6 Best PPC Reporting Tools for Data-Driven Agencies in 2025

We talked to marketing experts from agencies and big in-house teams. They told us what they’re looking for in a PPC reporting tool:

✅ Ease of use — You should be able to create, tweak, and replicate reports quickly without long tutorials or training.

✅ Accuracy — The data on reports should be 100% true to data on the connected PPC platforms.

✅ Stability — Stable data integrations, no connectors breaking off, no downtimes.

✅ Cross-channel insight — Present metrics from all PPC channels.

✅ White labelling — You should be able to remove the vendor’s logo and use your agency’s or client’s branding.

✅ Customer support — Responsive customer success team and in-house engineers that can solve any issues quickly.

6 Best PPC Reporting Tools in 2025

Here are the best PPC reporting tools we’ll review in this article:

1. Whatagraph
2. Looker Studio (Google Data Studio)
3. DashThis
4. ReportGarden
5. AgencyAnalytics
6. Swydo

Already using PPC reporting software and want to compare how it stands against the competitors’ features? Here's a table:

Features
Ease of use	Easy	Hard	Easy	Easy	Easy	Easy
No. of Out-of-the-box Data Connectors	55+	21	34+	55+	80+	32
Custom API Access
Data Blending
Custom Metrics and Dimensions
Custom Reports and Dashboards
Campaign Overview and Monitoring
White-labeling
Data Update Frequency	Every 30 mins across all integrations and pricing plans	Depends on APIs, from 15 mins to 4 hours	Once a day or on-demand update	Once a day	Depends on APIs, but SEO rankings update every 24 hours	?
Data Segmentation and Filtering			Only for select data sources
Alerts and Notifications
Multi-Client Management
User Management	Admin, Manager, or Editor roles	Viewer, Editor, or Owner roles	Every user of the same account are considered "Admins"	Admin and Editor roles	Staff User or Client User	Admin, Editor, or Contributor roles
Automated Report Sharing
Data Export	PDF, XLS, CSV	Google Sheets, CSV, Excel	PDF only	PDF, Excel	PDF, CSV	PDF
AI Insights
Customer Support	Live chat, email, Help Center for all pricing plans	Help center, community forums	Email, Help Center for all pricing plans	Live chat, email, Help Center	Live chat, Email, Help center	Live chat, Email, Help center
Dedicated Customer Success Manager						?
Data Security and Compliance	ISO 27001, Enterprise SSO, GDPR compliant, AES-256 encryption, Two-factor authentication, AWS hosted servers	?	Encrypted URLs, Password protection, Restrict IP addresses, GDPR compliant	Comodo SSL Certificates,Web Application Firewall (WAF), DDoS protection, and SSL	MFA, Enterprise SSO	?
Pricing (with $$$ being the highest)	$$	Free for native connectors	$$	$$	$$	$

Do you like this table? Feel free to download it and check it on the go!

1. Whatagraph

Most suitable for: Medium to large marketing agencies with 10+ employees.

Whatagraph is a marketing intelligence platform that simplifies reporting for agencies.

It connects, standardizes, and reports multi-source marketing data in one platform—delivering accurate insights and customizable reports that scale effortlessly.

Here’s how it works:

1. Connect to your data sources and channels in a few clicks. Your data will flow in automatically.
2. Organize and unify your data to prepare it for analysis. Create data blends, custom metrics, and dimensions—without writing a single line of code.
3. Visualize your data using drag-and-drop widgets or ready-made templates. Create white-labelled reports with custom logos, domains, and color schemes.
4. Analyze your data by client, campaign, Account Manager, or more. Spot trends, compare performance, and get actionable insights for your agency and your clients. Use AI to cut through the KPI clutter and get summarized insights.
5. Share reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to BigQuery and Looker Studio through Whatagraph.

Plus, all our pricing plans come with:

• A dedicated Customer Success Manager
• Live chat support with >1 min first response time

But does Whatagraph qualify to be among the best PPC reporting tools?

Let’s dig in.

Easy to Use

Whatagraph’s incredibly simple and easy to use—because we made it that way.

Anyone from your team—whether an Account Manager or an intern—can easily log into Whatagraph and start using it immediately.

