Black Friday. The infamous and notorious day after Thanksgiving became synonymous with big box store sieges and online shopping sprees. In recent years, however, the BF became an opportunity for SaaS companies to reel in new or retain old clients with unbelievable discounts. On the other end of the budget, Black Friday is an opportunity for marketing agencies to modernize and optimize their tool stack with the latest marketing tools.
Nov 15 2023 ● 7 min read
Marketing agencies can benefit from SaaS Black Friday deals in multiple ways, such as saving costs, improving efficiency, and offering more advanced services due to adopting new tools.
Let’s expand on these benefits briefly before we jump into the pool of the hottest BF2023 marketing SaaS deals.
By taking advantage of discounted subscription rates or add-ons, agencies can save on software upgrades. Since most of these solutions run on yearly subscriptions, this can result in significant cost savings, especially for agencies that are in the process of reviewing all their subscriptions.
Investing in new marketing software or upgrading existing ones boosts the agency's capabilities, which translates into more options they can offer to their clients. This includes tools for project management, collaboration, marketing data analytics, marketing data automation, and design.
By exploring SaaS deals on marketing automation platforms, agencies can find the most cost-effective way to streamline repetitive tasks, nurture leads, and optimize marketing workflows. A fair deal on an automation product can improve efficiency and enable agencies to scale their operations without necessarily increasing manual effort.
SaaS deals on online training and skill development platforms are a good opportunity to improve the skill set of agency staff. More capable staff can give agencies a more competitive edge in the industry due to improved expertise and service delivery.
Here’s our roundup of the best marketing agency software Black Friday deals:
Let’s start with what we have prepared for this Black November:
Whatagraph is a marketing data platform for connecting, visualizing, and sharing marketing data through insightful reports and dashboards. It’s an ideal tool for marketing agencies, as it easily connects data from a variety of marketing sources, allows users to quickly build a large number of different marketing reports and dashboards, and automates their sharing as scheduled emails or live links.
Why should you check it?
As an all-in-one marketing data platform, Whatagraph allows you to cover the entire data journey from collecting to sharing, helping you bring cross-channel insights from different marketing channels into a unified view.
Key features:
Black Friday deal:
20% on existing plans scale-ups
Promo code: BF2023
Valid thru: November 14 - 30
Brand24 is an AI-powered social media listening tool that helps marketers track online conversations about clients’ brands, products, and competitors. It reveals valuable insights into customer perception, helps teams engage with communities, and find sales leads.
Why should you check it?
Allows you to gather insights from 25 million online sources tracked in real-time, run advanced sentiment analysis to segment positive, neutral, or negative mentions, and enable automated reporting.
Key features:
Black Friday deal: 50% off any plan for 3 months
Promo code: No promo code is needed. The discount applies automatically.
Valid thru: November 20-27
NapoleonCat is a streamlined social media management platform that allows marketers to plan ahead and publish posts across multiple client profiles. You can share access with your clients to exchange feedback and consult tickets.
Why should you check it?
User-friendly interface and reasonable pricing. There’s almost no learning curve, and dashboards are intuitive to follow. Great for moderation of mentions from several platforms simultaneously.
Key features:
Black Friday deal: 30% off for annual subscriptions
Promo code: Applies automatically when you subscribe through the BF2023 page
Valid thru: November 24-27
Super Monitoring allows marketers to monitor the uptime and proper functioning of web applications. You can use it to detect outages, missing content, slow-downs, feature malfunctions, problems with Core Web Vitals, and domain and SSL certificate expirations.
Why should you check it?
Amazing feature set and very competitive pricing. Email and SMS alerts whenever a website issue occurs. Stellar customer support.
Key features:
Black Friday deal: One-time 50% off for new customers
Promo code: SUPERBLACK23
Valid thru: November 24-30
Plerdy is a hybrid tool that combines website optimization, UX improvement, and SEO capabilities. This AI-powered software provides comprehensive website analysis, enhances conversions, and improves SEO performance. Use it to track, analyze, and convert website visitors into customers.
Why should you check it?
Intuitive heatmap analysis and easy integrations with other online platforms.
Key features:
Black Friday deal: 50% off on annual plans
Promo code: plerdyBF2023
Valid thru: November 24 - December 1
Landingi is a no-code landing page platform that lets you design, publish, and optimize digital marketing assets such as landing pages, pop-ups, or one-pagers. Comes with micro-conversion tracking for improved conversion rates. Ready-to-use templates included.
Why should you check it?
