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The Hottest Black Friday Software Deals for Marketing Agencies in 2023

Black Friday. The infamous and notorious day after Thanksgiving became synonymous with big box store sieges and online shopping sprees. In recent years, however, the BF became an opportunity for SaaS companies to reel in new or retain old clients with unbelievable discounts. On the other end of the budget, Black Friday is an opportunity for marketing agencies to modernize and optimize their tool stack with the latest marketing tools. 

Whatagraph marketing reporting tool
Nikola Gemes

Nov 15 2023 7 min read

BF2023 deals cover image

Table of Contents

  • How can marketing agencies benefit from SaaS Black Friday deals?
  • Save costs
  • Enhance tool stack
  • Automate processes
  • Upskill staff
  • 32 Black Friday 2023 marketing software deals
  • Whatagraph Black Friday offer
  • Social media
  • Website optimization
  • SEO
  • E-mail marketing
  • Customer success
  • Sales and CRM
  • Other marketing tools
  • Wrapping up

How can marketing agencies benefit from SaaS Black Friday deals?

Marketing agencies can benefit from SaaS Black Friday deals in multiple ways, such as saving costs, improving efficiency, and offering more advanced services due to adopting new tools.

Let’s expand on these benefits briefly before we jump into the pool of the hottest BF2023 marketing SaaS deals.

Save costs

By taking advantage of discounted subscription rates or add-ons, agencies can save on software upgrades. Since most of these solutions run on yearly subscriptions, this can result in significant cost savings, especially for agencies that are in the process of reviewing all their subscriptions.

Enhance tool stack

Investing in new marketing software or upgrading existing ones boosts the agency's capabilities, which translates into more options they can offer to their clients. This includes tools for project management, collaboration, marketing data analytics, marketing data automation, and design.

Automate processes

By exploring SaaS deals on marketing automation platforms, agencies can find the most cost-effective way to streamline repetitive tasks, nurture leads, and optimize marketing workflows. A fair deal on an automation product can improve efficiency and enable agencies to scale their operations without necessarily increasing manual effort.

Upskill staff

SaaS deals on online training and skill development platforms are a good opportunity to improve the skill set of agency staff. More capable staff can give agencies a more competitive edge in the industry due to improved expertise and service delivery.

32 Black Friday 2023 marketing software deals

Here’s our roundup of the best marketing agency software Black Friday deals:

  1. Whatagraph
  2. Brand24
  3. NapoleonCat
  4. Super Monitor
  5. Plerdy
  6. Landingi
  7. Seobility
  8. Pretty Links
  9. Yoast
  10. SalesBlink
  12. ZeroBounce
  13. Mailmodo
  14. Getresponse
  15. Sender
  16. BoldDesk
  17. Churn360
  18. Consolto
  20. Expandi
  21. EngageBay
  22. Woorise
  23. Klenty
  24. Pipedrive
  25. Outgrow
  26. ControlHippo
  27. Cloudways
  28. Weblium
  29. Crawlbase Smart Proxy
  30. SubtitleBee
  31. Influencer Hero
  32. Placeit

Let’s start with what we have prepared for this Black November:

Whatagraph Black Friday offer

Whatagraph is a marketing data platform for connecting, visualizing, and sharing marketing data through insightful reports and dashboards. It’s an ideal tool for marketing agencies, as it easily connects data from a variety of marketing sources, allows users to quickly build a large number of different marketing reports and dashboards, and automates their sharing as scheduled emails or live links.

Why should you check it?

As an all-in-one marketing data platform, Whatagraph allows you to cover the entire data journey from collecting to sharing, helping you bring cross-channel insights from different marketing channels into a unified view.

Key features:

  • Simple to use
  • Native integrations with popular marketing platforms
  • Custom API
  • Drag-and-drop report builder
  • Cross-channel widgets
  • Custom metrics
  • Data transformation
  • Source- and widget-level filters
  • Save anything you do as a template
  • Bulk report edits
  • Report folders
  • No-code data transfers to Google BigQuery

Black Friday deal:

  • For new customers

20% off all first-year plans

  • For existing customers

20% off on add-ons

20% on existing plans scale-ups

Promo code: BF2023

Valid thru: November 14 - 30

Social media


Brand24 is an AI-powered social media listening tool that helps marketers track online conversations about clients’ brands, products, and competitors. It reveals valuable insights into customer perception, helps teams engage with communities, and find sales leads.

