Marketing analytics & reporting

Why You Should Use a Report Automation Tool

Not using a report automation tool is fine for startup digital marketing agencies, but growing companies come to a point where the time-consuming process is no longer worth their time.  Too much valuable time is spent on manually retrieving data from various platforms and sources, compiling and organizing it in a Google or Excel spreadsheet, analyzing it, and creating, designing, and writing reports usually in Google Slides or PowerPoint. 

Whatagraph marketing reporting tool
Gintaras Baltusevičius

Jun 29 2020 3 min read

Whatagraph marketing reporting tool

Table of Contents

    Sounds familiar?

    It’s time to look for the best way to free up everyone’s time and allocate your business resources wisely – by using a great report automation tool. Using such a tool will help you use your time more wisely on analyzing valuable data instead of collecting it. 

    Thanks to report automation, reports are refreshed automatically in specific intervals and sent to defined places. It means no one will have to process the reports as the process becomes automatic and systemized by way of a software system. 

    Every successful business owner knows that time is money, so stop wasting yours on complex processes that can be automated. 

    By using a marketing reporting software, your business, employees, and teams can benefit from the following:

    More Time & Money

    Creating reports manually takes a lot of time and effort. A report automation tool, on the other hand, can drastically reduce the timeline, combine data from various sources, and generate reports in a matter of minutes. 

    This means more time for flexibility and creative work, and employees focused on valuable tasks which will bring more profit to the company. Not only that, but report automation will help you save money by reducing your costs in buying paper and paper files.

    Reduced Risks

    Manual reporting can lead to human errors affecting the overall accuracy of managerial planning, forecasting, and budgeting. Missing values and references, broken formulas, and macros can make the whole process a mess.

    By automating reports, you’ll reduce the risk for mistakes and lost information, and ensure the information is accurate and relevant which will help you make smart decisions and deliver a greater level of compliance.

    Improved Efficiency

    Today’s ultra-competitive environment forces businesses to be flexible enough to respond quickly to new opportunities and changes. The focus is put on meeting the needs of targeted consumer groups to set themselves apart from the competition.

    To reach those goals, businesses need a good SEO, social media and Google Analytics report automation tool that provides relevant and valuable data to management on time. 

    Using these tools speeds up the process of collecting data and creating reports. This means no searching for past reports. The tool can easily fetch old details in a matter of minutes so that the team can focus on more valuable tasks.

    Thanks to report automation, more reports are produced in less time. Reducing such a time-consuming and mundane task improves efficiency significantly.

    Increased Collaboration

    Report automation tools allow all information to be accessible in one place for everyone. All employees and clients can get access to reports and receive them at the same time, allowing them to collaborate more efficiently. 

    Automation encourages collaboration between cross-functional teams, between different business departments, and with customers. 

    By freeing employees from the repetitive tasks that a report automation tool can do better, cheaper, and faster, people can do what they do best – collaborate to generate real value for the business.

    Removed Mundane Tasks

    Manual reporting means pulling and compiling reports on a daily, weekly, or monthly basis. It’s a mundane and repetitive task that can affect employee satisfaction. 

    Eliminating the need to gather all the relevant information and create reports by using a report automation tool can significantly improve employee satisfaction which ensures continued business success. 

    Improved Credibility with Clients and Team Members

    Building credibility with your team and clients can be challenging, but it’s of absolute importance for the success of your business. 

    Report automation tools can help improve credibility by providing accurate, trustworthy, and on-time reports that can help employees and clients make better decisions. They will trust the reports more and question their accuracy less.

    Key Takeaways

    It’s clear to see why report automation tools can help your business perform better. 

    There are many benefits of using report automation, but overall, the opportunity to save time and money, reduce the risk for mistakes and lost information, generate more accurate data, increase collaboration, and improve credibility and employee satisfaction are enough reasons to get started.

    Published on Jun 29 2020

    Whatagraph marketing reporting tool

    WRITTEN BY

    Gintaras Baltusevičius

    Gintaras is an experienced marketing professional who is always eager to explore the most up-to-date issues in data marketing. Having worked as an SEO manager at several companies, he's a valuable addition to the Whatagraph writers' pool.