Free StackAdapt Dashboard Template

Stop rebuilding StackAdapt reports from scratch every month.

Use this ready-made StackAdapt dashboard template that pulls your metrics automatically and turns raw data into actionable insights in seconds.

StackAdapt Dashboard Template - Dashboard with key metrics, charts, and performance summaries.

Create Custom StackAdapt Reports in Seconds

With Whatagraph IQ, just tell us what you need, and we'll build a stunning StackAdapt report for you in seconds. No templates or manual setup needed.

How To Use Whatagraph’s StackAdapt Report Template

What is a Stackadapt dashboard?

A StackAdapt dashboard is a centralized marketing dashboard that pulls your programmatic campaign data into one place - so you can track performance and share results without manually exporting from StackAdapt's native interface every time.

The need for StackAdapt dashboards is only growing. StackAdapt is one of the fastest-growing demand-side platforms (DSPs) on the market, used by over 12,900 companies. With programmatic ad spend hitting $595 billion in 2024 and forecast to reach nearly $800 billion by 2028 (Statista, 2025), more budget is flowing through DSPs than ever - and clients expect to see where every dollar went.

A well-built StackAdapt dashboard gives you a system to prove ROI. The right setup should help you:

✅ Track the programmatic metrics that matter most - impressions, clicks, conversions, CTR, video completion rate, and ROAS - all in one view

✅ Break down campaign performance by campaign type, ad name, city, and device - so you know exactly where to shift budget

✅ Visualize performance trends with charts, goal widgets, and period-over-period comparisons - not just raw numbers

✅ Tailor the layout to each client's goals and brand without rebuilding from scratch each time

✅ Share results through live links, scheduled PDFs, or automated email delivery

All of that is possible with Whatagraph. Here's the full workflow:

1. Connect directly to your StackAdapt account. No CSV exports, no manual data pulls.

2. Build (or customize) your dashboard. Use a pre-built StackAdapt template, or use Whatagraph IQ to generate one from a simple prompt

3. Add AI-insights with IQ summaries. IQ reads your actual data and writes a summary automatically - in 18 languages.

4. Automate delivery via Slack or Email. Send live links, export as CSV or PDF - whatever your workflow, Whatagraph supports it.

5. Query your data with Whatagraph MCP. Once your StackAdapt data is connected, Whatagraph MCP lets you connect your account directly to Claude or ChatGPT for further analysis.

You can ask plain-language questions about your campaigns - without opening a dashboard or pulling a report.

Try prompts like:

  • "Which StackAdapt campaigns have the highest CPM this month?"
  • "Show me CTR and conversion rate by ad type for the last 30 days."
  • "Which campaigns are overpacing on budget this week?"

Full setup guide: Connect Whatagraph to your AI assistant with MCP.

What To Include In A StackAdapt Dashboard Template

A good StackAdapt dashboard template doesn’t dump data.

It tells a story about your campaign performance, highlights what’s working, and makes it easy to optimize your programmatic advertising.

Based on StackAdapt dashboards created by marketers on Whatagraph, here’s how to build a marketing dashboard that actually drives decisions.

1. Key Campaign Performance Numbers

Key Campaign Performance Numbers - Campaign metrics showing impressions, clicks, conversions, and completion rates.This is your executive snapshot.

Core StackAdapt Metrics To Visualize

  • Impressions
  • Unique impressions
  • Clicks
  • Conversions
  • CTR
  • Video completion rate
  • Audio completion rate

If you’re running PPC or programmatic ad campaigns, these are your non-negotiables.

Optional additions:

  • Spend
  • Revenue
  • ROAS
  • Conversion rate
  • CPM
  • CPC

These KPIs prove ROI fast.

There's a ton of metrics that we as marketers look at that would make no sense and probably overwhelm the customers. So we always try to be very specific about what the client's goal is and then just show the metrics for that. - Cheyenne Skye, Digital Marketing Analyst, Noise New Media

2. Goal Pacing

Goals - Dashboard showing Impressions, Clicks, Conversions, Video & Audio progress.

Your StackAdapt dashboard template should include a goals vs. actual module.