Why should you check it?

Allows you to gather insights from 25 million online sources tracked in real-time, run advanced sentiment analysis to segment positive, neutral, or negative mentions, and enable automated reporting.

Key features:

  • Mentions feed
  • Marketing analytics
  • Sentiment analysis
  • Influence score
  • Data export

Black Friday deal: 50% off any plan for 3 months

Promo code: No promo code is needed. The discount applies automatically.

Valid thru: November 20-27


NapoleonCat is a streamlined social media management platform that allows marketers to plan ahead and publish posts across multiple client profiles. You can share access with your clients to exchange feedback and consult tickets.

Why should you check it?

User-friendly interface and reasonable pricing. There’s almost no learning curve, and dashboards are intuitive to follow. Great for moderation of mentions from several platforms simultaneously.

Key features:

  • Engage communities and manage social customer service
  • Automate Facebook and Instagram conversations
  • Schedule content publishing
  • Social media analytics & reporting
  • Social CRM

Black Friday deal: 30% off for annual subscriptions

Promo code: Applies automatically when you subscribe through the BF2023 page

Valid thru: November 24-27

Website optimization

Super Monitoring

Super Monitoring allows marketers to monitor the uptime and proper functioning of web applications. You can use it to detect outages, missing content, slow-downs, feature malfunctions, problems with Core Web Vitals, and domain and SSL certificate expirations.

Why should you check it?

Amazing feature set and very competitive pricing. Email and SMS alerts whenever a website issue occurs. Stellar customer support.

Key features:

  • Daily website health check
  • Performance check
  • Unavailability detection
  • Content verification
  • History & reports

Black Friday deal: One-time 50% off for new customers

Promo code: SUPERBLACK23

Valid thru: November 24-30


Plerdy is a hybrid tool that combines website optimization, UX improvement, and SEO capabilities. This AI-powered software provides comprehensive website analysis, enhances conversions, and improves SEO performance. Use it to track, analyze, and convert website visitors into customers.

Why should you check it?

Intuitive heatmap analysis and easy integrations with other online platforms.

Key features:

  • CRO tools
  • Website UX and SEO analytics
  • E-commerce analytics
  • Efficiency reports

Black Friday deal: 50% off on annual plans

Promo code: plerdyBF2023

Valid thru: November 24 - December 1


Landingi is a no-code landing page platform that lets you design, publish, and optimize digital marketing assets such as landing pages, pop-ups, or one-pagers. Comes with micro-conversion tracking for improved conversion rates. Ready-to-use templates included.

Why should you check it?

Great for non-tech savvy teams to build responsive, optimized, and engaging landing pages. A solid and affordable alternative to bigger names in the industry.

Key features:

  • Drag-and-drop builder
  • AI assistance
  • Smart sections
  • Event tracker

Black Friday deal: Up to a $597 bonus for all Annual Plans

  • Lite $290 discounted to $240 + $147 bonus in add-ons
  • Professional $490 discounted to $390 + $147 bonus in add-ons
  • Agency $1490 discounted to $1190 + $297 bonus in add-ons

Promo code: No promo code. Applies automatically with an annual subscription

Valid thru: November 7 - December 2



Seobility is an online SEO software for website optimization that allows marketers to build better websites quickly, easily, and sustainably. Seobility helps you optimize your website by crawling all linked pages, building new backlinks, and monitoring your rankings.

Why should you check it?

Great tool for improving website ranking. Advanced and easy to use at the same time. Alerts for technical issues.

Key features:

  • On-site audit
  • Backlink tools
  • Rank tracking
  • Automated crawlings
  • Competitor analysis

Black Friday deal: 60 days free trial and 15% off if you extend the subscription

Promo code: No promo code. The discount starts automatically

Valid thru: December 4

Pretty Links

Pretty Links is a WordPress plugin that helps with link redirection, shrinking, and tracking. Marketers can use it to auto-link keywords for instant monetization and create product displays to add to blog posts instantly.

