Top 10 Google Data Studio Connectors

Google Data Studio (Looker Studio) is one of the market's most popular marketing reporting and visualization tools. Because of its native compatibility with the rest of the Google products, it is widely used by in-house marketers and agencies around the world.

Dominyka Vaičiūnaitė
Dominyka Vaičiūnaitė

Aug 02, 2022 8 min read

Google Data Studio connectors hub

Marketing agencies primarily prefer Google Data Studio due to its extensive list of connectors. This article will explain everything you need to know about Google Data Studio Connectors - what they are, how they’re used, and the top 10 connectors for marketing agencies.

Let’s get started.

What Are Google Data Studio Connectors?

Google Data Studio in and of itself deserves a review. Not to mention their pricing. It was recently rebranded as Looker Studio too, which is something to keep in mind.

Now we can start with Google Studio Connectors.

According to GDS - ‘Connectors connect Data Studio to your underlying data’. In other words, GDS connectors act as tools that allow transferring marketing data from one source (such as Facebook) to another - Google Data Studio. 

Google Data Studio has more than 600 connectors giving marketing agencies the flexibility to pull data sets from any popular marketing platform.

40 data sources

Free vs Paid Google Data Studio Connectors

Google Data Studio offers two types of connectors: free (20) and partner/paid (600). 

Here is a list of free Google Data Studio integrations:

  1. Google Sheets;
  2. BigQuery;
  3. Google Ads;
  4. Google Analytics;
  5. File Upload;
  6. Amazon Redshift;
  7. Display & Video 360;
  8. Campaign Manager 360;
  9. Cloud SQL for MySQL;
  10. Cloud Spanner;
  11. Extract Data;
  12. Google Ad Manager 360;
  13. Google Surveys;
  14. Google Cloud Storage;
  15. MySQL;
  16. Microsoft SQL Server;
  17. Search Ads 360;
  18. YouTube Analytics;
  19. Search Console;
  20. PostgreSQL.

As you can see, all of these platforms are provided by Google. So, Google Data Studio may be the perfect reporting option if you only use Google apps.

Then we have paid connectors. Writing a list would take up too much space but here are some examples of them:

  • SEMRush;
  • Ahrefs;
  • Google My Business;
  • Klaviyo;
  • BigCommerce.

Shh… we got a secret. 

If you want these and other popular marketing tools in one place without having to pay additional fees, get Whatagraph. We got your agency needs covered! Try out convenient reporting for 7 days for free. 

 Google Data Studio paid connectors

If you can't find what you're looking for, you can even make your extra connectors. In the Partner Connectors section, you can Create Your Own, which you can test, deploy, use, and distribute.

Google Data Studio supports a wide range of data sources, letting agencies access and extract meaningful information about the success of ad campaigns, initiatives, and experiments. 

Using paid Google Data Studio connectors such as Supermetrics, Power My Analytics, Windsor.ai, or Ahrefs, you can pull client data from LinkedIn ads, PPC campaigns, or SEO campaigns. This will highlight critical client business information such as audience demographics, keyword ranking, impressions, clicks, or sales, all of which are critical for small businesses.

How to Use Google Data Studio Connectors

Here is a step-by-step guide on how to use Google Studio Connectors:

  1. Go to Google Data Studio and select Create. You can either add a new data source or a new report. 
  2. You will be directed to the connectors gallery in both cases. This is where you’d choose what to create, a Data Studio report or dashboard.
  3. Then you’ll have the option to connect to Google data studio sources or My Data sources. This means you’d be adding a new data source from scratch or adding data you have already connected.
  4. Go to connect data tab.
  5. Sign up to your Google account to access connectors.
  6. Authorize GDS to get access to data sources.

Steps after the 6th one vary by the connector and would need separate instructions.

Lastly, you’ll have the option to configure GDS connectors. This means:

  • Changing connector name;
  • Choosing the data type of each field;
  • Setting up the permissions;
  • Adding data freshness intervals;
  • Adding custom formulas.

All of this is a nice touch if you want to set up a reporting workflow in Google Data Studio.

The Top 10 Google Data Studio Connectors to Use as a Marketing Agency

1. Google Ads

Helps to promote clients’ business, increase traffic to their website and reach potential customers. By connecting Google Ads and Google Data Studio, you can access PPC metrics such as CTR, cost per click, quality score or conversion rate. 

Connecting Google Ads to GDS is free.

40+ data

2. Google Analytics

Google Analytics is a website analytics tool that highlights your clients’ website performance and gives an in-depth overview of key website metrics. For example, you can get actionable insights into content quality or target audience demographics and behavior habits. You can easily track metrics such as sessions, users, goal completions, clicks and impressions.

Using the Google Analytics connector is free.