Great for non-tech savvy teams to build responsive, optimized, and engaging landing pages. A solid and affordable alternative to bigger names in the industry.
Key features:
Black Friday deal: Up to a $597 bonus for all Annual Plans
Promo code: No promo code. Applies automatically with an annual subscription
Valid thru: November 7 - December 2
Seobility is an online SEO software for website optimization that allows marketers to build better websites quickly, easily, and sustainably. Seobility helps you optimize your website by crawling all linked pages, building new backlinks, and monitoring your rankings.
Why should you check it?
Great tool for improving website ranking. Advanced and easy to use at the same time. Alerts for technical issues.
Key features:
Black Friday deal: 60 days free trial and 15% off if you extend the subscription
Promo code: No promo code. The discount starts automatically
Valid thru: December 4
Pretty Links is a WordPress plugin that helps with link redirection, shrinking, and tracking. Marketers can use it to auto-link keywords for instant monetization and create product displays to add to blog posts instantly.
Why should you check it?
It is a great tool for cleaning affiliate links, creating branded bite-sized URLs for social media, or monitoring link popularity.
Key features:
Black Friday deal: iPad Air giveaway - more info coming soon
Promo code: Subscribe to get promotion details
Valid thru: Coming soon
Yoast SEO is a WordPress plug-in that provides marketers with insights into how a website is optimized for search engines and helps set up SEO parameters such as title, focus search terms, and meta descriptions.
Why should you check it?
Great, easy-to-use features that help optimize content for search engines. Integrates with many writing platforms.
Key features:
Black Friday deal: 30% discount + 1 premium subscription for free for every 50 subscribers a week before Black Friday
Promo code: Subscribe to get promotion details
Valid thru: Coming soon
SalesBlink is an AI-powered cold email outreach solution that you can use to search for prospects, put your cold email sequences on autopilot, view stats and reports for opens, clicks, replies, and more effortlessly. BlinkGPT is SalesBlink’s in-house Generative AI that lets you write emails, create sales sequences, and much more with just a few clicks.
Why should you check it?
SalesBlink integrates natively with Hubspot, Pipedrive, Zoho CRM & Slack
Key features:
Black Friday Deal: 50% off on Scale and Business Plans for next 1 year for both Yearly and Monthly Plans
Promo code: BlackFriday2023
Valid thru: November 1 - December 31
Maximize your sales prowess with Snov.io! This comprehensive platform, designed for success, enables you to discover emails, create compelling campaigns, and effortlessly oversee sales deals through its user-friendly CRM. Snov.io is poised to improve your sales outreach with seamless integration and boundless effectiveness. Experience the transformation of leads into success by trying Snov.io today!
Why should you check it?
Snov.io is a platform that provides a set of tools for sales marketing and lead generation. It offers features such as email verification, finding and collecting email addresses, and sending email campaigns.
Key features:
Black Friday Deal: 50% off on annual plan
Coupon Code: BLACKFRIDAY23
Offer Validity: 20th November - 1st December, 2023
ZeroBounce is an email verification and list-cleaning service that helps marketers maintain a clean and accurate email list by identifying and removing invalid, disposable, and inactive email addresses. This ensures that email campaigns reach legitimate recipients, improves deliverability rates, and helps maintain the sender's reputation.
Why should you check it?
A solid tool with solid features and solid customer service. Great for finding and updating a contact’s primary email address.
Key features:
Black Friday deal: 30% more credits for free
Promo code: BONUS30
Valid thru: November 17
Mailmodo is a powerful email marketing platform that allows marketers to create interactive and dynamic email campaigns. You can create emails with web page-like interactivity right inside the user’s inbox, significantly increasing chances for engagement and conversions.
Why should you check it?
Easy and intuitive interface for creating AMP emails. Transactional emails and integrations with Zapier, Zoom, Calendly, and Hubspot.
Key features:
Black Friday deal: 20% off on new annual subscription plans
Promo code: No promo code. Available on the Mailmodo Black Friday page
Valid thru: November 30
GetResponse is a scalable email marketing software that boasts seamless e-commerce integrations designed for better online communication and growing business opportunities. It allows marketers to capture and nurture different types of leads, send different types of emails, and automate workflows.
Key features:
Black Friday deal: Up to 40% discount on any plan
Promo code: No promo code. Automatically applied on checkout
Valid thru: November 20-30
Sender is a full-featured email marketing platform that offers everything an agency needs for effective email marketing but on an affordable plan. For a fraction of the cost of top-shelf email marketing providers, you get integrations to Magento, WooCommerce, WordPress, PrestaShop, and many other platforms to send highly converting newsletters and grow your client’s business.
