Content has come to transform the way businesses go about marketing their products today.
Apr 15, 2020 ● 2 min read
Content has come to transform the way businesses go about marketing their products today.
The majority of content marketers break their heads over creating, managing, and distributing ever-increasing amounts of content. What a lot of them end up missing out on, is measuring and evaluation. In fact, only 43% of marketers measure their content marketing ROI.
However, it’s crucial to measure it to figure out where you stand. That’s perhaps the reason why 67% of the most successful businesses do it.
So, let’s find out which content marketing KPIs you should track to measure your progress.
Don’t chase numbers. If you get your audience to like you, the money will come to you automatically.
Your content marketing efforts must prioritize increasing brand awareness, building positive brand reputation, and engaging your customers.
Here are some KPIs that can prove the efficacy of your content on this front:
These are some of the metrics that directly impact your bottom line:
If you’re gunning for high-quality content that can boost your content marketing efforts, you should consider using a content marketing platform. To find the best ones out there, you can check out this post on my blog - Shane Barker.
Author Bio: Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Published on Apr 15, 2020
WRITTEN BY
Whatagraph teamThe Whatagraph blog team produces high-quality content on all things marketing: industry updates, how-to guides, and case studies.
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