Building your first PPC report is as easy as A-B-C on Whatagraph. You can either:

1. Start from a blank page and use our drag-and-drop widgets to add metrics to the report.
2. Use one of our ready-made PPC report templates.
3. Use our Smart Builder to instantly create dashboards for your favorite marketing channels (e.g. Google Analytics 4, Google Ads).

This video shows how to do it:

If you want to add more metrics, you can do it in 5 different ways:

1. Build your own metrics and drag and drop them onto the report
2. Drag-and-drop pre-made metrics onto the report
3. Widget templates
4. Offline data
5. Use Smart Builder

For new users, we always recommend starting from pre-made widgets. It’s easier and makes building your report much faster.

You don’t need to write any codes or work with any spreadsheets—just drag and drop on your report page, and that’s it.

And to share your report, you can either:

1. Send automated emails to specific people at specific times, days, and cadence. Customize the email subject lines, body copy, and even domains.
2. Send instant live links to anyone.
3. Download PDFs or Excel spreadsheets.

You can also easily automate reports.

All you need to do is set up the emailing schedule like this:

You can then customize your automated report emails by:

• uploading logos
• choosing a color scheme
• adding heading, body text, footer text, and subject lines
• creating a custom domain

Once you save this as an Email style, it automatically applies to all reports.

Thanks to our simple and intuitive interface, “Ease of use” is our top perk on G2.com, as one user puts it:

Accurate Data and Stable Platform

No one wants their dashboard to break down in the middle of a client meeting, right?

Taking notes from different competitor user reviews (and some horror stories), we decided to make platform stability and data accuracy a foundation of Whatagraph.

How do we achieve that?

By building our data connectors ourselves!

Our integrations are fully managed, which means they’re more seamless, stable, and reliable than third-party connectors you can buy from different vendors.

Our Product engineers regularly maintain them for fewer inconsistencies and network issues.

As far as the platform's speed is concerned, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform.

Thanks to a recent update to Google Kubernetes Engine, even reports with heavy widgets, tabs, and charts take less than 10 seconds to load on Whatagraph.

And according to data from the past 6 months, Whatagraph has an average uptime of 99.95%.

We also have an emergency alert that will wake up all our Product engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.

All of this means:

✅ The platform is stable, and there are few inconsistencies or delays in the data.

✅ Bugs get resolved faster without needing to get a third-party company involved.

✅ Your reports load fast.

✅ Platform downtimes are very rare, and they're quickly resolved by our Product engineers, who are on call 24/7.

Our current users love how seamless, stable, and simple the data connection process is. Here’s what one of them said on G2.com:

Organized Cross-Channel Insights (No Code, No Fuss)

Let’s say you have 100s of scattered data points across different sources, campaigns, channels, and accounts.

Even if you connect all those sources with one tool, the problem is that actionable insights, trends, and patterns are hidden under a heap of data.

You need a way to organize them all into unified metrics and dimensions before you visualize the data.

Whatagraph makes it easy to group, organize, and monitor your scattered data and get actionable insights from it in minutes.

This helps you get a clearer view of performance and keeps your reports neat and tidy.

You can:

1. Blend data sources together: Great for combining different sources together into one unified data source for getting quicker insights and keeping your dashboard neat (no limits to how many sources you can blend).
2. Create custom metrics: Unify and change the names of different metrics permanently in your report or create a new metric using a simple formula.
3. Create custom dimensions: Unify names of different cross-channel dimensions and group data points from different sources.

All these features are 100% code-free and can help you cut through the clutter and uncover hidden actionable insights.

Thanks to recently launched Performance Monitoring, you can get actionable insights from your data even faster.

You can create:

• Source groups: Group 100s of scattered data sources into a unified group in seconds.
• Custom tags: Add custom tags to your data and filter it by client, business type, location, Account Manager, etc.
• Overview: Visualize your key metrics in one view and easily spot performance trends.

Powerful and easy data organization on Whatagraph means:

✅ Your PPC reports are easier to read, neat, and tidy, even with cross-channel data.

✅ Your clients clearly see the value you’re delivering rather than being stuck interpreting data.