Why should you check it?
Simple point-and-click interface, clean functionality, and helpful customer support.
Key features:
Black Friday deal: 20% off on any plan + Bonuses:
Promo code: PARTNER20
Valid thru: November 27
BoldDesk is modern cloud-based help desk ticketing software that serves a wide range of customer support applications. You can use it to organize support requests, collaborate with customers and teammates, automate repetitive tasks, and improve the overall customer experience.
Why should you check it?
The tool can significantly reduce the support workload and enhance the productivity of your customer team. Vast knowledge repository for customer self-service portals.
Key features:
Black Friday deal:
Promo code:
Valid thru: November 1 - December 5
Churn360 is a data-driven AI customer success platform that helps teams reduce churn and increase the lifetime value for customers. The tool can combine customers' data scattered across multiple SaaS products, like Helpdesk, CRMs, billing software, etc.
Why should you check it?
Many third-party integrations right out of the box to fast-track your customer engagement through personalized CS strategies.
Key features:
Black Friday deal: Up to 40% on all annual deals
Promo code: No promo code. Applicable through a demo request during the period
Valid thru: November 6 - December 15
Consolto is a complete communication solution for agencies, consultants, and support teams. The platform provides a seamless video chat experience, allowing users to add text chat and payment collection to video sessions and create a virtual office anywhere.
Why should you check it?
Modern and elegant UI. Worth adding to your stack if you want to impress your clients with seamless personal interaction.
Key features:
Black Friday deal:
Promo code: No promo code. Discounts apply at checkout
Valid thru: N/A
POWR has an extensive app plugin library of over 60 profit-generating and customer support tools such as Form Builder, Popup, Live Chat, and Social Feed. These plugins increase leads and conversions for any new site visitors, plus other apps that support your customers to build trust and keep a handle on customer retention. You can also gain premium access to all POWR apps via POWR One.
Why should you check it?
It is an all-in-one platform app suite for professionals interested in scaling or expanding their company quickly.
Key features:
Black Friday deal:
Promo code: No promo code needed
Valid thru: November 1-29
The safest LinkedIn automation for sales teams & lead generation. This tool allows you to outreach the leads through an omnichannel approach. Target candidates with the desired skill set and send out hundreds of personalized messages.
Key Features:
Black Friday deal: Get 3 seats for the price of 2
Promo code:
Valid thru:
EngageBay is an integrated all-in-one marketing, sales, and support platform with built-in CRM. It allows you to streamline and scale your marketing, sales, and support processes within a single app.
Why should you check it?
Provides unified customer view across all teams.
Key features:
Black Friday deal: Flat 40% off lifetime for all new sign-ups
Promo code: Automatically applied.
Valid thru: Ends soon, limited seats
Woorise is a formidable all-in-one lead generation platform that allows marketers to create a wide array of interactive campaigns such as giveaways, contests, forms, quizzes, surveys, landing pages, donations, collect payments, and more.
Why should you check it?
An efficient and cost-effective way for non-tech teams to capture leads and increase the virality of their content.
Key features:
Black Friday deal: 50% off any plan
Promo code: BLACKFRIDAY
Valid thru: November 20-30
Klenty is a sales engagement platform that helps sales teams run ultra-personalized, multi-channel outreach at a scale while eliminating manual CRM data entry. It allows you to build a sequence with a combination of emails, calls, LinkedIn tasks, and texts.
Why should you check it?
The tool enables advanced personalization, using prospect information to customize the messages with an added human touch.
Key features:
Black Friday deal: Up to 60% discount
Promo code: No promo code. Discount applies automatically at the checkout
Valid thru: November 30
Pipedrive is a deal-driven CRM software that also functions as an account-management tool with strong marketing and sales features. The tool automatically tracks and organizes calls and emails, synchronizing schedules across devices.
Why should you check it?
An intuitive tool that is easy to master and yet amazingly flexible. Plenty of integrations allow it to talk to other tools in the marketing stack.
Key features:
Black Friday deal: 20% off 6 months of Pipedrive deals
Promo code: No promo code. The discount applies automatically
Valid thru: December 2
Outgrow is a no-code interactive content creation platform that enables businesses to create engaging and interactive experiences without any coding expertise. With Outgrow, businesses can create quizzes, polls, calculators, assessments, and other interactive content formats to capture leads, generate sales, and improve customer engagement.
Why should you check it?