  • Impressions goal
  • Clicks goal
  • Conversions goal
  • Video completed goal
  • Audio completed goal

3. Performance Summary + Insights

Performance Summary - Text summary of a campaign's performance.

Add a written performance summary widget. Include:

  • Highlights (e.g., high CTR, strong ROAS)
  • Top-performing campaign
  • Top-performing ad
  • Optimization direction

This is where Whatagraph IQ can help you save time. It auto-generates actionable insights based on your connected data instead of having to manually write them out. No hallucinations.

One of the biggest mistakes that marketers make when creating reports is just adding screenshots of performance charts without any context or analysis. Your role is to be a non-fiction storyteller. - Janet Mesh, CEO and Co-Founder, Aimtal

4. Impressions vs Clicks Over Time

Impressions Vs Clicks - A bar and line graph displays impressions and clicks over time.

The template includes a time-series dual-axis chart showing:

  • Impressions (left axis) - bar graph
  • Clicks (right axis) - line graph

This helps visualize:

  • Engagement consistency
  • Seasonal spikes
  • Delivery pacing
  • Campaign fatigue

Optional: add Conversions as a third line.

5. ROAS Breakdown

ROAS By Campaign Type, Name, And Ad Name - Three donut charts showing return on ad spend by different categories.

Programmatic advertising lives and dies by ROAS.

The template breaks down:

  • ROAS by Campaign Type
  • ROAS by Campaign Name
  • ROAS by Ad Name

Visualizing ROAS this way helps you:

  • Identify top spend drivers
  • Reallocate budget
  • Optimize faster

This section proves return on ad spend clearly.

Most clients don't care about every minor metric; they want performance related to buying revenue or leads, customer acquisition, and the like. I build reports around insights and trends rather than drowning clients in data tables. - Anton Kovalchuk, the founder of QliqQliq

6. Campaign Performance by City

Campaign Performance By City - Table of campaign performance metrics by city.

Break down Campaign Performance by city, region, or any other dimension your clients or stakeholders want to see.

Metrics to include:

  • Impressions
  • Clicks
  • Conversions
  • Revenue
  • ROAS

→ Shift spend to cities generating higher conversion rate and ROAS.

7. Ad-Level Performance

Ad Performance - A table with ad names, impressions, clicks, conversions, and video completion rates.

Break down performance by ad name. Include:

  • Impressions
  • Clicks
  • Conversions
  • Video completion rate
  • CTR
  • ROAS (if available)

This helps media buyers optimize ad creatives fast.

8. Device Breakdown (Audience Behavior)

Clicks By Device And Conversions Stackadapt Dashboard Template - Three donut charts showing clicks and conversions by device.

Visualize device performance using donut charts.

  • Impressions by Device
  • Clicks by Device
  • Conversions by Device

Device insights help you:

  • Adjust bids
  • Refine targeting
  • Optimize landing pages
  • Improve conversion rate

This is especially important for cross-device digital advertising strategies.

Recommendations - A light green box lists three recommended next steps with text on a turquoise background.End your dashboard with clear optimization recommendations such as:

  • Reallocate budget to high-ROAS campaign types
  • Increase investment in top-performing ads
  • Scale winning cities
If your report doesn't include 'what we're doing next', it's incomplete. - Alexander Mitrofanov, Senior Paid Media Specialist, Tag Worldwide

Connect All Your Marketing Accounts and Sources

Bring all your marketing data into one place with no-code, stable connectors that you don't need to babysit. 

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Why Marketers Love Whatagraph

Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.

Lars Maat

Lars Maat

Co-Founder @ Maatwerk Online

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Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer.

Kim Strickland

Kim Strickland

Digital Marketing Specialist @ Peak Seven

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Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights.

Danielle Roberts

Danielle Roberts

Director of Implementation & Support @ Rentable

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Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.

Stef Oosterik

Stef Oosterik

Quality Manager @ Dtch. Digitals

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Frequently Asked Questions

Have more questions? We answered them below.

Which metrics should agencies track in StackAdapt reporting?

If you’re running StackAdapt ad campaigns, these are the non-negotiables:

 

Core Delivery Metrics

 

- Impressions

 

- Unique impressions

 

- Clicks

 

- CTR

 

These tell you if your ads are being seen and engaged with.