✅ You can analyze and compare performance any way you want and use these insights to deliver better results for clients.

White-Label Reports and Custom Branding

On Whatagraph, white labelling is as easy as peanuts. You can simply go to “Settings” and:

• Upload your logo or your client’s logo
• Create custom color schemes
• Add footer and header texts
• Create custom domains to host and share your reports

This video breaks down how white labelling works on Whatagraph:

You can create a global theme for your agency or create multiple themes on the report and even at the widget level.

You can also share your white-label dashboards on a custom domain and hide any ties to Whatagraph as the software provider.

The client will probably think you built the whole thing yourself.

Fast and Friendly Customer Support

The third pillar of Whatagraph, next to stability and ease of use, is our responsive and helpful customer support.

Whenever you have a question, you can reach out to us via live chat and we’ll respond to you within 1 minute.

We also have a track record of resolving issues within 1 to 24 hours.

All our pricing plans come with live chat and email support.

Plus, there’s a dedicated Customer Success Manager just for you.

Your CSM will help you with:

• Migrating data from your current platform
• Connecting to channels and data sources
• Organizing your data
• Creating reports
• Anything else you need

Kim Strickland, Digital Marketing Specialist at Peak Seven, and one of our most valued customers say:

“I've joked about this often—with Whatagraph, we're not just paying for a reporting system. We're paying for customer support. There's a level of dedication from the Whatagraph team that you don't often experience anywhere else.”

And if you need urgent help, you can reach out to our Customer Support team member through live chat or email at no extra cost.

Want to learn more? Book a call and tell us exactly how we can help.

Key features:

• 55+ native integrations
• Custom integrations through Custom API, Google Sheets, or BigQuery
• Versatile drag-and-drop widgets for reports and dashboards
• Custom metrics, dimensions, and data blends
• AI summaries
• Currency conversions
• Library of pre-made dashboard and report templates
• Export to Excel and CSV
• Custom branding and white-label features
• Automated report sharing via email
• Links to live dashboards
• No-code data transfer to BigQuery and Looker Studio

Reviews from real users

“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” (Source)

“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.” (Source)

“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.” (Source)

Pros:

• All-in-one marketing performance monitoring and reporting solution
• Easy to use by anyone on your team
• Fast campaign performance and insights
• Stunning visual reports
• Makes results easy to interpret
• Excellent live chat customer support

Cons:

• No freemium plan
• Can be expensive for small agencies (under 10 employees) and freelancers

Pricing

Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities.

You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.

Reach out to us for a custom pricing plan, just for you.

2. Looker Studio (Google Data Studio)

Most suitable for: Freelancers and boutique agencies.

Looker Studio is Google’s free reporting tool, which is popular among freelancers and even smaller agencies.

Also known as Google Data Studio, it comes with 21 native integrations with Google-based platforms like Google Ads, YouTube, Google Sheets, and Google Analytics.

You can also report data fromBigQuery, MySQL, and Microsoft SQL servers.

And we’re not afraid to say it—Looker has a huge fan base.

Not only does it come free (sort of), but it’s very flexible and straightforward.

Once you connect your sources, you can use its drag-and-drop editor to add all sorts of graphs and charts, filters and date ranges, custom text, and even apply custom styles and themes.

When you complete a report, you can send it to your clients via a link in scheduled emails or invite them to edit it.

However, Looker Studio is only “free” with Google Ads, Search Ads 360, Display & Video 360, and other Google-based PPC platforms.

For example, if you want to report the ROAS from Facebook Ads, Bing Ads, or LinkedIn Ads, you’ll have to use a data pipeline tool like Funnel or Supermetrics to bring this data to Looker.

In that case, your PPC reporting solution is not free anymore, as you need to buy a data pipeline tool as well.

But cost is not the only problem here.

It also means you need to become familiar with two tools, which take some time to master.

The third problem is that you’re forced to use third-party data connectors, which often break or deliver inaccurate data.

For example, at any given time, the data you bring from non-Google sources may not be up to date.

Why?

Because third-party connectors have different refresh rates than Google’s native connectors.

This can cause all sorts of problems or misunderstandings down the road, especially if you use Looker to report on clients' PPC campaigns.