Why should you check it?

It is a great tool for cleaning affiliate links, creating branded bite-sized URLs for social media, or monitoring link popularity.

Key features:

  • Fast link creation
  • WordPress link control
  • Link redirect multitool
  • Affiliate marketing automation

Black Friday deal: iPad Air giveaway - more info coming soon

Promo code: Subscribe to get promotion details

Valid thru: Coming soon


Yoast SEO is a WordPress plug-in that provides marketers with insights into how a website is optimized for search engines and helps set up SEO parameters such as title, focus search terms, and meta descriptions.

Why should you check it?

Great, easy-to-use features that help optimize content for search engines. Integrates with many writing platforms.

Key features:

  • Meta title and description optimization
  • XML sitemaps
  • Canonical URLs
  • Breadcrumbs
  • Robots meta configuration

Black Friday deal: 30% discount + 1 premium subscription for free for every 50 subscribers a week before Black Friday

Promo code: Subscribe to get promotion details

Valid thru: Coming soon

E-mail marketing


SalesBlink is an AI-powered cold email outreach solution that you can use to search for prospects, put your cold email sequences on autopilot, view stats and reports for opens, clicks, replies, and more effortlessly. BlinkGPT is SalesBlink’s in-house Generative AI that lets you write emails, create sales sequences, and much more with just a few clicks.

Why should you check it?

SalesBlink integrates natively with Hubspot, Pipedrive, Zoho CRM & Slack

Key features:

  • BlinkGPT Sales AI
  • Cold Email Outreach
  • Email WarmUp
  • Integrations
  • Meeting Scheduler
  • Reports & Dashboards

Black Friday Deal: 50% off on Scale and Business Plans for next 1 year for both Yearly and Monthly Plans

Promo code: BlackFriday2023

Valid thru: November 1 - December 31

Maximize your sales prowess with! This comprehensive platform, designed for success, enables you to discover emails, create compelling campaigns, and effortlessly oversee sales deals through its user-friendly CRM. is poised to improve your sales outreach with seamless integration and boundless effectiveness. Experience the transformation of leads into success by trying today!

Why should you check it? is a platform that provides a set of tools for sales marketing and lead generation. It offers features such as email verification, finding and collecting email addresses, and sending email campaigns.

Key features:

  • Email Finder
  • Email Verifier
  • LI Prospect Finder
  • Email Drip Campaigns
  • CRM Integration
  • Warm-up yor inbox
  • Email Finder Extension

Black Friday Deal: 50% off on annual plan

Coupon Code: BLACKFRIDAY23

Offer Validity: 20th November - 1st December, 2023


ZeroBounce is an email verification and list-cleaning service that helps marketers maintain a clean and accurate email list by identifying and removing invalid, disposable, and inactive email addresses. This ensures that email campaigns reach legitimate recipients, improves deliverability rates, and helps maintain the sender's reputation.

Why should you check it?

A solid tool with solid features and solid customer service. Great for finding and updating a contact’s primary email address.

Key features:

  • Email validation
  • Spam trap detection
  • Disposable email checker
  • Catch-all domain checker
  • API integration

Black Friday deal: 30% more credits for free

Promo code: BONUS30

Valid thru: November 17


Mailmodo is a powerful email marketing platform that allows marketers to create interactive and dynamic email campaigns. You can create emails with web page-like interactivity right inside the user’s inbox, significantly increasing chances for engagement and conversions.

Why should you check it?

Easy and intuitive interface for creating AMP emails. Transactional emails and integrations with Zapier, Zoom, Calendly, and Hubspot.

Key features:

  • Accelerated Mobile Pages (AMP) for email support
  • Interactive email design
  • E-commerce integration
  • Drag-and-drop editor
  • A/B testing

Black Friday deal: 20% off on new annual subscription plans

Promo code: No promo code. Available on the Mailmodo Black Friday page

Valid thru: November 30


GetResponse is a scalable email marketing software that boasts seamless e-commerce integrations designed for better online communication and growing business opportunities. It allows marketers to capture and nurture different types of leads, send different types of emails, and automate workflows.

