Campaign Manager 360 Integration

Connect your Campaign Manager 360 data and use Whatagraph’s advanced visualization to analyze and share the performance of your Campaign Manager 360 campaigns. A fully managed Campaign Manager 360 integration pulls data directly from your Campaign Manager 360 API to help you demonstrate how your agency is turning your clients’ programmatic advertising budget into conversions. Blend your Campaign Manager 360 source data with other digital campaign performance metrics to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.

Campaign Manager 360 API Integration
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Manage all your Campaign Manager 360 data with a direct connector to Campaign Manager 360 API

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Connect
Connect to your sources with a stable, native integration that doesn't break. No extra connectors or set up needed.
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Organize
Manage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.
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Visualize
Ask AI to create stunning reports from your cross-channel data in seconds. Customize reports instantly from just a screenshot or a prompt.
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Transfer to BigQuery
Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend your Campaign Manager 360 metrics with actionable insights from other digital marketing platforms

Quickly and securely combine demographics and conversion data from Google Campaign Manager and other marketing tools. An out-of-the-box Campaign Manager 360 connector lets you link any Campaign Manager 360 source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which marketing campaigns generated the most leads. Display the revenue from custom client attribution or compare ad serving and prospecting performance from multiple ad sets. Automate the way you report to your clients or stakeholders.
Campaign Manager 360 Report
PPC Overview Report
Campaign Manager 360 Report

Campaign Manager 360 metrics available instantly in Whatagraph

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Booked impressions
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Booked activities
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Booked clicks
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Impressions
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Roadblock impressions
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Clicks
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Click rate
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Dv360 cost (account currency)
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Dv360 cost usd
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Begin to render eligible impressions
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Begin to render impressions
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Booked viewable impressions
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Cookie unconsented clicks
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Cookie unconsented impressions
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Downloaded impressions
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Inactive impressions
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Tracked ads
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Vendor blocked ads
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Invalid impressions
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Invalid clicks
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% invalid impressions
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% invalid clicks
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General invalid traffic (givt) active view audible impressions
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General invalid traffic (givt) active view eligible impressions
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General invalid traffic (givt) active view measurable impressions
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General invalid traffic (givt) active view viewable impressions
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General invalid traffic (givt) begin to render impressions
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General invalid traffic (givt) clicks
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General invalid traffic (givt) impressions
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General invalid traffic (givt) tracked ads
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Invalid active view audible impressions
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Invalid active view eligible impressions
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Invalid active view measurable impressions
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Invalid active view viewable impressions
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Invalid begin to render impressions
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Invalid tracked ads
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Total conversions
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Total revenue
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Revenue per click
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Revenue per thousand impressions
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Activity per click
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Activity per thousand impressions
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Click-through conversions
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Click-through revenue
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View-through conversions

Explore marketing automation and custom report features

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Linked reports
Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.
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Overview reports
Monitor your overall performance across regions or accounts and find new opportunities for growth.
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Custom branding
Add any logos, color themes, and link reports to your own domain name.
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Data blending
Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

What other marketing data sources can I connect alongside Campaign Manager 360?

Apart from Campaign Manager 360 sources, you can connect other Google products like Google Ads, Google Analytics 4, Google Ad-Manager, Search Ads 360, other PPC platforms like Facebook Ads and Microsoft Ads, social media like LinkedIn and TikTok, SEO tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaviyo.

If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

Do I need a separate report builder to visualize Google Campaign Manager data?

No, you don’t need any other tool to visualize your Google Campaign Manager data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

How to connect Campaign Manager 360 API to Whatagraph?

Whatagraph has a pre-built Campaign Manager 360 connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Campaign Manager 360 source is simple:

1. Go to the Data Sources menu and locate Campaign Manager 360 among the channels.

2. Click +Add new in the Accounts column.

3. Give your Campaign Manager 360 account a name and click Add account

4. From there, you’ll be redirected to Google to log in to your Google account

​5. All done.

You have successfully created a new integration to your Campaign Manager 360 API, which allows you to use Campaign Manager 360 data in your reports and dashboards.

When you connect Google Campaign Manager data from your account to Whatagraph, you can organize your dynamic ad sets to get more granular insights into your advertising campaign management metrics. You can visualize data in various widgets and share the insights via automated email lists or live links for near real-time access.

How can I link Analytics 360 and Campaign Manager 360?

If you have the required Analytics 360 permission, you need to send a request to link your Analytics 360 property with a Campaign Manager 360 Advertiser:

1. Sign in to your Analytics 360 account.

2. Click Admin, and navigate to the account and property you want to link.

3. Click Google Marketing Platform > Campaign Manager 360 Linking in the Property column.

4. Click + New Campaign Manager 360 Link and under Campaign Manager 360 Advertisers, select Other advertisers.

5. Enter the Campaign Manager 360 Floodlight Configuration ID and the email address of the Campaign Manager 360 Admin. Find your Floodlight Configuration ID and click Continue.

6. Click Send Link Request. After reading the instructions in the pop-up, click Done.

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Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

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We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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