A good marketing plan can help you attract customers to you and your product or brand. But the list of marketing plans is so long that you probably struggle to find the right one for your business. Let us simplify this for you and reveal the marketing strategy that works in any niche and industry – attraction marketing.
What Is Attraction Marketing And How to Use It Explained in 7 Steps
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If you have an online business or are planning to start one, knowing and implementing this type of marketing is crucial for the success of your business. To give you a better understanding of the term attraction marketing, we will delve a bit deeper into this matter.
What Is Attraction Marketing?
It is a marketing strategy where customers are drawn to take a desired action such as buying a product or subscribing without being told to do so. The basic principle of attraction marketing is to grab people’s attention and show prospects the desirability and benefits of the product or service you’re selling.
It’s not about selling the product or convincing them to click on the subscribe button but letting them see how great the product really is. It’s making them want to have what you’re selling and allowing them to take action when they are ready instead of convincing them to buy the product now no matter what.
After all, who wants to be begged, chased, or convinced to buy or do something? No one. No wonder so many business owners struggle for years without a success. With the concepts of this marketing strategy, you can help define your audience’s wants and needs, serve them better, and set your business apart from competitors.
This will create value for your prospects who will start trusting your brand and desiring your product. As a result, you’ll finally make sales or generate leads and all this without having to buy leads, make cold calls, and most importantly, be rejected – it’s what every marketer dreams of.
How to Use Attraction Marketing
Attraction marketing is all about sharing a story. You need to emotionally connect to your audience and tell them what they want to hear, and the best way to achieve that is by telling your story. In this way, they don’t feel like they are hearing or watching another advertisement, but an actual story of a real person.
This is important as people trust people, and people buy from people. So, it’s time to stop promoting your brand or product and focus on promoting yourself and your story that reveals the solution to your problem that happens to be theirs as well.
By telling your audience how you feel after finding the solution, you’ll make them want to feel that emotion as well. It could be a sense of relief or how your life is now easier. And how will they feel it? If they use your product. But, it’s not yours to tell them all this. Allow them to understand it by themselves and make a decision that they want to have it.
However, you don’t want to talk only about feelings in your marketing campaign. You also need to mention facts and useful features of the product. Connect a feature of your product to the problem it helps you to solve. As a result, they will imagine how their lives will be easier or improved when using your product or service.
Don’t forget to mention the name of your brand and product, and even hyperlink a product page. This will help your audience find the solution/your product easier. Once they learn the features and benefits of your service, they will seek more information. That’s why it’s important to create attraction marketing messages that will help your prospects.
What’s the Attraction Marketing Formula?
Here are the seven steps of the attraction marketing formula that will help you generate sales or leads faster and easier than ever before:
Step #1 – Brand You, Not Your Business
People trust people, and people follow people, not businesses. It’s in our nature to look for leadership, so becoming a leader in your audience’s eyes will make them want to join you. By seeing how much your product has changed your life for the better and provided you with a sense of relief, they will want the same things for themselves.
The reality is that there are probably hundreds or thousands of businesses selling digital products or services the same as you. That’s why you shouldn’t focus on your company or product, but on yourself. You are the only thing that’s unique and should therefore brand you. Your customers and possible buyers are people, and people do businesses and buy from people they know, trust, and like. So, become one.
In fact, branding you are about your customers. They are not interested in your status, but in the answers, you have found that will help them solve their problems. This marketing strategy is about getting good at the thing your prospects want and serving them with value on a regular basis.
Still, you need to cover all possibilities. Establishing an LLC to protect your personal assets from possible legal liabilities will also help boost the company's credibility among potential customers.
Step #2 – Define Your Target Audience
This is vital to your marketing plan as knowing exactly who you serve can help you target the right audience who will convert. Also, think about the topic you’re most interested in since you’ll have to talk about it with a passion.
Step #3 – Find Out and Understand the Biggest Challenges of Your Audience
Whatever industry is, there are millions of people on social media right now complaining about the problems your service or product solves. And each product is designed to solve a particular challenge or problem.
So, it’s your job to find the specific challenges, problems, and pains your ideal customer has that can be solved with your service or product. This could be more than one problem, so feel free to brainstorm and research until you find the root cause of their biggest problems.
Do your research to find the top authorities in your niche, research their books, websites, blogs, and articles, discover the challenges they focus on, find out the questions their visitors ask and the posts that are most shared, commented on, and liked.
All this can help you understand what your audience needs and wants.
Step #4 – Create Consistent Valuable Content
This means creating content that not only speaks about the problems your audience has but also about the ways to solve them. Create blog posts, Facebook posts, videos, Instagram stories or pictures, infographics, PDF files, cheat sheets, and interviews that address their pains, challenges, questions, dreams, and desires, on a daily basis. With the help of a generative machine learning model, you can automate the generation of some of these content types, ensuring that you consistently deliver high-quality, relevant material.
This is valuable content that’s both educational and entertaining while providing solutions to their problems.
Step #5 Build Relationship with Your Audience
Treat your audience like people that you want to help. Follow-up and serve them on a daily basis. That’s how they will gradually start trusting you, and trust is fundamental when it comes to business. No one wants to make a purchase from someone they don’t trust.
Step #6 Engage with Your Audience
Once you’ve drawn the right visitors with your story, focus on keeping them around. You can do this by engaging with them on a daily basis. This involves replaying to comments on Facebook or Instagram, participating in relevant LinkedIn forums, and replying to those who seek more information.
Chat marketing is a good way to build closer ties with your prospects. Invite your new followers to a Messenger and SMS subscriber list and send them tips and tricks, offer quizzes, check-ins, etc.
Step #7 – Embrace Multiple Income Streams
All successful online marketers have more than one revenue stream that serves their audience. Having just one income stream is not a smart idea.
Example of Attraction Marketing
Imagine your audience is digital marketers whose problem is remembering all the different user credentials demanded by numerous tools and resources they use on a daily basis. This makes them frustrated and takes too much of their time.
Attract them by sharing a story about how your password manager tool has made everything easier for you and saved you valuable time that you can use on more important tasks.
Mention the name of the tool, where to find it, and focus on the benefits rather than the features of the tool. Create a picture in their head of how relieved they would feel if they have your product.
Does Attraction Marketing Really Work?
Yes, it does, provided that you follow the guide to attraction marketing. Hundreds of business owners have changed their lives and generated many leads or sales thanks to this type of marketing.
There are many testimonials that show this marketing plan has been successful for a lot of people. The bottom line is whether or not this marketing type works depends on how determined you are to follow the attraction marketing plan, which includes knowing your audience and their pain points.
Generating more leads and making more sales can be reached much easier if you adopt attraction marketing. This strategy allows you to be more approachable to your audience so that they can start trusting you and imagining their lives with your product or service without you convincing them to buy it.
It’s like a magnet that attracts prospects to your brand at large. Your brand story, thought leadership, valuable content, and other aspects of the marketing plan make your business something that sticks with them.
Published on May 14 2021
WRITTEN BYIndrė Jankutė-Carmaciu
Indrė is a copywriter at Whatagraph with extensive experience in search engine optimization and public relations. She holds a degree in International Relations, while her professional background includes different marketing and advertising niches. She manages to merge marketing strategy and public speaking while educating readers on how to automate their businesses.
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