Key features:

  • Email marketing
  • Conversion funnels
  • Web push notifications
  • SMS marketing automation
  • Pop-ups creator

Black Friday deal: Up to 40% discount on any plan

Promo code: No promo code. Automatically applied on checkout

Valid thru: November 20-30


Sender is a full-featured email marketing platform that offers everything an agency needs for effective email marketing but on an affordable plan. For a fraction of the cost of top-shelf email marketing providers, you get integrations to Magento, WooCommerce, WordPress, PrestaShop, and many other platforms to send highly converting newsletters and grow your client’s business.

Why should you check it?

Simple point-and-click interface, clean functionality, and helpful customer support.

Key features:

  • Drag-and-drop editor
  • Automation
  • Segmentation
  • A/B testing capabilities
  • Abandoned cart recovery
  • Custom fields and personalization

Black Friday deal: 20% off on any plan + Bonuses:

  • $35 worth of Free credits even on the lowest Pro plan
  • Extra 2 months Free with any annual plan
  • Free Black Friday email templates

Promo code: PARTNER20

Valid thru: November 27

Customer success


BoldDesk is modern cloud-based help desk ticketing software that serves a wide range of customer support applications. You can use it to organize support requests, collaborate with customers and teammates, automate repetitive tasks, and improve the overall customer experience.

Why should you check it?

The tool can significantly reduce the support workload and enhance the productivity of your customer team. Vast knowledge repository for customer self-service portals.

Key features:

  • Ticketing interface
  • Automation
  • Knowledge base repository
  • Customer portal
  • Integrations
  • BoldDesk API

Black Friday deal:

Promo code:


Valid thru: November 1 - December 5


Churn360 is a data-driven AI customer success platform that helps teams reduce churn and increase the lifetime value for customers. The tool can combine customers' data scattered across multiple SaaS products, like Helpdesk, CRMs, billing software, etc.

Why should you check it?

Many third-party integrations right out of the box to fast-track your customer engagement through personalized CS strategies.

Key features:

  • 360-degree view of customers
  • Health score configuration
  • Customer success automation
  • Eddy, the AI chatbot

Black Friday deal: Up to 40% on all annual deals

Promo code: No promo code. Applicable through a demo request during the period

Valid thru: November 6 - December 15


Consolto is a complete communication solution for agencies, consultants, and support teams. The platform provides a seamless video chat experience, allowing users to add text chat and payment collection to video sessions and create a virtual office anywhere.

Why should you check it?

Modern and elegant UI. Worth adding to your stack if you want to impress your clients with seamless personal interaction.

Key features:

  • Live chat
  • Video chat
  • Co-browsing
  • Integrations
  • Multi-channel support

Black Friday deal:

Promo code: No promo code. Discounts apply at checkout

Valid thru: N/A

POWR has an extensive app plugin library of over 60 profit-generating and customer support tools such as Form Builder, Popup, Live Chat, and Social Feed. These plugins increase leads and conversions for any new site visitors, plus other apps that support your customers to build trust and keep a handle on customer retention. You can also gain premium access to all POWR apps via POWR One.

Why should you check it?

It is an all-in-one platform app suite for professionals interested in scaling or expanding their company quickly.

Key features:

  • Form builder
  • Media gallery
  • Multi-slider
  • Hit counter
  • Custom maps

Black Friday deal:

Promo code: No promo code needed

Valid thru: November 1-29

Sales and CRM


The safest LinkedIn automation for sales teams & lead generation. This tool allows you to outreach the leads through an omnichannel approach. Target candidates with the desired skill set and send out hundreds of personalized messages.

Key Features:

  • LinkedIn outreach (up to 300 connection requests per week)
  • Smart sequences (LinkedIn messages + InMails + emails)
  • “Warm-up” auto-actions before connections (profile visits, following profiles or companies, liking posts, etc.)
  • Scraping from LinkedIn (group members + event attendees + post engagement + company followers)
  • Image & GIF personalization
  • Flexible roles and permissions for clients and teammates
  • Detailed analytics

Black Friday deal: Get 3 seats for the price of 2

Promo code:

  • BF2023 — Black Friday
  • CM2023 — Cyber Monday

Valid thru:

  • November 13-26 — Black Friday
  • November 27 - December 1 — Cyber Monday


EngageBay is an integrated all-in-one marketing, sales, and support platform with built-in CRM. It allows you to streamline and scale your marketing, sales, and support processes within a single app.

