Search Ads 360 Integration

Connect your Search Ads 360 data and use Whatagraph’s advanced visualization to analyze and share the performance of your Search Ads 360 campaigns. A fully managed Search Ads 360 integration pulls data directly from your Search Ads 360 API to help you demonstrate how your agency is turning your clients’ programmatic advertising budget into conversions. Blend your Search Ads 360 source data with other digital campaign performance metrics to present a holistic image. Share insights from your marketing data automatically as scheduled emails or live links.

    Search Ads 360 API Integration
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    Manage all your Search Ads 360 data with a direct connector to Search Ads 360 API

    Native integration

    Ready-made connection. No additional set up or connectors needed. Just log in and get data connected to your reports and dashboards.


    Manage and transform your data without code or technical knowledge. Blend, unify, aggregate, and group data points with ease.


    Create stunning visualizations of your connected and prepared cross-channel data. Quickly turning it into full reports, or standalone graphs, charts, funnels, and tables.

    Transfer to BigQuery

    Move data from this source to your warehouse for safer storage and faster analytics. Setting up the automated data flow in Whatagraph is fast and intuitive.

    Blend your Search Ads 360 metrics with actionable insights from other digital marketing platforms

    Quickly and securely combine demographics and conversion data from SA360 and other marketing tools. An out-of-the-box Search Ads 360 connector lets you link any Search Ads 360 source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which marketing campaigns generated the most leads. Display the revenue from custom client attribution or compare ad serving and performance from multiple search marketing campaigns. Automate the way you report to your clients or stakeholders.
    Search Ads 360 Report
    PPC Overview Report
    Search Ads 360 Report

    Search Ads 360 metrics available instantly in Whatagraph

    Search Ads 360 Ad Group Ads


    Search Ads 360 Ad Group Assets


    Search Ads 360 Ad Group Audience Views


    Search Ads 360 Ad Groups


    Search Ads 360 Age Range Views


    Search Ads 360 Asset Set Assets

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    Find a metric for you

    Explore marketing automation and custom report features

    Linked reports

    Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

    Overview reports

    Monitor your overall performance across regions or accounts and find new opportunities for growth.

    Custom branding

    Add any logos, color themes, and link reports to your own domain name.

    Share and automate

    Share a link to live report with interactive data and date range picking. Schedule report send out customizing emails and notifications to review.


    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What other marketing data sources can I connect alongside Search Ads 360?

    Apart from Search Ads 360 sources, you can connect other Google products like Google Ads, Google Analytics 4, Google Ad-Manager, Display & Video 360, other PPC platforms like Facebook Ads and Microsoft (Bing Ads), social media like LinkedIn and TikTok, search engine optimization tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaviyo.


    If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

    Is SA360 API integration available in all pricing plans?

    Yes, SA360 API integration is available in all pricing plans, along with 45+ more integrations.

    Do I need a separate report builder to visualize Google SA360 data?

    No, you don’t need any other tool to visualize your Google SA360 data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.


    This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

    How to connect Search Ads 360 API to Whatagraph?

    Whatagraph has a pre-built Search Ads 360 connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Search Ads 360 source is simple:


    1. Go to the Data Sources menu and locate Search Ads 360 among the channels.


    2. Click +Add new in the Accounts column.


    3. Give your Search Ads 360 account a name and click Add account


    4. From there, you’ll be redirected to Google to log in to your Google account


     ​5. All done.


    You have successfully created a new integration to your Search Ads 360API, which allows you to use SA360 data in your reports and dashboards.


    When you connect Google SA360 data from your account to Whatagraph, you can organize your dynamic ad sets to get more granular insights into your advertising campaign management metrics. You can visualize data in various widgets and share the insights via automated email lists or live links for near real-time access.

    What is the difference: Search Ads 360 vs Google Ads?

    The main difference between Search Ads 360 and Google Ads is that SA360 offers campaign management capabilities, bidding strategies, audience targeting, and automated ad optimization rules, while Google Ads allows advertisers to create and launch ad campaigns quickly and simplifies the campaign management process.


    Another difference is that SA360 (former DoubleClick Search) is much more expensive than Google Ads, due to its enterprise-level and campaign management features.

    What are the benefits of the new Search Ads 360 Reporting API?

    A new Search Ads 360 Reporting API that unifies reporting and querying was released recently. The new API provides flexibility and enhanced performance for managing and processing your Search Ads 360 reporting data at scale. It’s a recommended upgrade for all SA360 API users. Google has also released a migration guide to help you upgrade to the new SA360 Reporting API.

    Need more help with getting started?

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