Campaign Manager 360 Integration

Connect your Campaign Manager 360 data and use Whatagraph’s advanced visualization to analyze and share the performance of your Campaign Manager 360 campaigns. A fully managed Campaign Manager 360 integration pulls data directly from your Campaign Manager 360 API to help you demonstrate how your agency is turning your clients’ programmatic advertising budget into conversions. Blend your Campaign Manager 360 source data with other digital campaign performance metrics to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.

    Campaign Manager 360 API Integration
    reports built monhtly
    native integrations
    pre-made widgets
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
    Ogilvy logo
    n365 logo
    House dentsu logo
    upstick logo
    thrive logo
    Power digital logo
    havas logo
    mc cann logo

    Manage all your Campaign Manager 360 data with a direct connector to Campaign Manager 360 API

    Native integration

    Ready-made connection. No additional set up or connectors needed. Just log in and get data connected to your reports and dashboards.


    Manage and transform your data without code or technical knowledge. Blend, unify, aggregate, and group data points with ease.


    Create stunning visualizations of your connected and prepared cross-channel data. Quickly turning it into full reports, or standalone graphs, charts, funnels, and tables.

    Transfer to BigQuery

    Move data from this source to your warehouse for safer storage and faster analytics. Setting up the automated data flow in Whatagraph is fast and intuitive.

    Blend your Campaign Manager 360 metrics with actionable insights from other digital marketing platforms

    Quickly and securely combine demographics and conversion data from Google Campaign Manager and other marketing tools. An out-of-the-box Campaign Manager 360 connector lets you link any Campaign Manager 360 source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which marketing campaigns generated the most leads. Display the revenue from custom client attribution or compare ad serving and prospecting performance from multiple ad sets. Automate the way you report to your clients or stakeholders.
    Campaign Manager 360 Report
    PPC Overview Report
    Campaign Manager 360 Report

    Campaign Manager 360 metrics available instantly in Whatagraph

    Campaign Manager 360 Standard


    Campaign Manager 360 Floodlight


    Campaign Manager 360 Reach

    SVG image

    Find a metric for you

    Explore marketing automation and custom report features

    Linked reports

    Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

    Overview reports

    Monitor your overall performance across regions or accounts and find new opportunities for growth.

    Custom branding

    Add any logos, color themes, and link reports to your own domain name.

    Data blending

    Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What other marketing data sources can I connect alongside Campaign Manager 360?

    Apart from Campaign Manager 360 sources, you can connect other Google products like Google Ads, Google Analytics 4, Google Ad-Manager, Search Ads 360, other PPC platforms like Facebook Ads and Microsoft Ads, social media like LinkedIn and TikTok, SEO tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaviyo.


    If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

    Is CM360 API integration available in all pricing plans?

    Yes, CM360 API integration is available in all pricing plans, along with 45+ more integrations.

    Do I need a separate report builder to visualize Google Campaign Manager data?

    No, you don’t need any other tool to visualize your Google Campaign Manager data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.


    This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

    How to connect Campaign Manager 360 API to Whatagraph?

    Whatagraph has a pre-built Campaign Manager 360 connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Campaign Manager 360 source is simple:


    1. Go to the Data Sources menu and locate Campaign Manager 360 among the channels.


    2. Click +Add new in the Accounts column.


    3. Give your Campaign Manager 360 account a name and click Add account


    4. From there, you’ll be redirected to Google to log in to your Google account


     ​5. All done.


    You have successfully created a new integration to your Campaign Manager 360 API, which allows you to use Campaign Manager 360 data in your reports and dashboards.


    When you connect Google Campaign Manager data from your account to Whatagraph, you can organize your dynamic ad sets to get more granular insights into your advertising campaign management metrics. You can visualize data in various widgets and share the insights via automated email lists or live links for near real-time access.

    How can I link Analytics 360 and Campaign Manager 360?

    If you have the required Analytics 360 permission, you need to send a request to link your Analytics 360 property with a Campaign Manager 360 Advertiser:


    1. Sign in to your Analytics 360 account.


    2. Click Admin, and navigate to the account and property you want to link.


    3. Click Google Marketing Platform > Campaign Manager 360 Linking in the Property column.


    4. Click + New Campaign Manager 360 Link and under Campaign Manager 360 Advertisers, select Other advertisers.


    5. Enter the Campaign Manager 360 Floodlight Configuration ID and the email address of the Campaign Manager 360 Admin. Find your Floodlight Configuration ID and click Continue.


    6. Click Send Link Request. After reading the instructions in the pop-up, click Done.

    Need more help with getting started?

    An image of the Whatagraph dashboard, with a custom reporting template

    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

    What others think about Whatagraph

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

    Capterra verified review by

    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

    Capterra verified review by

    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

    Capterra verified review by

    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

    Capterra verified review by

    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

    Capterra verified review by

    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

    Capterra verified review by

    Orsolya S., Online Marketing Manager

    Ready for insights?

    It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

    • Free for 7 days
    • No credit card required
    • Live chat support
    • Cancel anytime
    Start Reporting For Free

    No credit card required

    Cross channel reporting template with Whatagraph