clicks
Impressions
Roadblock impressions
Clicks
Click rate
Dv360 cost (account currency)
Dv360 cost usd
Begin to render eligible impressions
Begin to render impressions
Booked viewable impressions
Cookie unconsented clicks
Cookie unconsented impressions
Downloaded impressions
Inactive impressions
Tracked ads
Vendor blocked ads
Invalid impressions
Invalid clicks
% invalid impressions
% invalid clicks
General invalid traffic (givt) active view audible impressions
General invalid traffic (givt) active view eligible impressions
General invalid traffic (givt) active view measurable impressions
General invalid traffic (givt) active view viewable impressions
General invalid traffic (givt) begin to render impressions
General invalid traffic (givt) clicks
General invalid traffic (givt) impressions
General invalid traffic (givt) tracked ads
Invalid active view audible impressions
Invalid active view eligible impressions
Invalid active view measurable impressions
Invalid active view viewable impressions
Invalid begin to render impressions
Invalid tracked ads
Total conversions
Total revenue
Revenue per click
Revenue per thousand impressions
Activity per click
Activity per thousand impressions
Click-through conversions
Click-through revenue
View-through conversions
View-through revenue
Gmail click-through conversions
Gmail click-through revenue
Gmail conversions
Gmail total revenue
Gmail view-through conversions
Gmail view-through revenue
Click-through conversion events + cross-environment
Click-through conversions + cross-environment
Click-through revenue + cross-environment
Total conversion events + cross-environment
Total conversions + cross-environment
Total revenue + cross-environment
View-through conversion events + cross-environment
View-through conversions + cross-environment
View-through revenue + cross-environment
Active view: eligible impressions
Active view: measurable impressions
Active view: % measurable impressions
Active view: not measurable impressions
Active view: impression distribution (not measurable)
Active view: viewable impressions
Active view: % viewable impressions
Active view: impression distribution (viewable)
Active view: not viewable impressions
Active view: impression distribution (not viewable)
Active view: average viewable time (seconds)
Active view: impressions audible and visible at completion
Active view: impressions visible 10 seconds
Active view: % of ad played
Active view: audible (unmuted) for 2 sec impressions
Active view: audible and background impressions
Active view: custom metric measurable impressions
Active view: custom metric viewable impressions
Active view: custom metric viewable rate
Active view: audible & fully on-screen for half of duration (15 sec. cap) measurable impressions
Active view: audible & fully on-screen for half of duration (trueview) measurable impressions
Active view: audible & fully on-screen for half of duration (trueview) impressions
Active view: audible & fully on-screen for half of duration (15 sec. cap) impressions
Active view: % of audible (unmuted) for 2 sec impressions
Active view: % of audible (unmuted) for 30 sec impressions
Active view: % of audible and background impressions
Active view: % audible and visible at completion
Active view: % audible and visible at first quartile
Active view: % audible and visible at midpoint
Active view: % audible and visible at start
Active view: % audible and visible at third quartile
Active view: % audible impressions
Active view: % in background
Active view: % of complete audible impressions
Active view: % of ever muted
Active view: % of first quartile audible impressions
Active view: % full-screen
Active view: audible & fully on-screen for half of duration (15 sec. cap) rate
Active view: audible & fully on-screen for half of duration (trueview) rate
Active view: % of completed impressions audible and visible
Active view: % of first quartile impressions audible and visible
Active view: % of midpoint impressions audible and visible
Active view: % of third quartile impressions audible and visible
Active view: % of completed impressions visible
Active view: % of first quartile impressions visible
Active view: % of midpoint impressions visible
Active view: % of third quartile impressions visible
Active view: % of midpoint audible impressions
Active view: % play time audible
Active view: % play time audible and visible
Active view: % play time visible
Active view: % of third quartile audible impressions
Active view: % visible 10 seconds
Active view: % visible at completion
Active view: % visible at first quartile
Active view: % visible at midpoint
Active view: % visible at start
Active view: % visible at third quartile
Classified impressions
Publisher problems
Reporting problems
Serving problems
Verifiable impressions
Warnings
Blocked impressions
Blocked percentage
Sensitive category impressions
Custom floodlight variable 1
Custom floodlight variable 2
Custom floodlight variable 3
Custom floodlight variable 4
Custom floodlight variable 5
Custom floodlight variable 6
Custom floodlight variable 7
Custom floodlight variable 8
Custom floodlight variable 9
Custom floodlight variable 10
Custom floodlight variable 11
Custom floodlight variable 12
Custom floodlight variable 13
Custom floodlight variable 14
Custom floodlight variable 15
Custom floodlight variable 16
Custom floodlight variable 17
Custom floodlight variable 18
Custom floodlight variable 19
Custom floodlight variable 20
Custom floodlight variable 21
Custom floodlight variable 22
Custom floodlight variable 23
Custom floodlight variable 24
Custom floodlight variable 25
Custom floodlight variable 26
Custom floodlight variable 27
Custom floodlight variable 28
Custom floodlight variable 29
Custom floodlight variable 30
Custom floodlight variable 31
Custom floodlight variable 32
Custom floodlight variable 33
Custom floodlight variable 34
Custom floodlight variable 35
Custom floodlight variable 36
Custom floodlight variable 37
Custom floodlight variable 38
Custom floodlight variable 39
Custom floodlight variable 40
Custom floodlight variable 41
Custom floodlight variable 42
Custom floodlight variable 43
Custom floodlight variable 44
Custom floodlight variable 45
Custom floodlight variable 46
Custom floodlight variable 47
Custom floodlight variable 48
Custom floodlight variable 49