Why should you check it?

Provides unified customer view across all teams.

Key features:

  • Email marketing
  • Sales CRM
  • Marketing automation
  • Lead generation
  • Landing page builder
  • Helpdesk ticketing

Black Friday deal: Flat 40% off lifetime for all new sign-ups

Promo code: Automatically applied.

Valid thru: Ends soon, limited seats


Woorise is a formidable all-in-one lead generation platform that allows marketers to create a wide array of interactive campaigns such as giveaways, contests, forms, quizzes, surveys, landing pages, donations, collect payments, and more.

Why should you check it?

An efficient and cost-effective way for non-tech teams to capture leads and increase the virality of their content.

Key features:

  • Drag-and-drop form and page builder
  • Pre-built social actions
  • Online payment collection
  • Third-party integrations

Black Friday deal: 50% off any plan


Valid thru: November 20-30


Klenty is a sales engagement platform that helps sales teams run ultra-personalized, multi-channel outreach at a scale while eliminating manual CRM data entry. It allows you to build a sequence with a combination of emails, calls, LinkedIn tasks, and texts.

Why should you check it?

The tool enables advanced personalization, using prospect information to customize the messages with an added human touch.

Key features:

  • Bidirectional CRM integrations
  • Customizable sales playbooks
  • Call transcription and summarization
  • Native multi-channel outreach

Black Friday deal: Up to 60% discount

Promo code: No promo code. Discount applies automatically at the checkout

Valid thru: November 30


Pipedrive is a deal-driven CRM software that also functions as an account-management tool with strong marketing and sales features. The tool automatically tracks and organizes calls and emails, synchronizing schedules across devices.

Why should you check it?

An intuitive tool that is easy to master and yet amazingly flexible. Plenty of integrations allow it to talk to other tools in the marketing stack.

Key features:

  • Leads and deals management
  • Communication tracking
  • Automation and AI
  • Mobile and apps integration
  • Transparent data policies

Black Friday deal: 20% off 6 months of Pipedrive deals

Promo code: No promo code. The discount applies automatically

Valid thru: December 2

Other marketing tools


Outgrow is a no-code interactive content creation platform that enables businesses to create engaging and interactive experiences without any coding expertise. With Outgrow, businesses can create quizzes, polls, calculators, assessments, and other interactive content formats to capture leads, generate sales, and improve customer engagement.

Why should you check it?

Outgrow's platform is designed to be easy to use, even for those with no prior coding or design experience. The drag-and-drop interface makes it simple to add content, customize the look and feel of your interactive experiences, and publish them to your website or social media channels.

Key Features:

  • User-friendly Interface
  • AI-Powered Content Generation
  • Diverse Template Library
  • Seamless Integration
  • Real-time Analytics

Black Friday Deal: 1 Free Trial + 25% off on annual subscription plans

Promo code: No promo code is needed. The discount applies automatically.

Valid thru: November 30


Product Description - As an omnichannel shared inbox, ControlHippo helps companies handle customer communications on a variety of platforms, including Facebook Messenger, Instagram, WhatsApp, Telegram, and more, all from a single dashboard. This platform facilitates seamless teamwork, ensuring consistent and effective customer service and engagement through multiple channels.

Key features:

  • Bulk messages
  • Business API
  • Assign chat
  • Broadcast campaign
  • Messaging automation

Black Friday Deal: 20% Off on all Individual Plans

Promo Code: BF20

Valid thru: November 1-30


Cloudways is the leading cloud-based hosting platform popular for its scalability, user-friendliness, and impeccable customer support. And this Black Friday, you can avail an incredible 40% OFF for four months with up to 40 free migrations at Cloudways to kick-start your digital journey using the coupon code BFCM4040.