As we mentioned already, Looker Studio has a high learning curve.

It’s relatively easy to create basic reports, but building anything more complex and presentable to clients takes a lot of time.

You need to customize each widget, graph, and chart manually, not to mention the time needed to create a calculation or blend.

The user experience is not so great.

You always have a feeling that you’re switching back and forth between steps and views, which quickly becomes annoying.

Also, Looker Studio can be slow, clunky, and doesn’t have customer support (unless you buy the Pro plan).

It also limits you in the number of sources you can blend together — even with two sources in the blend reports load visibly slower.

Key features:

• 21 native connectors (free)
• 1000+ “partner” connectors (paid)
• Drag-and-drop report builder
• Data blends
• Custom images and text
• Custom styles and color schemes
• Mobile app

Reviews from real users

“Looker is really powerful and very effective at presenting complex data - included blended metrics - in a very clean and visually appealing way. Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” (Source)

“Some of our dashboards take a really long time to fully load. This especially causes problems when we're presenting or trying to show others our marketing KPIs.” (Source)

“Sometimes I need to be more knowledgeable to use this tool. Dashboard takes time to update. It takes more time to load large sized data. When I create more complex reports, the tool gets slow and emerge with glitches also.” (Source)

Pros:

• Free (up to a point)
• A wide choice of data visualization formats and options
• Easy to create simple reports

Cons:

• Slow-loading reports (the more data the slower it gets)
• Connection breakages and inaccurate data
• Limited refresh rates for non-Google APIs
• Limited report-sharing options (no Word, Sheets, or PDFs)

Pricing

Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms.

3. DashThis

Most suitable for: Small businesses and freelancers.

DashThis is a simple marketing reporting tool that connects to 34+ marketing platforms and uses dashboards to visualise KPIs.

That’s not many integrations, to be honest.

The good news is that all the “big” advertising platforms are there—Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and more.

If you need to connect PPC data from a source they don’t support yet, you can use a CSV file or Google Sheets.

To create a report, pick one of the suggested templates or start from a blank report.

If you start from a template, first, you need to fill in things like the region, currency, and reporting period.

If you start from scratch, you need to populate the report page with widgets.

Unfortunately, these are not drag-and-drop widgets like the ones we have in Whatagraph.

You need to go through several steps—choose the type of widget > choose the channel > choose the source > and then pick one of available charts, graphs, or tables.

However, you have no say in where the widget is placed.

The tool organizes the report automatically, depending on the number of widgets and their size.

We only wish for more flexibility here.

When it comes to white labelling, You can:

• Create custom domains
• Replace the “DashThis” logo with your own
• Customize color themes

However, DashThis is more suitable as a PPC report generator for freelancers or small businesses.

There are very few options to organize or customize your marketing data on DashThis.

You have a “merge widget” feature to combine metrics from different data sources.

On the other hand, on DashThis, you can’t blend data sources or create custom metrics or dimensions.

On Whatagraph, you can easily organize your data any way you want using simple workflows.

Also, the tool lacks some time-saving features that are useful for agencies—for example, the ability to edit reports in bulk or save anything you build as a template.

The lack of AI insights is also a downside, especially for agency users.

Many clients are non-marketing types who care only about written comments and summaries.

So, if you choose DashThis, get ready to write them by hand.

Key features:

• 34+ integrations
• Custom data upload via CSV file or Google Sheets
• Visualization dashboards
• Automatic data refreshes
• Upload client or brand logos
• Create custom widgets, domains, color schemes, and email addresses
• Library of report templates
• Report sharing via email, URL, or PDF

Reviews from real users

“I like that it is caters to different target audiences who might have marketing needs that are different e.g. small business owners and freelancers.” (Source)

“We've always seemed to have a few issues with exporting as PDF's, particularly with the formatting of our comments in reports. The ability for more custom designs without paying more for custom design / white label means we probably would have been retained further.” (Source)

“Unable to be flexible with the types of reports we're doing dates wise. It'd be nice to be able to change the dates to weeks or years within our dashboards without having to build an entire report. Especially when your reports are already full, there isn't much flexibility.” (Source)

Pros:

• Pick up and use
• Many templates and dashboard examples available
• Relatively inexpensive

Cons:

• Limited data organization and customization features
• Limited data integrations
• Basic-looking reports
• Visuals lack customization
• No bulk report editing

Pricing

As of January 2025, DashThis offers four pricing plans:

• Individual: $49/mo or $42/mo, paid yearly. Includes 3 dashboards. No white-labelling features, personalized onboarding, or priority support.
• Professional: $159/mo or $135/mo, paid yearly. Includes 10 dashboards. No personalized onboarding or priority support.
• Business: $309/mo or $264/mo, paid yearly. Includes 25 dashboards, white labelling, personalized onboarding, and priority support.
• Standard: $479/mo or $409/mo, paid yearly. Includes 50 dashboards, white labelling, personalized onboarding, and priority support.

4. ReportGarden

Most suitable for: Small businesses and advertising agencies.

ReportGarden is a dashboard and reporting tool for small businesses or PPC agencies. You can use it to automate cross-channel reporting, manage campaign budgets, and create invoices.

It comes with pre-built integrations with ad platforms like Google Ads, Facebook Ads, and Bing Ads.

There’s a handy client management view where you can see all your clients, their connected accounts (sources), the active reports you have for each, and the contacts and invoices.

When creating a report from scratch, first, you must select the client for which the report is intended.

All the sources connected to that client will be available in the report.

You have three widget groups to choose from:

• Static widgets: Text, Image, Calendar
• Data widgets: Different types of charts such as KPI (single value), table, pie, line, map, etc.
• Ad-preview widgets: A new type of widget that visualizes the best-performing social media post or ad creative.

(Psst. Whatagraph has had a similar media widget for a long time.)

The widgets stick to the grid but it’d be easier if we could see the actual grid in the report building phase.

There are pop-up margins that help you center each widget onto the report page, which reminds of Looker Studio’s report builder.

You can customize the color of the report page and add a background image as an option. You can also change the style and theme of every widget.

However, there are so many options here that you’ll probably need to ask your team’s graphic designer to help you out.

So, how does ReportGarden stand against the tools we’ve reviewed so far?

The report-building environment is very similar to DashThis. Before you start, you need to choose whether you’re building a report or a dashboard.

DashThis has a more polished user experience, and it’s easier to use overall.

ReportGarden has more advanced PPC-specific options, like budget tracking, plus drag-and-drop widgets.

Looker Studio is more flexible and customizable (with technical expertise), but ReportGarden has many direct connectors for non-Google PPC platforms.

ReportGarden comes with multi-client management and PPC-focused integrations but lacks advanced data organization and customization features that full-service digital marketing agencies or big organizations need.

Even more common ones, like data blending and custom metrics, are not available.

Also, there’s no way to edit multiple reports at once, as you can do in Whatagraph.

Next, ReportGarden doesn’t have an agency-level performance dashboard, such as Whatagraph’s Overview.

That makes tracking campaign performance across all clients difficult and time-consuming.

We’ve also heard cases where a report pulled data for the wrong client or account, which resulted in inaccurate insights.

Finally, if you want to use all the available integrations, you’d have to go for the most expensive Custom plan, while in Whatagraph, you have access to all channels even with the lowest pricing plan.

All things considered, ReportGarden would be a good PPC reporting platform for startup businesses with moderate data and reporting needs.

Key features:

• Plenty of pre-built PPC integrations
• Budget tracking to monitor ad spend and campaign budgets directly in reports
• White-label and customize branding for reports
• Streamlines account handling
• Scheduled reports for daily, weekly, or monthly delivery

Reviews from real users

“The one thing we dislike is the fact we are unable to filter the report per ad without creating a filter on every widget you have in your report. It is a little time consuming doing it on all widgets but if you could be able to select ad account, select ad and then generate a report for just that ad, it would be phenomenal.” (Source)

(Pro tip: Source filtering up to the ad level is possible in Whatagraph.)