 

Conversion Metrics

 

- Conversions

 

- Conversion rate

 

- Cost per conversion

 

- Revenue

 

- ROAS

 

This is how you prove ROI to clients.

 

Video & Audio Metrics

 

- Video completion rate

 

- 50% / 75% / 100% video watched

 

- Audio completion rate

 

Critical for awareness and upper-funnel campaign performance.

 

Optimization Breakdowns

 

- ROAS by campaign

 

- ROAS by ad

 

- Performance by device

 

- Performance by city/geo

 

These help you optimize budgets fast.

 

If you want stronger reporting, blend StackAdapt metrics with:

 

- Google Analytics (post-click behavior)

 

- Facebook Ads

 

- LinkedIn

 

- CRM data

 

That’s when StackAdapt reporting becomes full-funnel, not just top-of-funnel.

How do agencies white label StackAdapt reports?

Agencies white label StackAdapt reports using Whatagraph. 

 

With Whatagraph IQ, you can just upload a screenshot of your client’s brandbook or type in a prompt (e.g. “make the report look like a batman movie”), and we’ll automatically detect the fonts and colors and apply them to your report.

 

You can still fine-tune the colors and fonts to your liking. And in seconds, you will get a perfectly white labeled and stunning StackAdapt report. 

 

You can also:

 

- Create custom domains to host your report on and share with clients

 

- Upload custom images and banners to your reports (e.g. your client’s logo)

 

- Add icons to widgets and style the icons in your or your client’s brand colors

Can I schedule a report to generate weekly StackAdapt KPIs?

Yes. On Whatagraph, all you need to do is go into your StackAdapt report and change the date range on the top to weekly. And all your KPIs and widgets in the report will be automatically updated. 

How do large agencies report on StackAdapt metrics across multiple clients?

Large agencies report on StackAdapt metrics across multiple clients using Whatagraph.

 

Here’s how it works:

 

Step 1. Bring in your data from 60+ marketing channels in seconds using native, stable integrations that you don’t need to babysit.

 

Step 2. Create different folders for different clients to keep reports neat and tidy.

 

Step 3. Create one StackAdapt “master” template using the dashboard template we shared above.

 

Step 4. Duplicate that master StackAdapt template for every client and just swap out the data sources.

 

Step 5. Automate each report to go out to each client’s email on specific dates, times, and frequencies. 

 

This makes it super easy and fast to report on StackAdapt metrics no matter how many clients you have. 

How can I create a custom dashboard template for StackAdapt?

You can create a custom dashboard template for StackAdapt on Whatagraph this way: 

 

1. Create a free Whatagraph account (no credit card required and no expiration date)

 

2. Connect your StackAdapt data sources

 

3. Use a pre-made StackAdapt report template

 

4. Edit or create widgets and new report tabs with Whatagraph IQ (AI)

 

5. Style the report in your brand (or your client’s)

 

6. Automate delivery or share live dashboards 

How do I customize the StackAdapt dashboard to track specific campaign goals?

StackAdapt's native interface is built for campaign execution, not client reporting. For anything beyond basic checks, a third-party reporting tool, like Whatagraph, gives you far more flexibility.

 

Here’s how to tailor Whatagraph to track specific campaign goals:

 

1. Set your goal pacing widgets

 

Add a goals vs. actuals module at the top of the dashboard. For each KPI your client or team is optimizing toward - impressions, clicks, conversions, video completions, or audio completions - set a target and let the widget track progress in real time. 

 

This makes it immediately clear whether campaigns are on pace.

 

2. Choose the metrics that match your campaign objective

 

Not every StackAdapt campaign has the same goal. Pull in only the KPIs that map to what you're trying to prove:

 

  • Brand awareness campaigns: impressions, unique impressions, CPM, video completion rate
  • Performance campaigns: clicks, conversions, CTR, CPC, conversion rate
  • Revenue-focused campaigns: ROAS, revenue, spend, cost per conversion

 

Skip the metrics that don't relate to the campaign objective. A dashboard that shows everything tells nothing.

 

3. Break down performance by the dimensions that matter

 

Add campaign-level, ad-level, city-level, or device-level breakdowns depending on what your client wants to optimize. 

