Free StackAdapt Dashboard Template

Stop rebuilding StackAdapt reports from scratch every month.

Use this ready-made StackAdapt dashboard template that pulls your metrics automatically and turns raw data into actionable insights in seconds.

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StackAdapt Dashboard Template - Dashboard with key metrics, charts, and performance summaries.

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How To Use Whatagraph’s StackAdapt Report Template

What To Include In A StackAdapt Dashboard Template

A good StackAdapt dashboard template doesn’t dump data.

It tells a story about your campaign performance, highlights what’s working, and makes it easy to optimize your programmatic advertising.

Based on StackAdapt dashboards created by marketers on Whatagraph, here’s how to build a marketing dashboard that actually drives decisions.

1. Key Campaign Performance Numbers

Key Campaign Performance Numbers - Campaign metrics showing impressions, clicks, conversions, and completion rates. This is your executive snapshot.

Core StackAdapt Metrics To Visualize

Impressions
Unique impressions
Clicks
Conversions
CTR
Video completion rate
Audio completion rate

If you’re running PPC or programmatic ad campaigns, these are your non-negotiables.

Optional additions:

Spend
Revenue
ROAS
Conversion rate
CPM
CPC

These KPIs prove ROI fast.

2. Goal Pacing

Goals - Dashboard showing Impressions, Clicks, Conversions, Video & Audio progress.

Your StackAdapt dashboard template should include a goals vs. actual module.

Impressions goal
Clicks goal
Conversions goal
Video completed goal
Audio completed goal

3. Performance Summary + Insights

Performance Summary - Text summary of a campaign's performance.

Add a written performance summary widget. Include:

Highlights (e.g., high CTR, strong ROAS)
Top-performing campaign
Top-performing ad
Optimization direction

This is where Whatagraph IQ can help you save time. It auto-generates actionable insights based on your connected data instead of having to manually write them out. No hallucinations.

4. Impressions vs Clicks Over Time

Impressions Vs Clicks - A bar and line graph displays impressions and clicks over time.

The template includes a time-series dual-axis chart showing:

Impressions (left axis) - bar graph
Clicks (right axis) - line graph

This helps visualize:

Engagement consistency
Seasonal spikes
Delivery pacing
Campaign fatigue

Optional: add Conversions as a third line.

5. ROAS Breakdown

ROAS By Campaign Type, Name, And Ad Name - Three donut charts showing return on ad spend by different categories.

Programmatic advertising lives and dies by ROAS.

The template breaks down:

ROAS by Campaign Type
ROAS by Campaign Name
ROAS by Ad Name

Visualizing ROAS this way helps you:

Identify top spend drivers
Reallocate budget
Optimize faster

This section proves return on ad spend clearly.

6. Campaign Performance by City

Campaign Performance By City - Table of campaign performance metrics by city.

Break down Campaign Performance by city, region, or any other dimension your clients or stakeholders want to see.

Metrics to include:

Impressions
Clicks
Conversions
Revenue
ROAS

→ Shift spend to cities generating higher conversion rate and ROAS.

7. Ad-Level Performance

Ad Performance - A table with ad names, impressions, clicks, conversions, and video completion rates.

Break down performance by ad name. Include:

Impressions
Clicks
Conversions
Video completion rate
CTR
ROAS (if available)

This helps media buyers optimize ad creatives fast.

8. Device Breakdown (Audience Behavior)

Clicks By Device And Conversions Stackadapt Dashboard Template - Three donut charts showing clicks and conversions by device.

Visualize device performance using donut charts.

Impressions by Device
Clicks by Device
Conversions by Device

Device insights help you:

Adjust bids
Refine targeting
Optimize landing pages
Improve conversion rate

This is especially important for cross-device digital advertising strategies.

9. Recommended Next Steps

Recommendations - A light green box lists three recommended next steps with text on a turquoise background. End your dashboard with clear optimization recommendations such as:

Reallocate budget to high-ROAS campaign types
Increase investment in top-performing ads
Scale winning cities

Connect All Your Marketing Accounts and Sources

Bring all your marketing data into one place with no-code, stable connectors that you don't need to babysit.

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Why Marketers Love Reporting on Whatagraph

Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.

Lars Maat

Co-Founder @ Maatwerk Online

Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer.

Kim Strickland

Digital Marketing Specialist @ Peak Seven

Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights.

Danielle Roberts

Director of Implementation & Support @ Rentable

Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.

Stef Oosterik

Quality Manager @ Dtch. Digitals

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Frequently Asked Questions

Have more questions? We answered them below.

What is a StackAdapt dashboard?

A StackAdapt dashboard is a centralized marketing dashboard that visualizes your StackAdapt campaign performance in one place.

Instead of digging through the StackAdapt UI or exporting a spreadsheet, the dashboard shows:

- Impressions

- Clicks

- CTR

- Conversions

- Conversion rate

- ROAS

- Video & audio completion rates

- Spend and revenue

In a clean, real-time format.

Which metrics should agencies track in StackAdapt reporting?

If you’re running StackAdapt ad campaigns, these are the non-negotiables:

Core Delivery Metrics

- Impressions

- Unique impressions

- Clicks

- CTR

These tell you if your ads are being seen and engaged with.

Conversion Metrics

- Conversions

- Conversion rate

- Cost per conversion

- Revenue

- ROAS

This is how you prove ROI to clients.

Video & Audio Metrics

- Video completion rate

- 50% / 75% / 100% video watched

- Audio completion rate

Critical for awareness and upper-funnel campaign performance.

Optimization Breakdowns

- ROAS by campaign

- ROAS by ad

- Performance by device

- Performance by city/geo

These help you optimize budgets fast.

If you want stronger reporting, blend StackAdapt metrics with:

- Google Analytics (post-click behavior)

- Facebook Ads

- LinkedIn

- CRM data

That’s when StackAdapt reporting becomes full-funnel, not just top-of-funnel.

How do agencies white label StackAdapt reports?

Agencies white label StackAdapt reports using Whatagraph.

With Whatagraph IQ, you can just upload a screenshot of your client’s brandbook or type in a prompt (e.g. “make the report look like a batman movie”), and we’ll automatically detect the fonts and colors and apply them to your report.

You can still fine-tune the colors and fonts to your liking. And in seconds, you will get a perfectly white labeled and stunning StackAdapt report.

You can also:

- Create custom domains to host your report on and share with clients

- Upload custom images and banners to your reports (e.g. your client’s logo)

- Add icons to widgets and style the icons in your or your client’s brand colors

Can I schedule a report to generate weekly StackAdapt KPIs?

Yes. On Whatagraph, all you need to do is go into your StackAdapt report and change the date range on the top to weekly. And all your KPIs and widgets in the report will be automatically updated.

How do large agencies report on StackAdapt metrics across multiple clients?

Large agencies report on StackAdapt metrics across multiple clients using Whatagraph.

Here’s how it works:

Step 1. Bring in your data from 60+ marketing channels in seconds using native, stable integrations that you don’t need to babysit.

Step 2. Create different folders for different clients to keep reports neat and tidy.

Step 3. Create one StackAdapt “master” template using the dashboard template we shared above.

Step 4. Duplicate that master StackAdapt template for every client and just swap out the data sources.

Step 5. Automate each report to go out to each client’s email on specific dates, times, and frequencies.

This makes it super easy and fast to report on StackAdapt metrics no matter how many clients you have.

How can I create a custom dashboard template for StackAdapt?

You can create a custom dashboard template for StackAdapt on Whatagraph this way:

1. Create a free Whatagraph account (no credit card required and no expiration date)