“Sometimes my scheduled reports won't run or pull in the wrong Information.” (Source)

“Reports are easy to automate and very visual. Can we very fiddly until you get the hang of the software. Great customer service team that are happy to help in many ways.” (Source)

Pros:

• Minimal learning curve
• Strong multi-client management and white-labeling options.
• Automated reporting
• Pricing tiers for different usage needs

Cons:

• Time-consuming report-building and maintenance
• Lacks advanced data manipulation features like custom metrics and blending
• Limited scalability and time-saving features for bigger agencies
• Data refresh rates are not real-time and depend on pre-set schedules
• Very simple visualizations

Pricing

As of January 2025, ReportGarden offers four pricing plans:

• Basic: $89/mo or $74/mo, paid yearly. Only basic Google integrations and up to 5 users.
• Standard: $149/mo or $124/mo, paid yearly. Everything in Basic + Custom domain, Facebook Ads and Bing integrations, up to 20 users.
• Professional: $299/mo or $249/mo, paid yearly. Everything in Standard + nearly all PPC integrations and free onboarding.
• Enterprise: Custom pricing plan. Everything in Professional + access to all integrations, unlimited users, and monthly training sessions.

5. AgencyAnalytics

Most suitable for: PPC and SEO marketing agencies.

AgencyAnalytics is a user-friendly reporting software for PPC, designed for small to mid-sized marketing agencies that need streamlined monitoring and reporting for their ad campaigns.

You can connect to 80+ data sources, including major PPC platforms like Google Ads, Facebook Ads, Bing Ads, and a score of other advertising tools.

This makes AgencyAnalytics a strong choice for marketers focused on PPC.

AgencyAnalytics’ biggest advantage over LookerStudio, DashThis and ReportGarden is their AI insights.

You can ask AI questions about your data, and it will give you summarized insights (although readability is not the best).

You can also use this AI bot to discover hidden trends and opportunities.

Compared to DashThis, AgencyAnalytics has more capable multi-client management and team collaboration tools but has a steeper learning curve if you try to customize your reports.

While Looker Studio offers more flexibility in report customization, plus advanced data transformation options, AgencyAnalytics is easier to use and faster to set up for PPC reporting.

You don’t need technical expertise to create decent-looking reports in AgencyAnalytics.

Unlike ReportGarden’s daily refresh rates and complicated custom design, AgencyAnalytics brings near real-time reports and intuitive white-labelling options.

This makes it especially appealing for agencies that value client transparency and quick insights.

However, users say the platform can be unstable, as sources can disconnect frequently due to “service bandwidth” issues.

AgencyAnalytics also lacks advanced data calculations, and its dashboards are limited and not very flexible.

Key features:

• Direct integrations to PPC platforms
• Ready-made templates
• White-label reports and branding
• User roles and collaboration
• AI features

Reviews from real users

“There are lots of integrations to pick from, however I feel that it could include more. Sometimes I have also found that the data pulled in does not match that inside the business centres across the source platforms.” (Source)

“It can sometimes be a little buggy and take time to load. Adding new integrations can sometimes be challenging because of this.” (Source)

“There are limitations on how you design the reports. It's also not clear if you have a scheduled report going out that requires approval before it goes out.” (Source)

Pros:

• Easy to use with minimal technical expertise
• Large library of templates
• Cost-effective

Cons:

• Glitchy
• No advanced data calculations and organization features
• Limited integrations

Pricing

As of January 2025, AgencyAnalytics offers three plans:

• Launch: $79 or $59/month, paid yearly for 5 client campaigns and basic branding.
• Grow: $239 or $179/month, paid yearly for 10 client campaigns, AI features, metric alert, and full branding.
• Perform: $479 or $349/month, for 15 client campaigns, trend forecasting, and data aggregation.

6. Swydo

Most suitable for: Small PPC or digital marketing agencies.

Swydo is an automated monitoring and reporting platform tailored to small to medium-sized marketing agencies and freelancers who want to simplify the monitoring and reporting process.

The platform has 3 functionalities:

1. Connect data: You can pull data from 32+ integrations and combine it into one multi-channel report. This includes popular PPC platforms like Google Ads, Facebook Ads, and TikTok Ads.
2. Report: Create reports easily from templates or from scratch using pre-set widgets and available metrics for each channel. You can share the reports as PDFs, dashboards, or live presentations. There’s also a handy email scheduler where you can quickly set up automated sending.
3. Monitor: You can use this view to track your clients’ KPIs to quickly spot and address issues and opportunities. Swydo also comes with KPI boards, client KPI overviews and alert notifications.