Outgrow's platform is designed to be easy to use, even for those with no prior coding or design experience. The drag-and-drop interface makes it simple to add content, customize the look and feel of your interactive experiences, and publish them to your website or social media channels.
Key Features:
Black Friday Deal: 1 Free Trial + 25% off on annual subscription plans
Promo code: No promo code is needed. The discount applies automatically.
Valid thru: November 30
Product Description - As an omnichannel shared inbox, ControlHippo helps companies handle customer communications on a variety of platforms, including Facebook Messenger, Instagram, WhatsApp, Telegram, and more, all from a single dashboard. This platform facilitates seamless teamwork, ensuring consistent and effective customer service and engagement through multiple channels.
Key features:
Black Friday Deal: 20% Off on all Individual Plans
Promo Code: BF20
Valid thru: November 1-30
Cloudways is the leading cloud-based hosting platform popular for its scalability, user-friendliness, and impeccable customer support. And this Black Friday, you can avail an incredible 40% OFF for four months with up to 40 free migrations at Cloudways to kick-start your digital journey using the coupon code BFCM4040.
Key features:
Black Friday deal: 40% off for 4 months with 40 free website migrations
Promo code: BFCM4040
Valid thru: November 13-30
Weblium is a website builder to turn your ideas and conceptions into a ready-to-use functional site. With the assistance of our builder, you can create different types of websites and edit them at any time, adding more content. While integrations with different payment systems and built-in CRM will help you bring your business online, a flexible editor will be an advantage for designers and marketers.
Why check this product: When you need to create a website, online store, or landing page.
Best-match audience: small and medium-sized business owners, web designers, and marketers.
Key features:
Black Friday deal: 30% off the annual Pro plan
Promo code: No promo code needed
Duration: November 21-30
Enhance your web crawling experience with Crawlbase Smart Proxy – a powerful solution designed to overcome restrictions, boost speed, and ensure seamless data extraction.
Why should you check it?
Supercharge your web scraping with Crawlbase Smart Proxy – where AI meets efficiency. Unlimited bandwidth, custom geolocalization, and expert support make it the ultimate choice for seamless, unstoppable data extraction.
Key Features:
Promo code: FRIDAYSP20
Black Friday deal: 20% for a lifetime on Smart Proxy
Valid thru: November 20 - December 20
SubtitleBee represents a refined platform that seamlessly harmonizes efficiency and precision, simplifying the creation of video subtitles across diverse industries. Its user-friendly interface, coupled with state-of-the-art technology, ensures the delivery of precise, timely, and professional-grade subtitles, effortlessly enhancing the quality of content.
Key features:
Black Friday deal: 10% off on all Subtitlebee packages
Promo code: SB2023
Valid thru: November 20 - December 20
All-in-one Influencer Marketing Platform helping brands to achieve 10X+ ROI. Leveraging big data, automation & AI to increase conversions, lower CAC, and collect high-quality UGC for brands worldwide. Influencer Hero is a leading Influencer Marketing platform trusted by 250+ Brands & 50+ Agencies.
Key features:
Black Friday deal: 55% discount on the pro plan (from $549 to $249)
Promo code: No promo code needed.
Valid thru: November 15-30
If you're in search of an all-in-one solution for your branding design needs, look no further than Placeit. This versatile platform boasts a staggering 50,000+ templates, constantly expanding with new designs crafted by skilled professionals daily. Whether it's captivating logos, engaging videos, or striking imagery for your social media campaigns, Placeit empowers you to create them in just minutes.
Why should you check it?
You can harness the power of AI to generate logos and other design assets, including mockups. Moreover, you can effortlessly maintain a cohesive brand identity with your brand kit.
You can also promote your own Cyber Monday deals using Placeit’s Cyber Monday templates for Cyber Monday flyers, Cyber Monday images, Cyber Monday banners, Coupons, and much more!
Black Friday deal:
Promo code: No promo code needed
Valid thru:
We hope that some of these fantastic marketing software will match your agency's needs and, by the time Cyber Monday chimes in, find a place in your tool stack. Many of these tools have free trial periods, so this is a good opportunity to test them against each other or the solutions you currently have in place.
Choose wisely, choose smart. Happy Black Friday!
Published on Nov 15 2023
WRITTEN BY
Nikola GemesNikola is a content marketer at Whatagraph with extensive writing experience in SaaS and tech niches. With a background in content management apps and composable architectures, it's his job to educate readers about the latest developments in the world of marketing data, data warehousing, headless architectures, and federated content platforms.
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