Custom floodlight variable 50
Custom floodlight variable 51
Custom floodlight variable 52
Custom floodlight variable 53
Custom floodlight variable 54
Custom floodlight variable 55
Custom floodlight variable 56
Custom floodlight variable 57
Custom floodlight variable 58
Custom floodlight variable 59
Custom floodlight variable 60
Custom floodlight variable 61
Custom floodlight variable 62
Custom floodlight variable 63
Custom floodlight variable 64
Custom floodlight variable 65
Custom floodlight variable 66
Custom floodlight variable 67
Custom floodlight variable 68
Custom floodlight variable 69
Custom floodlight variable 70
Custom floodlight variable 71
Custom floodlight variable 72
Custom floodlight variable 73
Custom floodlight variable 74
Custom floodlight variable 75
Custom floodlight variable 76
Custom floodlight variable 77
Custom floodlight variable 78
Custom floodlight variable 79
Custom floodlight variable 80
Custom floodlight variable 81
Custom floodlight variable 82
Custom floodlight variable 83
Custom floodlight variable 84
Custom floodlight variable 85
Custom floodlight variable 86
Custom floodlight variable 87
Custom floodlight variable 88
Custom floodlight variable 89
Custom floodlight variable 90
Custom floodlight variable 91
Custom floodlight variable 92
Custom floodlight variable 93
Custom floodlight variable 94
Custom floodlight variable 95
Custom floodlight variable 96
Custom floodlight variable 97
Custom floodlight variable 98
Custom floodlight variable 99
Custom floodlight variable 100
Audio completions
Audio first quartile completions
Audio midpoints
Audio third quartile completions
Audio mutes
Audio pauses
Audio plays
Audio replays
Audio unmutes
Audio companion clicks
Audio companion views
Html5 impressions
Provisional impressions
Paid social clicks
Paid social cost
Paid social impressions
Social engagement rate
Follows
Twitter leads generated
Likes
Twitter offers accepted
Other social interactions
Replies
Shares (external)
Shares (internal)
Total social engagements
Twitter app install clicks
Twitter buy now clicks
Twitter buy now purchases
Twitter url clicks
Twitter: video 100% in view for 3 seconds
Twitter: video 50% in view for 2 seconds
Transaction count
Floodlight impressions
View-through transaction count
Click-through transaction count
Cookie consented floodlight impressions
Cookie unconsented floodlight impressions
Duplicate consented floodlight impressions
Companion clicks
Companion views
Video progress events
Video skips
Trueview views
Activity delivery status
Click delivery status
Cost per activity
Cost per click
Cost per revenue
Effective cpm
Impression delivery status
Media cost
Planned media cost
Paid search actions
Paid search average position
Paid search click rate
Paid search clicks
Paid search cost
Paid search impressions
Paid search revenue
Paid search transactions
Paid search visits
Unique reach: average impression frequency
Unique reach: impression reach
Unique reach: click reach
Unique reach: total reach
Impressions (co-viewed)
Unique reach: average impression frequency (co-viewed)
Unique reach: average viewable impression frequency
Unique reach: impression reach (co-viewed)
Unique reach: incremental click reach
Unique reach: incremental impression reach
Unique reach: incremental total reach
Unique reach: incremental viewable impression reach
Unique reach: total reach (co-viewed)
Unique reach: viewable impression reach
Active view: viewable impression cookie reach
Cookie reach: average impression frequency
Cookie reach: click reach
Cookie reach: impression reach
Cookie reach: incremental click reach
Cookie reach: incremental impression reach
Cookie reach: incremental total reach
Cookie reach: total reach
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Frequently Asked Questions
What other marketing data sources can I connect alongside Campaign Manager 360?
Apart from Campaign Manager 360 sources, you can connect other Google products like Google Ads, Google Analytics 4, Google Ad-Manager, Search Ads 360, other PPC platforms like Facebook Ads and Microsoft Ads, social media like LinkedIn and TikTok, SEO tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaviyo.
If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.
Do I need a separate report builder to visualize Google Campaign Manager data?
No, you don’t need any other tool to visualize your Google Campaign Manager data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.
This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.
How to connect Campaign Manager 360 API to Whatagraph?
Whatagraph has a pre-built Campaign Manager 360 connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Campaign Manager 360 source is simple:
1. Go to the Data Sources menu and locate Campaign Manager 360 among the channels.
2. Click +Add new in the Accounts column.
3. Give your Campaign Manager 360 account a name and click Add account
4. From there, you’ll be redirected to Google to log in to your Google account
5. All done.
You have successfully created a new integration to your Campaign Manager 360 API, which allows you to use Campaign Manager 360 data in your reports and dashboards.
When you connect Google Campaign Manager data from your account to Whatagraph, you can organize your dynamic ad sets to get more granular insights into your advertising campaign management metrics. You can visualize data in various widgets and share the insights via automated email lists or live links for near real-time access.
How can I link Analytics 360 and Campaign Manager 360?
If you have the required Analytics 360 permission, you need to send a request to link your Analytics 360 property with a Campaign Manager 360 Advertiser:
1. Sign in to your Analytics 360 account.
2. Click Admin, and navigate to the account and property you want to link.
3. Click Google Marketing Platform > Campaign Manager 360 Linking in the Property column.
4. Click + New Campaign Manager 360 Link and under Campaign Manager 360 Advertisers, select Other advertisers.
5. Enter the Campaign Manager 360 Floodlight Configuration ID and the email address of the Campaign Manager 360 Admin. Find your Floodlight Configuration ID and click Continue.
6. Click Send Link Request. After reading the instructions in the pop-up, click Done.
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