 

If they're focused on geographic performance, a city breakdown with impressions, clicks, conversions, and ROAS gives them a clear picture of where to shift budget. 

 

If they're testing creatives, an ad-level table with CTR and video completion rate answers the question faster than any written summary.

 

4. Brand it to match your client

 

With Whatagraph IQ Themes, upload your client's logo and IQ generates a matching visual style automatically - fonts, colors, and layout adjusted in one step. 

 

No manual design work.

 

5. Add AI-generated optimization recommendations

 

Turn on Whatagraph IQ Summary to auto-generate a performance summary and next-steps section based on your actual campaign data.

 

And if you want to dig deeper between reporting cycles, Whatagraph MCP lets you connect your StackAdapt data directly to Claude or ChatGPT. Ask plain-language questions like:

 

  • "Which campaign type has the highest ROAS this month?"
  • “Show me the conversion rate by city for the last 30 days.”
  • “Which ads are underperforming on CTR compared to last month?”

Can I schedule a report to generate weekly StackAdapt KPIs?

Yes. Once your StackAdapt account is connected to Whatagraph, automated report delivery takes a few minutes to set up and runs without any manual input after that.

 

Here's how to do it:

 

Connect your StackAdapt data source - Add StackAdapt as a source in Whatagraph. The connector is stable and self-healing, so you're not chasing broken links between reporting cycles.

 

Build your weekly KPI view - Set up your dashboard with the metrics you want to track weekly: impressions, clicks, CTR, conversions, CPC, ROAS, and any goal pacing widgets. Use a rolling 7-day date range so the data always reflects the most recent week.

 

Set up automated delivery - Go to the Share settings and schedule delivery by email, live link, or PDF. Choose weekly cadence, set the day and time, and add your recipients. Your StackAdapt KPI report lands in their inbox automatically, every week.

 

Let IQ write the context - With Whatagraph IQ Summary enabled, the report auto-generates a plain-language performance summary each time it sends. Your client gets the numbers and the narrative - without you writing a single line.

 

For teams that need on-demand answers between weekly reports, Whatagraph MCP connects your StackAdapt data to Claude or ChatGPT. 

 

Ask questions like "How are my campaigns pacing against last week?" or "Which ad types had the highest CTR this week?" and get instant answers without waiting for the next scheduled send.

How do agencies white-label StackAdapt reports?

Agencies white label StackAdapt reports using Whatagraph. 

 

With Whatagraph IQ, you can just upload a screenshot of your client’s brandbook or type in a prompt (e.g. “make the report look like a batman movie”), and we’ll automatically detect the fonts and colors and apply them to your report.

 

You can still fine-tune the colors and fonts to your liking. And in seconds, you will get a perfectly white labeled and stunning StackAdapt report. 

 

You can also:

 

- Create custom domains to host your report on and share with clients

 

- Upload custom images and banners to your reports (e.g. your client’s logo)

 

- Add icons to widgets and style the icons in your or your client’s brand colors

How do large agencies report on StackAdapt metrics across multiple clients?

Large agencies report on StackAdapt metrics across multiple clients using Whatagraph.

 

Here’s how it works:

 

Step 1. Bring in your data from 60+ marketing channels in seconds using native, stable integrations that you don’t need to babysit.

 

Step 2. Create different folders for different clients to keep reports neat and tidy.

 

Step 3. Create one StackAdapt “master” template using the dashboard template we shared above.

 

Step 4. Duplicate that master StackAdapt template for every client and just swap out the data sources.

 

Step 5. Automate each report to go out to each client’s email on specific dates, times, and frequencies. 

 

This makes it super easy and fast to report on StackAdapt metrics, no matter how many clients you have.

How can I create a custom dashboard template for StackAdapt?

You can create a custom dashboard template for StackAdapt on Whatagraph this way: 

 

1. Create a free Whatagraph account (no credit card required and no expiration date)

 

2. Connect your StackAdapt data sources

 

3. Use a pre-made StackAdapt report template

 

4. Edit or create widgets and new report tabs with Whatagraph IQ (AI)

 

5. Style the report in your brand (or your client’s)

 

6. Automate delivery or share live dashboards