3. Ahrefs

Ahrefs is particularly useful for SEO specialists as it is a tool to examine a website’s link profile. It is also a reporting solution for tracking SEO health, keywords and backlinks. Connect Ahrefs and GDS and monitor metrics such as: keywords search volume, organic keywords, traffic value or cost per click.

Ahrefs Data Studio connectors are available for Advanced and higher plans. The advanced plan in Ahrefs starts at $380 per month.

4. SEMRush

SEMRush is another powerful SEO solution that tracks keywords strategy, allows agencies to see which keywords competitors use and you can also use it to run an SEO audit. Connect SEMRush to GDS and monitor your clients’ SERP positions, domain authority score and new and lost backlinks, among other things.

Connect GDS and SEMRUsh for $119.95/Month.

5. Facebook ads

Facebook ads are an effective way for marketing agencies to drive traffic, grow clients’ audiences and retarget most potential customers. Connect Facebook ads to GDS and track the performance of ad campaigns and metrics such as total spend, cost per link, cost per lead and unique page impressions.

To connect GDS and Facebook Ads Manager, you’d need to use a partner connector such as Supermetrics. This would cost you $19 per month.

6. LinkedIn ads

LinkedIn ads help marketing agencies to reach and attract more professional audiences. Depending on the client’s business goals, targeting leaders in the industry can increase conversion rates and promote products to niche industry specialists. Connect LinkedIn ads to GDS and monitor the performance of your ad campaigns and get insights into metrics such as social actions, cost per click, engaged users, clicks, cost per lead and conversion rate.

cross-channel reports

To connect GDS and LinkedIn ads, you’d need to use a partner connector such as Supermetrics. This would cost you $39 per month.

7. Shopify

Shopify helps marketing agencies run their client’s online stores. Connect GDS to Shopify and learn about the performance of your client’s business, track metrics such as net sales, pending orders, or the average order value and easily grow your client’s revenue.

As for the cost of this Google Data Studio connector, you’d need to use a partner GDS connector such as Power My Analytics. This would cost you $9.95 per month.

8. Google Ad Manager

Marketing agencies use Google Ad Manager to manage ad campaigns and optimize new ad strategies. Connect Google Ad Manager to GDS and get real-time metrics such as clicks, impressions and CTR.

Connecting Google Ad Manager to GDS is free.

9. HubSpot

Hubspot is an advertising, revenue, and service platform that assists marketing agencies in increasing traffic, converting leads, and closing and retaining customers. Connect HubSpot to GDS and get your KPIs instantly highlighted in your report, such as sales qualified leads and marketing and sales qualified leads. 

You’d need to use a partner GDS connector such as Portermetrics. This would cost you $15/mo. 

10. Instagram Ads

Last but not least, we have Instagram ads. Connect Instagram ads and pull data into Google Data Studio to get all your data visually displayed. 

You’d need to use a partner GDS connector such as Power My Analytics to pull data on Instagram ads. This would cost you $9.95 per month.

A Better Alternative for Your Agency Needs

Google Data Studio is a great powerful tool. No one is saying the opposite. 

Yet, here at Whatagraph, we acknowledge the paints of reporting marketing agencies face and want to offer a tool that would cover all their needs and the best data analysis practices. 

white-label customize

While Google Data Studio comes with 630 connectors, 600 are paid and must be purchased separately. For example, you'd have to pay a monthly subscription fee if you wanted to create a report using HubSpot or Shopify data.

We’ve got a Google Data Studio alternative - Whatagraph.

Begin enjoying reporting while saving time and money by purchasing a tool that meets all of your requirements (pre-made templates, help center with tutorials, data visualization, use cases, automation, cross-channel reporting).

Whatagraph's plans start at $199 per month and are fully customizable to meet the needs and size of marketing agencies. There are currently three tiers: Professional, Premium, and Custom. Whatagraph is available on an annual basis with a 30-day money-back guarantee.

Did we mention that all of the pricing plans allow you to connect and pull data from any of the 40 integrations without paying extra? That’s the best part about Whatagraph that Google Data Studio can’t offer. 

Whatagraph pricing plans

Bottom Line

Google Data Studio is a powerful reporting tool that thousands of marketing agencies use to create reports and dashboards and track their campaign progress. We understand why that is and why so many agencies won’t consider any other tool. When you get used to something, changing your habits is hard. 

Whatagraph is a tool that covers all of the marketing agency’s needs and saves time. We won’t convince you to purchase a plan, but at least give it a try for 7 days for free, and you’ll see the benefits we could bring to your team. 

Published on Aug 02, 2022

Dominyka is a copywriter who uses simple words to explain tough ideas. Her content is inspired by the good old brand “For Dummies.” Anyone can read and learn all things marketing with her.

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