Key features:

  • Cloudflare Enterprise CDN
  • WordPress Migrator Plugin
  • Agency hosting
  • Multisite hosting
  • E-commerce hosting
  • SMB hosting

Black Friday deal: 40% off for 4 months with 40 free website migrations

Promo code: BFCM4040

Valid thru: November 13-30


Weblium is a website builder to turn your ideas and conceptions into a ready-to-use functional site. With the assistance of our builder, you can create different types of websites and edit them at any time, adding more content. While integrations with different payment systems and built-in CRM will help you bring your business online, a flexible editor will be an advantage for designers and marketers.

Why check this product: When you need to create a website, online store, or landing page.

Best-match audience: small and medium-sized business owners, web designers, and marketers.

Key features:

  • Flexible page editor with 250+ ready-made blocks
  • Round-a-clock support
  • High-speed and advanced SEO settings
  • Built-in CRM system
  • Contact forms for lead collection with popular integrations

Black Friday deal: 30% off the annual Pro plan

Promo code: No promo code needed

Duration: November 21-30

Crawlbase Smart Proxy

Enhance your web crawling experience with Crawlbase Smart Proxy – a powerful solution designed to overcome restrictions, boost speed, and ensure seamless data extraction.

Why should you check it?

Supercharge your web scraping with Crawlbase Smart Proxy – where AI meets efficiency. Unlimited bandwidth, custom geolocalization, and expert support make it the ultimate choice for seamless, unstoppable data extraction.

Key Features:

  • Custom geolocalization
  • Unlimited bandwidth
  • Expert support and integration
  • Easy to use

Promo code: FRIDAYSP20

Black Friday deal: 20% for a lifetime on Smart Proxy

Valid thru: November 20 - December 20


SubtitleBee represents a refined platform that seamlessly harmonizes efficiency and precision, simplifying the creation of video subtitles across diverse industries. Its user-friendly interface, coupled with state-of-the-art technology, ensures the delivery of precise, timely, and professional-grade subtitles, effortlessly enhancing the quality of content.

Key features:

  • Automatically adds multi-language subtitles
  • More than 120 languages supported
  • Advanced video cropping
  • Creative subtitle styles

Black Friday deal: 10% off on all Subtitlebee packages

Promo code: SB2023

Valid thru: November 20 - December 20

Influencer Hero

All-in-one Influencer Marketing Platform helping brands to achieve 10X+ ROI. Leveraging big data, automation & AI to increase conversions, lower CAC, and collect high-quality UGC for brands worldwide. Influencer Hero is a leading Influencer Marketing platform trusted by 250+ Brands & 50+ Agencies.

Key features:

  • Strategic planning
  • Influencer search
  • Outreach & negotiation
  • Social Media Management
  • Gifting Campaigns
  • Affiliate Deals
  • Paid Advertising & Whitelisting

Black Friday deal: 55% discount on the pro plan (from $549 to $249)

Promo code: No promo code needed.

Valid thru: November 15-30


If you're in search of an all-in-one solution for your branding design needs, look no further than Placeit. This versatile platform boasts a staggering 50,000+ templates, constantly expanding with new designs crafted by skilled professionals daily. Whether it's captivating logos, engaging videos, or striking imagery for your social media campaigns, Placeit empowers you to create them in just minutes.

Why should you check it?

You can harness the power of AI to generate logos and other design assets, including mockups. Moreover, you can effortlessly maintain a cohesive brand identity with your brand kit.

You can also promote your own Cyber Monday deals using Placeit’s Cyber Monday templates for Cyber Monday flyers, Cyber Monday images, Cyber Monday banners, Coupons, and much more!

Black Friday deal:

Promo code: No promo code needed

Valid thru:

  • November 20-27 (first deal)
  • November 24-27 (second deal)

Wrapping up

We hope that some of these fantastic marketing software will match your agency's needs and, by the time Cyber Monday chimes in, find a place in your tool stack. Many of these tools have free trial periods, so this is a good opportunity to test them against each other or the solutions you currently have in place.

Choose wisely, choose smart. Happy Black Friday!

Published on Nov 15 2023

Whatagraph marketing reporting tool


Nikola Gemes

Nikola is a content marketer at Whatagraph with extensive writing experience in SaaS and tech niches. With a background in content management apps and composable architectures, it's his job to educate readers about the latest developments in the world of marketing data, data warehousing, headless architectures, and federated content platforms.