Compared to ReportGarden or DashThis, Swydo has a much more polished UI. Once you sign up, you instantly know what’s what and where to start.

Compared to AgencyAnalytics, Swydo has smoother report automation and better pre-built templates.

There’s a variety of report templates to choose from, but for now, let’s focus on the report builder.

Once you open the builder, you immediately know what you should do—populate the report with widgets.

On the other hand, you need to select the channel for every widget every time, which makes you go through several steps for every widget you want to use. That can get a bit annoying.

Adding widgets to a report is much faster on Whatagraph:

1. You select a source.
2. Drag and drop all the widgets you need for that source.

On Whatagraph, you can also change the source for each widget later, without having to delete the widget and create it again under another source.

Also, in Swydo, you can’t drag and drop widgets freely wherever you want, like on Whatagraph.

Here, the widgets “stick” to the available space on the page, depending on their size and what’s already there.

You can move them around and place them where you want them, but every time you add another widget, your layout is messed up, and you need to start again.

What a nuisance!

Another thing is that you can’t resize the widgets by just clicking and dragging on their borders, as in Whatagraph.

Instead, you need to manually set each widget’s size by selecting how many blocks each takes.

In other words, it can take some time before you create a report the way you want it.

If you have to create many reports, all these manual actions drain time you could use elsewhere.

The good thing is that you can link reports together and edit them as a group, similar to Whatagraph’s linked template.

Swydo’s reports look different from all the tools we’ve reviewed so far.

There are no pages and borders, so the whole report looks like a Google document scrolling endlessly.

It’s a very clean and professional look, but not everyone might like it.

You can customize Swydo’s reports in several different ways.

The easiest option is to use the “Brand templates”.

You can save as many brand templates for different clients as you want and just dress up the report once it’s done.

The report cover is also very customizable, and you can pick what you want to show there:

• Author
• Client logo and name
• Date range
• Subtitle and title
• Team logo and name

The next feature I like about Swydo is its Monitoring tab.

You can see an overview of key metrics for each client and whether they’re trending up or down.

This is similar to Whatagraph’s Overview.

Such an overview dashboard is not available on Looker Studio, DashThis, or ReportGarden.

On the other hand, Swydo can be very limiting when it comes to data organization.

Apart from a basic “Custom metric” builder, you can’t blend data sources or create custom dimensions on Swydo.
This can lead to messy reports with inaccurate data and inconsistent dimensions.

Swydo is easy to set up and suitable for agencies needing quick, straightforward PPC reports.

But because it’s missing data manipulation options, it might not be a best choice for full-service agencies with advanced data needs.

Key features:

• 32+ native integrations
• Custom Google Sheets integration
• Custom metric builder
• KPI Monitoring dashboard
• Data filters and targets
• Alerts when KPIs trend up or down

Reviews from real users

“While it has a solid range of integrations, it would be even better if there were more options for connecting to different platforms.” (Source)

“You need to invest time in playing with the reports to have all the variables you need. Sometimes certain variables or views are unavailable, so you need to use what is available from their menu.” (Source)

“I use Swydo for my quarterly social media reports, and it's extremely easy to connect my social accounts and Google Analytics accounts to generate clear and concise reports for my higher-ups and product teams.” (Source)

Pros:

• Easy to use with minimal set-up
• A wide range of reporting templates for quick-start
• Built-in task and workflow management
• Responsive customer support

Cons:

• Limited data integrations
• Unstable data connections
• No advanced data transformations available

Pricing

Swydo’s pricing is based on the number of data sources. As of January 2025, the pricing looks like this:

• First 10 data sources: included in initial monthly base fee $49
• 11 - 100 data sources: $3.50 per data source
• 101 - 500 data sources: $2.50 per data source
• 501+ data sources: $1.50 per data source

For example, if you need 100 data sources, expect to pay around $364/month. It’s unclear, however, whether this pricing includes Customer Support and a Customer Success Manager, or if these are extra.