Google Analytics Report Template

Use this Google Analytics report template to get an in-depth performance overview of your website and view essential KPIs in one place.

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Traffic acquisition overview

Get a brief summary that includes all the essential Google Analytics metrics. Here, you’ll find everything you need to evaluate your website’s performance: the bounce rate, session duration, visitor growth, traffic sources, and conversions.

Analytics report template with user behavior overview

Assess user behavior data and see how visitors are interacting with the content on your site. Web analytics like page views, pages per session, and most popular content pieces will be presented in a clear and easy-to-understand marketing report.

Custom Google Analytics Reports with detailed audience metrics

Dive deep into the traffic acquisition and most prevalent pages along with their metrics. Here, you’ll see countries the traffic comes from, common user search queries, referral traffic, demographic data, and categorize pages based on goal conversions.

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This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

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Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

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Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyze data, to change the strategy, and also to create reports clients will understand.

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Thiago A, Digital Marketer

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Ashley S, Social Media & Content Co-ordinator

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Kyle R, Digital Marketing Specialist

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Jasper C, Social Ads Specialist

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Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

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Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

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Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

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Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

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Andrea R, Marketing Executive

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

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Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

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Mich C, Digital Leader

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Daniel W, General Manager

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Andrea R, Marketing Executive

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Ashley S, Social Media & Content Co-ordinator

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Kyle R, Digital Marketing Specialist

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Jasper C, Social Ads Specialist

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Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

G2.com verified review by

Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

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Mich C, Digital Leader

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Daniel W, General Manager

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Andrea R, Marketing Executive

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Bring All Your Marketing Reporting Tools Under One Roof

Connect & pull data from any of the 40+ popular integrations using our analytics reporting tool. Start appreciating the convenience of marketing analytics reporting by easily accessing real-time data for needed accounts.

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Cross-channel reporting & tracking KPIs across different marketing reporting tools has never been so simple. Combine data & metrics from all of your accounts to analyze all your marketing efforts with our marketing analytics tool.

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Send automated digital marketing reports to your client or team members' inboxes to always keep them on the same page. Choose the needed time period and frequency of sending, and you'll never miss another deadline again.

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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

How do I create a Google Analytics report?

To create this report, sign in to your Google Analytics account, then navigate to your view. Once you’re here, open Reports, click on Customization and select Custom Reports.
Afterward, select New Custom Report, and enter a Title. If you need more than one tab, select the +add report tab option. Then, select your report type from Explorer, Flat Table, Map Overlay, or Funnel options.
Now, you should be able to define your dimension and metrics. Keep in mind that options may be different depending on your report type. If you need to limit the report to specific dimensions, select the +add filter option.
In the drop-down menu, select where your report should appear. You can either pick specific views or select the All views associated with this account. Finally, click Save.
Alternatively, you can use a data visualization platform like Whatagraph. It offers Google Analytics integration and pre-made Google Analytics report templates, allowing you to visualize and monitor data in real-time.

What should be included in a Google Analytics report template?

There are different types of Google Analytics reports, including Landing Pages Report, Mobile Overview Report, and others. However, these are the top nine web metrics and analytics to include in your Google Analytics report:
1. Acquisition overview
2. Organic search metrics
3. Social overview
4. Bounce rate
5. Traffic sources
6. Conversions
7. Interactions per visit
8. Exit pages
9. Goal completions
These metrics can help you gauge the effectiveness of your SEO strategy, track eCommerce store performance, social media referral traffic. A comprehensive digital marketing strategy starts with a detailed Google Analytics data report. Of course, you could always use a pre-build analytics report template to expedite the reporting process.

What Google Analytics should I report to the client?

Here are the top 5 Google Analytics reports to give your client and help them see their business overview:
1. Organic Traffic Landing Page report
2. Customer Acquisition report
3. Email Assessment report
4. Time of Day/Day of Week Transaction report
5. Device Comparison report
How you conduct client reporting will depend on their business objectives. Make sure you have a good understanding of your client's goals and create reports that summarise essential KPIs.

How do I share a Google Analytics report?

To share a saved Google Analytics report, navigate to Customization, and click on Saved Reports. Then, select the report you’re looking for and click the Share option. If you create a report with Whatagraph, you can automate your report delivery based on a time of your client's choosing. Whatagraph also has over 40 different integration options with the most popular digital marketing tools. You can create reports using a variety of data sources to create the most in-depth marketing and eCommerce reports.

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